www.futerra.co.uk. about us transformative business strategy brand storytelling engaging activation

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www.futerra.co.uk

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  • Slide 1
  • www.futerra.co.uk
  • Slide 2
  • Slide 3
  • About us Transformative business strategy Brand storytelling Engaging activation
  • Slide 4
  • www.futerra.co.uk Clients
  • Slide 5
  • www.futerra.co.uk Thought leadership
  • Slide 6
  • www.futerra.co.uk Planet Brands
  • Slide 7
  • www.futerra.co.uk
  • Slide 8
  • Spock Rational Cost/Benefit decisions ego Homer Emotional Instincts and habits id Human behavior, are you...
  • Slide 9
  • www.futerra.co.uk Information/ Incentives Decision Status Habit Heuristics Social proof Bias Context Priming Defaults Salience Mood Action! Action?
  • Slide 10
  • www.futerra.co.uk Green, brick, gold
  • Slide 11
  • www.futerra.co.uk The 3Ps of behavioral marketing
  • Slide 12
  • www.futerra.co.uk EXERCCIO Voc recebeu um comportamento prprio de um setor especfico e voc deve trabalhar com persuaso Voc deve nos apresentar mensagens e canal e vc tem um minuto para nos apresentar
  • Slide 13
  • www.futerra.co.uk SELL IT TO US!
  • Slide 14
  • www.futerra.co.uk Obrigado! www.futerra.co.uk Pablo Barros [email protected] @Eightsutain www.eightsustainability.com Solitaire Townsend [email protected] @greensolitaire www.futerra.co.uk