www.pau.edu.tr 1 pamukkale university, denizli - turkey strategic planning studies @ pamukkale...

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Pamukkale University, Denizli - Turkey

Strategic Planning Studies @ Pamukkale University

Prof.Dr. Hasan Kazdağlı Rector

June 2006

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Pamukkale University

• Pamukkale University takes its name, from Pamukkale.

– Pamukkale, meaning "cotton castle" in Turkish, is a natural site and attraction in Denizli.

– The tectonic movements that took place in the fault depression of the Menderes river basin did not only cause frequent earthquakes, but also gave rise to the emergence of a number of very hot springs, and it is the water from one of these springs, with its large mineral content, chalk in particular. Apart of some radioactive material, the water contains large amounts of hydrogen carbonate and calcium, which leads to the precipitation of calcium carbonate. The effect of this natural phenomenon leaves thick white layers of limestone and travertine cascading down the mountain slope, making the area look like a fortress of cotton or a frozen waterfall.

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Denizli

• Founded by the Syrian King Antiyoukustheos, 2nd, between 262 B.C. and 245 B.C.

• Named Laodicia• Has been home for Hittites, Romans, Byzantine, Seljukians,

Ottomans and more!• Population is approximately 650.000• Denizli spans over 11.862 square kilometers• At the junction of Agean, Central Anatolia and Mediterranean

regions

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Denizli • People of Denizli are very entrepreneurial. • Denizli is in the top 10 list of cities creating

the most added value to the nations economy.

• Economy largely depends on textile industry. Textile is a traditional business.

• Denizli is a world-wide brand-name for home textiles

• There are developing and evolving industries such as natural stone, metal, leather, plastics, construction goods, packaging, paper products, and copper cable production. – Erbakir, a copper cable producer, sells its

products to variety of high tech companies including NASA.

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Denizli • Tourism is another key component of the city’s economy.– Abroad, Denizli is renowned

for its natural beauty, Pamukkale.

– One out of every 5 tourists coming to Turkey visits Pamukkale.

There are other historical sites:

LAODIKEIA, TRIPOLIS, COLOSSAE, EUMENIA, HERAKLEIA, SALBACE, ATTUDA, APOLLONIA, SALBACE, TABAE, DIONYSOPOLIS, SEBASTOPOLIS, TRAPEZOPOLIS Etc.

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Denizli Economy - Exports

Agricultural Products

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

2000 2001 2002 2003 2004 2005

Years

US

D

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Industrial Products

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,600,000,000

2000 2001 2002 2003 2004 2005

Years

US

D

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Natural Stones (Marble etc.) Products

0

10.000.000

20.000.000

30.000.000

40.000.000

50.000.000

60.000.000

70.000.000

80.000.000

90.000.000

2000 2001 2002 2003 2004 2005

Years

US

D

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A Brief History of Pamukkale University

• Although officially founded in July 1992, its history goes back to to 1957.

• Pamukkale University is well located given the social and economic characteristics of Denizli.

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Pamukkale University Priorities

1992

Physicaldevelopment

Teaching and Research Quality

1998 2006

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Physical Resources

• Pamukkale University is constantly growing

• Kınıklı Main Campus is rapidly taking its final layout – New Buildings and

laboratories are starting to operate.

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Views from the Main Campus

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Building Space

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

0

20000

40000

60000

80000

100000

120000

140000

160000

m2

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Number of Computers in Pamukkale University

0

500

1000

1500

2000

2500

1995 1997 1998 1999 2000 2001 2002 2003 2004 2005

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Pamukkale University by Numbers

• 6 faculties– Faculty Of Science and Arts – Faculty Of Engineering– Faculty Of Education– Faculty Of Technical Education– Faculty Of Medicine– Faculty Of Economics and

Administrative Sciences

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• 3 Institutes– Pure and Applied Sciences– Social Sciences– Health Sciences

• 13 Vocational Schools

• And…

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Today,

• 22,500 students

• Over 1,350 academic staff

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Three components of Pamukkale University

• Quality in Education

• Quality in Research

• Quality in Collaboration with partners

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Education…

• Our main philosophy is, without a doubt, to create a democratic and socially respectful environment for quality education and scientific research.

• We aim to give the necessary training to our students to become well-qualified professionals who can add value to the companies they work for here or abroad.

• One of our primary goals is to bring our education level to the well-accepted international standards.

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To do this

• We aim to give our students:– the skills to adapt themselves to the ever changing technology

and its effects on the society, – the ability to understand and use computer technologies

effectively, – the enhanced cross understanding of technical and social

sciences,– the desire to learn at least one language other than their own

language if they want to become a citizen of the global world,– the training to work in a team oriented workplaces;

• We use a new teaching method called the problem based education in the School of Medicine,

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Research

• Driving forces of research at Pamukkale University– Quality of Academic staff– Availability of Physical Resources– Funding– Possibility of Cooperations– Administrative Support

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Research Capacity

Academic Staff

0

100

200

300

400

500

600

700

Professors AssociateProfessors

AssistantProfessors

ResearchAssistant

Part time/fulltime Instructorsand Specialists

2000

2006

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Research Centers

• PAUFREM– Physical Treatment and

Rehabilitation Research Center

• PAMGEN– Genetic Engineering and

Biotechnology Research Center

• Construction Technology and Earthquake Research Center

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Some Research Areas

• Biotechnology Biomedical And Health Technologies• Genetic Engineering• Earthquake• Modeling, Simulation, Automation And Control• Educational Technologies• Strategic Materials• Sustainable Energy And Energy Management• Environmentally Conscious Manufacturing• Technical And Nano-textiles• Crime Management• Micro and Macro Economic Studies

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Research

Laodikeia Excavations

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Research

Sea Turtles Research

– Nest relocation– Nest protection– Embryonic Development of

Sea turtles– Sex determination– Rescue and Rehabilitation – Genetic Research – Pollution

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Projects

Pamukkale (Hierapolis) Preservation And Refinement Project

•The Hierapolis – Pamukkale, having travertines and historical structure, is in the list of Earth’s Cultural Heritage List as a 1st. Degree Area of Archeological and Natural Site.

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Number of Research Projects

0

10

20

30

40

50

60

70

80

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

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Projects

• Currently, there are– 37 TUBİTAK (Turkish Scientific and

Technologic Research Council)– 9 DPT (State Planning Organization)

• Univesity Funded research projects.

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Cooperation

• We believe the fact that knowledge grows by sharing it

• We are VERY interested in creating national and international collaboration and exchange programs.

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Currently

• Office Of EU Affairs of Pamukkale University has

– Socrates,– Leonardo,– Youth, and– Other International programs.

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Knowledge Exchange• Pamukkale University hosted several national

and International Conferences and Symposiums– Information Techology Congress– Education Techologies Congress– Automation and Control Congress– Travertine Symposium– Energy Congress– Natural Gas Days– City Economical Research Symposium– Future of Turkish Textile Sector– National Musical Education Congress– National Hand Works Congress– Engineering Geology Symposium

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Social Activities

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Q - Is everything perfect at Pamukkale University?

A - Of course not!

We have a lot to do…

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Like aging generals, many academic leaders appear to be planning for the previous war,

not the next one.

Kenneth C. GreenKenneth C. GreenMark Hopkins and the Digital LogMark Hopkins and the Digital Log

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You cannot discover new oceans You cannot discover new oceans unless you have the courage to lose unless you have the courage to lose

sight of the shore.sight of the shore.

… … Unknown AuthorUnknown Author

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Strategic Planning

• Like many other goverment and private establishments, Pamukkale University puts efforts into strategic planning.– We want to optimize the use of our resources

to reach our pre-determined objectives. – Strategic allocation of resources: Money,

People and Space

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From Outside In

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From The Center Out

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Chinese ProverbChinese Proverb

If we don’t change direction, we might If we don’t change direction, we might end up where we’re headed!end up where we’re headed!

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Pamukkale University’s Strategic Planning Framework

DraftUniversity

Strategic PlanAnd

SupportingFaculties,

Instititues, Voc. school

Plans

Formulation OfUniversity

Goals,Objectives,

Strategies, &Performance

Measures

Formulation OfFaculties,

Instititues, Voc. schools

Priorities, Goals,Objectives,Strategies,

Performance Measures

Review & Input From University

Community

Review & Input From System &

Board

UniversityStrategic Plan

AndSupportingFaculties,

Instititues, Voc. school

Plans

AnnouncementOf Strategic

Planning Process to the

Pamukkale University Community via

intra-communicationChannels (e-mail etc.)

A 15 Question Form sent to Pamukkale University

Academic staff for Feedback

The big meeting

to initiateStrategic planning

At Pamukkale University

SWOT Analysis Meetings

for each one of faculties, Instititues,

vocational schools(Department and major

Chairs attended)

SWOT results

Establishment ofFaculty, Institute

andVocational SchoolStrategic Planning

Team

1

2

3

4

5

6

78

8

Completed

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Pamukkale University Strategic Planning Group (SPG).

SPG was established and lead by the Rector to plan and manage the strategic planning studies at Pamukkale University. SPG is coordinated by a Vice Rector.

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Announcement

• The objective of the announcement letter was to make the Pamukkale University community aware of Strategic Planning studies.– The letter was sent by the Office of the Rector

to all academic units.• Support of decision-makers at all levels is

important in strategic planning studies.

1

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Feedback from the 15 question form

• All academic staff were asked to answer a set of questions. The questions were needed to be answered within 2 weeks.– The questions were designed to let people

think on what a strategic plan requires.

2

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Feedback from the 15 question form

• The answers were evaluated by the Pamukkale University Strategic Planning Group (SPG).– SPG was established and lead by the Rector to plan

and manage the strategic planning studies at Pamukkale University. SPG is coordinated by a Vice Rector.

• The feedback proved that most of the Pamukkale University community is supporting the strategic plan studies.– There is general consensus on majority of the

answers.

2

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The Initiation Meeting

• An initiation meeting was organized in the university’s conference hall.– Rector,– Vice rectors,– Deans,– Institute directors,– Department chairs,– Major chairs,– Student represantatives, – Supporting personnel

have attended the meeting(around 350 academics).• At the meeting, a comprehensive presentation was given to the

audience on the strategic planning.

3

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Establishment of SPTs

• Each faculty, institute and vocational school established their own Strategic Planning Teams (SPTs).

SPTs required :– SWOT results,– Information from departments,– Information from academic staff,– Information from students,– Information fron stakeholders and partners,– Support from administration.

4

Support of People InThe same

Unit is Essential

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SWOT Analysis

• For every faculty and vocational school, a SWOT analysis meeting was organized. – Dean, vice deans, department chairs and major chairs

student represantetives and administrative staff have attended the meeting.

– A sitting environment was arranged such that the number of people at each table did not exceed 10.

– Every table had two helping people; one to write on the whiteboard and the other to key into the computer.

– A structured brain storming method was applied.

5

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• The results of the SWOT analysis meeting were used by the SPG and by the strategic planning teams of each faculty, institute and vocational school.

SWOT Analysis5

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University Units’ Strategic Plans

• SPTs reported strategic plans to their deans and directors.

• Faculty, institute and vocational school Strategic Plans are submitted to the SPG.– These plans are the basic building units of the

university’s strategic plan.

6

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University’s Strategic Plan• SPG is progressing towards the university’s

strategic plan. Main ingredients of the university’ strategic plan:– SWOT results,– Strategic plans submitted by SPTs,– Information from academic and administrative units,– Information from student organizations,– Information from partners and stakeholders,– Decision-makers’ support.

7

Support of Entire Univ.Community

is Essential

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Strategic Plans

• SPG generates strategic plan for university.

• SPTs generate strategic pans for academic units

UniversitySP

SP3

SP1

SP4

SPn

SP5

SP2

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Strategic Plan Revisions

• SPG and SPT generated plans are opened for discussion in the university.

• The feedback received from all relevant parties are evaluated and strategic plans are revised if necessary.

8

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Pamukkale University’s Mission Statement• Pamukkale University’s primary mission is to provide quality

education under the roof of high level universal values. Pamukkale University also holds itself responsible for conducting ethically, socially and environmentally responsible high quality research and cultural studies to contribute to the advancement of society. – First element of our mission is to empower and encourage our students

to learn and research,– To gather and sustain academic staff critical for Pamukkale University’s

success,– To keep our knowledge buildup and dissemination process in line with

moral, ethical and cultural values,– To support quality education not only at academic level also at social

level.

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Pamukkale University’s Vision Statement• Pamukkale University is aimed at becoming an

internationally recognized student-centered research university and an academic community united in its commitment to enhancing the quality of life through the generation, use and dissemination of new information on facts of life and nature.

• Along with this statement:– Pamukkale University will be a center of learning for our students,

employees and partners.– Pamukkale University equips its students with state-of-art knowledge for

them to become active individuals capable of taking initiative and making good decisions.

– The university administration focuses on enhancing university identity to generate a pleasant and preferable work environment.

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Pamukkale University’s Values

• Administrative Transparency• Equity and justice• Scientific approaches• Respect to environment• Aesthetic Sensitivity• Perfectionism• Freedom of expression• Social Responsibility• Application focused

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Pamukkale University Strategic Objectives (SOs) • SO 1 : To enhance education quality

• SO 2: To give importance to scientific and R&D activities

• SO 3: To increase the university’s ties and interactions with its surrounding environment

• SO 4: To develop and enhance university’s identity through collaborations with partners and integrating academic units and departments

• SO 5: To enhance the student and employee satisfaction

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Strategic Plans

• Strategic plans @ Pamukkale University will be finalized by the end of July 06.

• However we know that:

Planning is nothing unless it is put into practice.

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• Mission and vision focused Strategic Planning @ Pamukkale University will provide:

– Better work environment for the people,– Improved quality in education,– Improved quality in research,– Better partnership with all relevant parties, and – Better use of limited resources.

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RESULTS

All SPTs agreed that:

• living in Denizli which is an industrial city creates great opportunities,

• the university should be organized in such a way that will enable us to benefit from these opportunities at the maximum level.

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RESULTS

• Strategic Planning Studies led each university unit develop a new way of thinking, by making them realize the importance of creating difference throughout both the university and the nation

• The facts that university personnel participated in the strategic planning studies and took part in the university’s decision-making process:– created a common platform for a more participating university,– sharpen the loyalty and the consciousness of being a

“Member of Pamukkale University”.

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RESULTS

Realization of the performans criteria with the same level of participation will increase general productivity throughout the university…

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Thank you.

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