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Agenda

_The Client

_Their Challenge

_Our Solution

_The Results

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_The Client

Mark Dijohn is an independent real estate agent at

CENTURY 21 Results Realty Services.

Results Realty Services began in 1998 as a small real

estate company and they have managed to rise to the

top of the industry year after year by carefully studying

the marketplace and providing an unparalleled service

to their clients.

After 6 years of growth, Results Realty Services

decided to affiliate with a large player in the real

estate business: CENTURY 21, which offers

representation in 78 countries through a network of

more than 120,000 real estate professionals.

By working with a Full-Service brokerage that has a

globally recognized name, Mark and his team can

spend their time on clients and their needs.

“Our goal is to provide a memorable real estate experience for families, now and in the future!”

Mark Dijohn, Real Estate Agent

Century 21 Results Realty Services

Headquarters

Georgia, USA

Industry

Real Estate

Awards:

REALTOR of the Year 2012 by 400

North Board of REALTORS

Masters Ruby 2014

Top 10 Team 2015 by Century 21

Results

Top 10 Real Estate Offices in 2009,

2010, 2011, 2012, 2013 & 2014

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Key success drivers:

For Mark it is clear what 4 factors have played a

big role in their success:

• Top internet marketing strategy allows them to

expose homes on the top consumer-driven

websites and more than 600 partner websites.

• Partnering with Century 21 brings them more

than 90% brand awareness.

• Efficient support staff behind them to ensure

homes reach global exposure quickly.

• Relocation division to offer referral services

around the globe and bring more potential buyers

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_Their Challenge

Real estate agents need to produce a lot of mar-

keting documents to promote every property

and find the perfect buyers. They also need to

promote their services and build a reputable

brand. This means lots of time and money pro-

ducing flyers, postcards, business cards or

brochures.

Today new online marketing channels are a

great opportunity to reach new audiences to

gain visibility, but this means even more time to

invest creating Facebook ads, consistently post-

ing on Instagram, and responding to new leads.

Mark was one of many agents struggling with

marketing.  He had to find time to create a mar-

keting strategy, to market new properties, to

keep everything on brand, etc. He felt too much

of his time was going to marketing and not to

interact with the client.

A typical solution agents find is to hire a design

expert that would create the designs for them.

But this can quickly become costly as there is

not just the upfront cost of the initial design, but

ongoing changes, updates, and marketing new

properties. 

“Before Xara, marketing properties was tedious and very singular. I had to use desktop applications and gather pretty much everything to begin the process. I had to create templates from scratch and recreate new templates as old templates went stale. Flyers, postcards, business cards and even simple newsletters took way to much time. They became tedious and quickly outdated.“

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_Our Solution

In every business problem Mark has faced, he

has always tried to leverage new technologies to

make things easier. This time was no

different. He searched everywhere for that one

tool that would allow him to quickly generate new

and stylish marketing campaigns without having

to recreate the wheel every time.  He found Xara

Cloud and signed-up for a free trial. 

“With Xara, ALL my marketing has gotten more streamlined, more consistent. My branding is flawless with respect to consistency. My ideas look professional. I’ve gotten numerous compliments from clients, agents and even friends about how my marketing has suddenly taken off.”

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He immediately saw the benefits:

• The template library allows to him to pick his

favorite design and go, instead of creating every-

thing from scratch.

• BrandSpaces apply his brand to every document

— logos, colors and fonts — automatically and

consistently. He only has to add his property

images and information, that can easily be cut

and pasted from the MLS.

• He can create a Facebook post and then resize

it to any other social media channels. This way

he can have fresh posts in every channel every-

day without spending hours on it.

• Updating documents is now easy and quick. 

The little time Mark invested in learning Xara

Cloud had a huge return, and he decided to pur-

chase Xara Cloud in order to maximize the value

he was getting.

“I can honestly say, I’ve spent about 1/10th the time on marketing since switching to Xara and that time consistently drops as I learn more and more about Xara’s features.”

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_The Result

Mark has dramatically reduced the amount of

time spent in creating marketing documents.

After a little bit of time invested upfront, he can

create a new postcard for his latest property in

minutes by simply using an already-made

design. 

“Xara has saved me hundreds in my marketing budget but more importantly, Xara has saved me thousands of dollars in my time spent.  The ease of use and ability to have one click branding, makes Xara my perfect marketing partner.”

“I’m able to create beautiful marketing materials for my listing quickly. Xara templates make me look like I spent years in art school. I’m no designer. Xara templates allow me to plug and play staging photos and MLS information. A single design can be resized and used for brochures, open house flyers, and mailings without any additional work by me. A huge time saving.”

But Mark hasn’t just saved tons of hours, the quality of his mate-

rials is excellent. He is generating more interest in his

properties, more new qualified leads, and ultimately selling

homes faster, because now his marketing material stands out

from those of the competition.

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_Want to get results like Mark’s?

Mark firmly believes internet will play a huge role in mar-

keting for real estate agents from now on, and

encourages other agents to start taking advantage of it.

For example being active in social media.

Using Xara Cloud has made marketing finally easy for

Mark, both in online and offline channels. And he is not

alone, many other agents have also used Xara Cloud to

create better marketing documents and save tons of

hours every week, that they can use to serve their clients

better.

“If you want to make your social media experience as painless as possible, spend a little money and get Xara. But not only will Xara make your social media experience easier, ALL your marketing will benefit from having Xara as your marketing partner. All real estate agents face different marketing challenges. Xara makes winning that business so much easier.”

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Would you like to get results like Mark?

Sign up for a 14-day free trial and start to save hours and hundreds of dollars in marketing.

xara.com