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Page 1: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

www.themegallery.com

LOGO

Unit TwelveUnit TwelveTraveling

Advertisement

Unit TwelveUnit TwelveTraveling

Advertisement

Page 2: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Contents

Teaching Approaches

Teaching Focus

Time Allocations

Teaching Difficulties

Teaching Methods

Contents

Teaching Objectives

Teaching Procedures

Page 3: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Teaching Objectives

Students

Students

Understand what and how to give traveling advertisement

Get some cultural knowledge about traveling advertisement

Master the basic words and expressions about traveling advertisement

Students

Students

Find ways to improve your writing skills about advertisement for a tour itinerary

Page 4: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Teaching Approaches

Homework

Introduce background information: Types of Traveling Advertisement

Listening practice: 1 dialogue

Speaking practice: 2 dialogues

Some words and expressions about traveling advertisement

Passage: Advertisements for Scenic Spot & Where to Stay on Cape Cod

Approaches

Learn writing skills on how to write A Tour Itinerary

Page 5: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Focus on

1

Traveling Advertisement

3

Writing: A Tour Itinerary

2

Advertisements for Scenic Spot & Where to Stay on Cape Cod

Page 6: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Time Allocations

Framework

Conceptual

AAdvertisements for Scenic Spot & Where to Stay on Cape Cod 2 periods

Traveling Advertisement 2 periods

Traveling Advertisement

Writing A Resume on Applying for a Job 2 periods

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Teaching Difficulties

Usages

Difficulties

The

New

Words

Some

Useful

Expressions

Page 8: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Teaching Methods

MethodsTeacher’s

Explanations

Discussing

Exercises

Questions

Page 9: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Teaching procedures

莫高窟,又名“千佛洞”,位于敦煌市东南

25公里处、鸣沙山东麓的断崖上,是我国三大石窟艺术宝库之一。

葛洲坝水利枢纽工程是我国万里长江上建设的第一个大坝 .

亚洲最大的瀑布 . 世界上

唯一可以从上、下、前、后、左、右六个方

位观赏的瀑布 .

黄山风景区以奇松、怪石、云海、温泉黄山四绝著称于世

Confucius Temple

Dunhuang MogaoGrottoes

Gezhou Dam Huangguoshu Falls

孔庙位于山东省曲阜市南门内,是奉祀孔子的

庙宇 .

Page 10: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Teaching procedures乐山大佛地处四川省乐山市,大佛通高 71米,头高 14.7米,头宽

10米,发髻 1021个,耳

长7 米,鼻长 5.6米,眉

长5.6米,嘴巴和眼长

3.3米,颈高 3 米,肩宽

24米,手指长 8.3米 .

Leshan grand Buddha Statue

Potala Palace

布达拉宫是历世达赖喇嘛的冬宫,也是过去西藏地方统治者政教合一的统治中心,从五世达赖喇嘛起,重大的宗教、政治仪式均在此举行,同时又是供奉历世达赖喇嘛灵塔的地方。

秦始皇兵马俑陪葬坑,是世界最大的地下军事博物馆。兵马俑共计 8000余件,已发掘部分 , 共出土武士俑 5000件 , 木质战车 l8辆 , 陶马 l00

多匹。

Terra-cotta Figures of Soldiers

and Horses of Qinling Mausoleum

Page 11: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 1 Learn New Words and Expressions

bamboo shoot n. 笋,竹笋buddha n. 佛cinesphere n. 球幕电影Cliff n. 悬崖,绝壁Confucius n. 孔子Counterpart n. 副本,极相似的人 或物,配对物Crystal adj./n. 结晶状的;水晶, 水晶饰品,结晶,晶体delicacy n. 微妙;美味, 佳肴( pl.)epitome n. 摘要,缩影excel v. 优秀,胜过他人fresco n./vt. 在灰泥的墙壁上作 的水彩画,壁 画; 作壁画于

Limestone n. 石灰石a bird’s eye view 鸟瞰,俯视an array of 一排,一大批Karst n. 石灰岩地区常见的地形 glimpse n./v. 一瞥,一看;瞥见glitter vi./n. 闪闪发光,闪烁,闪 光;闪光imposing adj. 使人难忘的, 壮丽的dignified adj. 有威严的,有品格的 be sure to 肯定,必定consist of 由……组成pray for 为……而祈祷,祈求run down 顺着……流下in accordance with 与… 一致,依照in a word 一句话,总之,总而言之so to speak 可以说,可谓

Page 12: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 1 Learn New Words and Expressions

Dragon Spring Cave 龙泉洞Dr. Sun Yat-sen’s Mausoleu

中山陵Huangdi Tomb 黄帝陵

Lijiang River 漓江Ming Tombs 明十三陵

Overseas Chinese Town 华侨城

Palace of Crystal 水晶宫 Palace of Goddess 瑶池宫

Palace of Longevity 万寿宫Palace of Pagoda Forest

塔林宫Palace of Waterfall

瀑布宫 Taishan Mountain 泰山

the Temple of Heaven 天坛

the Imperial Palace 故宫the Mausoleum of Cenghis

Khan成吉思汗陵

the Stone Forest 石林the West Lake of Hangzhou 杭州西湖

Three Gorge area 三峡地区

Three Gorges of the Yangtze River

长江三峡Wangshi Garden of

Suzhou 苏州网师园Xialao Stream 下牢溪

Yingxian Wooden Pagoda

应县木塔Zhaozhou Bridge

赵州桥

Page 13: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 2 Read Passage 1

Advertisements for Scenic Spot

A Brief Introduction to the Dragon Spring Cave The Dragon Spring Cave is located in the cliff of the north bank of the Xialao Stream. It is near the exit of Xiling Gorge and 10 Kilometers from Yichang City. It is the most splendid and famous limestone cave in the Three Gorge area. After being reopened up by first-class limestone expert, the main scenery of the cave, which consists of the Palace Pagoda Forest, the Palace of Goddess, the Palace of Waterfall, the Palace of Longevity,

the Palace of Crystal, is now more beautiful and brilliant than before. In

the Palace of Pagoda Forest, the jade bamboo shoots stand like spears.

You are sure to be deeply impressed at the very sight of it. In the Palace

of Goddess, the pearl curtain looks elegant and the spring water is

glittering, making the Palace really a charming spot. In the Palace of Longevity,

row upon row of strange rocks are towering. You would be surprised at

the wonderful sight. In the Palace of Crystal, crystal houses and pearls

are everywhere. Thousands of treasures are gathered there. The Palace

is so attractive that you may even forget to return. In the Palace of

Waterfall, a waterfall is running down the cliff. The scene is very magnificent

and you can find satisfaction in it. The scenery in the Dragon Spring Cave

is marvelous and the surroundings of it are truly unique. ...

Page 14: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 3 Read the Passage and Discuss

Which hotel has an indoor swimming pool?

Where will you stay if you want to play golf?

What number will you call to find out the prices of the Ocean Inn?

Where can you have a romantic and unique hotel?

When was the Atlantic Avenue Bed and Breakfast built?

It was built in 1905.

I will stay in Westport Bed and Breakfast.

1-800-627-8369.

Captain Ahab’s House.

The Cape Cod Hotel.

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Listening and Speaking

Step 2 Practice the Following DialoguesStep 2 Practice the Following Dialogues

Listening PracticeListening Practice Speaking PracticeSpeaking Practice

Dialogue 1

Dialogue 1 Tourism Complaints to Dalian

Dialogue 2 Tourism Dialogue 2 Tourism Complaints to HainanComplaints to Hainan

Page 16: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Listening and Speaking

Step 1 Leading in

A tour advertisement generally include:

pictures that are eye-catching. Traveling advertisement can be generally divided into (according to its function) following types.

a text that resort to figurative language for rhetoric effects

a headline that presents a benefit, invokes curiosity or appeals to personal interest

Page 17: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

advertisement for a

travel agency and its

services to prospective

tourists; language

features :expressive, persuasive

Firstly

advertisement for

destination country / city or a tourist attraction; language features: concise,

appealing, adjectives are

abundantly used.

Fourthly

Listening and Speaking

Types of Traveling Advertisement 旅游广告类型

Secondly

advertisement for itineraries and travel tips to prospective tourists; language features: concise, appealing, phrases are preferred than clauses, an attractive title is indispensable.

Thirdly

advertisement for tours; language features :expressive, persuasive, usually advertised under a title or brand name that is relevant to the trip.

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Writing: A Tour Itinerary 旅游线路

Step 1 Writing Skills

旅游线路是旅行社提供给游客的一个旅游计划。 在内容上一般包括旅游路线、景点信息、食宿安排、交通配备、娱乐项目等。在书写格式上则从出发时间开始逐日介绍行程安排,当然一个富有吸引力的标题也是必不可少的。旅游线路的语言风格应既简洁明了又具有吸引力,既具有信息性又符合游客的口味。因此, 一份英语旅游线路广告多大量使用短语,且句子结构简单。

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Step 2 Learn New Words and Expressions

On arrival in Beijing you will be met by our representative and driven to your hotel for a two-night stay.

After dinner you will enjoy an included evening at the Beijing Opera. B,L,D.

After a morning visit to Shanghai Museum you’ll take an afternoon flight to Wuhan, capital of Hubei Province, for an overnight stay.

Full day excursion to the Great Wall.

Fly to Xi’an in the morning and sightsee in Xi’an in the afternoon.

抵达北京,导游接机,驱车前往下榻酒店,停留两晚。

晚餐后在北京剧院观看表演。含早中晚餐

上午参观上海博物馆,下午乘机飞往湖北首府武汉,入住一晚。

全天在长城游玩。

早晨飞往西安,下午在西安市内观光。

Page 20: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 3 Exercises

Filling the following tour itinerary by translating Filling the following tour itinerary by translating the the

Chinese in the brackets.Chinese in the brackets.

you will

be met by our CITS guide and transferred to your hotel.

Morning tour to Tian’anmen Square,

The Best of China Tour 14 DAYS/ 13 NIGHTS---Beijing / Xi’an / Shanghai / Suzhou / Hangzhou / Guilin / GuangzhouDay1 Arrive in Beijing Welcome to Beijing, capital city of China. On arrival,_______________________________________________.( 我们的导游将在机场接机然后转往入住酒店 )Day2 Beijing ___________________________ (早晨去天安门广场游览) located in the heart of the capital, and the Forbidden City --- one of the greatest feasts of ancient Chinese architecture. Afternoon sightseeing includes Summer Palace---.a former summer resort area of the royal family, or a visit to the Temple of Heaven where the emperors prayed for good harvests. ______________________________________ (晚餐享用著名的北京烤鸭)

Enjoy the famous Beijing roast dinner in the evening.

Page 21: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Step 5 Exercises

Full day excursion to the Great Wall--- the landmark of China.

Beijing Opera or acrobatic performance will be attended in the evening.

Day3 Beijing ___________________________________________________(全天游览长城 --- 中国的象征) It is one of the most amazing feasts of manmade construction on earth visible from outer space. After lunch, a drive to the Ming Tombs along the scared way with giant marble figures and animals guarding the tomb area for decreased emperors of the Ming Dynasty. _____________________________________________________ (晚上观看京剧和杂技表演)……Day14 __________________________________________________________________ (早晨旅行结束搭乘特快列车返回香港)

Filling the following tour itinerary by translating Filling the following tour itinerary by translating the the

Chinese in the brackets. Chinese in the brackets.

Your journey comes to an end this morning as you board an express train for Hong Kong.

Page 22: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Day 1 Hong Kong HangzhouDay 2 HangzhouDay 3 Hangzhou ShaoxingDay 4 Shaoxing NingboDay 5 NingboDay 6 Ningbo PutuoDay 7 PutuoDay 8 Putuo NingboDay 9 Ningbo Hong Kong

Hangzhou: Yellow Dragon Hotel, Xin Qiao HotelShaoxing: Shaoxing HotelNingbo: Asian Garden Hotel, Golden Dragon HotelPutuo: Island Hotel

Hangzhou: Linyin Temple, Yue Temple, West LakeShaoxing: Lanting Pavilion, Lu Xun Memorial HallNingbo: Tianyi Pavilion, Seven-Pagoda Temple, Yuewang Temple, Tiantong TemplePutuo: Puji Temple, Fayu Temple, Huiji Temple, Xitian Scenery, Guanyin Hall, Mount Foding

Date Arrangement Hotels Scenes

Homework for today Write an itinerary according to the following information.

Page 23: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

Day by Day Itinerary:

Day 1 Arrive

in Hangzhou

Day 6 Ningbo-Putuo

Day 2 Hangzhou

Day 7 Putuo

Day 5 Ningbo

Day 8 Putuo-Ningbo

Day 3 Hangzhou—Shaoxing

Day 4 Shaoxing--Ningbo

Day 9 Ningbo

-Hongkong

Depart Hongkong by

plane. On arrival, you

will be met by our guide and

transferred to your hotel.

Sightsee in Hangzhou. Your included sightseeing tour features visits to Linyin

Temple, Yue Temple and West Lake. In the fine cloudless evening

you’ll enjoy the famous “Three Pools Mirroring the Moon”.Accommodation: Xin Qiao

Hotel

In the morning you’ll have

free time for further exploration in Hangzhou. Then you’ll board the

train to Shaoxing in theafternoon for a night

stay.Accommodation: Shaoxing

Hotel

We start the day with avisit to Lanting Pavilion

and Lu XunMemorial Hall in Shaoxing. Afterwards

we’ll travel to Ningbo by train.Accommodation: Asian

Garden Hotel

Full day sightseeing in Ningbo, including visits to Tianyi Pavilion, Seven-Pagoda Temple, Yuewang Temple, and TiantongTemple.Accommodation: Asian

Garden Hotel

Free morning tour in Ningbo then transfer to Putuo by train in the afternoon.Accommodation:

Island Hotel

Full day sightseeing in Putuo.

You’ll visit Puji Temple, Fayu

Temple, Huiji Temple, Xitian

Scenery and Guanyin Hall.Accommodation: Island

Hotel

Full day sightseeing in Putuo.

You’ll visit Puji Temple, Fayu

Temple, Huiji Temple, Xitian

Scenery and Guanyin Hall.Accommodation: Island

Hotel

Tour ends. Transfer to

Ningbo airport

for your flight to

Hongkong.

Page 24: Www.themegallery.com LOGO Unit Twelve Unit Twelve Traveling Advertisement

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