x1612cre-1038 fc17 ppt session 2 - trish bain · tahitian noni brand offering potential: o average...

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BRAND STRATEGY

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INCOME TRAININGPlease write down in your notes the answer:

Why are you here this week?

Please be specific. I want you to share your answers with your Country Manager during the afternoon session.

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INCOME TRAININGPlease write down in your notes the answer:

What reason do you give your group—new people?What emotion drives

you? What cause drives you? What purpose drives you? What dream drives you? What vision drives you?

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INCOME TRAININGThis is how I answer that question:

Morinda’s Mission is to help everyone obtain the “3 Things” they want the most: Better Health Better Appearance Financial Freedom. Everything we do is focused on that mission statement. This is how Morinda transforms lives.

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HEALTH APPEARANCE

From a consumer perspective: These things are aspirational. Everyone relates and seeks them actively.

HEALTH: Health is a liberating or confining idea. Good health liberates you; poor health limits you.

APPEARANCE: Self-esteem/self-confidence is tied to success in every aspect of life. If we feel good about ourselves, it shows in everything we do.

FINANCIAL FREEDOM: This is a huge idea that resonates with everyone. Financial Freedom provides security, peace, confidence, optimism

FINANCIAL FREEDOM

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HEALTH APPEARANCE

From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.

FINANCIAL FREEDOM

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HEALTH APPEARANCE


HEALTH: $278 Billion by 2024 Size of market by age group: (% of men and women in different age groups who regularly use Supplements): 70+ Men – 68% Women – 79% 50-70 Men – 63% Women – 74% 40-50 Men – 69% Women – 69% 25-40 Men – 61% Women – 62%

FINANCIAL FREEDOM

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HEALTH APPEARANCE


APPEARANCE: Global Skin Care Market is $121 Billion 78% of women declare that they are actively looking for new products and ideas to improve their skin.

FINANCIAL FREEDOM

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HEALTH APPEARANCE


FINANCIAL FREEDOM: 95% of families are not Financially Independent 57% have more credit card debt than savings

FINANCIAL FREEDOM

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SURVIVAL

AWARENESS

GRADUAL ACHIEVEMENT (DOABLE)

CONFIDENCE

SECURITY

PEACE OF MIND

VISION

FULL POTENTIAL

REALIZE

DESIRE TO

SHARE

Lifestyle Pyramid: The Path to Total Lifestyle

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FOUNDATIONAL CONCEPTS OF NETWORK MARKETING

A successful Network Marketing Business begins with a Product filling a need. People get excited about the product and the business begins.

A “Network” is a group of buyers and sellers; consumers and business people.

This “Network” is the source of all passive income.

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FOUNDATIONAL CONCEPTS OF NETWORK MARKETING

As a consumer, you simply purchase the product and enjoy the benefits.

As a business person, you actively promote the product and encourage people to purchase the product, and look for partners to work with you.

Your Network links together all buyers and sellers, and is structured like a family tree, in generations.

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Our products are organized into Brand Families. Each family has its own story and value. This is

how we help everyone feel better and look better.

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Our story began with the discovery of Noni.

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NONI CORNELIAN CHERRY

BLUEBERRY CRANBERRY OLIVE

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This is our classic brand that has captured the hearts of people all over the world.

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Noni is Tahiti’s gift to the world.

Noni vinegar bottle

N O N I + M O R I N D A A R I C H H I S T O R Y

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World Famous Tahitian Noni Juice


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Tree to Bottle


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Morinda + Tahiti

A Perfect PartnershipN O N I + M O R I N D A A R I C H H I S T O R Y

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Morinda knows more about noni than anyone in the world.


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Morinda IPCs to Tahiti:

This is the greatest cultural exchange in history.


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N O T J U S T A J U I C ERAW ELEMENTS DERIVED FROM THE NONI PLANT

FRUIT SEEDLEAF

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N O T J U S T A J U I C ERAW INGREDIENTS DERIVED FROM ELEMENTS

FRUIT SEEDLEAF

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Tahitian Noni Brand Offering

Tahitian Noni Beverages:

o Tahitian Noni Juice

o N-CoreTahitian Noni Concentrates:

o Original o Joint o Heart (2017)

Tahitian Noni Classics: o Body Butter o Skin Supplement o Leaf Serum o Seed Oil o Oatmeal Soap o Body Balance

Cream

Tahitian Noni Essential Oils:

o Breathe o Recover o Relax o Relief

o Energize o Fortify o Peppermint o Embrace

o Repel o Trim o Lavender o Tea Tree

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Immediate Target: o Everyone who is using Tahitian Noni Juice

• Same story • Complimentary Science and Results • Brand Confidence

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Potential: o Average 80% of your income today comes

from Tahitian Noni Juice or Max o If every current customer of TNJ/Max began

to use one Essential Oil regularly (one bottle per month), your passive income would increase by 35%

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Strategic Plan 2017 o Tahitian Noni Concentrates

• Heart Concentrate – Summer 2017 o Tahitian Noni Essential Oils

• Introduce the Tahitian Noni Sample Program

• Publish Book: How to use Tahitian Noni Essential Oils

• TNEO Muscle Rub – Summer 2017 • TNEO Spa – Cyber Monday 2017

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AGEs steal our health and energy and make us look and feel older.

Managing the aging process of the body

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Glycation causes AGEs

GLYCATIONSUGAR A.G.E.s

AGEs steal our health and energy and make us look and feel older.


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Glycation is the result of too much sugar!

GLYCATIONSUGAR A.G.E.s


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AGEs can be accurately measured by the TrūAge Scanner

SUGARManaging the aging process of the body

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FLUSH – Sugar Stop BURN – Rapid Fuel REPAIR – AGE Therapy PROTECT – TNJ & Max

SUGAR

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5-Day Pack

15-Day Pack

30 Day Pack

FLUSH – Sugar Stop BURN – Rapid Fuel REPAIR – AGE Therapy PROTECT – TNJ & Max

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AGE Therapy – Redesigned and

reformulated

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TrūAge Brand Offering

TrūAge Beverages: o Max o Extra o Pure

TrūAge Core: o Rapid Fuel o Sugar Stop o AGE Therapy Gel

AGE Therapy Suite o Hand Wash o Facial Cleanser o Daily Shampoo o Daily Conditioner

o Daily Body Wash o Element Shield o Lip BalmManaging the aging

process of the body

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Immediate Target: o TrūAge Scanner Events

• Introduce TrūAge 5-Day Detox Program o TNJ & Max Customers

• Introduce Sugar Stop and Rapid Fuel o Home Conversion

• AGE Therapy “Daily Use” products replace products each customer is currently usingManaging the aging

process of the body

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Potential: o If current Autoship customers added one

TrūAge core product to their Autoship, your volume would increase by 25%

o AGE Therapy Products: If converted to daily use, each customer would spend the equivalent of Autoship volume each month. Effectively doubling your Autoship volume.


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Strategic Plan 2017 o AGE Therapy Suite

• Daily Intensive Moisturizer– Summer 2017

o TrūAge Core • In development: Improved Sugar Stop

formula that will block up to 60% of sugars and starches from food we eat

o TrūAge Scanner • In development: Portable, smart phone

driven TrūAge Scanner


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New TrūAge Scanner


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Skin, hair, and body care from the Earth’s

best ingredients

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SEGMENT & FARM

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BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU

KEY 1: List Building Your primary objective is to accumulate names and contact information KEY 2: Manage the data in your list Buyers: Who buys? What do they buy? How often do they buy? Sellers: Who is earning money? Trending up or down? AdvancementKEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the “buyers” and “sellers” in our network

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KEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the “buyers” and “sellers” in our network

Segment: Break down your list into similar characteristics Farm: Reach out, make offer, follow up, refine

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Step 1: You begin with people you know o People who are interested in the products and can become

customers o People who want an income, like you


KEY 3: Segment & Farm

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Step 2: Accessing new people o You identify those are interested in creating income to gain access

to people that they know. o You identify customers to gain access to people they know as well

Network Marketing only works when you are constantly accessing new groups of people. Each new customer gives you access to new potential customers that they know. Each new IPC gives you access to people they know.

1 person on Autoship = 1 case of TNJ + 50 followers



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Step 3: Building a “network” of buying groups and selling groups

o Buying groups are customers who are committed to the Morinda branded products. Each customer creates income.

o Selling groups are IPCs who are actively promoting the business, marketing the products and expanding the network.



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KEY CONCEPT: These Groups of Buyers and Sellers are linked together through a common interest in the company, products and brand(s). These groups represent the source of all income.

Managing these groups is the full extent of our business.



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INCOME ANALYSIS BY PRODUCT CATEGORY

Use this analysis to identify “white spaces” in your business:

Tahitian Noni TN Essential Oils TrūAge Core TrūAge AGE

TherapySkin/Body

CareMorinda Wellness

Additional Products Total %

84.16% 1.58% 5.63% 0.41% 1.48% 4.19% 2.55% 100%

You should get performance from every product. Let this report guide you to make sales goals and activity for 2017.

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Awareness

Acquisition

Satisfaction

Conversion

Referral

Retention

CUSTOMER ENGAGEMENT CYCLE

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Awareness

Acquisition

Satisfaction

Conversion

Referral

Retention

CUSTOMER ENGAGEMENT CYCLE

Make the sale

Experience/Testimonial

Make the offer

Loyalty

Expansion

Passive Income

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Segment

Offering (Campaign)

Execute

Review Refine Reload

SEGMENT & FARM

This process works for every offering in your business: • Area Developer • Limited Time Offer • Products • Autoship • Financial Freedom

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INCOME TRAINING: LET’S CREATE A CAMPAIGNChoose the Target: We want to increase sales of AGE Therapy Products

Segment: Autoship participants AGE Therapy Gel buyers Former Defy, Te’Poema, Moea customers Sugar Stop/Rapid Fuel customers

Campaign: Coordinate with the Morinda Home event. Take advantage of the sales event, promotions, information and support.

Follow up: Buyers—regular contact with information, promotions, etc. Non-buyers—queue them up again at the next sales event featuring AGE Therapy products.

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INCOME TRAINING: LET’S CREATE A CAMPAIGNChoose the Target: We want to increase sales of Tahitian Noni Essential Oils

Segment: Autoship participants TNJ Customers

Campaign: If you are drinking TNJ, the only essential oil product you should use is Tahitian Noni Essential Oils. Use the Tahitian Noni Essential Oils Sample Program Tie into our Tahitian Noni Essential Oils Sales Events

Follow up: Buyers—regular contact with information, promotions, etc. Non-buyers—queue them up again at the next sales event featuring Tahitian Noni Essential Oils.

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Testimonials

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THE FLYWHEEL PRINCIPLE: STEADY SUCCESS

Steps forward,

consistent with

“Hedgehog Concept”

Accumulation of Visible Results

People line up, energized

by Results

Flywheel builds

Momentum

FLYWHEEL

Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.

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THE DOOM LOOP

Disappointing Results

No buildup; no

accumulated momentum

New direction program, leader

event, fad or acquisition

Reaction, without understanding

DOOM LOOP


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BUILD UP…

DISCIPLINED

PEOPLE

DISCIPLINED THOUGH

T

DISCIPLINED

ACTION

BREAKTHROUGH

!


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x1612cre-1038 fc17 ppt session 2 - trish bain · tahitian noni brand offering potential: o average...

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