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www.SaveLowFares.com. A Public Education Campaign Led by The Greater Richmond Chamber. The Challenge. Low fares are AT RISK in Richmond. AirTran and JetBlue reducing # of flights. AirTran and JetBlue not a part of the “consideration set” when consumers are making purchasing decisions. - PowerPoint PPT PresentationTRANSCRIPT
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A Public Education CampaignA Public Education CampaignLed by The Greater Richmond ChamberLed by The Greater Richmond Chamber
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Low fares are AT RISK in Richmond.•AirTran and JetBlue reducing # of flights.•AirTran and JetBlue not a part of the “consideration set” when consumers are making purchasing decisions.•Southwest is coming; will Richmond be a long-term winner of lower cost air service?
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• The arrival of AirTran (2005) and JetBlue (2006) marked a new era in air travel for Central Virginia. Low cost carriers SAVE our region’s businesses money.
• Businesses and business travelers often purchase last minute or walk-up fares.
• Low-fare airlines also change the booking rules in a community.
• The presence of low-fare airlines increases the appeal of a region for business and ultimately passenger traffic.
• Lastly, low fares also induce more people to travel TO the Richmond region for both leisure and business.
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• Fill 10 more seats on each AirTran flights to Atlanta per day to maintain AirTran’s current service levels.
• Create a market environment that helps maximize Southwest’s frequency & schedule.
• Develop attitudes that identify low cost carriers and affordable air travel as a part of the region’s quality of life.
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In 2001, Richmond had the 3rd most expensive airfares in the country with fares 40% above the national average before the arrival of AirTran and JetBlue.
Now, it has fares nearly 5% below the national average. Don’t let Richmond become one of the country’s most expensive airports again. Keep it that way by flying on AirTran and JetBlue.
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• Airlines have strong brand loyalty.• Most travelers recognize the benefit from
low cost carriers on RIC ticket pricing.• There is little awareness about AirTran &
Southwest issue; more dialogue is critical.• Travelers need to understand that they have
a personal opportunity to be part of the solution.
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• One of the most important issues facing the economic well-being of Richmond today is keeping competition between airlines that serve our area.
• We MUST fly AirTran and JetBlue now to ensure that competition remains in the market and you will continue to benefit from lower airfares.
• Southwest’s plans for serving Richmond will be impacted by the support that AirTran receives now.
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Fly AirTran and JetBlue and YOU
can help ensure lower, competitive airfares for you and your family
while enhancing the economic well-being of the region.
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• Channel 6 • Channel 8• Channel 12• WRVA• RTD: Love is Blue• RTD: Airport Tapping Grant• RTD: Richmond Must Win Southwest• RTD: Use Low Cost Carriers or Lose Them• RTD: Fly Smart
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Fly AirTran and JetBlue!•Visit www.SaveLowFares.com for more information.•Show Your Support:
• Like Save Low Fares Richmond • Follow @SaveLowFares • Email [email protected] your thoughts• Email Southwest and tell them you are excited
they are coming to Richmond
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A Public Education CampaignA Public Education CampaignLed by The Greater Richmond ChamberLed by The Greater Richmond Chamber