wynns power point show
TRANSCRIPT
What would I do if I wanted to sell more
Wynn’s services?
Prospect for New Customers raise awareness about Wynn’s services
build good word of mouth advertising
create more opportunities – get more in
make sure everyone knows the value
Say Thank You for Buying customers that purchased a Wynn’s service
reinforce that it was a good decision
let them know that they made the right choice
incentivize them to comeback & buy more
Remind Past Buyers customers that had service 1-2 years ago
need to have the service redone for warranty
let them know how important the service is
give them a reason to return and get svc done
A way to… be different & unique – something unheard of
bring more to the table, keep now / add new
easy to track performance, measure ROI
affordable – get more bang for the buck
1. Potential BuyersAll of the customers in the database are potential Wynn’s buyers.
Each month we send a “Wynn’s Service Tip of the Month” video email that includes links to the dealers website and a printable E-Service Coupon to entice customers in to buy Wynn’s services.
Randy Johnson ChevroletFred JonesWynn’s Service Tip of the Month
Dear Fred,
Please click on the play button to view an informative Service Tip of the Month video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase.
Thank You,
Randy Johnson Chevrolet
Randy Johnson ChevroletFred JonesWynn’s Service Tip of the Month
Click, Print & Save! Print
2. Current BuyersCustomers that bought a Wynn’s service in the current month, are automatically sent a “Thank You” video email.
The Thank You video also includes the printable E-Service Coupon to entice them to return for more Wynn’s services in the future.
Randy Johnson ChevroletFred JonesThank You for Your Recent Wynn’s Service Purchase
Dear Fred,
Thank you for your recent Wynn’s Service purchase. Please click on the play button to view an informative video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase.
Thank You,
Randy Johnson Chevrolet
Randy Johnson ChevroletFred Jones
From: Randy Johnson Chevrolet
To: Fred Jones
Click, Print & Save! Print
Thank You for Your Recent Wynn’s Service Purchase
3. Past BuyersCustomers that purchased a Wynn’s service 1 or 2 years ago are sent a “Warranty Expiration” video email.
This is designed to remind them about the importance of the Titanium Warranty and to entice them in to have the service re-done. We also include the printable E-Service Coupon – and if they don’t respond in 30 days, we send a Scratch & Save Mailer to remind them again.
Randy Johnson ChevroletFred JonesWarranty Expiration Notice
Dear Fred,
On 7/8/2008 you had a Wynn’s Service performed on your vehicle and in order to keep your Lifetime Titanium Warranty up to date you need to have the service done again. Your Titanium Warranty is worth up to $4000!
Please click on the play button to view an informative video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase.
Thank You,
Randy Johnson Chevrolet
Randy Johnson ChevroletFred Jones
From: Randy Johnson Chevrolet
To: Fred Jones
Click, Print & Save! Print
Warranty Expiration Notice
Warranty Expiration Notice Mailer
30 days later
Capture more email addresses with an invite to join the
Wynn’s Dealer’s e-club.
www.wynnstv.com
Dealer Performance Associate Performance Regional PerformanceNational Performance
I
Wynn’s TV Product Specialist
Martha Vaughn
