www.gamingstandards.com trends in gaming technology april 1, 2009 - manila gem 2009
TRANSCRIPT
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TRENDS IN GAMING TECHNOLOGYAPRIL 1, 2009 - MANILA
GEM 2009
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AGENDA
• GAMING TECHNOLOGY - HISTORY
• BOTTLENECK
• OPEN STANDARDS
• GAMING TECHNOLOGY - TRENDS
• KEY TAKEAWAYS
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PLATINUM MEMBERS
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HISTORYGAMING TECHNOLOGY
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HISTORYSlots
• 1960 COINS– Mechanical
• 1980– Steppers
– Video
• 1990 NOTES– Player Tracking
– Note Acceptors
– Progressives
– Bonussing
• 2000 TICKETS– TITO
– Server Based Gaming / Central Determination
– Server Supported Gaming
– New Display Technologies
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HISTORYTable Games
• 1980– Table Displays
– Table Management Systems
– Chip Sorting Devices
• 1990– Card Shufflers
• 2000– Electronic Table Games
– Multi Station Games
– On-line Gaming and Tournaments
– RFID
• 2010?
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BOTTLENECKCOMMUNICATION HISTORY
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HISTORYCommunication
• Simple Uni-directional ‘Polled Network’ Technology
• Proprietary Protocols For Data Collection– Accounting
– Security
– Player Tracking
– Progressives (WAP)
– Bonusing
– TITO/WAT
• System More And More Critical
• Communication Problems = Bottleneck
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TODAY…
“In 2004, 73% of I.T. budgets were spent on maintenance and 27% on new investments.
In 2005, survey respondents spent 76% on maintenance, leaving just 24% for new investments.”
Forrester Research*
“In 2004, 73% of I.T. budgets were spent on maintenance and 27% on new investments.
In 2005, survey respondents spent 76% on maintenance, leaving just 24% for new investments.”
Forrester Research*
“40% or more of IT budgets are spent on infrastructure development”.
Gartner Research*
“40% or more of IT budgets are spent on infrastructure development”.
Gartner Research*
“Various surveys tell us that the typical enterprise is devoting over 80% of its applications budget to simply supporting normal business because of the complexity of making change.” Source: CBDI “The Business Case for SOA”
“Various surveys tell us that the typical enterprise is devoting over 80% of its applications budget to simply supporting normal business because of the complexity of making change.” Source: CBDI “The Business Case for SOA”
“Integration remains the number one IT priority; 60-70% of IT budgets are dedicated to it.” Source: WebServices Journal
“Integration remains the number one IT priority; 60-70% of IT budgets are dedicated to it.” Source: WebServices Journal
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OPEN STANDARDS
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OPEN STANDARDSHistory
• 1994: Open standards fueled the Internet growth– Email anybody
– Play MP3 music files on any platform
– Access any web page
– Bluetooth
– WiFi
– Internet transformed the way we work and live
• 1998: GSA formed – industry agreement – Internet technology = foundation to GSA standards
– SAS transition to GSA open standards
– Canadian Lottery operators supporting GSA standards development efforts
• Casino industry is going through its own period of change
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2010 AND BEYONDTECHNOLOGY TRENDS
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TECHNOLOGY TRENDS
• Networked Gaming Floor based on Standard IT Network Technology• Content Distribution To Multiple Platforms• Resort Integration
– Use of loyalty points through resort /retails/restaurants/events
– Unified Players View / Net Worth
• Inter-Jurisdictional Communication– Financial tracking
– On-demand compliance reporting legality of installed software
– Inter-property marketing
– Responsible gaming
• Improved Data Warehousing – Consistent structured consistent data (e.g.: 02-03-09)
– Simplify Enterprise Application Integration
• Convergence between Hospitality / Gaming – Gaming floor and Guest room service network
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TECHNOLOGY TRENDS
• Table Gaming– Player TouchPoint Integration
– Enhanced Accounting and Table Management Solutions
– RFID
– Biometrics
• Slots– Player TouchPoint Integration
– Social / Communal / Peer to Peer Gaming
– Biometrics
• Mobility– Use of Internet to extend gaming beyond ‘brick and mortar’ casinos
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TECHNOLOGY TRENDS
• Wealth Of New 3rd Party Applications on Player TouchPoints– Service
• Beverage On Demand• Valet, dinner reservations, tee time, transportation…
– Marketing• Advertising• Drive player behavior to earn extra awards whilst still on property
– Gaming• Bingo, Lottery, Horse Betting….
– Entertainment• Listen to Music• Observe various destinations within resort• Watch Movie or other events
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VALUE PROPOSITION
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KEY TAKEAWAYS
• Robust High Speed Floor Networks Arrived• Innovation Will Accelerate• Highly Adaptive And Interactive Games Will Come• Dramatically Enhanced Customer Relationship
• Build A Unique, Highly Competitive Floor Using Best Of Breed Solutions• Marketing, IT And Slot Ops Need To Work Together• Open Standards Eliminate Vendor Lock-in
• Open Standards and Certification Are The Key to Drive Revenue– Participate / Contribute
– Request Certification
– Get Educated On GSA Standards
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FREEDOM OF CHOICE
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