www.luechow-dannenberg.de 11.10.20111 cultural and creative industries (cci): innovation and smart...
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11.10.2011 1
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CULTURAL AND CREATIVE INDUSTRIES (CCI): INNOVATION AND SMART SPECIALISATION STRATEGIES
PRACTICAL EXPERIENCES:
CCI SMART SPECIALISATION IN EU STRUCTURAL FUNDS
Workshop, 11 October 2011:
Sylvia Amann, Director of inforelaison behalf of District Administration Lüchow-Dannenberg
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FACTS & FIGURES
• NUTS-level: District administration Lüchow-Dannenberg (NUTS III) –
part of Lower Saxony• Inhabitants: 49.400
• Start of Creative Industry initiative: 2010• Initiator: District administration• Available budget: € 150.000
(for strategy development)• of which ERDF: € 110.000 (INTERREG IVC)
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ACTIVITIES
• Networking of economy and culture (local working group)
• Mobilisation of actors (local and supra-regional) with entrepreneurial spirit and innovation
• Mapping and analysis of potential of local cultural and creative industry
• Europe-wide exchange Exchange of experience (INTERREG IVC)
• Cooperation with universitiesand common projects (Design-Reaktor)
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RESULTS
• Project “Grüne Werkstatt Wendland – Cluster Kreativwirtschaft”:- Regional OP for Lüneburg (2007-2013) “Strenghtening of regional economic structures”
- Duration: 2011-2013 (Approval: August 2011)- Budget: € 120.000 of which ERDF: € 90.000
• Content of ERDF Project: - Prize for sustainable design - Summer academy for concrete innovation and design projects of local companies - Project weeks for networking the local economy and the cultural and creative industries
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RESULTS & LESSONS LEARNT• Local working group:
a pre-condition for successful strategy development• Local-urban networking:
rural areas can benefit of urban centres close to them
• CCI facts and potential analysis: a solid baseline - also for convincing politicians
• Interregional benchmarking: prevents from the reinvention of the wheel
• Cooperation with research institutions: allows the integration of most-innovative approaches
• EU-Structural Funds: very time-consuming & CCI are only partly anchored
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ADDED VALUE OF INTERREGIONAL COOPERATION• CREA.RE – Creative Regions:
- INTERREG IVC, Duration: 01/2011-03/2013 - Budget: € 2.3 mio of which ERDF: € 1.8 mio - Partnership: 12 partners from 10 EU-countries• Benefit of interregional cooperation:
- Benchmarking during the project time - Structures and clear time frame for strategy
development - Europe-wide network of contacts for policy
development as well as for networking of local stakeholders
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CREA.RE RECOMMENDATIONS• Regional CCI working groups
- including a professional moderator• Strategic implementation of CCI policy
mapping, strategic planning, cooperation with stakeholders and the use of EU-funding; support from political level
• Making available seed funding allowing access for CCI microstructures
• Use the Europe 2020 strategy & flagships to start planning for CCI in the new EU Structural Funds programmes
• A wide definition of innovation for the new EU Structural Funds funding period
• Validation of CCI innovatorsbringing new ideas to regions / EU Structural Funds
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FURTHER INFORMATION
• Renate Ortmanns-Möller
Landkreis Lüchow-DannenbergEmail: [email protected]
• Sylvia Amann
inforelaisEmail: [email protected]: +43-676-602 74 68