listening sessions
DESCRIPTION
Community listening sessionsTRANSCRIPT
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How Community Listening Sessions
Can Help Your Station Serve Your
Audience Better
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Submit questions on the
right
Tweet with #PubTraining
Video will be on
ds.npr.org
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Ron JonesKCUR Director of Community Engagement@RonJonesKCUR
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Ann-Elise HenzlProject Milwaukee Executive Producer
Stephanie LecciLake Effect Producer
Michelle MaternowskiDigital Editor
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Ron JonesKCUR Director of Community Engagement@RonJonesKCUR
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Beyond Our Borders
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Why listening sessions?
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the community knows more than
we do
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Before: how to prepare
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1. Identify a neighborhood and related association
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2. Find a gathering place
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3. Promote the listening session
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4. Provide refreshments
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During: how to pull it off
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1. Sign people in, ask to join PIN
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2. Delegate moderators and scribes
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3. Break into groups
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What do you want metro Kansas City to know about your
community?
How engaged are you, and how engaged do you want to be, in
your community?
4. Ask two questions
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Make sure people know it is off the record
Make sure everyone gets heard
Stay neutral
Keep the dialogue focused
Train moderators
Tips to Get People Talking
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After: follow up, take action
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1. Do a debrief
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2. Story and talk show conceptualization
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3. Do ‘proof of performance’ on air
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4. Continue to report and tell stories
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Key takeaways
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Believe in the process
Include everyone at your station
It needs to be an organizational commitment, not an add-on
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Ann-Elise HenzlProject Milwaukee Executive Producer
Stephanie LecciLake Effect Producer
Michelle MaternowskiDigital Editor
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Why a listening session?
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How can we access more diverse voices, sources and solution ideas?
How can we reach an audience wider than our radio listeners?
How can we build trust in community around a sensitive issue?
WUWM had three questions:
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Before: how to prepare
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1. Find collaborators
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2. Pick an accessible location
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3. Recruit attendees, as you would find sources
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4. Don’t forget refreshments
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During: how to pull it off
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1. Arrive early, leave extra time at end
Flickr, CC, Alex Eylar/hoyvinmayvin
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2. Resist your radio inclination to record
Flickr, CC, Alex Eylar/hoyvinmayvin
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3. Start honestly, be up front
Flickr, CC, Roger H. Goun
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4. Let it flow because you don’t know where it’s going to go
Flickr, CC, Phil Whitehouse
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After: follow up, take action
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1. Plan stories and show conversations
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2. Keep attending local events – don’t stop at your own
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3. Open up the conversation
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4. Give people the opportunity to tell their own stories
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Morethanmyrecord.tumblr.com
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Key takeaways
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This takes a lot of planning, especially at first
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Start earlier, use as a way to plan coverage
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Don’t go in with a preconceived notion of what it will be
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This is a group effort, and needs station support
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The success of a listening session leads to buy-in and closer
relationships with the community.
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Questions?
#PubTraining