www.equinix.com © 2011 equinix inc. swinog 23 update presented by: remco van mook | director of...
TRANSCRIPT
www.equinix.com © 2011 Equinix Inc.
SwiNOG 23 Update
Presented by:
Remco van Mook | Director of Interconnection, EMEA
Presented on 10.11.2011
www.equinix.com © 2011 Equinix Inc. 2
On The Agenda Today
1. Equinix Update
2. Marketplace
3. Zurich Exchange / IX portal
4. Peering in Switzerland (WARNING: interactive!)
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Equinix UpdateNews from around the world
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Equinix Update
We bought a company in Brazil
We announced a few new sites
Europe …
becomes EMEA
Watch this space…
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Equinix Marketplace
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Who are your Neighbors in Platform Equinix?They could be your most profitable leads.
4,000 Potential Customers
700+ Cloud & IT675+ Networks600+ Financial450+ Content & Digital Media
Find potential customers and partners among the leading digital innovators in Platform Equinix
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Introducing the Equinix Marketplace
• For Buyers– Find products and services by vertical,
location or provider
– Use one intuitive global search interface
– Save searches and trusted providers
– Easily contact and connect to sellers
• For Sellers– Showcase offerings with customizable
storefronts
– Register and funnel leads to multiple contacts
– Integrate seamlessly with your existing sales processes
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Discover Who, What and Where
Category • Browse by vertical, product, or service
Location • Browse by geographical region, city or IBX
Provider • Browse all companies in the Marketplace – Can filter by Trusted Partners
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Equinix Marketplace Taxonomy
Cloud + IT Services
Content + Digital Media
Enterprise
Financial Services
Network ServicesCategories
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Equinix Marketplace Taxonomy (Categories)
TDM Services
VPN
POTS DS1/E1 DS3/E3
Network Services
OCx
IP Transit
Ethernet
Fiber Voice Services
IP Peering
Paid PeeringSettlement Free Peering
STMx
Dark FiberWavelength
MPLS Frame Relay
IPVPN ATM
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Your Equinix Marketplace PresenceStorefront Sample
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Equinix MarketplaceWhere Buyers and Sellers Connect
Get Started in Equinix Marketplace
Tour our Equinix Marketplace via video at https://s3.amazonaws.com/equinix-usa-video/marketplace-introduction-006_16x9.mp4
Contact us by email at [email protected]
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Zurich Exchange
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Zurich Exchange
• Present in ZH1, ZH2 and ZH4
• Steady at around 60 participants
• Added a switch in ZH4 earlier this year– Some customers moved from ZH1– Inbound-heavy – typical for new sites
• Peak traffic roughly doubled in the past year– But I’m still not allowed to publish stats, sorry
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Lesser known facts
IX Portal
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Lesser known facts
sFlow data - Per-peer traffic stats
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Lesser known facts
sFlow traffic data – per customer, global aggregate
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Lesser known facts
sFlow traffic data – per customer, per Exchange
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Lesser known facts
Jitter probes
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Lesser known facts
It can do filtering and prepending!
Route server (MLPE)
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Peering in SwitzerlandCaution: Interactive!
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More MRTGAggregate traffic of Euro-IX members 2002-2011
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Public Peering in EuropeDaily peaks, in Gbps
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A random Quote
“Zurich is number 82 on our list of priorities for peering.”
- “And Geneva?”
“Geneva?”
From a not-so-random global operator
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And yet…Akamai State of the Internet 2011, high broadband penetration
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And yet…Akamai State of the Internet 2011, average connection speeds
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And yet…Akamai State of the Internet 2011, fastest cities of Europe
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And yet..
Sold Broadband Connections
3 Germany 26.089.800
4 France 21.193.000
5 United Kingdom 19.594.087
12 Netherlands 6.329.000
17 Switzerland 2.984.330
OECD Broadband statistics 2010
Broadband Penetration
Switzerland 39%
Netherlands 37,6%
France 32,2%
Germany 31,9%
United Kingdom 31,5%
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Which leads me to the following question
Dude, where’s your traffic?Dude, where’s your traffic?
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A Show of Hands..
A. Not a clue, sorry
B. Mostly transit
C. Mostly public peering
D. Mostly private peering
Where’s your traffic?
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A Show of Hands..
A. Not a clue, sorry
B. Mostly transit
C. Mostly public peering
D. Mostly private peering
Where’s your NATIONAL traffic?
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A Show of Hands..
A. In Switzerland
B. In Germany
C. Elsewhere in Europe
D. Outside Europe?
Where’s your external traffic growth?
