www.ushainternational.com assets pdf uil-investor presnt-2011
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USHA INTERNATIONAL LTD.
INVESTOR PRESENTATION‐ 2011
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Usha International Limited founded in the year 1937 has an assortment of businesses under its belt. The
major business being that of Electrical Goods, which includes Electric Fans, Home Appliances, Water
Coolers and Water Dispensers. Other businesses where UIL has its market presence are Power
Products, Sewing Machines and Fuel Injection Parts.
With diverse businesses ranging from Sewing machines to power products, UIL competes very well in the
competitive market it deals in.
Business Highlights*
• Ranked first as the highest Sewing Machine seller in the country capturing more than 75% of the
market share among organized players.
• Ranked second in the Fans category with 19% of the market share among organized players.
• Ranked second in the Agricultural Diesel Engine in terms of market share in the industry.
* All data pertaining to year 2010.
Al l f igures in mn
Profitability 09-10 08-09 07-08 06-07 05-06
Sales 10122 8139 7195 5428 4365
PBDIT 589 419 320 276 215
PBDT 569 372 269 255 196
PBT* 504 311 207 222 168 * includes Exceptional items
Financial Highlights
UIL has a marvelous track record of being profitable over it’s more than 50 years long history. o For the last four years the company
has grown remarkably with its top line increase with 23% CAGR.
o EBITDA showing an increase with a CAGR of 29% for the last four years.
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The year 2010 saw UIL revenue increase by 24% with gross revenue touching 1000cr:
o The Revenue generation for UIL was across regions of India with South being the highest contributor
in the total revenue.
o In Products, the major revenue contributor to UIL was Fans which generated around 47% of UIL’s
revenue.
Robust growth of UIL can be accredited to the initiatives i t has taken over the last few years:
Distribution Reach in every corner of country
o Over its long history of being a sales company, the company always had a strong distribution
Channel reaching millions of people across the country.
o UIL now boasts of at least one dealer for a town with a population of more than 20000.
Increased Focus on Branding
o AURA, the campaign launched in 2009 under the tagline “USHA hai toh ASHA hai” focusing on howUSHA products changes the life of millions of Indian consumers by the difference created after its
induction in their lives.
o The company also started a Video on wheel campaign reaching directly to the consumer doorstep to
give its consumers a look and feel for its products.
o The Company plans to open its one-of-a-kind Haberdashery store at Mumbai. The store will give
consumers a way to experience the usage of Sewing Machines in these modern times.
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Focus on other Businesses
o The company is focusing on its other product segments where there has been a lag. Looking to
strengthen its hold in its business in appliances by acquiring USHA LEXUS and also by introducing a
new range of kitchen appliances.
o In Sewing Machine Business, UIL has started focusing on white machines to increase its market
share.
Focus on Manufacturing
o UIL is trying to break its shackles from being a trading organization to have its stronghold in
manufacturing. The Company has planned capital expenditure in its units located at Hyderabad and
Kolkata. The company plans to double its capacity at its manufacturing plant for Fans with the use of
the best available industry technology.
o With its focus on quality and new products, the company has invested hugely in its new R&D unit
located at Gurgaon.
Other Initiatives
o To bring in new ideas and to accelerate growth, there has been a drive for constant infusion of a new
breed of people.
o For satisfying its growing needs, the company is more than doubling its warehouse space across
various locations in India.
About Group
USHA International is promoted by Siddharth Shriram Group. The Siddharth Shriram group came into
existence in 1989 after the division of a 100 year old group incorporated by LALA Shriram. The Siddharth
Shriram group has varied interests in sugar, edible oils, industrial chemicals as well as Electrical Goods.