x prize lab lecture 11 7 11
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COMMUNICATING COMMUNICATING INNOVATIONINNOVATION
MIT XPrize Workshop: Energy Innovation MIT XPrize Workshop: Energy Innovation Challenges In the Developing WorldChallenges In the Developing World
7 November 20117 November 2011G. Nagesh RaoG. Nagesh Rao
GNR’S GNR’S PROFESSIONAL PROFESSIONAL BACKGROUNDBACKGROUNDStarbucks “Coffee Jockey” Starbucks “Coffee Jockey”
(’01-’03)(’01-’03)
RPI Office of Technology RPI Office of Technology Commercialization (’02-’04)Commercialization (’02-’04)
Mirzayan S&T Fellow at The Mirzayan S&T Fellow at The National Academies (‘04)National Academies (‘04)
US Department of Commerce-US Department of Commerce-USPTO/CLDP/EDA (’04-’11)USPTO/CLDP/EDA (’04-’11)
Startup AmericaStartup AmericaNACIENACIEi6 Green Challengei6 Green ChallengeHumanitarian IP ProgramHumanitarian IP Program
OnGreen- Director of Biz-OnGreen- Director of Biz-Dev & Govt Policy (’11)Dev & Govt Policy (’11)
Publicbeat- Board of Publicbeat- Board of Advisors (‘11)Advisors (‘11)
Professional PT-Student
Science
Law Business
FEDERAL GOVERNMENT’S FEDERAL GOVERNMENT’S PERSPECTIVEPERSPECTIVE
High Tech Growth EntrepreneurshipHigh Tech Growth EntrepreneurshipPriority of the Obama AdministrationPriority of the Obama Administration
Public/Private Models (Policy Push)Public/Private Models (Policy Push)
Startup America (PR Umbrella Federal Startup America (PR Umbrella Federal Interagency Push)Interagency Push)
Prize Incentivization Mechanism (Programmatic Prize Incentivization Mechanism (Programmatic Endeavors)Endeavors)
Challenge.govChallenge.gov
i6 Grant Programi6 Grant Program
ERICERIC
Jobs & Accelerator ProgramJobs & Accelerator Program
DOE National University Clean Energy Business DOE National University Clean Energy Business Plan CompetitionPlan Competition
Humanitarian IPHumanitarian IP
USG’s Interest in USG’s Interest in PrizesPrizes
Validated policy mechanism Validated policy mechanism
Tool in the “toolkit”- Seeds Tool in the “toolkit”- Seeds to enable innovative-creative to enable innovative-creative clusters across the USclusters across the US
Safe low cost betsSafe low cost bets
(McKinsey Report “And the Winner Is…”: Capturing the Promise of Philanthropic Prizes-2009)
UNDERLYING UNDERLYING MOTIVATING MOTIVATING FACTORSFACTORS
LOVE
MONEY
PRIDE
THE CHALLENGETHE CHALLENGEFederal Agencies balance of prioritiesFederal Agencies balance of priorities
White House Policy White House Policy Congressional Mandated statutory authoritiesCongressional Mandated statutory authorities
Appropriate key stakeholders?Appropriate key stakeholders?
Communication in a level-handed mannerCommunication in a level-handed mannerFFO (comprehensive yet pithy)FFO (comprehensive yet pithy)WebinarsWebinarsFAQsFAQs
Ensuring long-term continuityEnsuring long-term continuity
Avoiding political pitfalls and spatsAvoiding political pitfalls and spats
THE FRAMEWORKTHE FRAMEWORKWhat is the problem?What is the problem?
Why are you seeking a solution?Why are you seeking a solution?
Who is the targeted audience and Who is the targeted audience and beneficiary?beneficiary?
How do you plan to implement this How do you plan to implement this challenge?challenge?
What obstacles should you keep in mind?What obstacles should you keep in mind?
What is the end goal?What is the end goal?
DOE National DOE National University Clean University Clean Energy Business Energy Business Plan CompetitionPlan Competition
Apply the framework
Launch: EnergyLaunch: Energy
Apply the framework
Humanitarian IPHumanitarian IP
Apply the framework
i6 and i6 Greeni6 and i6 Green
Next set of slides showcase an example of USG’s format and style of communicating this innovative endeavor
Apply the framework
Office of Innovation and Entrepreneurship
i6 Green Challenge Webinar
March 21, 2011
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“…unleashing innovation is an essential
component of a comprehensive economic
strategy.”-President Barack Obama
THE PRESIDENT
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THE PARTNERS
A new $12M Innovation Competition
The i6 Green is designed to promote collaboration by requiring team formation around existing regional infrastructure, technologies and human capital, while allowing the creation of new support networks that showcase the region’s competitive advantages. Proposals should:• Incorporate ideas that address the varying needs of
local regions
• Outline plans that can be fully implemented within a 2-year timeframe
• Be project-ready and fully leverage regional competitive advantages
• Demonstrate widespread commitment from impacted communities
• Have a significant, positive economic impact on their region
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THE PARTNERS
• Economic Development Administration will lead the effort by awarding up to $1 million to each 6 six regional teams with the most innovative ideas to drive green technology commercialization and entrepreneurship
• Department of Energy: Up to $2 million for energy related investments
• Environment Protection Agency: Up to $700k to support technology focusing on public health and environmental protection
• National Science Foundation: Conduct external peer review of proposals from each EDA region, with winners eligible for additional NSF funds
• U.S. Department of Agriculture: Up to $600k in funding technological research activities to foster green and sustainable technologies
i6 Green Challenge
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THE CHALLENGE
• EDA is funding through Global Climate Change Mitigation Incentive Fund
• Created to reward the most innovative ideas that drive green technology commercialization and entrepreneurship
• Broad participation encouraged by different stakeholders including universities, entrepreneurs, Small Business Innovation Research grantees, private development organizations, for-profit organizations, state and local governments, etc
• Awards made in each of the six EDA regional offices: Atlanta, Austin, Chicago, Denver, Philadelphia, Seattle
• Awards will be made on merit, feasibility and impact
About the Challenge
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PROOF OF CONCEPT CENTERS
Proof of Concept CentersBridging the Innovation Gap
Idea exchange
Seed Funding Educational Programs
Public Outreach
ResearchCommercialEnterprise/Marketplace Industry Catalysts
Mentoring
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Universities
SBIR Grantees
OtherOrganizations
PrivateOrganizations
Entrepreneurs
Applicants
Project Partners
*EDA is not authorized to provide grants directly to individuals or for-profit entities.
WHO CAN APPLY?
Economic Development
Organizations
Any individual or entity* (Including for-profits) committing resources including: Financial
Capital; Human Capital; Infrastructure; etc.
Project partnerships will be valued as a significant part of the overall value
of the application.
Any individual or entity* (Including for-profits) committing resources including: Financial
Capital; Human Capital; Infrastructure; etc.
Project partnerships will be valued as a significant part of the overall value
of the application.
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INNOVATION AREAS
• Renewable Energy: projects that support the development, production, or use of energy derived from renewable resources
• Energy Efficiency: projects that support a large-scale reduction in energy production or consumption
• Manufacturing: projects that support process innovations that utilize green technology and improve efficiency while reducing pollution
• Reuse/Recycling: projects that support the reuse of given products, or produce a new or innovative product from recyclable materials
• Green Building: projects that facilitate technological advances, processes, and materials that minimize environmental and public health impacts of buildings over their lifecycles
• Restoration: projects that support ecosystem restoration and other activities that protect and revitalize natural and cultural systems
Eligible Projects
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CRITERIA FOR SUCCESS
• Personnel Qualifications and Resources: Qualified personnel; Education and accomplishment; Previous performance; Quality of partners; Appropriateness of facilities; Access to VC/Angel investors
• Impact: Wide regional quantifiable benefits; Enhance infrastructure; Replicability
• Long-term: Financial resources to sustain; Self-sustaining
• Feasibility: Coherent plan; Sound strategy; Adequate financial resources; Multi-stakeholder commitment; Strong human capital
• Concepts: ID Problems/needs; Creative & new models; Understanding regional challenges; Develop a roadmap; Utilize Proof of Concept Center
EDA’s i6 Green projects will be evaluated on:
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Selecting Official: Regional Director
REVIEW PROCESS
1) Regional Review • Initial screening for completeness and eligibility• Initial Merit review • Identify 10 apps per region
2) Interagency Review Panel•Panel of Federal employees from partner agencies•Judging on evaluation criteria listed in FFO•Identify top 5 applications per region3) Merit Review by NSF
Peer•NSF external peer review panel •Judging on evaluation criteria listed in FFO•Summary and recs to Selection Committee
4) Joint Selection Committee Review•Senior officials from DOC, EPA, USDA DOE and NSF•Review apps & prior recs•Make recs to Selecting Official
EDA i6 Challenge Winners
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REQUIREMENTS & ADDENDA
1) All Applications Must Submit a Letter of IntentDue May 02, 2011 to [email protected] a letter is NOT binding, but IS required, and must contain:
• Applicant’s names & affiliations• How funding will be used• Potential team members and/or partners.• Description of budget and scope of work• Outline of plan for increasing commercialization • Description of current funding through EDA, EPA,
DOE, USDA/NIFA, and NSF (applicants and co-applicants)
2) Final Application Deadline: May 26, 2011
3) Complete Package downloadable at: www.grants.gov (Funding Opportunity Number: I6GREENEDA031011)
4) Electronic Submission @ Grants.gov onlyAlso See section IV. C. of the FFO
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CONTACTS
Office of Innovation and Entrepreneurship (Applicants)Nagesh Rao || [email protected] || 202.482.1737Alexander Nicholas|| [email protected] || 202.482.6252
Office of Public Affairs (Press)Lindsey Pangretic|| [email protected] || 202.482.2477
Office of External Affairs (State/Local Governments)Ian Martinez|| [email protected] || 202.482.3845
EDA Contacts
CONCLUSIONCONCLUSIONFocus…focus…focus…define your “end goal”Focus…focus…focus…define your “end goal”
Address all issuesAddress all issues
Know your audienceKnow your audience
No question is dumbNo question is dumb
Keep it pithyKeep it pithy
Embrace controversy but stay above Embrace controversy but stay above nonsensical fraynonsensical fray
Never give upNever give up
QUESTIONS?QUESTIONS?