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Mcdonalds presentationPresentation Transcript

1. S.W.O.T Analysis For McDonalds By team 4

2. HistoryMcDonalds was started by Richard andMaurice McDonald as a

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Mcdonalds presentationby dkirupallion Jul 12, 2012

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A sem i detailed presentation on McDonald's m ade by me for my apprais al....hope you find it worth !!

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restaurant conceptin San Bernardino, California on 15thMay,1940.Mr. Ray Kroc

took over the rights fromMcDonald brothers and founded TheMcDonalds

Corporation on 15th April,1955in Des Plaines, Illinois. The Head Quarters of

The McDonaldsCorporation is at Oak brook, Illinois.

3. Some interesting facts about McDonalds.Ronald McDonald made his debut

as itsambassador in the year 1953.The motto of the organization ,i.e.,Quality,

Service, Cleanliness and Value[Q.S.C and V] was coined in the

year1957.Currently McDonalds serves around 53million people worldwide

everyday.

4. Figures pertaining to McDonaldsMcDonalds currently operates 31000stores

worldwide in 120 countries.It currently employs around4,00,000 employees

worldwide.

5. Revenue statistics For McDonalds for FY 2009Revenue worldwide :- US $

22.6 Billions.[Rs.994 Crores]Operating Income :- US $ 6.51 Billions.[Rs.286

Crores]Net Income :- US $ 4.31 Billions.[Rs.189Crores]Total Asset value :- US

$ 29.2 Billions.[Rs.1284 Crores]Total Equity :- US $ 13.2

Billions.[Rs.580Crores] [NASDAQ and Dow Jones.]

6. Key Peoples at McDonaldsMr. James. A. Skinner [Chairman andC.E.O]Mr.

Amit. Jatia [JV Partner,McDonalds India] (West and South)Mr. Vikram. Bakshi

[JV PartnerMcDonalds India] (North and East)

7. McDonalds IndiaMcDonalds in India works on a JointVenture agreements

between theMcDonald corporation and the Franchisee.Connaught Plaza

Restaurants Pvt. Ltd isthe franchisee partner for North and Eastregion.Hard

Raykroc

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Castle Restaurants Pvt. Ltd is thefranchisee partner for West and Southregion.

8. Store Count in IndiaMcDonalds opened its first store atBasant Lok, New

Delhi on 11thOctober,1996.Currently McDonalds has 132restaurants in India of

which 79 arein North and East and 53 are in Westand South.Mumbai currently

has 23 storesacross various locations.

9. S.W.O.T Analysis of McDonalds Strengths It has a strong global presence

and is considered as a market leader in both Domestic as well as International

market. It uses economies of scale for reducing the cost as it operates on a

huge scale. It is flexible with its products as it has started fully veg. products

especially in India which are economically priced so as to cater to a larger

audience. It is recognized as the worlds most recognized logos. It has a

standard set of Sops that are followed throughout their outlets worldwide. As a

major brand can use Advertisements effectively and efficiently to use.

10. S.W.O.T Analysis of McDonalds WeaknessCompetition with the

competitors in the fast foodsection, resulting in low revenue.High employee

turnover at the stores.Yet to accomplish going with the trend of organican

healthy food.Low shelf life of majority of products.Negative impact due to sheer

size of organization.

11. S.W.O.T Analysis of McDonalds OpportunitiesIt can adapt to the needs of

the societies andundergo an innovative product line.It can research ways to

include healthy productsin their menus across the world.It can upscale some of

its restaurants locations toattract more customers.It can use digital media as a

new way ofadvertising to cater to a larger target base.Also can use text
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messaging updates to keeptheir guests informed about the location ofoutlets.

12. S.W.O.T Analysis of McDonalds ThreatsThe current recession has

negatively impactedthe organization even though they have a largeoperations.

This needs to be looked forward.Foreign currency fluctuations are regarded to

bea major problem.Health issues regarding fast food chain.Emergence of new

competitors in the fast foodsection a threat.

13. BibliographyHistory of McDonalds courtesyWikipedia.Revenue information

and Indianpresence information courtesywww.mcdonaldsindia.net

14. THANK YOU !!!

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