www.plos.org ucl: june 18, 2008 “open access publishing” mark patterson, director of publishing...

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www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical literature a public resource

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Page 1: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

www.plos.org

UCL: June 18, 2008

“Open access publishing”

Mark Patterson, Director of Publishing

Committed to making the world’s

scientific and medical literature

a public resource

Page 2: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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My background…

Research – yeast and human geneticsPhD, ManchesterPostdocs, Oxford and Stanford, USALectureship, Cambridge

Publishing – genetics and genomicsEditor, Trends in GeneticsBiology team, Nature, and Editor, NRGPublisher, Company of BiologistsEditor, Public Library of Science

Page 3: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Outline

• Open access – motivations• PLoS – the story so far• Paying for open access

Page 4: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Open access≠Free

access

Page 5: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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What is open access?

• Free, immediate access • Deposition in a digital public

archive • Unrestricted reuse

Bethesda definition, 2003

Page 6: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Creative Commons Attribution License

Copyright: © 2004 Moorthy et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Goal: overcome access barriers and encourage creative uses.

www.creativecommons.org

Page 7: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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No permissionrequired

for any reuse

Translation

Redistribution

Photocopying

Coursepacks

Reproductionof figures

Deposit indatabases

Downloadingdata

Text mining

Page 8: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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What is open access?

• Free, immediate access online

• Unrestricted use

Page 9: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

www.plos.org

What is open access?

• Free, immediate access online

• Unrestricted use

Page 10: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

www.plos.org

What is open access?

• Free, immediate access online

• Unrestricted use

Page 11: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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What is open access?

• Free, immediate access online

• Unrestricted use

Page 12: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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A network of literature

Document

Page 13: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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A network of literature and data

Document

Database

Page 14: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Text mining

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Jensen, Saric and Bork Nature Reviews GeneticsFeb 2006

Page 16: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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“So far, more that 90% of all biomedical literature mining has been based on Medline, mainly because it is freely available in a convenient format.”

“…future methods should be able to extract information from the full text of papers…”

“However, it is restricted access to the full text of papers…that is currently the greatest limitation…”

Jensen, Saric and Bork Nature Reviews GeneticsFeb 2006

Text mining and open access

Page 17: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Open access…

…transforms research literature into a public and unified information resource

Page 18: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Open access…

…transforms research literature into a public and unified information resource

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Open access…

Page 20: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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PLoS Founding Board of Directors

Harold VarmusPLoS Co-founder and Chairman of the BoardPresident and CEO of Memorial Sloan-Kettering Cancer Center

Patrick O. BrownPLoS Co-founder and Board MemberHoward Hughes Medical Institute & Stanford University School of Medicine

Michael B. EisenPLoS Co-founder and Board MemberLawrence Berkeley National Laboratory & University of California at Berkeley

Page 21: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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• Establish high quality journals– put PLoS and open access on the map

• Build a more extensive OA publishing operation– an open access home for every paper

• Make the literature more useful – to scientists and the public

Our publishing strategy

Page 22: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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PLoS BiologyOctober, 2003

• Professional/ academic editors• Extensive media coverage• Impact factors – 14.1, 13.8

PLoS MedicineOctober, 2004

Page 23: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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PLoS BiologyOctober, 2003

PLoS MedicineOctober, 2004

PLoS Community JournalsJune-September, 2005

4.9 7.7 6.0

October, 2007

Page 24: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Web2.0 Interaction changes everything

Page 25: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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PLoS ONEWe want to publish your work

• Inclusive scope– a publication for the whole of science

• Peer-reviewed– objectively focusing on technical quality

• Streamlined Production– acceptance to publication in as little as 3

weeks

• Encouraging discussion and debate– community comment and annotation

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Current status

• Broad, high quality publishing portfolio– publishing all science

• Community support– established and respected journals

• Technology– realizing the potential of the Internet

• People

Page 31: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Paying for Open Access

Page 32: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Paying for Open Access Publishing

• Subscription fees make sense with print• But online, cost of 2 readers = cost of

2000 readers, so why charge all 2000 readers?

• Recover this cost up front• Publisher is a service provider (like a

midwife)

Page 33: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Researcher

Publisher

Reader

Pay-per-view SubscriptionLibrary

Subscription journals

GovFundersInstitutionsIndustry

€€

€€€

Page 34: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Open access journals

Publishing is the final step in a research project

Researcher

Publisher

Reader

PublicDigitalLibrary

GovFundersInstitutionsIndustry

Page 35: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Transition state economics

OpenAccess

Subscription-based

Page 36: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Advantages of publication fees

• Funds for publishing scale with research activity

• The buyer is the user (of the service)

Page 37: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Catalysts for changePublishers

• New publishers– BioMed Central– Public Library of Science– Hindawi

• Existing publishers– PNAS, Oxford University Press, Company of

Biologists, Springer, Blackwell, Royal Society, Wiley, Taylor and Francis, Cambridge University Press, Elsevier

Page 38: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Catalysts for changeFunders and Institutions

www.eprints.org/openaccess/policysignup/

Page 39: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

Funder OA policyarc Mandated. Max 6 month embargo. Articles must be made available via

PMC/UKPMC. Will pay article processing charges (APC) via grants.

BBSRC Mandated. Deposition at “earliest opportunity” in “an appropriate e-print repository. Will pay article processing charges (APC) via grants.

BHF Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC. Will pay article processing charges (APC) via grants.

CSO (Scot)

Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC . Will pay article processing charges (APC) via grants

CR-UK Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC . Will pay article processing charges (APC) via grants

Dept Health

Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC.

MRC Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC. Will pay article processing charges (APC) via grants.

WellcomeTrust

Mandated. Max 6 month embargo. Articles must be made available via PMC/UKPMC. Will pay article processing charges (APC) via additional funds.

UKPMC Funders GroupUKPMC Funders Group

Page 40: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Page 41: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Page 42: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Page 43: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Sustainability at PLoS

• PLoS ONE– $1250– already sustainable and scalable

• Community journals– $2100– approaching sustainability

• PLoS Biology and PLoS Medicine– $2750– support beyond publication fees

Page 44: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

0

500

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Q2 '03

Q3 '03

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Quarterly article submissions to PLoS journals

CommunityJournals

Biology

Medicine

ONE

Page 45: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

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Challenges and opportunities

• Scalable models for financial support of OA– Funding agency policy– Institutional policy– Migration strategies for subscription journals

• The tyranny of the impact factor– OA provides opportunities for new metrics

• Killer applications– We need some

Page 46: Www.plos.org UCL: June 18, 2008 “Open access publishing” Mark Patterson, Director of Publishing Committed to making the world’s scientific and medical

The landscape is changing