www.futerra.co.uk. about us transformative business strategy brand storytelling engaging activation
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www.futerra.co.uk
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- Slide 1
- www.futerra.co.uk
- Slide 2
- Slide 3
- About us Transformative business strategy Brand storytelling Engaging activation
- Slide 4
- www.futerra.co.uk Clients
- Slide 5
- www.futerra.co.uk Thought leadership
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- www.futerra.co.uk Planet Brands
- Slide 7
- www.futerra.co.uk
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- Spock Rational Cost/Benefit decisions ego Homer Emotional Instincts and habits id Human behavior, are you...
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- www.futerra.co.uk Information/ Incentives Decision Status Habit Heuristics Social proof Bias Context Priming Defaults Salience Mood Action! Action?
- Slide 10
- www.futerra.co.uk Green, brick, gold
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- www.futerra.co.uk The 3Ps of behavioral marketing
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- www.futerra.co.uk EXERCCIO Voc recebeu um comportamento prprio de um setor especfico e voc deve trabalhar com persuaso Voc deve nos apresentar mensagens e canal e vc tem um minuto para nos apresentar
- Slide 13
- www.futerra.co.uk SELL IT TO US!
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- www.futerra.co.uk Obrigado! www.futerra.co.uk Pablo Barros [email protected] @Eightsutain www.eightsustainability.com Solitaire Townsend [email protected] @greensolitaire www.futerra.co.uk