www.directionconsultants.co.uk the leader in design the leader is called the ‘product champion’....

www.directionconsultants.co.ukwww.directionconsultants.co.uk

THE LEADERTHE LEADERIn design the leader is called the In design the leader is called the

‘Product Champion’.‘Product Champion’.This person must be an This person must be an enthusiast but a realist.enthusiast but a realist.


You also need a multitude of You also need a multitude of skills to make a winning teamskills to make a winning team


The Design Circle - use the wide variety The Design Circle - use the wide variety of skills already available to you.of skills already available to you.


Any organisation is full of ‘experts’ – Any organisation is full of ‘experts’ – use them.use them.

LET PEOPLE LET PEOPLE MAKE DECISIONS MAKE DECISIONS REGARDING REGARDING THEIR WORK-THEIR WORK-

EMPOWER PEOPLE TO EMPOWER PEOPLE TO

MANAGEMANAGE


THE DESIGN CIRCLETHE DESIGN CIRCLEThe Design Circle is an effective way to manage people through the The Design Circle is an effective way to manage people through the

process. process. It can cope with a maximum of 9 people at any one time.It can cope with a maximum of 9 people at any one time.

People join and leave the circle as their expertise is required.People join and leave the circle as their expertise is required.

Product champion

People exit the design circle and may re-enter later

People enter when

needed


Roles and Responsibility MatrixRoles and Responsibility Matrix Person >Person >

Activity \/Activity \/

MktMkt Proj. Proj. mgr.mgr.

A/CA/C Cust/Cust/

useruser

SupSup

Market ResearchMarket Research XX XX XX

SpecificationSpecification XX XX XX XXConceptConcept XX XX

Detail DesignDetail Design XX XX

ImplementImplement XX XX XXDisposal ?Disposal ? XX XX XX


The structure and organisation of design circles for a large projectsThe structure and organisation of design circles for a large projects

ProductChampion

Main design circle

Supplementary circles


What has to be managed in design.What has to be managed in design. First, list all the activities to be done in sequence.First, list all the activities to be done in sequence. Then work out the time for each.Then work out the time for each. Then the cost for each.Then the cost for each. This will give the total time and the total cost for the This will give the total time and the total cost for the

development.development. See what activities can be done in parallel.See what activities can be done in parallel.

(This should reduce the overall time for the design project.)(This should reduce the overall time for the design project.) Then identify who will be involved at each stage of the Then identify who will be involved at each stage of the

process.process. Now see if there are adequate resources to complete the Now see if there are adequate resources to complete the

programme.programme. Compare the priorities of this with other design projectsCompare the priorities of this with other design projects


Now think -Now think -WOULD YOU REALLY WANT TO USE WOULD YOU REALLY WANT TO USE THE SERVICE THAT YOU ARE OFFERING?THE SERVICE THAT YOU ARE OFFERING?


All services need to be All services need to be designeddesigned

BY PEOPLE LIKE YOU!!BY PEOPLE LIKE YOU!!


Bill HollinsBill Hollins


Direction ConsultantsDirection ConsultantsThe first service design consultancyThe first service design consultancy55 Greenend Road, 55 Greenend Road, Bedford Park,Bedford Park,London W4 1AH U.K.London W4 1AH U.K.

Telephone 44 (0)20 8995 9095 Telephone 44 (0)20 8995 9095

Email: Email: [email protected]

www.directionconsultants.co.uk

mailto:[email protected]

http://www.directionconsultants.co.uk/

www.directionconsultants.co.uk the leader in design the leader is called the ‘product champion’....

Documents

design project

organisation of design

designedby people

total time

overall time

ukthe structure

total cost

ukany organisation