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Branding on the social webmade simple.Case Study: T. Rowe Price on LinkedIn
At the intersection of three fundamental shifts in media consumption…
Social Games
Social Networks
Online Video
MediaBrix has built the most powerful way to simplify and optimize your social advertising
The MediaBrix Platform:
• Campaign Management
• Consolidated Reporting
• Insights & Analytics• Optimization
46%of B2B marketers said social media was perceived as irrelevant to their company, compared with 12% of B2C marketers
Source: White Horse Marketing Survey, March 2010
B2B brands are lagging in social
Source: The SociaGility Top 50 report and PRINT Index, December 2011
Top 10 brand leaders …and the 10 brand laggards
B2B brands are lagging in social
Source: The SociaGility Top 50 report and PRINT Index, December 2011
Top 10 brand leaders …and the 10 brand laggards
B2CB2B
Reasons why
1. Don’t want to be associated with most social media content
2. It’s hard to reach your audience3. …especially in a business mindset
Enter LinkedIn 135 million professional users
worldwide
Managing professional identity
Building business relationship
Sharing advice and finding answers
Researching people and company
50%of LinkedIn users have influenceover vendor and product decisions
Source: Audience 360, 2010, US Focused Study
There are currently two ways for marketers to buy LinkedIn ad API unit1. Self-serve ad system2. MediaBrix
Case Study: T. Rowe Price
Objectives:•Drive awareness•Generate qualified leads
Challenges:•Limited budget•Highly targeted audience•Niche product•Self-serve tool offered limited flexibility
How T Rowe Price usedthe MediaBrix Platform:
Audience testing
Multi-variant creative testing
How T Rowe Price usedthe MediaBrix Platform:
ResultsLowered cost per qualified lead by 30% over previous campaign
Increased click-through 2x over previous campaign
Provided intelligence and insight• Identified most responsive sub-group
performed at 40% lower and 3.5x increase
The most powerful way to simplify and optimize your social advertising
THANK YOU!Contact info:Ari Brandt, Chief Executive [email protected](347) 695-2356