www.connxionrewards.com

COMMUNICATE • INTERACT • TRANSACT • DELIGHT

Fully integrated loyalty and engagement solutions.

About CONNXION

Our Mission

Dedicated to building trusted partnerships, Connxion Rewards transforms the client experience. With results driven from Customer Intelligence, we deliver tailored solutions through data, in-house design and Loyalty and Engagement Services.

Our Mission

A high-end boutique provider of Loyalty Card and Customer Engagement Services, Connxion Rewards enables superior customer experience by providing insight, identification and an intimate understanding of service and loyalty for luxury Hotel Groups and brands. Assisting enterprises in attracting more customers and retaining them for longer periods, Connxion Rewards utilises specialised, unique-to-brand software, an expert team, and strong marketing and branding solutions.By limiting our volume of selected partners, we remain focused on product development, innovation and continue our commitment to the delivery of superior service, ensuring successful outcomes for our partners and clients.

CXN Modular Software SystemsSolutions to complement your Sales & Marketing Initiatives

POINTS

MARCOM

BEACON

CONNXION DIGITAL

Recognition & Rewards PlatformRetaining customers is far more efficient than acquiring new business. Connxion’s Points platforms enables your business to launch local or regional Recognition and Rewards programs as well as provide the tools required to engage and delight your clients - in turn prompting increased visit frequency and transactions.

Revenue Generating Loyalty Card Marketing & CRMTurn a marketing cost centre into profit. Connxion’s fully customised loyalty programs offer sophisticated acquisition, engagement and retention capabilities for your business. Our loyalty programs help your brand message reach 1,000s of clients each day, ensuring the right product for the right customer, to maximise your return.

Frequent Guest Recognition & Client Acquisition ProgramsEvery customer touchpoint is an opportunity to build brand loyalty. Beacon empowers our hotel & retail partners with savvy, non-intrusive guest capture tools, helping our clients acquire invaluable client profiles, in order to begin building your brand partnership. Maximise ROI from both internal, and external partner marketing (Credit Cards, Groupon, affiliates and advertising) through Beacon.

Revenue Generating Loyalty Card Marketing & CRMConnxion loyalty programs offer sophisticated client acquisition, engagement and retention capabilities for your business. Turn a marketing cost centre into a profit centre and have your brand message reach 1,000s of high target clients each day.

360 LOYALTY & ENGAGEMENT SOLUTIONS

Deployment is only the beginning. From project development to technical integration, design to execution, Connxion’s highly experienced team is dedicated to support you throughout the entire life of your project. We do this through our Loyalty Solutions and Technology program, for successful outcomes, every time.

Campaign AnalysisCustomer IntelligenceCampaign ReportingMarket Intelligence

Qualitative Feedback

Technology & SoftwareInstallation & Support

CustomisationPOS/PMS interfacing

Database Management

Program Development Concepts & Design

Visual Identity & BrandingDigital Content & Media

Program Collaterals

Sales & MarketingDirect Marketing

Customer Acquisition ProgramsEngagement & Retention

ProductsLoyalty Marketing

Communications & Media

Electronic MediaDirect Marketing & Voice

CampaignsAdvertising / PR / Social

Media

Loyalty Project Management Loyalty marketing & Engagement services

Connxion Rewards provides clients with a complete 360 degree design package, as well as the implementation of your loyalty marketing program.

Working in consultation with our partners to fully customise the right solution to meet your needs, Connxion Rewards’ loyalty marketing and engagement services include:

- Fully Customised Program Development- Graphic Design for Program Collateral- Design, Hosting and Deployment of all Digital Content- Setup and Oversight of Dedicated Sales Force inclusive of:

Project Marketing TeamProject ManagementAdministrationDirect Sales Staff (10-15 experienced staff)

We Deliver：- Direct Marketing Calls, 2,000 to 2,500 Outbound 1:1, per week- Generation of weekly membership sales revenue- Providing an active audience for all Hotel promotions- Incremental Restaurant and Rooms Transactions

Database & Acquisition solutions …increase your audience

Customising a series of customer acquisition and data managementinitiatives is easy with Connxion Rewards, increasing your customer base. Gain greater financial returns from your promotions via invaluable customer data and profiling.

Connxion Rewards‘ acquisition and retention tools help to maximise ROI andthe efficiency of your campaigns (by.....?).

Drive incremental revenues, and repeat purchases/business, by forming arelationship with customers, extending the life span of your promotions.

Access reliable and abundant customer information, broadening the reach ofyour products and services.

Rewards & Recognition Solutions… more than just Points

Connxion provides a fully turn-key Points & Rewards solution - which can be applied both locally or regionally - targeted for any important customer segment.

Our POINTS technology features a comprehensive analytic system to recognise and engage with vital customer groups - providing a unique competitive advantage. POINTS also generates increased visits and purchases.

Connxion case study

The Connxion Approach to Building Loyalty

CHANNEL 1 CHANNEL 2 CHANNEL 3

High Volume

Custome Base

Mid Volume

Customer Base

Low Volume

Customer Base

UNTRACKED / LOW RFM MEDIUM RFM HIGH RFM

Customer Loyalty Cycle

HKD$0 RFM Value Metric HKD$X

TAG & TRACK VALUE & RETAIN REWARD & DELIGHT

CUSTOMER CONNECT- High Volume Customer Base- RFM habits & Interests- Unrecognized- Connect Customer to CUG Marketing

CUSTOMER ENGAGEMENT

- Medium Volume Customer Base- Medium Spend, Medium Value- RFM Habits & Interests- Recognized- Educate & Build Understanding

CUSTOMER Recognition- Low Volume Customer Base- High Spend, High Value- RFM Habits & Interests- Identified and Require- Attention & Recognition

New Sign Ups

Entering

MarketingComms

Hot Spot

MarketingComms

Hot Spot

1:1 Marketing

& Recognition

COMMUNICATE INTERACT TRANSACT DELIGHT

Marketing Activities• Key Contact data Fields Obtained• Establish a Connection• Call to Action

Marketing Activities• Qualify Contact data• Mine Data to Identify Target Value• Educate on Brand product

Marketing Activities• Identify Spending Habits and Build on Profile• Build Relationship• Stimulate Spending

Marketing Activities• Use Profile to Transform Customer Experience• Inspire Customer• Brand Ambassadors

Marketing & DesignDigital & Print Execution

Design a unique package

Brand IntegrityFrom Pantone Guidelines, to fixed

brand standards and logo positioning, our consultative

approach to the design process guarantees a cohesive marketing

message is employed for all membership materials and

communication.

In-house Design TeamAt Connxion Rewards, we pride

ourselves on achieving the right look for our clients. From concept design

of membership collateral, and all associated promotional materials, to

website construction and html creation, our internal design

approval processes ensure the Hotel is an important part of the

creative journey.

We listenWith various levels of creative

participation, clients can choose how involved to be in the design

process. Allow Connxion Rewards to take 100% ownership, or

simply use our resources to drive your own creative vision - either way, we promise the process is met with approval, aligns with

your brand standards and compliments already existing

marketing efforts.

Digital Communications

All website creation, maintenance, and hosting included in Connxion project service agreement or rate card driven.

Welcome Emails

Anniversary

Advertising banners

High SpenderWebsite

eDM

Non-User

Birthday Emails

CXN Design

eDM

Website

Collateral

Digital marketing communicationsCampaign Overview and Analytics

Partnership financial models Flexible cooperation options for your business

Profit Share ModelFlow Chart

Revenue Share ModelFlow Chart

Shared responsibility for Program P&L Management

CXN responsible for Program P&L Management and Cost of Sales

Program profitProfit Share betweenCLIENT / CXN

Rate Card: Connxion Rewards offers ‘Fee For Services Rendered’ rate card for one off ‘non partner’ or additional marketing services (special short duration 1:1 voice call campaigns, and/or consultancy for loyalty platform production)

Sales Revenue

Operating Expenses

Rebates / Costs

Client DirectShare of Top

Line Net Sales

Revenue

Full ProgramOperating

Expenses toCXN

Rebate PaidDirect to

Client