xavier institute of business administration (xiba)
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Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
CURRICULUM
REGULATION 2018
XIBA
XAVIER INSTITUTE OF BUSINESS ADMINISTRATION
St.Xavier’s College (Autonomous), Palayamkottai
SYLLABUS-2018 REGULATION
SEMESTER – I
COURSE CODE SUBJECT TITLE PERIOD/
HRS
MARKS /
CREDITS
TOTAL
CREDITS
18 XB 101 PRINCIPLES & PRACTICES OF MANAGEMENT
60 Hrs 4
28
18 XB 102 COMMUNICATIVE SKILLS FOR MANAGERS 60 Hrs 4
18 XB 103 ACCOUNTING FOR MANAGERS 60 Hrs 4
18 XB 104 QUANTITTIVE METHODS 60 Hrs 4
18 XB 105 MANAGERIAL ECONOMICS 60 Hrs 4
18 XB 106 INFORMATION COMMUNICATION
TECHNOLOGY MANAGEMENT 60 Hrs 4
18 XB 107 PERSONAL GROWTH LAB 60 Hrs 4
SEMESTER – II
COURSE CODE SUBJECT TITLE PERIOD/
HRS MARKS /
CREDITS TOTAL
CREDITS
18 XB 201 PRODUCTIONS & OPERATIONS MGT 60 Hrs 4
30
18 XB 202 ORGANISATION BEHAVIOUR 60 Hrs 4
18 XB 203 ENTREPRENEURSHIP DEVELOPMENT 60 Hrs 4
18 XB 204 RESEARCH METHODOLOGY 60 Hrs 4
18 XB 205 FINANCIAL MANAGEMENT 60 Hrs 4
18 XB 206 MARKETING MANAGEMENT 60 Hrs 4
18 XB 207 HUMAN RESOURCE MANAGEMENT 60 Hrs 4
18 XB 5001 FRENCH/HINDI 30 Hrs 2
SEMESTER – III (Any Two Specialization)
COURSE CODE SUBJECT TITLE PERIOD/
HRS
MARKS /
CREDITS
TOTAL
CREDITS
18 XB 301 STRATEGIC MANAGEMENT 60 HRS 4
30
18 XB 302 BUSINESS ETHICS 45 HRS 3
18 XB 303 BUSINESS ANALYTICS & MACHINE LEARNING FOR DECISION MAKING
45 HRS 3
HR SPECIALIZATION
18XB H01 INDUSTRIAL RELATIONS AND LABOUR LAWS 45 HRS 3
18XB H02 TRAINING & DEVELOPMENT 30 HRS 2
18XB H03 TALENT MANAGEMENT 30 HRS 2
FINANCE SPECIALIZATION
18 XB F01 FINANCIAL MARKETS 45HRS 3
18 XB F02 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
45HRS 3
18 XB F03 FINANCIAL MODELLING USING EXCEL 15HRS 1
MARKETING SPECIALIZATION
18 XB M01 CONSUMER BEHAVIOUR 45 HRS 3
18 XB M02 RURAL MARKETING 30 HRS 2
18 XB M03 E-TAILING MANAGEMENT 30 HRS 2
OPERATION SPECIALIZATION
18 XB P01 LOGISTICS AND SUPPLY CHAIN MANAGEMENT 45 HRS 3
18 XB P02 ADVANCED PRODUCTION MANAGEMENT 45 HRS 3
18 XB P03 WORLD CLASS MANUFACTURING 15 HRS 1
SUMMER INTERNSHIP
18XB 5002
SUMMER INTERNSHIP
8 WEEKS 6
SEMESTER – IV
COURSE CODE SUBJECT TITLE PERIOD/
HRS
MARKS /
CREDITS
TOTAL
CREDITS
18 XB 401 ORGANISATIONAL CHANGE & DEVELOPMENT 60 HRS 4
32
18 XB 402 INTERNATIONAL BUSINESS MANAGEMENT 45 HRS 3
18 XB 403 TOTAL QUALITY MANAGEMENT 45 HRS 3
HR SPECIALIZATION
18XB H04 LEADERSHIP, INFLUENCE AND POWER 45 HRS 3
18XB H05 PERFORMANCE & COMPENSATION MANAGEMENT
30 HRS 2
18XB H06 EMPOWERMENT & EMPLOYEE ENGAGEMENT 15 HRS 1
18XB H07 HR ANALYTICS 15 HRS 1
FINANCE SPECIALIZAION
18 XB F04 DERIVATIVES MANAGEMENT 45HRS 3
18 XB F05 MERGER & ACQUISITION 45HRS 3
18 XB F06 ADVANCED FINANCIAL ANALYSIS 15HRS 1
MARKETING SPECIALIZATION
18 XB M04 PRODUCT AND BRAND MANAGEMENT 45 HRS 3
18 XB M05 SERVICES MARKETING 45 HRS 3
18 XB M06 MARKETING ANALYTICS 15 HRS 1
OPERATION SPECIALIZATION
18 XB P04 PROJECT MANAGEMENT
45 HRS 3
18 XB P05 MATERIALS MANAGEMENT 45 HRS 3
18 XB P06 SUPPLY CHAIN ANALYTICS 15 HRS 1
MAJOR PROJECT
18XB 5003 MAJOR PROJECT 4 WEEKS 6
Total Credits - 120
Stand (Additional Credit) -1
Extra Credits
SEMESTER-I
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 101 Credits: 4
Title: Principles and Practices of Management Hrs: 60
I. Course Description
This course is designed to be an overview of the major functions of management. Emphasis is on
planning, organizing, controlling, directing, and communicating. Upon completion, students
should be able to work as contributing members of a team utilizing these functions of
management.
This course Discusses and communicates the management evolution and how it will affects future
managers. It also identifies and evaluates social responsibility and ethical issues involved in
business situations and logically articulate on such issues.
II. Course Objectives
To help the students illustrate the ways in which the practice of Management evolves as
firms grow in size and provides a basic framework for understanding the roles, skills and
functions of a Manager.
To make the students focus on the principles, concepts and techniques that can be used in
carrying out these functions
To make the students explore the tasks that today’s Managers perform and go deeper into
the key areas that managers need to master in order to run successful and profitable
businesses
III. Assurances of Learning (AOL) Upon completing this course a student will be able to:
Differentiate business, commerce and industries and to know the different types of business organizations
Understand the basic concepts and principles of Management Realize the importance of planning and decision making and be able to formulate different
plans for a business Develop an organization structure for a business Understand the principles of direction and the basic concepts of motivation Learn the requirements of an effective control system
IV .Course Content
UNITS CONTENTS HOURS
UNIT - I
Evolution of Business and forms of business Concepts of business, commerce and industry- Business systems and forms (sole Proprietorship, Partnership, cooperatives and Joint stock companies)-Principles of Management -Evolution of Management -Management as Science or art-Approaches to Management- Functions of Management
12 Hrs.
UNIT - II Planning and Decision Making Planning and its types-Planning and its steps- Decision making Process of Decision making- Methods of Decision making
12 Hrs.
UNIT – III
Organizing Meaning and Nature of Organizing- Organizing and its purpose Organizational Structure- Departmentation- Line and Staff Functions Delegation – Decentralization
12 Hrs.
UNIT - IV
Directing
Human Factors in Management- Motivation- Basic concepts in theories of Motivation- Need Hierarchy Theory-Theory X and Theory Y- Needs Achievement Theory- Two Factors Theory, Process Theories- Vrooms Expectancy Theory -Goal Setting Theory and Equity Theory
12 Hrs.
UNIT - V
Controlling Meaning and Nature- Process- Types of Control Feed forward and preventive control- Control of overall performance Requirements for Effective control
12 Hrs.
V Pedagogy & Assessment
This course will be taught by lecturers using power point presentation
Students will be involved in Case discussion in the class room
Formative Assessment The students will be assessed on the basis of case studies, presentation and the report of visit to business organizations identifying the nature of business
Summative Assessment
Test on MCQs, Tests and writing Case analysis
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
When management is considered a science, the knowledge that a manager uses to keep an
organization moving effectively in a given direction largely has its origin in rigorous scientific
research acquired in strict adherence to the scientific method. When management is viewed
as art, knowledge about how to keep an organization moving successfully in the right
direction is in tune with primal human nature and springs from a manager’s intuition,
imagination, and creativity. This is applied in National Regional and Global context. Unit-I
gives a clear picture on this issue.
2. Focus on Employability/Entrepreneurship/Skill Development
Understanding and displaying good management skills will help to position an individual for
a successful career no matter what level an individual is starting at. But learning the
essential role that good management skills play in the workplace is predominant.
Management skills are something that is heard a lot about in the business. In the broadest
sense, management skills can be nearly anything that enables a person to manage others
effectively. While some skills will vary based on industries, there are several that are
universal across nearly every work environment. The functions of Management are
addressed in a broader sense from Unit-II to Unit-V where in Entrepreneurship and skill
development is much focused upon.
VII Course Materials
Mandatory Koonz.H & Weihrich.H.(2011).Essentials of Management: An International Perspective. (8ed) New
Delhi, India: Tata McGraw – Hill Publishing Company Ltd
Additional Readings James A.F.Stoner & R.Edward Freeman. (2011). Management.(4
th ed). Prentice Hall Englewood Cliffs,
New Jercy 07632.
Sherlekar, S.A.( 2013).Modern Business Organisation Management, New Delhi, India: Himalaya
Publishing House.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 102 Credits: 4
Title: Communication Skills for Managers Hrs: 60
I. Course Description
The course Communication Skills for Managers prepares students for the challenges of the society.
In the learning, students develop and integrate knowledge, creativity, ethical practice, and skills.
Students also examine and produce work in oral, written, and visual communication and practice
skills in group and intercultural communication.
III. Course Objectives
To enable the students understand the basics of the English Language and apply the rules
correctly.
To help them develop their vocabulary by learning new words and phrases.
To enhance their listening and reading skills to express their ideas with confidence
To enable the students acquire skills to handle professional programmes effectively
III. Assurances of Learning (AOL)
Upon completing this course a student will be able to:
Demonstrate critical and innovative thinking. Display competence in oral, written, and visual communication. Apply communication theories. Proficient in Business Communication
IV .Course Content
UNITS CONTENTS HOURS
UNIT - I
Communication Principles of communication – Organizational Communication - Effective leadership communication –Miscommunication -Customizing Communication Barriers to Communication
12 Hrs.
UNIT - II
Reading Identifying information – Skimming -Comprehension -Skimming Phonetics
12 Hrs.
UNIT – III
Applied Grammar
Parts of Speech-Tenses, Direct -Indirect Speech,-Active/Passive
Voice-Punctuation Marks-Common Errors and Misappropriations
Building Advanced Vocabulary-Prefix, Suffix, Homonyms and Homophones
12 Hrs.
UNIT - IV
Listening and Speaking
Attention Span-Rehearsing a response- Managing Environmental
factors-Extempore-Rhetoric-Accent-neutralization-Organization
Ideas- Telephonic Skills-Managing Events
12 Hrs.
UNIT - V
Writing Business Communication -E-mail- Memos-Minutes and Agendas- Academic Writing- Report Writing-Case Analysis -Managing Social Networks.
13 Hrs.
V Pedagogy & Assessment
Students will be made to
Watch films that model conversation skills.
Reinforce active listening.
Offer group presentations and assignments.
Ask open-ended questions.
Use tasks and activities that foster critical thinking.
Offer reflective learning opportunities.
Students will be assessed from their presentations & Assignments
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
In a globalized world, effective communication is a necessity. When friends, relatives, and
colleagues need to reach all corners of the world, the importance of global communications is on
high in the world today. Learning the importance of global communications and implementing
effective communications policies are key to helping a global organization thrive in this new
world. The contents from Unit-I to Unit-V helps effective communication in the National,
Regional and Global context.
2. Focus on Employability/Entrepreneurship/Skill Development English is not only the official language for 53 nations but also it is the language of science,
aviation, computers, diplomacy and tourism. It is the most commonly spoken language in the
world by around 400 million people.
The understanding of the language can be enhanced by building the skills- LSRW: Listening,
Speaking, Reading and Writing. However, the language is augmented if we have a good
vocabulary, write the correct spellings with proper usage of grammar and knowing the correct
format while writing. To build in the fundamentals of the language, we need to focus on these
basic skills. Unit –III deals with Grammar and exercises which help an individual to improve
his/her English speaking skills
VII Course Materials
Mandatory Exercise Materials exclusively prepared by the course instructor relevant for each unit
Additional Readings
Kevin T. McCarney “The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business”
Sanjay Kumar (2015) Communication Skills: Oxford University Education
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18XB103 Credits: 4
Title: Accounting For Managers Hrs: 60 I. Course Description
This course focuses on the Basics of Financial Accounting by highlighting the rules of Double Entry System of book keeping to prepare Trial Balance as the basis for preparing the Final Accounts of the firms. It involves understanding the Financial Statements and acquires the techniques of Analysis and their interpretation to know the financial results of the business. It explains the various elements of Cost by preparing the Cost Sheet used by the manufacturing units. It examines the significance of Break-even concept by making cost-volume-profit analysis.
II. Course Objectives
To introduce the Basics of Financial Accounting.
To guide the students to understand and analyze the Financial Statements to know the
financial soundness of the business.
To highlight the relevance of Cost Sheet preparation and Costing Techniques.
To describe the Marginal Costing Technique and Cost-Volume-Profit analysis .
To illustrate various Budgets prepared by the organizational departments, variance analysis
and recent finance trends.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to:
Identify the basic accounting procedures adopted in a business firm.
Understand the various types of financial statements prepared by business and their interpretation of the financial data and Develop methods and techniques of Financial Analysis along with Cash Flow Statement& Fund Flow Statement.
Differentiate the various accounting types such as Financial Accounting, Cost Accounting and Management Accounting used in business organizations.
Understand the different elements of Cost Sheet and types of cost of manufacturing industries.
Understand the concept of Budgeting and Variance Analysis for control in a business organization.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Financial Accounting
Introduction – Definitions – Basic Accounting Standards –
Basics of Accounting Concepts – Conventions – Depreciation
accounting – Straight line and written Down Value methods -
Preparation of trading, Profit and loss accounts and balance
sheet.
12 Hrs.
UNIT - II
Financial Analysis
Nature and components of Financial Statement – Common size
and Comparative analysis – Ratio analysis –Preparation of cash
flow and fund flow statements.
12 Hrs.
UNIT – III
Cost Accounting
Elements and Types of costs - preparation of cost sheet– Job
costing – ABC System of overhead allocation - Process costing
– Valuation of inventory – FIFO, LIFO Methods.
12 Hrs.
UNIT - IV Marginal Costing and Profit Planning
Use Of Marginal Cost In Decision Making – Cost Volume Profit
Analysis - Absorption Costing.
12 Hrs.
UNIT - V Management Accounting
Budgeting and Budgetary Control – Preparation of budgets –
Zero Base Budgeting – Standard Costing and Variance Analysis.
12 Hrs.
V Pedagogy & Assessment
This course will be handled by class room lecturers using power point presentation. Students will be taught the basic concepts and also be asked to apply them in practical exercises during class hours and home work assignments.
Adequate number of illustrations and Case Studies relating to each unit will be discussed and solved.
The proforma of the accounting statements and financial reports will be introduced.
The students will be assessed on the basis of
Practical Assignments for problems solving,
Case Analysis,
Presentation,
Snap tests and
Live Project.
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
Accounting Professionals employ an inquiring mind to their work founded on the basis of their
knowledge of the company’s financials and they ensure the quality of financial reporting.
Unit – I contents are relevant to the Local and National Needs with Basic Accounting Standards
and Accounting Conventions.
Unit – II contents are relevant to the Local, Regional and National Needs with the Financial
Analysis Techniques.
Unit – III, IV and V are having global applications for making inventory decisions, Price
Determinations, Cost-Volume Analysis and Standard Costing.
2. Focus on Employability/Entrepreneurship/Skill Development
Given the importance of Employability skills and entrepreneurial skills to individuals and
business, the contents from Unit-I, Preparation of trading, Profit and loss accounts and balance
sheet, contents from Unit-II, Common size and Comparative analysis – Ratio analysis –
Preparation of cash flow and fund flow statements and Unit-IV Breakeven Point and their
analysis for various types of decision-making like single product pricing, multi product pricing,
replacement, sales etc.are significant.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics
Contents from Unit-III which contains Methods of calculation of these costs and their roles in Management decision making like sales, replacement, buying etc requires professional ethics. Also in Unit –V, Standard costing and Variance analysis also needs to be handled with professional ethics. Hence these contents are relevant to Professional ethics
VII. Course Materials
Mandatory
Maheswari S.N., MaheswariS.K. (2013).A text book of Accounting for
Management.(3rded.).New Delhi, Vikas Publishing House Pvt. Ltd.
Additional Readings
Jain S.P., Narang K.L. (Reprint 2015).Cost Accounting. New Delhi, Kalyani Publishers.
Khan and Jain.(2013). Management Accounting.( 6th Ed.). Mumbai, Tata McGraw Hill.
Arora M.N& Priyanka Katya (2017).Cost and Management Accounting.New Delhi, Vikas Publishing House Private Ltd.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB104 Credits: 4
Title: Quantitative Methods Hrs: 60
I. Course Description The techniques/methods covered during this course will help manager take optimal decision
under several real-life situations as portrayed below
Data is unavailable
Data is not fully available
Data is not accurate
Indirect data is available
The course is divided into broad categories
Descriptive statistics: This enables you to present and describe data
Inferential Statistics: This enables you to draw conclusions based on information from samples
Modelling & forecasting: This enables you to ‘model’ trends/behaviours and predict/ forecast
for Unknown scenarios
II. Course Objectives
To equip students with quantitative techniques and tools that aid in management decision-making.
To empower students with forecasting models and tools to aid in resource optimization,
profit maximization and other operational problems in business.
III. Assurances of Learning (AOL) At the end of the course, a student will be able to:
Collect, present and interpret data to solve business problems even if data is incomplete, inaccurate and partially unavailable.
Use appropriate statistical tools and techniques to evaluate business problems and arrive at better decisions.
Solve business level operational problems using various statistical models and forecasting techniques
IV. Course Content
UNITS CONTENTS HOURS
UNIT – I
Data Presentation, Data Interpretation and Measures of
Central tendency, Dispersion & Probability Distributions
Histogram, Frequency Polygon, Ogive and Pie Chart, Frequency
Distributions -Measures of Central tendency: Mean, Median,
Mode.
Measures of Dispersion: Range, Standard Deviation.
Probability Distributions: Binomial distribution, Poisson
distribution and Normal distributions - Importance and
characteristics of Normal Curve and Computation of areas
under normal curve.
12 HRS
UNIT – II
Matrices and Functions: Matrices – Operations on matrices – inverse of a square matrix – Functions – Construction – Linear and Quadratic – Zeros of functions – Applications.
8 HRS
UNIT – III
Estimation, Methodology of Hypothesis Testing & Decision
Rules
Estimation: Point Estimation and Interval Estimation,
Computation of Confidence Intervals for Mean and Proportion
Methodology of Hypothesis Testing: Null & Alternate
Hypothesis, Level of Significance: Type I & Type II Errors
Decision Rule: One tailed and Two tailed tests
10 HRS
UNIT – IV
Correlation, Regression & Time Series Analysis
Simple Correlation Analysis: Properties, Assumptions,
Computation of Coefficients. Regression: Uses, Properties,
Calculating Regression Equation -Time series Analysis:
Components - Secular trend – Measurements – Graphic
Method, Semi - Average Method, Moving Average Method
and Method of Least Squares
10 HRS
UNIT – V
Operational level Statistics Modelling with Linear Programming: Introduction, Formulation of Linear Programming Problem (LPP), Graphical method for solving LPP, Simplex Method for solving LPP, Application problems Network Analysis: Introduction, Critical Path Activities, Constructing a Network, Identifying the Critical Path, Float Analysis, Programme Evaluation and Review, Application problems Assignment Problem: Introduction, Hungarian Assignment Method, Monte Carlo Simulation, Maximisation problem, Travelling Salesmen problem, Application problems.
20 HRS
V Pedagogy & Assessment
Pedagogy: Class sessions are intended to be discussion sessions, not lectures. Teacher after introducing the basic concepts will lead the class into practical business application of the quantitative technique studied.
Learning of Statistics is not complete without practical experience of problem solving. Hence, problems will be solved in the class, home assignment will be given for a group / individual, students will be exposed to statistical software (Excel) solutions. Assessment:
Formative Assessment: Home Assignment, Class Presentation (group / Individual), Class Quiz,
Snap Tests, Mini Project
Summative Assessment: Semester Exams, Viva Voce,
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
Today, business decisions need to be made in real time, with an understanding of the changes
that are likely to occur in the future at local, national and global level. Concepts of UNIT I include
Application of Matrices in business, determination of break-even point for cost/revenue
functions, and equilibrium price for supply/demand functions. concepts of UNIT I include
Measures of Central Tendency and Dispersion and Theoretical Probability Distributions, concepts
of UNIT IV include Prediction and estimation using Correlation Analysis and Regression Analysis
and forecasting using Time Series Analysis enable students get acquainted with making such
decisions at all levels.
2. Focus on Employability/Entrepreneurship/Skill Development
Management executives and entrepreneurs struggle with challenges in the business
environment. So, they need to be mentally alert to the changes happening around them. All the
five units help students develop their analytical and decision making skills to solve business
related problems and help them become readily employable in the job market.
VII. Course Materials
Mandatory Levin, I. Richard (2017), Statistics for Management, Special Indian Edition, (8th ed.), Pearson. Pradeep Prabhakar Pai (2012), Operations Research: Principles and Practice, Oxford publications.
Additional Readings Anderson, Sweeney,(2017) .Williams Statistics for Business and Economics. (13th ed) Cengage Hamdy A. Taha, (2010).Operations Research: An Introduction, (9th ed), Pearson publications. Frederick S Hillier et. al.,(2015). Introduction to Operations research, (10th,ed), McGraw Hill Publication M.V.Durga Prasad, (2011). Operations research, Cengage
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 17 XB 105 Credits: 4 Title: Managerial Economics Hrs: 60
I. Course Description
This course focuses on the essential aspects of Managerial Economics that helps the students on the
various concepts. It involves understanding all aspects of the managerial economics includes:
Economic Theories, Demand and supply analysis, Production Theory and Cost concept, Market
Structure and Pricing Policies and Macroeconomic concept.
II. Course Objectives
To understand the Managerial Economics and its relationship with decision sciences.
To impart knowledge in demand and supply concepts in micro-economic framework.
To understand the market structures and price determination.
To understand the macroeconomic concepts.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to:
Know the basic concepts of Managerial Economics.
Understand the importance of Demand a nd Supply analysis.
Learn the market structure and pricing policies.
Know the Production theory and cost concept.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Introduction To Managerial Economics Definition, Nature & Scope- Economic Principles relevant to Managerial Decisions-
Managerial Theories of Firms - Relationship of Managerial Economics with Decision
Sciences.
12 Hrs.
UNIT - II
Demand And Supply Analysis Meaning- Types - Determinants of Demand- Demand Function -Law of Demand - Types of Elasticity of demand - Demand Forecasting ‐ Qualitative Methods of Demand Forecasting - Quantitative Methods of Demand Forecasting - Econometric Method- Regression - Supply - Determinants of Supply - Market Equilibrium.
12 Hrs.
UNIT – III
Production Theory And Cost Concepts Introduction - Types of Inputs- Production Function- Production Function with
One Variable Input and Two Variable Inputs- Returns to Scale- Cost Concepts-
Kinds- Short and Long run cost curves.
12 Hrs.
UNIT - IV
Market Structure And Pricing Policies
Perfect Competition - Monopolistic Competition - Monopoly - Oligopoly - Kinked
Demand Curve - Cartel arrangements – Pricing methods in practice.
12 Hrs.
UNIT - V
Macro Economic Concepts
Gross Domestic Product - Gross National Product - National Income- Measurements- Inflation ‐ Types - Measuring Inflation – Fiscal and Monetary Policies.
12 Hrs.
V Pedagogy & Assessment
Pedagogy
This course will be taught by lecturers using power point presentation
Students will be involved in discussion in the class room
Case Studies, group discussions on current issue relating to the managerial economics will be
discussed.
Assessment will be done in two ways namely
Formative Assessment: Concept Test, Case discussion, Seminar Presentation, Assignment
Summative Assessment: Written Test- Group Discussion and Presentation of Case Study and
Concept Viva.
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
Unit-5 consists of macroeconomic concepts that focus on National Income, Gross Domestic
Product, Gross National Product, Inflation, Fiscal and Monetary Policies which are relevant to the
economy level of the nations.
2. Focus on Employability/Entrepreneurship/Skill Development
Unit-4 consists of various market structures, such as Perfect competition, Monopolistic competition,
Monopoly and Oligopoly that give the idea about the nature of business and the Pricing methods will
aid to know about the pricing strategies can be applied in the business.
3.Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Unit-3 consists of production functions of the companies. It focus on the product should be safe for
the environment and sustainability for the society.
VII. Course Materials
Mandatory Geetika, et al.(2017).Managerial Economics. New Delhi: McGraw Hill Education.
Additional Readings Jinghan M, Stephen J.(2013). Managerial Economics. New Delhi: Vrinda Publications.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 106 Credits: 4 Title: Information Communication and Technology Management Hrs: 60
I. Course Description
This is an introductory course on Information and Communication Technologies. Topics include ICT terminologies, basic of information system, operating systems, Managing Devices, hardware and software, networking, internet and World Wide Web, and ICT based applications.
II. Course Objectives
To make the students learn the basic concepts of IT and Operating Systems.
To equip the students with skills for effective use of Office Automation Systems.
To familiarize the student with the basic concepts of Networking and use of cloud computing.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to:
Know the basic concepts of information system.
Understand the documentation and presentation.
Learn the process of Microsoft Excel and its functions.
Know the notebook and its tools.
Learn the various computer net work and cloud.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Basics of Information System
Components, Resources and types, Operating Systems: Unix,
Linux, Android, Apple, iOS, Blackberry, Windows: Windows
Explorer, Nero, Managing Devices, Computer Viruses, Anti-
viruses.
12 Hrs.
UNIT - II Word 2013
Navigating and Reading Documents -Editing and Composing
12 Hrs.
Documents - Formatting Documents – Presenting information, Power Point 2013: Designing and Creating Presentations - Creating on-slide Content – Adding Animation and Multimedia.
UNIT – III
Excel 2013
Creating and Editing Worksheets - Manipulating Numbers and
Text - Formatting Worksheets - Manipulating Workbooks and
Worksheets - Creating Charts and Graphics.
12 Hrs.
UNIT - IV
Note 2013
Working with Notebooks, Sections and Pages – Using
Organization Tools – Sharing Notes with Others – Using One
Note Everywhere – Saving time with One-Note.
12 Hrs.
UNIT - V
Networking Computer Networking; LAN,WAN, Extranet, Internet, Wireless, network, Bluetooth, Wi Fi Search Engines, Cloud Computing Concepts, Type and Applications, Social Media for Knowledge Sharing; Discussion Forum , Linked-in-Blogs Charts, Groups, Apps and online Services
13 Hrs.
V Pedagogy & Assessment
Computers are used for teaching in the computer lab. This is a very different style of teaching from use of multimedia in the classroom. In this method, 4 or 5 students are given a computer. The teacher prepares a ppt for a topic and loads it on all the computers. The ppt contains instructions, tasks and questions for students to respond to. It is made to encourage discussion among the group members, collate their ideas and share. The topic is presented through related situation.
This can be tailored to suit students of different abilities. - Students can store their work in a word doc for the teacher to see and respond. - The presentation can end with a discussion about the topic. - Making the students to use the various applications on the computer to make their responses more interesting
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The ability to give rapid solutions for problems is enhanced through learning MS word and MS
excel. Contents from Unit-II and Unit-III enable the learners to quicken their documentation and
presentation. Unit-IV enables gathering thoughts and ideas in one single and more effective way
of recording minutes of the meeting with shared meeting notes.
2. Focus on Employability/Entrepreneurship/Skill Development:
Gaining hands on experience on Microsoft Office Word 2013 (Unit-II), Microsoft Office Excel 2013
(Unit-III) and Microsoft Office Note 2013(Unit-IV) offers scope for employment, as these are the
basic technological skill, much expected from a post graduate.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics: Contents in Unit-V, Social Media for Knowledge Sharing, Discussion Forum, Linked-in-Blogs
Charts, Groups, Apps and online Services educate students on the etiquettes to be followed while
writing a blog and ethics to be followed while posting content on any social networking sites.
VII. Course Materials
Mandatory
O’ Brien A. James, M. Markas George, Behl Ramesh (2010), Management Information System
Tata McGraw Hill Education Pvt.,( 9th ed), New Delhi.
Additional Readings
Ben M. Schorr, Echo Swinford, Beth Melton, Mark Dodge,(2014). Step by Step – Microsoft Office
Home and Student 2013”, (1st ed) PHI Learning Publications.
Raj kumar Buyya et. Al. (2011), Cloud Computing principles and paradigram, John Willy & Sons
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 107 Credits: 4
Title: Personal Growth Lab Hrs: 60
I. Course Description
This course examines personal development by exploring a wide variety of ways in which to change, grow, and achieve one’s creative potential. The focus is on the discovery of self and the authentic search for self identity. The class advances a multi-faceted approach to personal development combining theory, personal experience, and self-reflection. This course integrates personal and professional growth through the development of positive self-image and self-esteem, and strategies for personal effectiveness.
II. Course Objectives
The students will learn the aspects and types of personality.
The students will discover themselves through major psychometric tests.
The students will be able to analyze their values, attitudes, habits, emotions and develop personal effectiveness.
The students will discover their interpersonal behavioural orientations and improve their interpersonal relationship.
III. . Assurance of Learning
At the end of the course the students will be able to
Understand Personality theories and Approaches Discover their personality types traits, values, skills and interests Improve their self-image and self-esteem by tackling negative thought patterns and learn
positive new ones Learn strategies for coping with stress, anger, and other negative emotions Harness self-discipline and make positive life changes Develop Positive attitude and analyze their personal values. Discover their interpersonal behavioral orientations and improve their interpersonal
relationship
IV. Course Content
UNITS CONTENTS HOURS
UNIT – I Self Awareness, Self Acceptance, Self Disclosure, Feedback, Intra personal Conflict, Assertiveness.
12 Hrs.
UNIT – II Understanding Personality: Theories, Types and Approaches. 12 Hrs.
UNIT – III Personal Value Analysis, Understanding Attitudes, Forming Habits, Managing Stress.
12 Hrs.
UNIT – IV Interpersonal Relationship: Trust, Interpersonal Conflict, FIRO-B, FIRO-F.
12 Hrs.
UNIT – V Transaction Analysis: TA and Self-Awareness, Script, Structural Analysis, Life Positions, Transactions, Games and Strokes, Life
Scripts
12 Hrs.
V. Assessment
a. Formative Assessment (100 marks)
Module Tests and discovery write-ups (50 Marks): The students have to attend tests and
submit write-ups on their self for each of the topics mentioned in the course plan. This will
help them to deepen their self discovery and develop strategies for personal growth
Personal Journal (20 marks) : The students maintain personal journal writing down thoughts and feelings concerning the personal discovery and reflection. The journals must contain the actual reflection on the continuous personal discovery process and personal growth. The journal entries will occasionally be read by faculty and evaluated towards the end of the course.
Viva Voce (20 Marks): The students have to read at least one personal development book as recommended by the faculty and present a summary, reflection and review.
Class Participation and Presentation (10 marks): The students will be assessed on how much they participate in the class and what interest they evince in the subject and are willing to learn.
b. Summative Assessment (100 marks) 1. Written Test (60 marks) 2. Personal Growth Presentations (40 marks)
Develop an eight minute presentation regarding your own personal development and journey. You will go into some aspects of your own personal development and journey, and present it for summative Assessment. They will identify factors, situations and people in
their life which have promoted or inhibited positive change, and then share their analysis and insights in the course. It can be very creatively expressed in the form of video, music, art etc… It must include self discovery, self concept, personal effectiveness and interpersonal relationship. It must be followed by an 8 page write up about their personality.
VI. Significance
1. Focus on Employability/Entrepreneurship/Skill Development:
A history of engagement with particular cultural affordances shapes a person with an associated
set of residual tendencies such that what appear to be “personal” dispositions are in a form of
context in person: embodied traces of a person’s engagement with ecological structures of mind
that continually reconstitute the person’s habitual ways of being. This
A successful global leader is someone who can operate effectively across national boundaries
and cultures, defining goals that will appeal to a diverse set of people, whether individuals in
their own company or external groups and organizations.
Working effectively within different cultural contexts is important, but a truly global leader
needs to acquire a keen sense of intercultural understanding as well. All these factors which
focus on Employability and Skill Development is much emphasized in Unit-I, Unit-IV.
VII. Course Materials
Mandatory
o Basic Materials (Anthology is given during the course.) o As there is no one text book which can be a reference material, they will be given materials
from various books
o Cases/Different Exercises/Instruments
Additional Readings
Johnson, W. Wilson. (2013). Reaching Out: Interpersonal Effectiveness and Self Actualization. (13 ed.). New Jersey: Prentice-Hall.
II- SEMESTER
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 201 Credits:4
Title: Productions & Operations Management Hrs: 60
I. Course Description Production and Operations Management (POM) focuses on carefully managing the processes
to produce and distribute products and services." Conventionally speaking Major, overall
activities under POM, include product creation, development, production and distribution.
Major functions of POM include Managing purchases, Inventory control, and Quality control,
Storage, Logistics and Evaluations. Focus will be efficiency and effectiveness of the processes.
II. Course Objectives
To make the students gain Knowledge on production and operations management system, various strategies and trends in production and operations system
To apply the techniques related with forecasting, capacity & aggregate planning and inventory control to improve productivity.
To gain the Skills of using Operations Research Models in Scheduling, Project location, facility and layout planning.
III. Assurances of Learning (AOL)
At the end of this course, the students will have learnt
Demand Forecasting and Capacity Planning
The Relationship to Master production schedule
The various methods to improve productivity
Scheduling Techniques and Facility Lay out in the context of Project Management
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Introduction To Production And Operations Management Production and operations management system – Relationships with the other functional areas – Operations / Manufacturing strategies – Role of operations in strategic management- Recent trends in production and operation management- Elements of competitive priorities –Nature of international operations management .
12 Hrs.
UNIT - II
Forecasting, Capacity And Aggregate Planning Demand Forecasting – Overview of qualitative and quantitative methods. Capacity planning – long range, types, rough cut plan, capacity requirements planning (CRP), Developing capacitive alternatives. Aggregate planning – Approaches, costs, Relationship to master production schedule. Overview of MRPI , MRP II and ERP.
12 Hrs.
UNIT – III
Design Of Products, Service And Work Systems Product Design-influencing factors. Approaches, legal, ethical and environmental issues. Service operations – types, strategies, scheduling (Multiple resources and cyclical scheduling). Work study – objectives, procedure. Method study and motion study. Work measurement and productivity–Measuring productivity and methods to improve productivity.
12 Hrs.
UNIT - IV
Materials Management Materials management – objectives, planning, budgeting and control. Overview of materials management information systems (MMIS). Purchasing - Vendor rating and value analysis – Inventory Management - EOQ – Models with purchase discounts – ABC and other classification Models. Stores management – nature, layout, classification and coding. Overview of JIT
12 Hrs.
UNIT - V
Project And Facility Planning Project management – Scheduling techniques, PERT, CPM. Location decision – for new and existing organizations –Facility layout – principles, types, planning tools and techniques - Environmental Considerations in Production and Operations Management.
14 Hrs.
V Pedagogy & Assessment
Discussions on the afore mentioned topics, with a continuous case study in the form of mapping across the new models of Strategy, Pyramidal Model of Product and Activity spread and Four Stage Analytical model of different core and support POM functions.
As the course will proceed, participants will be expected to map their own organizations and discuss the same in subsequent sessions leading to the final presentation.
Participants in groups will also select and get approved any one core or support POM function and develop a presentation based on the including examples from his/her own industry/organization
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs: Contents from Unit-I recent trends in production and operation management, elements of
competitive priorities, nature of international operations management and contents from
Unit-II qualitative and quantitative methods of decision making, MRPI, MRP II and ERP and
contents from Unit-III service operations strategies and content from UNIT-IV Inventory
Management techniques enables the student to understand the issues in administrating the
businesses and design appropriate strategies at all levels.
2. Focus on Employability/Entrepreneurship/Skill Development Topics such as capacity Planning (Unit-II), work study, factors influencing product design,
legal, ethical approaches and environmental issues in product design (Unit-III) and content
from Unit–IV facility layout educates students on following standard procedures in
designing quality products.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Students learn the necessity to be eco-friendly from Environmental Considerations in
Production and Operations Management in Unit-V. In vendor rating and value analysis
(Unit-IV) emphasizes the importance of human values in client-supplier relationship.
VII. Course Materials
Mandatory Aswathappa K, ShridharaBhat K. (2010). Production and operations management. (6th ed).
New Delhi: Himalaya Publishing House.
Additional Readings Norman Gaither, Gregory Frazier. (2008).Operations management. South Western Cengage
learning.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB 202 Credits: 4
Title: Organization Behavior Hrs: 60
I. Course Description Human Resources Specialists need a fundamental understanding of the interactions that occur
among people in the workplace. This Organization Behavior course provides the student with
the tools to understand and evaluate individual, group and organizational processes. The
student will also gain an appreciation of the relevance of the study of organizational behaviour
to the practice of human resource management..
II. Course Objectives
To make students understand human behavior in work place
To understand the different styles of leadership in organizations
To make them adept to the organizational change and its climate
To accommodate themselves to the recent trends in OB
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to analyze and apply the different OB models in the organization they work for
identify the processes used in developing communication and resolving conflicts know the group dynamics and demonstrate skills required for working in groups (team
building)
Identify the various leadership styles and the role of leaders in a decision making process.
understand the organizational culture and describe its dimensions Be able to implement of organizational change.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Basics of Organizational Behaviour
Definition -Importance & Scope of OB- Evolution of OB
Framework of OB- Different models of OB: autocratic, custodial,
supportive and collegial - Challenges and Opportunities for OB
12 Hrs.
UNIT - II
Individual Behaviour & Group Behaviour
Personality – concept, determinants, theories and applications
Perception – Attitudes
Motivation – Theories of Motivation
Groups in organizations – Nature, Types & Influence – Group
Dynamics – Group Development – Group Decision Making - Teams –
Nature & types – Creating effective teams.
12 Hrs.
UNIT – III
Leadership, Power & Conflict
Leadership- Meaning & Importance - Leadership Styles – Theories
Power – Sources Of Power – Power Centres -Power And Politics
Conflicts‐ Concept, Sources, Types, Management.
12 Hrs.
UNIT - IV
Organizational Climate And Organizational Change
Organizational culture and climate - Factors affecting organizational
climate - Job satisfaction - Determinants & Measurements, Influence
on behaviour -Organizational change – Importance , Stability Vs
Change- Proactive Vs Reaction change – The change process –
Resistance to change – Overcoming resistance- Organizational
Development
12 Hrs.
UNIT - V Recent Trends in OB Culture based influences in International OB- Global communication, ICT influence on behavioral dimensions, Research issues in OB.
15 Hrs.
V Pedagogy & Assessment
Multi-disciplinary programs and projects, student cantered pedagogy.
Use of Multimedia (power point presentation, audio, visuals)
Case Studies, Games, Simulations, Group Activities, Role Play.
Guest Lectures
Scenario Analysis, Group Discussions, Quiz, one on one discussion
The students will be individually evaluated on their presentation and Snap tests will be conducted for important concepts.
VI Significance
1. Relevance to Local/National/Regional/Global Developmental Needs: The International strategy which is the continuous and comprehensive management
functions designed to help companies operate and compete effectively across national
boundaries is much in relevance in Unit-1. While companies' top managers typically develop
global strategies, they rely on all levels of management in order to implement these
strategies successfully. This is much emphasized in Unit-1& 4. The unit-5 contents which help
solidify the influence of organizational behaviour in recent trends meets out the Local,
National, Regional and Global Needs
2. Focus on Employability/Entrepreneurship/Skill Development The contents in Unit -3 & Unit-4 features contents that quickly and effectively teach about
leadership styles, organizational structure, decision making methods and more which are the
major factors of skill Development, Entrepreneurship and Employability.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Despite many initiatives aimed at changing organizations into gender-balanced or gender-
equitable workplaces, change is inevitable at best. This concept is much relevant in Unit- 4.
Unit-II & III studies the role of human and sentiment factors and increasing mental ability of
human resources with the concepts such as humanity, ethics and hearth tendencies that is
mingled or mixed with work, business and management.
VII. Course Materials
Mandatory Robbins SP, Judge TA, Vohra N. (2011). Organizational Behavior. New Delhi: Pearson.
Additional Reading Aswathappa K, Reddy GS.( 2011). Management &Behavioural Process. New Delhi: Himalaya
Publishing House
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School St. Xavier’s College (Autonomous),
Palayamkottai -627 002
Course Code: 18 XB 203 Credits: 4
Title: Entrepreneurship & Development Hrs: 60
I. Course Description This course focuses on the essential aspects of entrepreneurship that motivates the students on the
skills and helps them to start a new business it involves understanding the process of
entrepreneurship, business plan, and project planning. It examines the practical aspect of
entrepreneurship.
II. Course Objectives
This course will develop the creativity and entrepreneurial initiative to the students.
This course will focus on understanding the entrepreneurial process and the resources
needed for the successful development of entrepreneurial ventures.
The students will know the role and importance of entrepreneurship for economic
development.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to: Understand the basic concept of entrepreneurship Know the process of entrepreneurship Realize the importance of business plan for a business Understand the project planning for a business Understand the innovation for a business growth Learn the importance of entrepreneurship for economic development
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Entrepreneurship Introduction Definition- Functions-Roles- Skills-Characteristics of successful entrepreneurs- Types of entrepreneurs- Intrapreneurship- Myths concerning entrepreneurship-Entrepreneurship and socio-economic development.
12 Hrs.
UNIT - II
Entrepreneurship Eco System Factors affecting entrepreneurship development-
Entrepreneurship process- Entrepreneurial mindset-
Entrepreneurship‘s challenges-Government’s role in promoting
entrepreneurship -Women entrepreneurship –Rural
entrepreneurship-Social Entrepreneurship
12 Hrs.
UNIT – III
Business Plan Idea to opportunity mapping– Business modelling- Business plan-Types of business plan-Sections of a business plan- Creative problem solving-Marshalling resources-Competitor and Industry analysis.
12 Hrs.
UNIT - IV Entrepreneurship And Project Planning Successful Model of Entrepreneurs- Feasibility Analysis- Market Analysis-Technical Analysis- Financial Analysis.
12 Hrs.
UNIT -V
Business Creation Financing for growth-Innovation for business growth-Entrepreneurial growth strategies-Family business-Sickness and remedial assistance-Merger- Acquisition-Franchising-Technology driven entrepreneurship-Sustainability, Climate change and entrepreneurship.
12 Hrs.
V Pedagogy & Assessment
This course will be taught by lecturers using power point presentation
Students will be involved in discussion in the class room
- Case Studies, group discussions on current issue relating to the entrepreneurship will be
discussed.
- The students will be assessed on the basis of case studies, presentation and the report of
meet the entrepreneurs and identifying the nature of business and entrepreneurship.
Assessment
- Formative Assessment: Concept Test, Case discussion, Seminar Presentation, Organisation
visit
- Summative Assessment: Written Test- Group Discussion and Presentation of Case Study-
Organisational Report and Personal Viva
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs Unit-1 consists of entrepreneurship and socio economic development that focus on the need
of Local, National, Regional and Global needs.
2. Focus on Employability/Entrepreneurship/Skill Development Unit-1 consists of skills and characteristics of entrepreneur.Unit-2 consists of the over view of
entrepreneurship process .Unit-3 consists of business plan, creative problem solving.
Unit-5 consists of Innovation for business growth, Entrepreneurial growth strategies and
franchising that focus on starting a new business and enhances the entrepreneurship skills.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Unit-5 consists of sustainability, climate change and entrepreneurship that focus on the
climate change and its impact on enterprises and individuals. It also focuses on sustainability
and the sustainable practices adopted by the enterprises.
VII. Course Materials
Mandatory
Raj Shankar.(2012) Entrepreneurship Theory and Practice (8ed) New Delhi, India: Tata
Additional Readings Desai V. (2013). Entrepreneurial Development Potential beyond Boundaries. Mumbai:
Himalaya Publishing House.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School St. Xavier’s College (Autonomous),
Palayamkottai -627 002
Course Code: 18 XB 204 Credits: 4
Title: Research Methodology Hrs: 60
I. Course Description This course is designed to provide students with the necessary knowledge and skills to take up a
small independent research project. The student will be helped to learn the different steps involved
in research process and solve a research problem they identify and undertake. They will develop
skills to look at a social situation critically, adopt a suitable method of studying the problem
scientifically and arrive at a suitable conclusion.
These competencies and skills will include: defining a research problem; reviewing relevant
literature; identifying a researchable problem; identifying appropriate research objectives; selecting
an appropriate research design; constructing instruments for collecting data; analyzing data both
manually and with SPSS; and reporting results.
II. Course Objectives
To understand the concepts and processes of research in a business environment.
To understand the concept of measurability in research.
To help students understand the techniques of research.
To learn methods of data analysis and use of statistics
To help the students to prepare a research proposal
To help the students do an independent research
III. Assurances of Learning (AOL)
At the end of the course, students will be able to:
Understand the basic concepts of research, the process of research and research designs.
Review the relevant literature, formulate a research problem, formulate the objectives of the study, identify the variables and make them measureable formulate hypotheses if needed.
Learn different methods of research, both qualitative and quantitative and learn different methods of data collection
Identify an appropriate research design, prepare instruments of data collection, using the variables identified and method of data collection
Analyze the data, both quantitative and qualitative, using SPSS or any other method and prepare a quality research report.
Write a research proposal
III. Course Content
UNITS CONTENTS HOURS
UNIT - I
Introduction to Research, Definitions, Nature, Scope, Significance, Scientific Method, Research Process, and Research Designs: Exploratory, Descriptive and Experimental.
12 Hrs.
UNIT - II
Review of Literature, problem formulation, Concepts, Variables – Hypotheses – Measurement: types of scales
12 Hrs.
UNIT – III Qualitative and Quantitative Studies, Data Collection Methods, Observation, Focus Group Discussions, In-depth Interviews, Case Study.
12 Hrs.
UNIT - IV Principles of constructing tools, Sampling Design, Methods of Sampling. Data collection
12 Hrs.
UNIT -V
Data Analysis; Techniques of writing a research report, Precautions in Preparing the Research Report; Preparing a research report; Guidelines for effective documentation, Reference and Citation.
12 Hrs.
V Pedagogy & Assessment
The students pursue their research project preparation, along with this course. They learn the
concepts, process and tools of research and simultaneously take the corresponding part of their
research. Their project guides will help them to have clarity and apply their learning to their project,
continuously.
Assessment
A test will be conducted on first two units to test the students’ understanding of the research
concepts. Submission of research problem, objectives, variables and hypotheses related to their
major project.
A Test will be conducted on Unit – III.
Their respective guides continuously monitor their progress and evaluate them as they preparing the
various stages of research.
The students need to prepare a Questionnaire for their study, which will be evaluated by their
guides. The students using secondary data must do a pilot analysis.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
With an understanding of a research is essential to economic and social development of our
globalised society, students are trained to conduct research which is critical to support business,
government and society's need to make decisions based on the evidences collected. The purpose
of this course is making students conduct research to inform action via sending the results of
their study to local officials, policy-makers, and community leaders. All the FIVE UNITS of this
course help the instructor to make each student a good researcher.
2. Focus on Employability/Entrepreneurship/Skill Development
As research is a basic requirement for any entrepreneur to derive a business plan, this course
gives students the knowledge of how to conduct a market research. UNITS IV and V prepare
students with the skills set necessary to perform statistical analysis and helps develop research
skills which are required and highly valued by employers.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics
UNIT I, II, IV, V insists the importance of ethical consideration for conducting researches
VII. Course Materials
Mandatory
Kumar, Ranjit. (2014). Research Methodology – A step-by-step guide for beginners. (4 ed.).
New Delhi: SAGE Publications India Pvt. Ltd.
Additional Readings Cooper, Donald R. and Chindler, Pamela S. (2013). Business Research Methods. (12 ed.). New
Delhi. Mc-Graw Hill Education.
Chawla Deepak and Sondhi Neena. (2011). Research Methodology, Concepts and Cases.
(1 ed.). New Delhi: Vikas Publishing House Pvt. Ltd.
.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
CourseCode: 18 XB 205 Credits: 4
Title: Financial Management Hrs: 60
I. Course Description This course focuses on the significance of Financial Management and the Role of Finance
Manager. It involves Capital Budgeting evaluation techniques including: Payback period, NPV, ARR, IRR and Profitability Index. It highlights the various forms of capital structures and how to ascertain the Cost of Capital. It facilitates short term fund planning by cash management techniques. It examines various factors influencing dividend policies of the firm and depicts the emerging trends in finance with reference to Block Chain and Crypto Currency System.
II. Course Objectives
To Identify the Goals of Financial Management.
To describe how to evaluate Capital budgeting proposals for long-term investments Decisions.
To highlight the significance of Cost of Capital to determine the capital structure of the firm.
To introduce the concept of working capital management.
To depict the various Dividend Policies for the Value Creation for the firm and to illustrate the recent finance trends in business.
III. Assurance of Learning (AOL) At the end of the course, students will be able to: Know the significance of Financial Management and the Role of Finance Manager. Understand Capital Budgeting evaluation techniques.
Identify the various forms of capital structures and how to ascertain the Cost of Capital. Understand the need for maintaining adequate Working Capital. Learn the Dividend Theories and also Value Creation for a business firm will be learnt by the
students.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Introduction To Financial Management
Scope, Objectives and Goals of Financial Management –
Emerging role of Financial manager – Time value of money -
Risk and Return – Fundamentals and measurement of risk of
single asset, measurement of risk and standard deviation for a
portfolio – Role of beta and CAPM.
12 Hrs.
UNIT - II
Investment Decision
Capital budgeting decision- Methods of evaluating investments
– Payback Period –ARR - NPV- IRR – Profitability Index.
12 Hrs.
UNIT – III
Capital Structure Decisions
Concept of Cost of Capital- Cost of long term debt - preference
shares - equity shares - retained earnings – Computation of
weighted average cost of capital – Role of leverages in capital
structure decision – types of capital and Capital structure
theories – optimal capital structure and EBIT - EPS approach to
capital structure decisions – P/E Ratio.
12 Hrs.
UNIT - IV
Short Term Finance
Concept of working capital – Estimation and Management of
working capital – Receivables, Inventory and Cash
management.
12 Hrs.
UNIT - V
Value Creation & Recent Trends
Concepts of ex-dividend and cum dividend – Factors
influencing dividend policy – Dividend policy and share
valuation – Modigliani and Miller Model, Walter and Gordon
Models – Shareholder value creation – Market Value Added –
Economic Value Added – Recent Trends in Finance – Block
Chain, Crypto Currency and Bitcoin.
12 Hrs.
V. Pedagogy & Assessment
Pedagogy
This course will be handled by class room lecturers using power point presentation. Students will be
taught the basic financial concepts and also be instructed to apply them in practically during class
room exercises and practical assignments.
Adequate number of illustrations and Case Studies relating to each unit will be discussed and solved.
The proforma of the accounting statements and financial reports will be introduced. The students will be assessed on the basis of
Practical Assignments for financial decisions,
Case Analysis,
Group/Individual presentations
Seminars of the relevant topics,
Snap Tests and
Live Project.
Assessment
Formative Assessment: Concept Test, Case Analysis and Seminar Presentation.
Summative Assessment: Written Test, Concept Viva, Assignments for problems and Presentations.
VI .Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
Financial Managers are responsible for the financial health of an organization. They produce
financial reports, direct investment activities, and develop strategies and plans for the long-term
financial goals of their organization.
Unit – I contents are relevant to the Local and National Needs with Emerging role of financial
manager and Risk-Return Analysis.
Unit – II and Unit – IV contents are relevant to Local/National/Regional/Global Developmental
Needs with Capital budgeting decision, Methods of evaluating investments and Working Capital
Management.
Unit – III and V are having global applications for making Capital Structure Decisions and
Dividend Decisions.
2. Focus on Employability/Entrepreneurship/Skill Development
Given the importance of Employability skills and entrepreneurial skills to individuals and
business, the contents from Unit-I, Emerging role of Financial manager ,Estimating Time value of
money and Risk and Return Analysis, contents from Unit-II, Capital Budgeting Techniques and
Making Long Term Investment Decisions and Unit-IV ,Concept of working capital – Estimation
and Management of working capital – Receivables, Inventory and Cash management
VIII. Course Materials
Mandatory Khan, Jain.( 2014). Financial Management.(7th ed.).New Delhi, Mc. Graw Hill Education
((India) Private Limited.
Additional Readings Pandey I.M. Financial Management. (11th ed.).Noida ,Vikas publishing house Pvt Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18XB206 Credits:4
Title: Marketing Management Hrs: 60
I. Course Description
This course focuses on the key features of Marketing and its concepts. It involves understanding
the approaches towards the consumers in consumer market and industrial market and
strategies to reach the consumers. It examines the implications of emerging marketing
challenges, trends and innovativeness of the marketers towards their segmented consumers.
II. Course Objectives
The objective of this course is to
• Encourage the students to learn the selling and marketing concepts.
• Make the students understand the approaches towards the consumers
• Make the students Know the factors influencing consumers in purchasing, Decision making
process,
• Identify the Pricing strategies, promotional strategies and its way to reach the consumers.
• Examine the implications of emerging marketing challenges, trends.
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to understand
Marketing concepts
Marketing environment and consumers
Implementation of marketing activities
Market analysis and research
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
Introduction
Core concepts –Need, want and demand Benefits and Customer
Value -Approaches to marketing – product, production, sales,
marketing concepts - Selling versus Marketing –Holistic
Marketing-Marketing Environment-Macro and Micro
12 Hrs.
UNIT - II
Assessing Value and Consumer behaviour
Over view of Consumer behaviour in Industrial market and
consumer market(B to B & B to C)- Decision making process-
Industry and Competition Analysis-Unique selling proposition
-Marketing Information System and Marketing Intelligence-
Marketing Research-Concepts of market potential and market
share.
12 Hrs.
UNIT – III
Defining Value
Segmentation – Concepts-Bases for segmentation – Targeting –
Positioning-Marketing Mix-Product Classification-PLC-Product
Development process-Pricing Strategies-Creating Brands,
Branding Strategies-Packaging Strategies.
12 Hrs.
UNIT - IV
Distribution Channel
Level & Types- Functions-Channel Decisions-E-commerce
Promotion: Advertising, Sales Promotion-Direct Marketing,
-Personal selling, Public relations
12 Hrs.
UNIT - V
Developing and sustaining Growth CRM, Customer relationships management- Customer acquisition & Retaining-Competitive Strategies-Socially responsible and Cause related marketing-Recent trends and types of marketing – Social Marketing
12 Hrs
V Pedagogy & Assessment
• Use of power point presentation, role play and GD for concept understanding. • Necessary case studies to understand the process of marketing strategies which will be
supported by industry experts. • Course materials will be given on performance standards. Individual and team assignment
preparation • Written Test, Assessment through Group Discussion, Subject Viva, Presentation on
marketing survey and their findings
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The concepts in Unit II gives clear understanding about consumer behavior in the global
perspective. Over view of Consumer behaviour in Industrial market and consumer market(B to
B & B to C)- Decision making process-Industry and Competition Analysis-n-Marketing
Information System and Marketing Intelligence-Marketing Research-Concepts of market
potential and market share brings global perspective where these are very relevant for global
development.
2. Focus on Employability/Entrepreneurship/Skill Development
By carrying out Market research in Unit II, Personal selling, Direct marketing, Sales promotion
and Public relations contents in Unit IV focuses more on employability, developing
Entrepreneurial skill and other skill development.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Contents regarding costumer value and marketing environment in Unit I and Socially
responsible and Cause related marketing-Recent trends and types of marketing – Social
Marketing in Unit V are relevant to environment and sustainability, furnishes the ethical point
towards society and the management.
VII. Course Materials
Mandatory Ramasawamy VS, Namakumari S. (2016). Marketing Management. New Delhi: McGraw Hill.
Additional Readings
Kotler P, et al. (2016). Marketing Management. New Delhi: Pearson.
Koshy Abraham et al. (2007). Marketing management (13th ed). New Delhi Pearson
Education
Kumar Arun N. and Meenakshi N. (2011). Marketing management (5th ed) New Delhi: Vikas
Publishing House.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
CourseCode: 18 XB 207 Credits:4
Title: Human Resource Management Hrs: 60 I. Course Description
This course focuses on the essential aspects of HRM that motivates the students on the various skills.
It involves understanding all aspects of the management of people at work, including:
planning, job analysis, recruitment and selection, training and development, performance
management, remuneration and benefits, career development, and dealing with HR accounting
& auditing. It examines the implications of emerging organizational challenges for human resource
management practices.
II. Course Objectives
To develop the student’s ability to think critically and analyze opportunities to improve
organizational performance.
To provide the student with analytical skills to utilize Human Resources metrics and
technological applications to enhance the effectiveness of recruitment, training,
development and retention of human resources.
To strengthen the student’s understanding how the alignment of human resources strategy
with the organization as a whole.
To strengthen the student’s abilities to work in and lead teams that culturally and
geographically diverse.
III. Assurance of Learning (AOL)
At the end of the course, students will be able to:
Know the basic concepts and functions of human resource management.
Understand the importance of Human Resource Planning and methods of Job Analysis.
Learn the process of recruitment, selection and placement.
Know the various methods of training and development.
Learn the various compensation and appraisal methods.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
HRM & SHRM Human Resource Management (HRM): Overview of HRM:
Meaning - Nature - Scope -Functions – Objectives -
Environment of HRM: External Forces & Internal Forces – Role
of HRM in Strategic Management - Opportunity and
Challenges of HRM. HR policies - Strategic Human Resource
Management-Difference between SHRM and HRM-Harvard
model of HRM
12 Hrs.
UNIT - II
Human Resource Planning & Job Analysis
Human Resource Planning (HRP): Meaning - Importance -
Factors affecting HRP- HRP Planning Process – Job Analysis
(JA) and Job Design (JD) - Process - Methods - Problems -
Factors affecting Job Design - Job Design Approaches – Job
Evaluation (JE).
12 Hrs.
UNIT – III
Recruitment, Selection & Orientation
Recruitment: Meaning - Importance - Recruitment Process -
Evaluation - Recruitment Methods – Selection - Selection
Process - Barriers to Effective Selection – Orientation –
Induction and its importance- Placement.
12 Hrs.
UNIT - IV
Training And Development & Performance Appraisal Training and development: Nature of Training - Training
Process –Training methods -Performance Appraisal -
Objectives –Altruism - Appraisal Process – Challenges & Issues
of PA- Performance Management System
12 Hrs.
UNIT - V
Employee Benefits And Services Employee Remuneration: ESOP Components - Theories of
Remuneration - Incentives – Employee Benefits and Services –
Executive Remuneration – Employee Retention, Retirement
Benefits. Compensation - Types of Wages - HR Accounting -
HR Audit
14 Hrs.
V. Pedagogy & Assessment
The use power point presentation and G D for concept understanding. Necessary case studies to
understand the process of performance appraisal which will be supplemented by a practitioner
from industry. Course materials will be given on performance standards. Individual and team
assignment preparation of appraisal forms conducting performance appraisal for different type
of employments.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The contents in Unit –I namely Strategic Human Resource Management, Virtual Organization and
Balance Score Card ties directly to the number one issue of executives today: strategy execution.
It provides a framework to align everyone in the organization around a mission and vision. It
allows organizations to be more responsive to changes in the competitive landscape. In fact, all
these remain as one of the top-performing frameworks in use today in both National and Global
levels
2. Focus on Employability/Entrepreneurship/Skill Development
Training and development is the field which is concerned with organizational activity aimed at
bettering the performance of Individuals and groups in organizational setting. It is a combined
role often called human resources development (HRD) meaning the development of “Human”
resources to remain competitive in the Marketplace. Providing entrepreneurs with business
skills to help them grow their firms is important, but one size does not fit all. Policymakers
achieve greater impact by better targeting their training interventions. The contents in Unit III
and IV focus on Employability, Entrepreneurship and Skill Development.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
In today’s modern times, however, although the laws are in place for gender equality and equal
pay, inequality and a pay gap remains in many workplaces across the nation.
Workplace gender equality can only be achieved when employees are able to access and enjoy
the same rewards and opportunities, equal pay for work of equal or comparable value, and all
occupations and industries and roles are accessible, regardless of gender. This concept is very
much addressed in Unit-V
VII. Course Materials
a. Mandatory
Dessler, G. (2016). Human Resource Management. (14thed.). Delhi, Pearson.
b. Additional Readings
Durai, P. (2016). Human Resource Management. (2nded.). Delhi, Pearson.
SEMESTER III
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 301 Credits: 4
Title: Strategic Management Hrs: 60
I. Course Description The ultimate test for a practicing Manager is to implement the theories that have been learnt to obtain
the competitive advantage for the organization. This strategic part involves taking decisions keeping in
view the status of the organization, the competitive environment etc. The organizations differentiate
themselves from other by ways of their strategies. The strategies at all the three levels namely top,
middle and at lower level are critical for the survival of the firm.
II. Course Objectives To understand the strategy formulation process
To understand the importance of strategies for the survival of the firm
To be able to evaluate and implement suitable strategies
To familiarize with the emerging models in business strategies
III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following:
Basic concepts of Strategic Management process. Focus on how firms formulate, implement and evaluate corporate business strategies. Mastery over the tools used to analyze the industry and competitors. Skills required for evaluating and implementing strategies to sustain a firm‘s competitive
advantage
IV. Course Content UNITS CONTENTS HOURS
UNIT -1
STARTEGY AND PROCESS
Introduction to Strategic Management, concept of strategy and the strategic
management process, Vision, mission, and purpose – business definition,
objectives and goals- Corporate, business and functional level strategies –
Intended and emergent strategies - corporate governance and social
responsibility - case study.
12 HRS.
UNIT-2
COMPETITIVE ADVANTAGE
External environment- Industry analysis – Porter‘s Five Force Model – Industry
life cycle analysis – strategic groups in the industry – Macro forces influencing
industry – Internal Analysis - Competitive Advantage and Distinctive
Competencies
- The value chain – Analyzing competitive advantage and profitability –
sustaining competitive
12 HRS.
UNIT -3
STRATEGIES
The generic strategic alternatives- stability, expansion, retrenchment and
combination strategies – Vertical integration – diversification and strategic
alliances Learning effects – Experience curve –Portfolio analysis: BCG matrix-
GE matrix Parenting Fit matrix – McKinsey 7s frame work – Red Ocean and
Blue Ocean strategies- strategic outsourcing –Diversification – Acquisition –
Restructuring – New ventures – Strategies in global environment
12 HRS.
UNIT-4
STRATEGY IMPLEMENTATION AND EVALUATION
The implementation process, Resource allocation, Designing organizational
structure-Designing strategic Control Systems- Matching structure and control
to strategy- Implementing strategic change-politics-power and Conflict-
Techniques of strategic evaluation and control-case study.
12 HRS.
UNIT -5
OTHER STRATEGIC ISSUES
Managing Technology and Innovation- Strategic issues for Non Profit
organizations. New Business Models and strategies for internet Economy-
Bench Marking and Balance score card - case study
12 HRS.
V. Pedagogy & Assessment
The learning with be through a combination of lecture sessions with PPT and case study analysis, live
project assignments and Seminars.
VI. Course Evaluation
Students will be evaluated on the following components:
Assessment tool Percentage of final grade
Class participation and Viva Voce 10%
Assignment/Projects/Any other tests 20%
Internal Assessment test 20 %
Final Summative Assessment test 50%
Total 100%
VII.Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
The course (Unit II, III and IV) helps students in both understanding and identifying business strategies
that companies should adopt to tackle various national/ global economic and political forces faced by
them. Unit V specifically talks about the recent developments and emerging business models in national
global scenario.
2. Focus on Employability/Entrepreneurship/Skill Development
Understanding business strategy is important for any MBA students when he takes up a job. Strategy
determines the organizational structure, organizational policy and various programs. For an
Entrepreneur, this course is vital and it will help him/her get a birds eye view of the whole business and
help in formulating the competitive strategy for his/her business.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Various new models of Business strategyhas evolved that is both inclusive, participatory and sustainable.
two such models are social entrepreneurship, farm producer companies. Unit V of this course will
educate students on how such innovative models are differentiating themselves from business.
VIII. Course Materials
Mandatory
Hill C, Jones G. 2009. Essentials of Strategic Management. Cengage Learning: New Delhi.
Charles W.L Hill and Jones . Strategic Management-an integrated approach: engage Learning
Additional Reading Arthur A Thompson, A J Strikland III John E Gamble , Arun K. Crafting and executing strategy :Jain
Prentice Hall
Subbarao P .Business Policy & Strategic Management (Text &cases)., Himalaya Publishing: New Delhi.
Fred R David. Strategic Management: Prentice Hall
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 302 Credits: 3
Title: Business Ethics Hrs: 45
I. Course Description
With the rapid commercialization of business and industrial activities and fierce competition, fraudulent
practices have corrupted the value systems of society. Businesses as legal entities are accountable to the
key stakeholders both internal and external. Global phenomena like climate change, environmental
degradation, resource depletions are redefining the way business must be carried out. With increasing
awareness of this scheme of things, there is a stronger demand side pull from consumers / customers for
ethical and sustainable products / services. The course is all about practitioners and other stakeholders
realizing the fact that doing business ethically is the only way forward for any company to sustain its
operations in the long run. For corporate governance, sustainability and practice of ethical principles are
becoming part of business strategy and are increasing embedded in strategic planning.
II. Course Objectives
To expose students to ethical issues with special emphasis on ethical dilemmas in corporate world.
To sensitize students to evaluating and applying societal values and culture.
To expose students to ethical decision making frameworksand principles that guide and support businesses in behaving responsibly.
To promote among students a holistic view of business and its impact on society, environment and economy (triple bottom line).
To develop the capacity of decision making with due emphasis on ethics in the organizational context
III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following: Define, explain and illustrate the theoretical foundations of business ethics; Re-examine their knowledge of business and economic concepts from an ethical perspective;
Explain and illustrate the importance, for business and the community, of ethical conduct;
Recognize and resolve ethical issues in business;
Reflect on and critically examine their own values and the importance of the ethical dimension in business and workplace decision making; and,
Confidently apply systematic ethical reasoning to business dilemmas and communicate
effectively in oral and written forms these, using the concepts, logic and rhetorical conventions of business ethics.
IV. Course Content UNITS CONTENTS HOURS
UNIT -1
CONCEPT OF BUSINESS ETHICS :
Meaning, importance of Ethics and nature of Business Ethics
Why Should Business be Ethical, Globalization as Context and Sustainability as
Goal of Business Ethics.
Need for ethical functioning – benefits of ethical business – Ethics and Business
- emerging business ethics issues -–misconceptions about business ethics.
Types of Ethical Dilemma, How We avoid Ethical Dilemmas,
9 HRS.
UNIT-2
ETHICALPRINCIPLES: Theories in Ethics (Normative & Descriptive),
Ethical Principles and Theories – Kohlberg’s Moral Development theory –
Rights and Duties –Ethics and law - Conflicts and Ethical Dilemmas – ethics and
values - Indian system of values.
9 HRS.
UNIT -3
ETHICAL DECISION MAKING: Ethical Decision Making – Moral Framing, Moral Intensity
Individual factors affecting ethical Decisions: values and beliefs
Organizational factors: culture, structure, nature of relationships
How to Use Ethical Theories. Various Frameworks to Resolve Ethical Dilemma.
9 HRS.
UNIT-4
CORPORATE SOCIAL RESPONSIBLITIES: Corporate Social Responsibility – Social Performance, Social Audit –
Stakeholders concept – Triple Bottom Concepts - CSR towards the internal
and external stakeholders of business
9 HRS.
UNIT -5
ETHICS AT WORK
Contextualizing Business Ethics – Employees, Customers, Suppliers,
Competitors, Marketing, Advertising, Finance, Operations, IPR, Insider
Trading and IT – Environmental ethics.
Ethical leadership, Corporate governance – Whistle Blowing.
9 HRS.
Cases and Exercises
Ethics & value clarification Exercise - Queen Elizabeth III: Ocean liner Exercise, Adapted from: Raths, L.E.,
Harmin, M., & Simon, S.B. (1966). Values and teaching. Columbus, OH: Merrill Publishing Co.
Case that could be used
1. Monsanto Attempt to Balance Stakeholders
2. Coca-Cola struggles with Ethical values
3. Fraud of the Century - The Case of Bernard Madoff (same as The Legend of Lies)
4. Sathyam / Enron - Questionable Accounting practices
5. Best Buy Fights against Electronic Waste
6. Nike: managing Ethical Missteps – From sweatshops to Leadership in Employment Practices
7. King Fisher - unethical exit
8. Insider Trading at Galleon Group
9. GalxoSmithkline Experiences High Cost of Product Quality Issue
10. The Greater Common Good – Arunthathi Roy Essay - http://www.narmada.org/gcg/gcg.html
11. Ketan Parekh Scam
12. Reebok Case
13. Ponzi Scheme
14. Union Carbide
15. Exxon mobile Oil Spill Scam
Seminar :Student Presentation
Class is divided into groups of 4 -5 members each. Each group will choose a real ethical case and a movie
for review of ethical issues. The group will be evaluated as part of class assessment.
Topics identified for this year are listed below
Some Topics for Movie Review are
1. Inconvenient Truth
2. Inside Job
3. Pirates of the Silicon Valley
4. Wall Street / Wolf of Wallstreet
5. Enron: Smart Guys in the Room.
6. Good Kill
7. The Legend of Lies
8. Blood Diamond
9. Thank you for Smoking
10. Concussion
11. Inside Job
12. Hotel Rwanda
13. Walmart
14. Black Gold
15. Catch me if you can
16. Guru
V. Pedagogy & Assessment
Learning will be through a combination of text book reading, case analysis, movie/ situational analysis,
assignments, exercises & workshops etc.
Students will be evaluated on the following components:
Assessment tool Percentage of final grade
Class participation& Viva- Voce 15 %
Assignment 10 %
Case Study Analysis / Seminars 10%
Internal Assessment test 15 %
Summative Assessments test 50%
Total 100%
VI.Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
Business Ethics is of utmost importance in this fast-changing globalised world where business is
beginning to have far reaching impact on environment, society and development. Climate
Change, environmental pollution, the new CSR provision of Companies Bill 2013, global supply
chains, movement of polluting industries to 3rd world countries, are some of the pressing issues
that calls for sustainable business approaches. Managers of tomorrow need to develop a
holistic view of the impact of business and apply ethical framework in decision making. Unit I
and II and III will lay the foundation for this.
2. Focus on Employability/Entrepreneurship/Skill Development
Employers are looking for managers who can take ethically right, socially conscious and
strategically profitable decisions. Students will know about the various factors that influence
ethical decision making and be empowered to use ethical frameworks in taking ethical
decisions. Students will also be able to appreciate the connection between behaving ethically
anddeveloping sustainable business in a globalized world.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
The focus of Unit IV is on linking ethical behaviour of business to sustainability (environment,
equal development and profit). Unit V demonstrates how ethics will playout at work. This will
include ethical behaviour of leaders, sexual harassment principles, corporate governance
structures, protecting the whistle blowers etc. Unit II elaborates on the various ethical
theories, Indian value systems and principles of rights and duties .
VII. Course Materials
Mandatory
A C Fernand . Business Ethics: An Indian Perspective :Pearson Publication
Additional Reading
Marianne M Jennings. Cases in Business Ethics :Cengage Publication
Crane, Andrew and Dirk Matten. Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization: Oxford publishers.
Daniel Albuquerque. Business Ethics: Oxford publishers.
Laura P Hartman. Perspectives in Business Ethics:McGraw –Hill international
Velasquez, Manuel G .2006. Business Ethics: Concepts and Cases. 6th ed. New Delhi: Prentice Hall of India (P) Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 303 Credits: 3
Title: Business Analytics & Machine Learning for Decision Making Hrs: 45
I. Course Description
This course introduces students to the science of business analytics while casting a keen eye
toward the artful use of numbers found in the digital space. Machine learning is changing the
way businesses look at data and presenting new analytics opportunities for companies of all
sizes. Students will learn how to program in R and how to use R for effective data analysis. This
course also covers practical issues in statistical computing which includes programming in R,
reading data into R, accessing R packages, writing R functions, debugging, and organizing and
commenting R code. Students will also get exposed to Tableau which is a data analytics and
visualization tool used widely in the industry today.
II. Course Objectives
To develop an understanding of basic concepts of business analytics and its importance in managerial decision making
To learn basics of R
To know various data importing techniques in R
To understand application of Descriptive and Inferential Statistics and Probabilities & ‘Regression Techniques’ in R
To introduce the students to data visualization tool to better understand and report findings
III. Assurances of Learning (AOL)
At the end of this course, the students will have learnt the following:
Need for business analytics and machine learning in knowledge era
Role of R in solving complex analytical problems
Application of R in Business by the giants like Google, Facebook, etc.
Perform Data Cleaning which is to be ready for analysis
To understand the use of Visualization tool for presenting data
IV. Course Content
UNITS CONTENTS HOURS
UNIT-I
INTRODUCTION OF BUSINESS ANALYTICS
Introduction to Business Analytics and its Importance in Knowledge
Era. Categorization of Analytical Methods. Big Data. Business
Analytics in Practice – Web Analytics, Healthcare Analytics and
Analytics for Government and Non-Profits.
9 HRS.
UNIT - II
OVERVIEW OF R
Understanding Business Analytics and R, Compare R with other
software in analytics. Install R, Perform basic operations in R using
command line, Learn the use of IDE R Studio, Use the ‘R help’
feature in R.
9 HRS.
UNIT - III
DATA MANIPULATION IN R
Data sorting, Find and remove duplicates record, Cleaning data,
Recoding data, Merging data, Slicing of Data, Apply functions.
DATA IMPORT TECHNIQUES IN R
Reading Data, Writing Data, Basic SQL queries in R, Web Scraping.
9 HRS
UNIT - IV
BASICS OF STATISTICS, LINEAR & LOGISTIC REGRESSION
Basics of Statistics - Inferential statistics, Probability, Hypothesis,
Standard deviation, Outliers. Correlation, Linear Regression, Logistic
Regression.
9 HRS
UNIT - V
DATA VISUALIZATION WITH TABLEAU
Introduction to Data Visualization - Overview of Tableau - Connect
to the Data - Data Visualisations - Graphs and Charts - Other
Functionalities - Drill Down and Drill Up - Trend Line – Forecasting –
Clusters – Dashboard – Story. Tableau & R - integrating Tableau
with R.
9 HRS.
V. Pedagogy & Assessment
The learning with be through a combination of lecture sessions with PPT, practical sessions in
computer laboratory and discussion sessions by experts.
Students will be evaluated on the following components:
Class participation and Viva Voce
Assignment/Projects
Internal Assessment test
Final Summative Assessment test
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Business Analytics (BA) has gained much prominence with the advent of high speed internet,
cheaper computing processing power and lower storage cost. Companies treat data as a
corporate asset and leverage it for a competitive advantage. Unit I introduce students to how
companies can use BA to gain insights that inform business decisions and can be used to
automate and optimize business processes. UNIT II, UNIT III, and UNIT IV will help the students
master the basics of R. The R language is widely used among statisticians for data analysis and it
is a leading tool for machine learning, statistics, and data analysis. By using R, students can create
objects, functions, and packages and make meaningful decisions at all levels. UNIT V helps
students learn the art and science of converting data into readable graphics.
Focus on Employability/Entrepreneurship/Skill Development
Unit II to IV helps students to become data analysts and research programmers. Unit V teaches
students to use visualization tool in presenting their results. Skills acquired through this course
increases employability of the students.
Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional
Ethics
The entire course enables students taking data driven decisions which impact environment as a
whole.
VII. Course Materials
Mandatory
U Dinesh Kumar. 2017. Business Analytics. Publisher: Wiley India.
Larry Pace. 2012. Beginning R: An Introduction to Statistical Programming. Publisher: Apress.
Additional reading
R N Prasad, SeemaAcharya. 2016. Fundamentals of Business Analytics, 2nd Edition. Publisher: Wiley India.
James R Evans. Business Analytics.: Pearson India.
SEMESTER IV
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 401 Credits: 4
Title: Organizational Change & Development Hrs: 60
I. Course Description This course is designed to provide students with a conceptual framework addressing the strategic importance of managing change and organization development (OD) in various agencies, human service organizations, community organizations and other settings. This course is designed to provide students with both the conceptual framework and the practical skills needed to design, implement and evaluate effective change and OD programs. The course will be taught from the perspective that students will one day be a stakeholder involved in some aspect of managing change and OD, whether as an employee, manager, or internal or external consultant delivering (or creating, or enabling) programs for organizational clients.
II. Course Objectives To make the students understand the Impact of Change
To Prepare students for Impending Changes
To make the students Deal with Resistance
To Becoming an Agent for Change
To Building Good Relationships and Increased Confidence and Motivation
III. Assurances of Learning (AOL)
After completing this course, students will be able to:
Understand the fundamentals of managing change by identifying the levels of change, the misconceptions about change and the importance and benefits of change.
Identify the steps of a change process, analyze a change situation, choose an action while avoiding risks, create a sense of urgency, set goals, motivate employees, prevent failure, and monitor the progress of a change.
Recognize the truths and misconceptions about change differentiate between change and transition, identify the factors that affect the response to change, recognize the styles of response, and identify the strategies to manage the endings phase.
Identify the information required during the new beginnings phase, as well as strategies to manage the new beginnings phase.
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I ORGANISATIONAL CHANGE: Meaning- Forces- Types – Theories of Change-Recent Approaches-Models of Change-Techniques –Skills-and Strategy for Managing Change.
12 HRS.
UNIT – II
MANAGING CHANGE IN HR: Issues relating to Human Resource Process and Functions- HRD for Managing Change- HR Initiatives for Managing Change in Indian Organizations and in Global context.
12 HRS.
UNIT – III
ORGANISATIONAL DEVELOPMENT (OD): Meaning –History- Process-OD interventions- Types - Role of OD consultant-Applications of OD in India- New Trends in Indian Business Scenario-Need for
OD interventions.
12 HRS.
UNIT – IV
LEADING AND EVALUATING ORGANIZATIONAL CHANGE: Visionary Leadership – Leadership Framework –Creating Shared Vision- Role of leaders in the Phase of Organizational change. Measurement and methods
of evaluation – Feedback Process – Continuous Incremental Change.
12 HRS.
UNIT – V
MANAGING CHANGE IN KNOWLEDGE ERA: Importance - knowledge management and Implementation-Steps in implementation of Knowledge Management-Learning Organization- Disciplines and Operational Approaches of Learning Organizations- Guidelines to Build Learning-Integrated Model for Managing Organizational
Change – Developing Organizational Culture.
12 HRS.
V Pedagogy & Assessment
The case study format involves the professor leading students through a historical analysis of a business
situation. In case studies, students are expected to come up with a solution to some of history’s toughest
business problems. Cases are commonly used as the driver for interactive classroom discussions and there
is an expectation of strong class participation from all students.
Formative Assessment
The students will be assessed on the handling of cases, Role plays for Managing change in HR and Live Projects.
Summative Assessment
Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The inevitability of development and the ways of unleashing human expertise through
Organizational Development for the purpose of improving performance are discussed in New
Trends in Indian Business Scenario and Need for OD interventions (Unit-III).
2. Focus on Employability/Entrepreneurship/Skill Development
The importance of catalyzing the change process, the role of change agents and the skills
required to communicate and overcome the inertia towards change are discussed in Unit-I.
These topics enable the students to make the others embrace change with only a little
resistance.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional
Ethics
Developing a conducive Organisational Culture (Unit-V), change models and change theories
(Unit-I), HRD for Managing Change (Unit-II) and Essentials for the Effective Management of
Change in work processes (Unit-IV) teaches both the hard and soft approaches of handling the
change and professional, ethical way of managing change.
VII Course Materials
Mandatory
Nilanjan S, Bhattacharya MS, Sengupta RN. (2006). Managing Change in Organizations. New Delhi: PHI.French
Additional Readings
WL, Cecil HB. (1999). Organizational Development. 6th ed. New Delhi: PHI.
LorArussy (2018). Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future. Simon & Schuster
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 402 Credits: 3
Title: INTERNATIONAL BUSINESS MANAGEMENT Hrs: 45
I. Course Description In this era of globalization, business operations have moved beyond national boundaries and have
become truly global. Business now have the power to source material, money and man power from across
the globe to satisfy the needs of their customers. Local businesses are now facing competition from global
giants and multinationals are now finding new customers in in unexplored areas. This happens within the
confines of established global trade treaties. Even the environmental Impact of business is no longer local,
and customer is demanding accountability across the global supply chains. This course will help the
management students to understand the global nature of today’s business.
II. Course Objectives To understand the concept of globalization, environmental and trade framework guiding
international trade.
To understand the key import and exports of India
To help the students acquire a global perspective on management in terms of cross-cultural understanding and adaptation.
To understand basic concepts of establishing global business
III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following:
The way of managing people across cultures in business
The concepts, theories and approaches of International business
The process of global business and practical steps involved in international business
IV. Course Content
UNITS CONTENTS HOURS
UNIT -1
ENVIRONMENTAL FRAMEWORKS:
Approaches to international Business: Political, Economic, Social, Cultural, Legal
and Technological factors - Types of InternationalBusiness, international
collaborations, Global supply chains, and Global markets. Case studies of
successful MNCs.
9 HRS.
UNIT-2
INTERNATIONAL TRADE THEORIES:
Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage,
Heckshler-Ohlin, The Leontief’s Paradox, Product life cycle theory,
Porter’s diamond model- Purchase Power Parity. Multi National Corporations,
organization, design and structures.
9 HRS.
UNIT -3
ORIGIN AND IMPORTANCE OF INTERNATIONAL ORGANISATIONS: GATT/WTO/IMF/WORLD BANK/UNCTAD, IPR, TRIPS, TRIMS, Tariff
and Non-tariff Barriers, Economic integration: Reasons, Levels of integration,
Trade Blocks, Economic alliances – NAFTA, EU, ASEAN, SAARC, Rise of new
economies: BRICS, India and China.
9 HRS.
UNIT-4
COUNTRY SELECTION OPERATIONS AND INDIA’s EXPORT AND IMPORT
Country evaluation and selection, Modes of entry- Licensing, joint ventures and
Export Management- World economic growth and environment – World financial
environment – world trade and foreign investment trends; Recent growth in
International business . International business negotiations& diplomacy: Asset
protection,
multilateral settlements. Export Scenario, Import-Export Policy, Export
Documentation and Procedure, Globalization: reasons, drivers and restraining
forces. Globalization with social responsibility
9 HRS.
UNIT -5
CROSS CULTURAL MANAGEMENT :
Cultural Diversity, Hofstede’s Cultural Dimension, Comparison of Countries-India,
EU, USA, China, Japan, Trompenaars’ Cultural Dimensions, Role of Culture,
Perceptions, interpretations and attitudes across cultures , Similarities and
Differences across cultures, Organizational Cultures in MNCs
9 HRS.
V. Pedagogy & Assessment
The learning with be through a combination of lecture sessions with PPT and case study analysis, live
project assignments and Seminars.
VI. Course Evaluation
Students will be evaluated on the following components:
Assessment tool Percentage of final grade
Class participation and Viva Voce 10%
Assignment/Projects/Any other tests 20%
Internal Assessment test 20 %
Final Summative Assessment test 50%
Total 100%
VII.Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
The whole course is designed to help students get a holistic view of business is done in a
globalised world. Business is no longer isolated, and Managers need to learn to tap the
synergies possible through national and global integration and prepare for meeting challenges
posed by the same. Unit II and III are designed to help student understand the international
trade theories and organisations/ framework that help in this integration.
2. Focus on Employability/Entrepreneurship/Skill Development
The course will prepare managers to work across various cultures and educate them on the international policies affecting cross border operations.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Global supply chains and Global markets has forced to look at companies to change the way
they saw their own carbon foot print. This course will help students understand how
empowering communities, preserving environment and respecting various cultures is crucial
for running global business.
VIII. Course Materials
Mandatory
Rugman A M, Hodgettes, Richard M. International Business :3rd edition, Pearson Education.
Additional Reading
Daniels, John et al. 2010. International Business: Environment and Operations.13th edition. New
Delhi: Pearson Edition.
Francis Cherunillam, 2010. International Business: Texts & Cases. PHI Learning Pvt. Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course Code: 18 XB 403 Credits: 3
Title: Total Quality Management Hrs: 45
I. Course Description
The objectives of this course is to introduce the main principles of business and social
excellence, to generate knowledge and skills of students to use models and quality
management methodology for the implementation of total quality management in any
sphere of business and public sector.
II. Course Objectives
To learn the basic concepts of quality and quality from organizational point of view.
To learn the concept of total quality management from western and Japanese approach.
To learn the internal politics, quality culture, education and training of the organization.
To be aware of international/national Quality awards.
III. Assurances of Learning (AOL)
At the end of this course, the students will have learnt the following
TQM approach for manufacturing/service organization in length.
Various Quality terms like Tolerance and Variability, PDCA cycle, Crosby’s 10 points and Deming’s 14 Points.
International/national Quality awards
The concept of Six sigma, BPR.
Quality Management and Quality systems.
IV. Course Content
UNITS CONTENTS HOURS
UNIT – I
Introduction: Definitions – TQM framework, Benefits, Awareness and Obstacles. Quality– Vision, Mission and Policy Statements. Customer Focus – Customer Perception of Quality, Translating needs into requirements, Customer Retention. Dimensions of product and Service Quality. Cost of Quality.
9 HRS.
UNIT – II
Overview of the contributions: Overview of the contributions of Deming, Juran Crosby, Ishikawa, Taguchi techniques – Introduction, Loss Function, Parameter and Tolerance design, Signal to Noise Ratio. Concepts of Quality circle, Japanese 5S principles.
9 HRS.
UNIT – III
Statistical Process Control(I) –The Contemporary Issues Meaning and significance of statistical process control (SPC) – Construction of Control Charts for variables and attributes. Process Capability – Meaning, Significance and Measurement – Six sigma concepts of Process Capability. Reliability Concepts – Definitions, Reliability in series and parallel, and Product Life Characteristics curve. Total Productive Maintenance (TPM) – Relevance to TQM, Terotechnology. Business Process Re-engineering (BPR) – Principles, applications, reengineering process, benefits and limitations.
9 HRS.
UNIT - IV
Statistical Process Control(II)- The Contemporary Issues Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality (HOQ), Building a HOQ, QFD process. Failure mode effect analysis (FMEA) – Requirements of Reliability, Failure Rate, FMEA stages, Design, Process and Documentation. Seven Old (statistical) tools. Seven New Management tools. Benchmarking and POKA YOKE.
9 HRS.
UNIT - V
Quality Management Systems: Introduction to IS/ISO 9004:2000 – Quality Management Systems – Guidelines for Performance Improvements. Quality Audits. TQM Culture, Leadership – Quality Council, Employee Involvement, Motivation, Empowerment, Recognition and Reward.
9 HRS.
V. Pedagogy & Assessment
The learning will be by lecture session, power point presentation and discussion,
problem solving, case study, group discussion.
Assessment
The students will be assessed on the basis of
Continuous Internal Assessment Tests
Case Analysis
Presentations
Snap tests and
Individual Assignments
VII. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Quality assurance managers play a crucial role in business by ensuring that products meet certain thresholds of acceptability. They plan, direct or coordinate quality assurance programs and formulate quality control policies by setting standards for quality and ensuring that manufacturing processes comply with standards at both national and international level.
Unit – I contents are relevant to the Local and National Needs with TQM framework, Benefits, Awareness and Obstacles. Unit – II contents are relevant to the Local, Regional and National Needs with statistical process control (SPC)–Construction of Control Charts for variables and attributes, Process Capability and Concepts of Quality circle.
Unit I contents, Customer Focus –Customer Perception of Quality, Unit II contents – Overview of the contributions of Deming, Juran Crosby, Ishikawa, Taguchi techniques and Japanese 5S principles, Unit III, Total Productive Maintenance(TPM), Business Process Re-engineering (BPR), Unit IV contains Management tools, Benchmarking and POKA YOKE and Unit V contents, IS/ISO 9004:2000 are having Global Applications.
Focus on Employability/Entrepreneurship/Skill Development
Given the importance of Employability skills and entrepreneurial skills to individuals and business, contents from Unit-III, Statistical Process Control, Failure mode effect analysis (FMEA)–Requirements of Reliability, FMEA stages, Design, Process and Documentation and contents from Unit – V, Quality Audits, TQM Culture, Leadership – Quality Council, Employee Involvement, Motivation, and Empowerment are significant. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics
Contents from Unit-I, Dimensions of product and service Quality. Cost of Quality & Unit – III Six sigma concepts of Process Capabilities, Unit – IV, House of quality (HOQ), Unit – V contents, Guidelines for Performance Improvements Recognition and Reward. are significant to Employability and Entrepreneurship skill.
VIII. Course Materials
TEXTBOOKS:
Dale H.Besterfield et al. 2004. Total Quality Management.3rded. Pearson
Education:Delhi.
ShridharaBhat K. 2010. Total Quality Management – Text and Cases. 1st ed.Himalaya
Publishing House: Delhi.
HR SPECIALISATION
III SEM
Industrial Relations and Labour Laws - 45 Hours 3Credits
Training & Development -30 Hours 2Credits
Talent Management -30 Hours 2Credits
IV SEM
Leadership, Influence and Power -45Hrs 3Credits
Performance & Compensation Management -30Hrs 2Credits
Empowerment & Employee Engagement -15Hrs 1Credits
HR Analytics -15Hrs 1Credits
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H01 Credits: 3
Title: Industrial Relations & Labour Laws Hours: 45
I. Course Description This course focuses on institutional structures, policies and procedures in industrial relations,
conflict resolution under arbitration and bargaining. The course covers topics that include the
nature and purposes of the legal system and industrial law, the law concerning the contract of
employment, Trade union law and industrial law powers of governments. The course is
intended to provide students with knowledge of labour laws, especially the nature and scope
of labor law, the rationale of labor laws in organizations, the international labor organization,
occupational hazards and risk, and managing employee relations at work.
II. Course Objectives
To recognize the different industrial relations systems To distinguish the procedure concerning worker participation and participatory institutions
and instruments of trade union representation
To analyze the field of labor relations in an interdisciplinary manner
To examine the theoretical aspects, problems and issues in arbitration and bargaining and
models of bargaining and arbitration
To synthesize proposals for legislative initiatives
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to reflect on the following:
The basic concepts of Industrial Relations.
The importance of Trade Union and Collective Bargaining.
The recent amendments in different labour enactment. The nature and scope of labor laws The rationale of labor laws in organizations Managing employee relations at work.
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
INDUSTRIAL RELATIONS: Meaning-objectives approaches- trends-
Discipline and disciplinary action: objectives –forms and types-causes of indiscipline-types-steps-
elements of good disciplinary system-Douglas McGregor’s Hot Stove Rule of discipline.
9 HRS.
UNIT – II
EMPLOYEE GRIEVANCES: Grievance Procedure- Characteristics-Sources-
Techniques-Procedure-Model. Industrial Disputes- Outcome of Industrial Disputes-Investigation and
Settlement Under ID Act -
8 HRS.
UNIT - III
COLLECTIVE BARGAINING: Objectives, Characteristics, Classification-Process and Essentials Of
CB. Domestic enquiry- Arbitration, conciliation and Adjudication
8 HRS.
UNIT – IV
WORKERS’ PARTICIPATION AND EMPOWERMENT: Features – Objectives-Levels and Methods Of WPM-Essential Prerequisites For Effective WPM-Significance Of WPM-Obstacles Of WPM-Employee Empowerment, Standing Orders
8 HRS.
UNIT – V
LABOUR LAWS: Employment & Indian Labour Law 2018, Factories Act, 1948 –Trade Union Act 1926 - Workmen‘s Compensation Act 1923 – The Employees‘ Provident Funds & Miscellaneous Provisions Act, 1952 – The Employees‘ State Insurance Act, 1948 – The Industrial Employment (Standing Orders) Act, 1946 – The Minimum Wages Act, 1948 – ILO Conventions, contract Laborers’ act 1970, Plantation Laborers Act 1951-Company’s Act 2013- Workplace Harrassment Act 2013
12 HRS.
V Pedagogy & Assessment
Much of the subject involves case studies and readings. These activities require students to do
weekly reading commentary. Students are expected to have read any prescribed reading
articles (including the relevant text chapter) prior to weekly sessions and engage in necessary
group discussions during class. Through engaging with lectures, online learning activities,
materials and participating in lecture and tutorial discussions, students will gain an
appreciation for industrial relations.
Formative Assessment: The students will be assessed on the handling of cases, Role plays
for Employee Grievances and Live Projects.
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
The relevance and continuing existence of industrial relations, as a field of academic study, is
facing a number of challenges, particularly in English-speaking countries, as union
membership declines, collective bargaining coverage shrinks and the number of strikes wanes
each year. Yet issues of employment and workplace relations remain significant to economic
prosperity and social harmony, particularly with the changing nature of work and of
employment contracts. All these concepts are addressed in Unit-I and Unit-II
2. Focus on Employability/Entrepreneurship/Skill Development
Having empowered employees is the dream of every leader. All managers want people who
show initiative by taking on and completing tasks with little guidance. Of course, the
expectation is that these people will perform only in ways consistent with company
objectives and values. Knowing the employees can help when setting and supporting
performance goals and these contents are much established in Unit-IV
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
The different traditions of industrial relations are clearly stated by the researchers that the
focus of contemporary industrial relations is on the regulation, control and governance of
work and the employment relationship. It is a multidisciplinary field of study that provides a
multi-level understanding of relationships at work. It should be noted that industrial relations
is also a policy-oriented field of study which has multiple and competing goals. This study is
much focused in Unit-III and Unit-V
VII Course Materials
Mandatory:
Sarma, A M., (2013). Industrial Relations and Labour Laws. 2nd Edition. Mumbai: Himalaya Publishing House.
Additional Readings:
Subbarao, P., (2010). Essentials of Human Resource Management and Industrial Relations. 3rd Edition.Mumbai:Himalaya Publishing House,
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H02 Credits: 2
Title: Training & Development Hrs: 30
I. Course Description
This course deals with the process of training and developing people in organisations. It covers a
variety of approaches to instruction and learning with practical application. It also includes the
study of core functions of human resource development and the development of an
understanding of workplace competency standards. The course helps to design and conduct
needs analyses and also helps to plan, implement and evaluate training programs. The training
techniques and the skills required to deliver a training program and various evaluation methods
are described in this course.
II. Course Objectives
To explain the role of training and development in human resources management
To describe the psychology of the learning process on which training is based
To analyze the training needs of an organization.
To assess, design, access and implement various methods, techniques and sources of training.
To evaluate the value of the training once completed from the individual employee and the
organization's viewpoint.
III. Assurances of Learning (AOL)
At the end of this course, the students will have learnt the following:
The concept of training needs and its importance
The Designing a training programme for the group
The ways to conduct training need assessment.
The Training programmes conducted in various industries
IV .Course Content
UNITS CONTENTS HOURS
UNIT -1
APPROACH TO TRAINING: Introduction to training: need and importance of Training and development in organization. A Systematic Approach to Training & Development- Training phase - HR Audit –A tool for HR effectiveness, Performance appraisal – Training Needs Assessment and Analysis- Development cycle.
6 HRS.
UNIT-2
TRAINING & CURRICULUM DEVELOPMENT Trainee readiness - Developing a Training Module – Curriculum development- Steps in Curriculum Development –Training Plan -Planning for Implementation.
6 HRS.
UNIT -3
METHODS OF TRAINING: Instructional Approaches: Internal Training Vs External Training. Training Methods- On the job, Off the job training, Role of Trainers, Qualities of Good Trainers – Corporate training - Training to trainers, Machine Learning & On Line Training
6 HRS.
UNIT-4
TRAINING EVALUATION Training Evaluation and Measurement: Introduction to evaluation process, Introduction to criteria development, choosing criteria measures. Evaluation- Experimental Designs, quasi experimental design, The Models of Training Evaluation- Kirkpatrick’s, Kaufmann, Anderson’s Value Of Learning Model, Brinkerhoff’s Success Case Method, CIRO Model, Philip’s Evaluation Model
6 HRS.
UNIT-5
PRACTICUM IN TRAINING
Training in Service Industry – Training in Manufacturing Industry – Training for Entrepreneurs- Sales Training
6 HRS.
V Pedagogy & Assessment
Exploring the training programmes conducted in various companies in the internet.
Integrating the pedagogical simulation with the Elaboration of the Session Planning and Application of Evaluation Techniques and Tools
Formative Assessment: Presentation on the various training programme conducted in various industries
Presentation on Management games relevant to On the Job training programmes
Summative Assessment:
Developing a training program
Format: The student should develop a training program for an organisation
The students should ensure gathering of appropriate information about the organisation
and the trainee(s) to analyse their training and/or career development needs.
A complete written work in report format, including a letter of transmittal, title page,
executive summary, an introduction, background issues, information about the
organisation the position, the trainee, the analysis, the conclusions and the
recommendations.
The design and method implications should be described
The report should be approximately 2,500 words in length. Neatness, layout, legibility, and
readability will carry weight age.
Evidence of sufficient research to correctly identify organisational needs Analysis, Logical
development of arguments, integration of various sections interrelationship of ideas
presented, logical conclusions are the key areas for Assessment
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
While HR professionals have acknowledged the value of conducting HR audit exercises, they
still struggle with overcoming the complexity of the processes and making them more
efficient. Conducting HR audits is an integral part of an HR professional’s role in any company.
Not only will an HR audit help a company ensure it’s in compliance and conformance with the
law, but it will help HR professionals standardise processes, identify risk areas, and tie HR
goals to strategic business goals. Studying the content of HR survey and HR Audit in the
National, Regional and Global context is the need of the hour. This is much relevant in Unit-II
2. Focus on Employability/Entrepreneurship/Skill Development
Unit-III and IV focuses on the significance of the entrepreneurial environment and
entrepreneurial motivation. It discusses the entrepreneurship training methods. The methods
of training conducted in various industries is much addressed in Unit –IV
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Training Evaluation is an integrated, result oriented training approach are used across a range
of sectors and domains in a variety of contexts. It addresses some of the most pressing
concerns, such as designing effective strategies and related monitoring and evaluation and
responding to training in a complex context. Yes, Training Evaluation also needs to be
considered in a complex intervention such as emergence of activities and outcomes, different
perspectives and inter-relationships that impact success, sustainability and transferability. All
these are very much addressed in Unit-V
VII Course Materials
Mandatory:
Rolf Lynton P, PareekUdai (2011). Training for Development. New Delhi : Vistaar Publications.
Additional Readings
Sahu R, K. (2005) .Training for Development. New Delhi: Excel Books.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H03 Credits: 2
Title: Talent Management Hrs: 30
1. Course Description
Management of talent in the workplace is a matter of central concern to all managers and not only
to HR professionals. Therefore, all managers, irrespective of their functional areas, are called on to
solve problems that involve significant Talent Management issues. Basic knowledge and better
understanding of Talent Management would help them in solving such problems. This course aims
at imparting knowledge of Talent Management and Employee Relations.
2. Course Objectives
To assess an organisation’s approach to Managing talent and its alignment with overall
business strategy
To devise strategies for developing, engaging and retaining key talent
To learn the techniques for fostering a culture that supports Talent Management efforts
3. Assurance of Learning
At the end of this course, the students will be able to:
Understand the importance and application of Talent Management
Comprehend the uses of Talent Management in Human Resource Information system
4. Course Content
UNITS CONTENTS HOURS
UNIT -1
SCOPE AND SIGNIFICANCE OF TALENT MANAGEMENT
Talent Management Process-Techniques of talent management -Pillars of Talent Management – Benefits of Talent Management-Talent Management Consulting- Talent Management as a profession -Talent Management - Challenges
6 HRS.
UNIT-2
TALENT HIERARCHY
Six Cs for creating effective talent Management -Types of talent- Building a Talent Supply Chain –
Recruitment, selection and Acquisition of Talent- Transitioning- Retention of Talent
6 HRS.
UNIT -3
TALENT MANAGEMENT AND ITS IMPLEMENTATION
Competency Mapping – A Strategic Approach to Talent Management in Workplace - Knowledge sharing-Formulation of Talent Management strategy and Programme – Critical Success Factors in Talent Management Implementation
6 HRS.
UNIT-4
TECHNOLOGY AND TALENT MANAGEMENT Technology Components for Talent Management –Maximizing Talent through Cloud- E -Commerce
and Talent Management - - Talent Rediscovery for Recruiting.
6 HRS.
UNIT-5
TALENT MANAGEMENT MODELS & TOTAL QUALITY TALENT MANAGEMENT
Talent Management Models – The 5 Bs, The AARRR Model- Total Quality Talent Management- Bench Marking,
Metrics and Talent Management.
6 HRS.
V.Pedagogy
The subject involves case studies and readings. These activities require students to do weekly
presentation on browsing the various Talent Management process observed in companies.
The students will be assessed on the presentation and their participation in Case Discussions.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
Today's workforce has matured and candidates have become increasingly savvy about what they
need both skills and job application perspective. Technology and Talent Management and Talent
Management Implementation which are found in unit-1, 2, 3 & 4 is very much relevant to
National Regional and Global context.
2. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics
Today's global economy has created a more complex and dynamic business environment in
which most organizations must learn to compete effectively to achieve success and sustainable
growth. There is considerable evidence that organizations worldwide face formidable talent
challenges. The ability to attract, develop, and retain a needed supply of quality talent is a
challenge facing all organizations. The contents in Unit-5 examine the effect of quality talent
management on organizational success.
VII. Course Materials
Berger D R, Lance A B. 2003. The Talent Management Handbook Creating Organizational Excellence by Identifying, Developing and Positioning Your Best People. New Delhi :McGraw-Hill.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H04 Credits: 3
Title: Leadership, Influence and Power Hrs: 45
I. Course Description
This course focuses and increases the student’s awareness of their current leadership styles
and abilities. The more leadership styles they have, the more situations they can handle. They
will also appreciate the impact their leadership style has on those who work with them. This is
also designed to help all managers and leaders develop the essential skills to influence and
motivate their staff to achieve exceptional performance.
II. Course Objectives
To explain the meaning of leadership and how to recognize leadership qualities in yourself
and others
To describe how leadership has evolved and how to merge historical approaches with
today’s leadership approaches.
To explain the importance of providing direction, alignment, relationships, personal
To classify the primary reasons for leadership derailment and provide strategies to avoid
it.
To distinguish the six fundamental transformations in today’s leadership within
organizations and their leaders.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to: Gain knowledge and understanding of leadership foundational theories and models Cultivate a sense of self-awareness through identifying a leadership vision, mission, style
and values Demonstrate communication skills and the ability to interrelate with others Enhance awareness and commitment towards effective citizenship and social responsibility Exhibit knowledge and awareness of diversity around identities, cultures, and society
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
THE EVOLUTION OF LEADERSHIP Defining Leadership - Characteristics of a Leader -Leadership Principles - A Brief History of Leadership -The Great Man Theory -The Trait Theory - Leadership Functions- Qualities of Leadership
9 HRS.
UNIT – II
TYPES OF LEADERSHIP Functional Leadership- Stewardship- Servant Leadership- Situational Leadership –Cross Cultural Leadership- Fiedler's Contingency model of leadership-Women in Leadership-Global Leadership
9 HRS.
UNIT – III
A PERSONAL INVENTORY An Introduction to Kouzes and Posner - Model the Way -Inspire a Shared Vision - - Set Leadership Goals - Address the Goals - Create a Personal Mission Statement- Creating an Action Plan- Choose a Role Model -Being an Inspirational Role Model- Seek Experience - Enable Others to Act - Identifying the Benefit for Others .
9 HRS.
UNIT - IV
LEADERSHIP & CHANGE Hall marks of Leadership-Leadership and Power-Leadership and Hierarchy- Leaders as Encouragers & Motivators-Team Leaders – Trip wires for team leaders- Being a successful Change leader -Transformational and Transactional Leadership
9 HRS.
UNIT - V
CHALLENGES IN LEADERSHIP Challenges of Leadership- Creating Mutual Respect - The Importance of Trust – Empowering Leadership and Empowered workforce- Handling Conflicts and Conflict Resolution- Challenges for Leaders in Merger & Acquisition.
9 HRS.
V Pedagogy & Assessment
Helping students learn as a leader where they build on the natural curiosity that young people
have. Since learning takes place through experience, the main focus is to provide
opportunities for hands-on learning. They will be exposed to various leadership styles through
real time situations.
Formative Assessment
The students will be assessed on the handling of cases, Role plays for Situational
Leadership, Inspirational Role Model and Live Projects.
Summative Assessment
Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
A team or any business organization will be composed of individuals who come from totally
different educational, social, economic and cultural backgrounds. Experienced employees also
have different work experiences and corporate cultural backgrounds. This puts each individual
at a different emotional maturity level when they join the organization. These topics are well
dealt in Unit-I & III
A situational leader can help ease tension in the workplace by leading his team to concentrate
on their responsibilities at work. He can adjust to the situation by exercising the task-oriented
leadership approach and keeping his employees on the right track of achieving organizational
goals, despite having different political belief systems. These topics which are relevant of
National, Regional and Global Developmental Needs are focused in Unit-II
2. Focus on Employability/Entrepreneurship/Skill Development
A well-formed plan of action will provide a leader with clarity to better prioritize and allocate the time and other resources. Essentially, the actions plan will become a guidebook, setting the leader back on track on the days that are filled with competing priorities. This concept which is a part of Entrepreneurship and skill development is very much focused in Unit-III
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Creating trust within a business culture is a key foundation of leadership success. Trust is hard to measure and doesn’t come with an absolute ROI, and business leaders might be tempted to shift their efforts and focus away from such an intangible commodity. So before tackling the ‘how’ of creating trust in leadership, it is worth recapping on the ‘why’, to reinforce the pivotal role trust plays, and what happens when trust is absent. These human values are well observed in Unit-III
VII Course Materials
a. Mandatory Colin, G. (2014). Influential Leadership: A Leader's Guide to Getting Things Done: New Delhi, India: Kogan Page.
b. Additional Bacon, T. R. (2011). The Elements of Power: Lessons on Leadership and Influence. New Delhi, India: AMACOM. Northouse, P. G. (2014). Leadership theory and practice. New Delhi, India: SAGE.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H05 Credits: 2 Title: Performance & Compensation Management Hrs: 30
I. Course Description
The course Performance Management aims to provide extensive theoretical knowledge with practical overtones for students, and application-based knowledge for professionals to successfully implement performance management systems and strategies. The course describes the Compensation management in organizations, including the role of human resources management in dealing with employees, and methods used to provide compensation. It also highlights the importance of maintaining the capable education qualification, the value of developing their skills, and the significance of providing the appropriate atmosphere for them. With such comprehensive knowledge and practical skills HR students would be able to develop their capabilities as future manager to manage performance in any organization.
II. Course Objectives The course is designed broadly:
To enable the students learn the achievement of superior standards of work performance. To help the students identify the knowledge and skills required for performing the job
efficiently as this would drive their focus towards performing the right task in the right way. To create a basis for several administrative decisions strategic planning, succession
planning, promotions and performance based payment. To promote understanding of the nature of industrial employees compensation package,
Principles regulating different components and their role in the compensation package
III. Assurances of Learning (AOL)
At the end of the course the students will be able to Share a common understanding on how performance management systems can be
effectively utilised to raise the performance of individuals and teams
Identify and practise some performance management strategies and techniques to enhance the performance and motivation in under-performing and high performing team members.
Understand the Legally required employee benefits.
Learn some of the implications for strategic compensation and possible employer
approaches to managing legally required benefits
IV. Course Content
UNITS CONTENTS HOURS
UNIT – I
PERFORMANCE MANAGEMENT Performance management Process- Process of Performance information systems - Sources of management information – Achieving Optimum performance.
6 HRS.
UNIT – II
PERFORMANCE ANALYSIS Performance analysis in private sector organizations -Divisional performance and transfer pricing- Performance analysis in nonprofit organizations and the public sector
6 HRS.
UNIT - III
COMPENSATION MANAGEMENT & SIGNIFICANCE
Compensation and Non-compensation Dimensions - 3-P Concept in Compensation Management - Concept of Salary Structure-Limitations of Job Related Compensation-Competency based Compensation
6 HRS.
UNIT – IV
PAY REVISIONS & PERFORMANCE PLANS Pay Commission-Wage Boards- Public Sector Pay Revision-Compensation Strategy at Micro Level, Concept of Equity-Pay for Performance Plans -Balancing of Internal and External Equity
6 HRS.
UNIT – V
EMPLOYEE BENEFIT PROGRAMS Types of Incentive Schemes- Pre-requisites of Effective Incentive Schemes -Merits and Demerits of Incentives - Classification of Employee Benefits- Cafeteria style Benefit Plans- Tax Management
6 HRS.
V. Pedagogy and Assessment
The students will be taught with real time examples and Cases. Role Plays will be conducted for Performance Management
The students will be enlightened on Employee benefits by gathering inputs from small & Medium enterprises
Assessment
The students will be assessed based on the analysis of cases, Participation in Role Plays and Snap Test.
VI. Significance 1. Relevance to Local/National/Regional/Global Developmental Needs:
The public sectors of different countries are shaped by many factors, but they share common challenges. Those challenges make public sector performance management more complex than it is in the private sector. Module-I deals with the role of the public sector with respect to economic growth and the increasing interdependencies of public and private sectors. Performance Coaching and Improvement is dealt in Unit-1&2 wherein the contents give much relevance to Human values and professional ethics.
2. Focus on Employability/Entrepreneurship/Skill Development
Compensation structure includes a specific solution to one of the biggest public sector challenges – the alignment of policy to outcomes. Compensation and Pay structure which are very much relevant to Entrepreneurship and start ups are much focused in Unit -3,4&5
VII. Course Materials
Mandatory Dipak Kumar Bhattacharyya (2011). Performance Management Systems and Strategies,
Pearson India
Additional Readings Mousumi S. Bhattacharya Nilanjan Sengupta (2008). Compensation Management, JBCD
publications
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB H06 Credits: 1 Title: Employee Empowerment & Engagement Hrs: 15
I. Course Description
Empowerment plays a significant role in unleashing and realizing human potential. Undoubtedly some writers have noted 1990s as “empowerment era”. Right from the initial socialization of a new comer, to growth and even survival of employees in the face of organizational downsizing in every sphere of employees’ organizational life, empowerment plays a critical role. This course also focuses on engagement that is consistently shown as something given by the employee who can benefit the organisation through commitment and dedication, advocacy, discretionary effort, using talents to the fullest and being supportive of the organisation’s goals and values.
II. Course Objectives
To enhance skill to initiate employee empowerment
To understand the outcomes of engagement for organisations and their employees and
how they can be measured
III. Assurances of Learning (AOL)
At the end of the course, students will be able to: Understand the concept of empowerment, and barriers towards empowerment Enhance skill to initiate employee empowerment Re-look at the organizations where empowerment has been initiated.
Explore how engagement is defined in the practitioner, consultancy and academic
literature and overlaps with other concepts
Reconnoitre what are thought to be the outcomes of engagement for organisations and
their employees and how they can be measured
IV.COURSE CONTENT
UNITS CONTENTS HOURS
UNIT – I
Empowerment An over view of empowerment- Characteristics of empowered organization- Shape for empowerment- Conditions necessary for empowerment
3 HRS.
UNIT – II
Guidelines for empowerment Guidelines- Factors affecting empowerment- Empowerment cycle Elements of an empowered management style- problems involved in empowerment- Benefits of empowerment
3 HRS.
UNIT - III
Employee Engagement Background to engagement- Employee Engagement strategies Manager support- Loyalty- Measuring employee engagement- Improving Employee engagement.
3 HRS.
UNIT – IV
Variations in Employee Engagement Enabling Engagement in Practice- Developing a culture supportive of engagement- Barriers to engagement
3 HRS.
UNIT – V
Understanding the Drivers of Engagement Engagement correlations- Engagement model- Goal oriented engagement
3 HRS.
V. Pedagogy and Assessment
The use power point presentation and G D to understand basic concept.
Necessary case studies to understand the process of EEE which will be supplemented by a practitioner from Industry.
Assignments will be given on performance standards
Individual and team assignment will be given to explore on empowerment in companies
The students will be assessed on the presentation of case, Role Plays.
VI. Significance 1. Focus on Employability/Entrepreneurship/Skill Development
Engaged employees feel aligned with their organizations' purpose, values and vision. Their
work is meaningful to them because their leader helps them see the connection between
what they do and the success of the organization. The effective leader also understands
that gaining their team's commitment to the organization's values increases the team's
performance standards as well as their engagement. It is very much evident that there is
greater Focus on Employability, Entrepreneurship and Skill Development in the course contents as
a whole
2. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
An engagement model which is a framework that defines collaboration between a client and an
outsourcing vendor determines a level of control and responsibility, as well as provides a base
for further relationship development. This is very well focused in Unit-V. The content of this
unit is much relevant to Gender equality and sustainability.
VI. Course Materials a. Mandatory
Markwick, G. R.S. (2009). Employee Engagement. Brighton BN1 9RF,UK : Institute For Employment Studies.
b. Additional Robinson, D. (2004). The Drivers of Employee Engagement . Falmer, U K : Institute For Employment Studies.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18XB H07 Credits: 1 Title: HR Analytics Hrs: 15
I. Course Description
This course focuses on HR Analytics. It ventures into business partnering opportunities and aligning HR matrices with the strategic business goals. HR Analytics is the application of data gathering and business analytics methods in human resource processes. Its goal is to provide organizations with insights for managing employees effectively so that the achievement of business goals is more efficient. The main challenge of the HR analytics certification is to gain as much knowledge to become capable of identifying the most relevant and significant data and learn how it should be used to predict competencies so that organizations get the maximum return on investments in human capital.
II. Course Objectives
To understand the Leveraging of strategic workforce planning to make better decisions
To calculate the ROI of HR interventions and selection methods
To connect different data sets
To clean and structure data
III. Assurances of Learning (AOL)
At the end of the course, Students will be able to:
lead an HR analytics team or develop an analytics function from scratch
Have detailed knowledge of every step in the analytics process and be able to
manage the HR analytics process from front to back
identify which people-related challenges are apriority and develop a business case
accordingly
Have sufficient knowledge of statistics and data mining processes to direct (a team
of) data analysts/scientists
Know where to extract (HR) data, identify common data formats and how to work
with data
Know the most effective way to visualize and present data and translate outcomes
into actionable insights
Have the knowledge and tool to head the implementation of data-driven HR
practices throughout the organization
IV. Course Content, Pedagogy & Assessment
SN Theme Teaching/Learning
Strategy Resources Assessment
01
Introduction to HR Analytics: Characteristics of HR analytics. Strategic focus for HR analytics. HR Analytics with HR Functions
Presentation / Case study
Case discussion -10
02
HR Analytics Model Understand the HR analytics maturity model. Agile HR Analytics
presentation Case Study
Snap test - 10
03
Data Analysis: How to manage data and automate it. Importance of a pilot analysis The different tools HR analytics can use. The advantages of data warehousing.
(working session) Case study Quiz -5
04
Cleaning and Metrics: The purpose of HR metrics/data. Efficient Metrics Data Cleaning HR data into plots and graphs in R. HR Metrics. Create the link between CSF’s and KPI’s. Transform strategic goals to HR metrics.
Presentation Case study Interview - 5
05
Reporting: Predictive Analytics. Reporting & Advising. Data Visualization. Bonus: Interview Max Blumberg.
Presentation
(survey)
(exercise)
Video presentation
Writing research assignment - 20
V. Pedagogy & Assessment External Experts will be invited to conduct the course.
VI. Significance In sum, HR analytics will move from an operational partner to a more strategic center of
excellence. Companies are now realizing company success is built on people, and the
course HR analytics can light the way from intangible theory-based decisions to real ROI
through Better hiring practices, Decreased retention, Task automation, Process
improvement, improved employee experience, more productive workforce, and improved
workforce planning through informed talent development. All the components in this course
are very much relevant to National Regional and Global Developmental Needs
VII. Course Materials
Real Time Cases
FINANCE SPECIALISATION
FINANCE SPECIALISATION
SEMESTER III
COURSE
CODE
SUBJECT TITLE SESSIONS/
HRS
MARKS/
CREDITS
18 XB F01 Financial Markets 45 3
18 XB F02 Security Analysis and Portfolio Management 45 3
18 XB F03 Financial Modelling using Excel 15 1
SEMESTER IV
COURSE
CODE
SUBJECT TITLE SESSIONS/
HRS
MARKS/
CREDITS
18 XB F04 Derivatives Management 45 3
18 XB F05 Merger & Acquisition 45 3
18 XB F06 Advanced Financial Analysis 15 1
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F01 Credits: 3
Title: FINANCIAL MARKETS Hrs: 45
I. Course Description
This course aims to develop students understanding the basic principles of financial
markets. It provides them the knowledge of securities traded in those markets. Students will
then be exposed to the functions and regulations of Capital Market and Bond market,
Derivative Market and Forex Market. This course helps students understand the broad concepts
and mechanism of functioning of various financial markets and its regulatory and policy
framework within which intermediaries and market participants evolve and operate. It also
addresses the impact of global trend in Indian Financial Market.
II. Course Objectives
To prepare students with a good understanding of the fundamentals of financial market
and its regulations.
To keep students updated on the latest discourse on practical issues and policies in the
domestic and international financial environment.
To understand some of the key issues of Derivatives Market.
To discuss the continuing corporate scandals and corporate governance failures.
To address the impact of global trend in Indian Financial Market.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to learn:
The role and structure of Indian Capital Market.
Types and functions of securities market and its regulatory environment.
The importance of derivatives market and fundamentals of Indian Derivative Market.
Growth and functions of foreign exchange market.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
CAPITAL MARKET
Introduction to Indian Financial Market – Segments: Capital Market –
Evolution and growth – Functions – Participants –
Constituents of Indian Capital Market – Regulatory Environment.
Money markets – functions of money market –money market
instruments.
Bond Market in India: Government Bond Market - Yield Curve –
Fundamentals, Types and Factors. Interface between Capital
Market and Bond Market - Interface between Stock Market and Bond
Market - Interface between Capital Market and Money Market.
10 HRS.
UNIT - II
SECURITIES MARKET
Primary Market - Methods of Floating New Issues, Eligibility norms
for public issue - types of issue, Green shoe option - ASBA
(Applications Supported by Block Amount) - Qualified Institutional
placement, Book Building - Role of Primary Market - Regulation of
Primary Market.
Secondary Market – Trading Mechanisms of Stock Exchanges in India:
BSE, NSE, OTCEI - Regulations of Stock Exchanges. Securities and
Exchange Board of India (SEBI).
10 HRS.
UNIT - III
DERIVATIVE MARKET
Introduction to Derivatives, Development and Growth of Derivative 9 HRS
Markets: Commodity Derivatives Market: Forward Markets
Commission (FMC), Multi Commodity Exchange of India Ltd (MCX),
National Commodity & Derivatives Exchange Limited (NCDEX), Indian
Commodity Exchange Limited (ICEX) – Financial Derivatives Market.
India International Exchange INX). Evolution of Derivatives Market in
India, Regulation of Financial Derivatives in India.
UNIT - IV
FOREIGN EXCHANGE (FOREX) MARKET
Introduction to Forex Market in India - Forex dealing - Foreign
exchange regimes - Factors affecting foreign exchange.
8 HRS
UNIT - V
RECENT TRENDS IN INDIAN FINANCIAL MARKET
Emerging trends in Capital Markets- Issues and Challenges - Corporate
Governance Failure - Lessons from Financial Frauds - Impact of Global
Trend in Indian Financial Market.
8 HRS
V. Pedagogy & Assessment
Interactive class lectures
Case study analysis
Group Discussions
Quiz
The students will be assessed on the basis of
Individual Assignments
Group presentations on Case Studies
Snap Tests
Class Participation
Written Examination
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Financial market not only helps in mobilization and collection of scattered savings from
different sections of population, but they also help to increase the overall level of savings and
investment and allocate more efficiently scarce savings among most desirable and productive
investments in accordance with the national priorities. Knowledge gained from UNIT I. UNIT II
and UNIT III prepare the students to learn the curriculum according to the local and national
need & UNIT IV & UNIT V contents ensure the National and Global needs.
Focus on Employability/Entrepreneurship/Skill Development
Traders need to have a healthy thirst for information and a desire to find all the relevant
data that impacts the securities they trade. Students must have an adequate education in
financial market. An important skill every student needs to be employable is the ability to
understand the operations of UNIT I-Capital Market, UNIT II-Securities Market, UNIT III-
Derivatives Market and UNIT IV-Forex Market.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
The financial industry has given us countless scandals and news stories about financial
professionals who have defrauded investors, employers, government and their peers. There is
no doubt that greed is a powerful emotion, but sometimes unethical behavior boils down to a
lack of education on basic principles of financial standards. UNIT I, UNIT II, UNIT III , UNIT IV
and UNIT V explain the regulations related to ethical trade practices and also enlightens to what
extent financial markets foster and facilitate more sustainable business practices.
VII. Course Materials
Bhole L. (2004). Financial Institutions and Markets (4th Ed.). Tata McGraw-Hill Publishing Company Limited. Gomez C. (2009). Financial Markets, Institutions, and Financial Services. PHI Learning Private Limited.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F02 Credits: 3
Title: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Hrs: 45
I. Course Description
This course is an in-depth study of security analysis and Portfolio Management. Students
will first develop a strong theoretical knowledge of various investment avenues and will start
assessing risks associated with those securities. Students will then be exposed to the analysis of
securities, industries, companies and economy of the select country to apply their theoretical
knowledge to understand the process of constructing, managing and evaluating Portfolios.
II. Course Objectives
To acquaint the students with various investment avenues
To make students understand various risks and return associated with each security.
To analyze the present and future value of securities by using fundamental and technical
analysis
to give practical knowledge and experience in stock market through trading on virtual
platforms
To develop the skills required to Construct, Evaluate and Revise a Portfolio for a specific
investment policy.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to reflect on:
The types of investment The risk-return trade-off of different types of securities The estimation of present and future value of a security using fundamental and
technical analysis The method of constructing and managing portfolios and Strategies of Portfolio
Revision. The skills required to engage in live stock market trading.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
INVESTMENT SETTING
Investment: Meaning - Financial and Economic Meaning of
Investment - Characteristics and Objectives of Investment - Types
of Investment - Investment Vs Speculation Vs Gambling -
Investment alternatives – Risk and return concepts.
7 HRS.
UNIT - II
FUNDAMENTAL ANALYSIS
Economic Analysis: Economic Forecasting and Stock Investment
Decisions - Forecasting Techniques – Industry Analysis: Industry
Classification - Industry Life Cycle – Company Analysis: Measuring
Earnings - Forecasting Earnings - Applied Valuation Techniques –
Graham and Dodds Investor Ratios.
9 HRS.
UNIT – III
TECHNICAL ANALYSIS
Fundamental Analysis Vs Technical Analysis – Dow Theory – Trend
- Trend Reversals – Chart Patterns – Oscillators - Market Indicators:
Moving Average, Relative Strength Index (RSI) and Rate of Change
(ROC). Efficient Market Theory.
10 HRS.
UNIT - IV
PORTFOLIO CONSTRUCTION
Portfolio Construction - Approaches, Markowitz Model - Efficient
Frontier – Constructing Optimal Portfolio – Capital Asset Pricing
Model (CAPM) – Arbitrage Pricing Theory (APT).
9 HRS.
UNIT - V
PORTFOLIO EVALUATION AND REVISION
Portfolio Evaluation – Mutual Funds - Sharpe’s – Treynor’s -
Jenson‘s Performance Measures of Portfolio Evaluation, Portfolio
Revision - Portfolio Revision Strategies.
10 HRS.
V. Pedagogy & Assessment
Each concept will be introduced and explained by lectures, chalk and board method and
power point presentations.
Hands-on practice exercises.
Analysis of select companies will be done through excel.
Learning will take place by playing virtual stock market trading game and it will be
assessed at the end of the course by having the discussion.
Students will be taught to construct portfolios through excel operation with CAPM
Model and revision of portfolio will also be done through excel.
The students will be assessed on the basis of
Individual Assignments
Group presentations
Snap Tests
Excel will be applied to do company analysis and technical analysis in practice and it will
be assessed individually and as a group
Written Examination
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
An analyst must have an understanding of the securities and security market. To
mobilize savings and investment, not only the knowledge of securities in local market is enough
but it requires the knowledge of National and Global markets. So following are the Contents
relevant in preparing students for local to global developmental requirements, UNIT I -
Investment alternatives; UNIT II – Fundamental Analysis; UNIT III – Technical Analysis.
Focus on Employability/Entrepreneurship/Skill Development
Security or Investment analysts are valued for their ability to employ investment of an
organization with an anticipation of required return. UNIT I – Evaluation of Risk and Return,
UNIT II – Fundamental Analysis, UNIT III – Technical Analysis, UNIT V – Evaluation and revision
techniques are the contents that help developing employability skill of students those who
want to take up their career in the field of Securities Market.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
It is a responsibility of an every individual to encourage ethical and fair trade practices in
the market. Contents from UNIT III – Economic Analysis, Industry Analysis and Company
Analysis encourage them to have an understanding of the environment in which they make
trade and Contents from UNIT IV & UNIT V – Portfolio Management enable them become
effective investment analysts who bridge gap between the needs of Investors and companies to
make sustainable investment and to set sustainable capital market.
VII. Course Materials
Pandian P. 2001. Security Analysis & Portfolio Management. New Delhi: Vikas Publishing
House Private Ltd.
Donald E. Fischer, Ronald J. Jordan. 2011. Security Analysis & Portfolio Management.
8th ed. New Delhi: Prentice Hall of India Private Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F03 Credits: 1
Title: Financial Modelling using Excel Hrs: 15
I. Course Description
This course is aimed at equipping candidates with advanced model building skills
required to build powerful models in finance with the help of excel. This hands-on course is
designed to equip students to explore the practical usage of advanced Excel functions. This
emphasizes computer-based modeling and forecasting.
II. Course Objectives
To understand the basic and advanced features of excel for financial model building
To learn how to build models in excel to suit one’s purpose
To build models in different areas of finance
To understand how financial modeling enhance decision making process.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to
Critically analyze and evaluate financial statements using excel.
Prepare cash budget and do break even analysis.
Acquire the skill of leverage analysis, understanding the utility of time value of money and
rate of return.
Determine the cost of capital, investment decision and portfolio diversification.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
FINANCIAL STATEMENT ANALYSIS
Construction of the income statement, the balance sheet and the
statement of cash flows with data for selected company - financial
ratios to benchmark a company’s performance against
competitors.
3 HRS.
UNIT - II
FINANCIAL FORECASTING
Trend function for forecasting sales - Regression analysis with
Excel’s built-in regression tools.
3 HRS.
UNIT - III
BREAK EVEN AND LEVERAGE ANALYSIS
Break-even points - Degree of operating leverage, Degree of
Financial leverage, and Degree of Combined leverage – Working
Capital Management - Change in Working Capital.
3 HRS.
UNIT - IV
TIME VALUE OF MONEY AND RATE OF RETURN
Present value and future value of a stream of cash flows using
Excel – Calculating Intrinsic value and required rate of return using
the Capital Asset Pricing Model.
3 HRS.
UNIT - V
FINANCIAL MANAGEMENT
Capital budgeting decision techniques - payback period, discounted
payback, NPV, PI, IRR - Risk-adjusted discount rate – Portfolio risk
measures
3 HRS.
V. Pedagogy & Assessment
The course will be taught by lecture, Power Point Presentation and Discussion, Problem
solving using MS Excel in the area of financial statement analysis and financial
forecasting
Assigning activities in Excel
Expert Discussion
The students will be assessed on the basis of
Individual Assignments
Class Participation
Ability to build Financial modelling in Excel
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
It is the essential task of a financial analyst to evaluate the financial health of the
prospective company. A financial analyst should be able to track the financial report to ensure
smooth running of the business. This involves preparing budgets, analyzing trends, and creating
MIS reports etc. To execute these tasks students must prepare themselves acquire the skill of
preparing financial statements, financial forecasting as well as financial modeling. Contents,
from UNIT I to UNIT V, are relevant to Local to Global Developmental Needs.
Focus on Employability/Entrepreneurship/Skill Development
Analytics have become mandatory now-a-days. As graduates in MBA, students must
equip themselves with the knowledge of doing analysis and build model. Contents of UNIT I to
UNIT V aids students acquire knowledge of advanced financial functions in Excel.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Finance can play a role in allocating investment to sustainable companies and projects
and thus accelerate growth. From UNIT V, Students learn how they should integrate
sustainability with Capital Budgeting Decisions.
VII. Course Materials
Timothy R. Mayes. (2016). Financial Analysis with Microsoft Excel. Boston: Cengage Learning.
Scott Proctor K. (2010). Building Financial Models with Microsoft Excel: A Guide for Business
Professionals. New Jersey, USA: Wiley.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F04 Credits: 3
Title: DERIVATIVES MANAGEMENT Hrs: 45
I. Course Description
For the purpose of Price discovery and Risk Management, the students are trained to be
experts in financial derivative market with the help of the knowledge obtained. This course is
designed to be an overview of the Derivatives Market and Management. This course discusses
and communicates the types of instruments and how the regulatory environment will have
impact on Derivatives Instruments Valuation. It also identifies how Derivative is best used as
risk management tool to transfer the risk associated with the underlying asset to the party who
is willing to take that risk.
II. Course Objectives
To help the students to understand the concepts of various derivative instruments used
in the financial and commodity markets.
To gain knowledge of managing investment risks by using suitable derivative
instruments.
To explore the Mechanics of derivatives trading
To learn Pricing and Valuation of Derivative instruments.
To familiarize with recent trends in Indian Derivative Market.
III. Assurances of Learning (AOL)
Upon completing this course a student will be able to:
Gain the concepts of various derivative instruments used in the financial and commodity
markets.
Acquire knowledge of managing investment risks by using suitable derivative
instruments are understood by the students.
Get insights on the procedures and systems being followed in derivative markets in
India.
Learn the methods of pricing of the instruments in Derivatives Market.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
INTRODUCTION
Introduction to Securitization - Introduction to Financial Derivatives
– Different Classification of Traders – Types of Derivative
Instruments - Types of Order - OTCEI and Exchange Traded
Derivatives Market. Introduction to Trading, Clearing, Settlement.
7 HRS.
UNIT - II
FORWARD AND FUTURES
Forwards – Futures – Specifications of Futures Contract –
Operations of Margin – Daily Settlement – Hedging Strategies Using
Futures - Short and Long Hedges – Basis Risk – Cross Hedging.
Determination of Forward and Futures Price – Valuation of Forward
and Futures Price.
10 HRS.
UNIT – III
OPTIONS
Options: Call and Put - Mechanics of Options Trading –Option
Contract Pricing – positions in Options contract - Factors affecting
Option Prices.
8 HRS.
UNIT - IV
VALUATION OF OPTIONS
Trading Strategies: Spreads - Bull - Bear - Box - Butterfly – Calendar.
Options Pricing Model: Black Scholes Model, one-Binomial Model.
Live Trading in Futures and Options Market.
14 HRS.
UNIT - V
RECENT TRENDS IN DERIVATIVE MARKET
Credit Derivatives: Features – Benefits –Risks – Credit Derivative
Instruments– Credit Derivatives Market in India. SEBI regulations for
Retail Traders in the derivative markets.
6 HRS.
V. Pedagogy & Assessment
The course will be taught by lectures, chalk and board method, discussion, problem
solving using MS Excel, Case studies and power point presentations.
Discussion on contemporary issue related to real world derivative market.
Virtual trade in futures and options
The students will be assessed on the basis of
Individual Assignments
Group presentations
Snap Tests
Analysis in Excel
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Sophistication of market participants, Globalization of finance, regulatory modernization
and technological advancement are the key drivers for the growth of derivative market at local,
national and global level. For the purpose of Price discovery and Risk Management, the
students are trained to be experts in financial derivative market with the help of the knowledge
obtained from UNIT I – Overview of Derivative Market, Types of Derivative traders, various
derivative instruments and types of order in Derivative Trading; UNIT II – Hedging Strategies;
UNIT III - Mechanics of option trading.
Focus on Employability/Entrepreneurship/Skill Development
Understanding derivative Valuations plays a vital role in taking up career in the
derivative market. UNIT I – types of order; UNIT II – Determining price of Forwards and Futures,
Valuation of Forwards and Futures, Convenience Yield, Cost of Carry; UNIT IV – Price
determination and valuation of Options, option trading strategies helps students to develop
skills necessary to be employable in derivatives market.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Derivatives play a pivotal role in Economic Development. Lack of a qualified ethical
analysis is the main reasons of financial management mistakes. UNIT V – Understanding the
futures of Indian Derivative Market helps students to be ethical trade practitioners.
VII. Course Materials
John C. Hull. 2012. Options Futures and other Derivatives. 8th ed. New Delhi: Pearson
Education.
Gupta S L. 2008. Financial Derivatives Theory concepts and problems. Eastern Economy
Edition. New Delhi: Prentice Hall of India Private Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F05 Credits: 3
Title: MERGER & ACQUISITION Hrs: 45
I. Course Description
This course is designed to be an overview of the Merger as a strategic Process. Emphasis
is on Reasons for Merger and students should be able to understand the Legal Procedure of
Merger. This course Discusses and communicates the types of Merger and how it will have
impact on Business Valuation. It also identifies and evaluates the Merger Proposal and business
risks involved in corporate restructuring decisions and incorporation in business.
II. Course Objectives
To help the students illustrate the Reasons for Merger decisions in Corporate Sector and
Strategic Approaches to incorporate it during the restructuring situations.
To make the students focus on Types of Mergers and the legal procedure for merger.
To make the students explore the Ways how mergers take place in corporate sector and
the Methods of corporate restructuring.
To teach how business managers add value to their companies or enterprises.
To make the students understand why the valuation of a business is a necessary activity
for many purposes, including security analysis, mergers and acquisitions, and a wide
variety of other situations.
III. Assurances of Learning (AOL)
Upon completing this course a student should be able to:
Differentiate Merger, Acquisition and Takeovers and to know the different types of
Merger.
Understand the basic concepts of Mergers & Acquisitions.
Make SWOT Analysis.
Learn the Corporate Restructuring Methods.
Understand the Legal Procedures to be complied with for an effective restructuring.
Know the Approaches of Business Valuation.
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I
CORPORATE RESTRUCTURING
Different methods of restructuring – joint ventures – sell off and
spin off –divestitures – equity carve out – leveraged buy outs (LBO)
– management buy outs – master limited partnerships – employee
stock ownership plans (ESOP).
9 HRS.
UNIT - II
TYPES OF MERGERS
Reasons for merger, legal procedure for merger, types of merger ,
benefits and cost of merger – theories of mergers – operating,
financial and managerial synergy of mergers – value creation in
horizontal, vertical and conglomerate mergers – internal and
external change forces contributing to M & A activities.
8 HRS.
UNIT – III
MERGER PROCESS
Evaluation of merger proposal-managing financial risk, market risk,
business risk - Organizational and human aspects – managerial
challenges of M & A - Dynamics of M&A process- identification of
targets-negotiation-closing the deal.
8 HRS.
UNIT - IV
MERGER & ACQUISITION
A strategic perspective- Industry life cycle and product life cycle
analysis in M&A decision, Strategic Financial approaches to M&A-
SWOT analysis, BCG matrix, Porter’s Five forces model.
8 HRS.
UNIT - V
BUSINESS VALUATION :
Valuation - approaches – discounted cash flow valuation – relative
valuation – valuing operating and financial synergy - Valuing
corporate control - Accounting for amalgamation - pooling of
interest method, purchase method - Valuing of LBO Methods of
financing mergers – cash offer, share exchange ratio - Mergers as a
capital budgeting decision - Takeover defenses – financial defensive
measures.
12 HRS.
V. Pedagogy & Assessment
This course will be taught by lecturers using power point presentation.
Students will be involved in discussions in the class room
The students will be assessed on the basis of case studies, presentation and assignments
on corporate restructures.
The students will be assessed on the basis of
Individual Assignments
Group presentations on Case Studies
Snap Tests
Class Participation
Written Examination
VII. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Businesses always think of adopting new strategies to combine their company with
another company rather than standing alone. It takes place by way of Mergers & Acquisitions.
Mergers are more of a level playing field, with each company standing to benefit from the deal,
but still involve negotiation and plenty of due diligence on the part of both parties. Merging
with a competitor allows companies to acquire a larger market share. The value of the business
could quickly grow if it’s bought by or merges with an industry-leading brand with high levels of
consumer confidence. The initial offer is outlined in a Letter of Intent, followed by intense
negotiations, and the signing of a purchase agreement to legalize the deal. The contents of Unit
1, II, III and IV are included in National Regional and Global context.
Focus on Employability/Entrepreneurship/Skill Development
Strategic Decision Making skills will help the managers to implement the corporate
restructuring successfully. Understanding the Merger process will help them for a successful
career in corporate mergers. Analytical skills to predict the impact of restructuring decisions in
terms of risk and changes in business values will ensure their bright career in the corporate
sector. All these are addressed with the contents in a broader sense from Unit-II, Unit III, Unit IV
and Unit V.
Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Mergers and Acquisitions play a pivotal role in corporate growth. Lack of a qualified ethical
analysis is the main reasons corporate failures. UNIT I, III and IV – Regulatory Framework helps
students to be ethical business Managers to take strategic decisions.
VII. Course Materials
James. C. Van Horne.(2009). Fundamentals of Financial Management. (13thed).New Delhi,India: Pearson education.
Khan M.Y.(2017). Financial Services.(9thed). New Delhi,India: Tata McGraw Hill.
Ernst and Young.(2018). Master Guide to Merger and Acquisition in India.(5thed). New Delhi,India:Wolter S Kluwer.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB F06 Credits: 1
Title: ADVANCED FINANCIAL ANALYSIS Hrs: 15
I. Course Description
The course provides an understanding of the use of the financial statements and to develop
skills in the analysis of financial statements for economic decision-making. Students will
develop expertise in analyzing financial statements for investments, credit, business and
management decisions. It develops an appreciation about the utility and applicability of
“Advanced Management Accounting Techniques” with practical and strategy aspects as an
essential and integral component of management information for the purpose of the entire
financial decision making process.
II. Course Objectives
To introduce Accounting Standards
To teach the implications of AS. (AS 14 onwards).
To make the students focus on US GAAP, UK GAAP and Indian GAAP.
To teach Financial Analysis applying Advanced Management Accounting Techniques.
III. Assurances of Learning (AOL)
Upon completing this course a student should be able to:
Make a thorough comparative study of US GAAP, UK GAAP and Indian GAAP
Have Creative Accounting Procedures
Understand Accounting for Amalgamation
Know Advanced Cash Management Techniques
Learn the Critical Evaluation of Sample Annual Reports
IV. Course Content
UNITS CONTENTS HOURS
UNIT - I Accounting Standards and their implications. (AS 14 onwards)
3 HRS.
UNIT - II US GAAP, UK GAAP and Indian GAAP 3 HRS.
UNIT – III Amalgamation Accounting 3 HRS.
UNIT - IV Advanced Cash Management Techniques
3 HRS.
UNIT - V Annual Reports Evaluation 3 HRS.
V. Pedagogy & Assessment
This course will be taught by lecturers using power point presentation.
Students will be involved in discussions in the class room
The students will be asked to attend workshops on financial analysis.
The students will be assessed on the basis of
Individual Assignments
Group presentations on Case Studies
Snap Tests
Class Participation.
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
The contents of Unit 1, II, III and IV are included in National Regional and Global context.
Focus on Employability/Entrepreneurship/Skill Development
This financial analysis course is perfect for any aspiring financial analysts working in
investment banking, financial planning and analysis (FP&A), equity research, corporate
development, and other areas of finance and accounting. All these are addressed with the
contents in a broader sense from Unit-II, Unit III, Unit IV and Unit V.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Accounting Frauds and Scandals are the key issues in Corporate Governance. UNIT I and
II – Accounting Standards help students to be ethical business Managers to take financial and
investment decisions.
VII. Course Materials
Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, Michael A. Broihahn, Anthony T.
Cope. (2015). International Financial Statement Analysis.(3rded).US,John Wiley & Sons.
MARKETING
SPECIALIZATION
MARKETING SPECIALISATION
SEMESTER III & IV
SEMESTER III
COURSE CODE SUBJECT TITLE HRS MARKS/ CREDITS
18 XB M01 CONSUMER BEHAVIOUR 45 HRS 3
18 XB M02 RURAL MARKETING 30 HRS 2
18 XB M03 E-TAILING MANAGEMENT 30 HRS 2
SEMESTER IV
COURSE CODE SUBJECT TITLE HRS MARKS/ CREDITS
18 XB M04 PRODUCT AND BRAND MANAGEMENT 45 HRS 3
18 XB M05 SERVICES MARKETING 45 HRS 3
18 XB M06 MARKETING ANALYTICS 15 HRS 1
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB M01 Credits: 3
Title : CONSUMER BEHAVIOUR Hrs: 45 I. Course Description
The course examines consumer behaviour from different disciplinary perspectives. This course is used to develop and understanding about the many aspects of consumer behaviour and its applications in marketing. It will help the students take a holistic view of the buyer; it will equip them with knowledge of various models and frameworks to help understand buyer behaviour and align the knowledge with formulation of appropriate marketing strategies.
II. Course Objectives
To understand the theoretical and conceptual concepts of buyer behavior.
To know the factors that influence consumers for buying.
To know the decision making process of the consumers.
III. Assurances of Learning (AOL)
In this course, the students will be able to
Understand the consumer behavior and link them with marketing strategy.
Analyze the psychological, social and cultural dimensions that influence the individual’s consumption related behavior.
Understand the consumer decision making process and apply them in real world situations.
IV .Course Content
UNITS CONTENTS HOURS
UNIT – 1
INTRODUCTION:
Meaning-Relevance of Consumer Behaviour Study-Development of Consumer Behaviour as a separate
field of study-Nature and Importance of Consumer Behaviour- Characteristics of Indian Consumer –
Changing Indian Consumer Behaviour.
9 HRS.
UNIT-2
INDIVIDUAL DETERMINANTS ON CONSUMER BEHAVIOUR: Consumer Motivation – Consumer Personality –Consumer Perception and Life Style – Consumer
Learning –Attitude and Behaviour.
9 HRS.
UNIT - 3
SOCIAL PROCESSES: Social class- Culture- Subculture-Cross Cultural Marketing Analysis-Problems in Cross Cultural
Marketing Analysis-Reference Group and Family Influences.
9 HRS.
UNIT - 4
CONSUMER DECISION MAKING: Meaning-Buying Motives-Buying Roles-Types of Decision Making -Models- Households Decision
Making. Diffusion of innovations-Opinion leadership-Consumer Satisfaction.
9 HRS.
UNIT - 5
CONSUMERISM AND RECENT TRENDS: Consumerism in India-Reason behind rise of Consumerism-Benefits of consumerism – Consumer Protection
Act-Relationship Marketing-Organizational Buying Behaviour.
9 HRS.
V Pedagogy & Assessment
This course will be taught through lectures and discussion, using multimedia such as (power point
presentation, audio visuals), Case Studies based on the concepts, reading articles from the business
magazine and news papers. Students also assessed on group presentation, assignment, role play and
concept viva.
Formative Assessment: The students will be assessed on the case studies and concept viva
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The key content of the subject is on consumer behaviour. Unit I Characteristics of Indian consumer – Changing Indian consumer behaviour and Unit II Consumer Motivation – Consumer Personality –Consumer Perception and Life style – Consumer Learning – Attitude and Behaviour relevant to the national and Global consumers which helps in developing marketing skills related to consumers.
2. Focus on Employability/Entrepreneurship/Skill Development
The contents from Unit-IV Buying motives-Buying roles-Types of decision making -Models- Households decision making. Diffusion of innovations, Opinion leadership, Consumer satisfaction and Unit V - Relationship marketing-Organizational buying behaviour- Online consumer behaviour emphasize the importance of employability and gaining entrepreneurship skills.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Contents from Unit-III Individual determinants and Unit-V application knowing about consumerism Lifestyle of consumers will explore to gender equity, Environment and sustainability and human Values. VII Course Materials
Mandatory:
Majumdar R.2010.Consumer Behaviour: Insights from Indian Market. New Delhi: PHI Learning Private Ltd.
Additional Readings: Nair S. 2011.ConsumerBehaviour in Indian Perspective. Mumbai: Himalaya Publishing House Pvt Ltd.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous), Palayamkottai - 627 002
Course CODE: 18 XB M02 CREDITS: 2
TITLE: RURAL MARKETING Hrs: 30
I. Course Description
The course introduces the student to the various aspects of Indian rural markets as the study of
rural marketing has become significant because of the saturation of the urban markets and the
increase in the purchasing power of the rural population. It covers aspects like relevance and scope
of rural market in India, the dynamics involved in the behaviour of rural consumers, rural marketing
research, and rural market segmentation and targeting. It also goes in details for explaining the
product strategy adopted by the companies for rural market, pricing strategy and rural distributions
includes traditional and modern channels.
II. Course Objectives
To understand the importance of Rural Markets in business
Sensitize to the needs and behaviour of consumers and channels
Utilize the understanding on custom of rural markets, channels and competition in marketing decision making
III .Assurances of Learning (AOL)
At the end of this course, the students will be able to reflect on
The concept and characteristics of the rural market
The evolution of rural market
The rural marketing environment The consumer buying behaviour model in rural market The marketing research process and its application in rural areas The bases of segmenting rural consumers and targeting The process of developing effective rural communication
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
INTRODUCTION OF RURAL MARKET: Concept & Scope of Rural Market – Rural market structure – Characteristics of Rural Market-Evolving Rural Consumer- Rural vs urban market.
6 HRS.
UNIT – II
RURAL MARKETING ENVIRONMENT: Evolution of Rural Marketing-Rural Environment-Rural Economic Structure-Rural Infrastructure-Rural Employment Generation Programmes-Government Initiatives.
6 HRS.
UNIT - III
UNDERSTANDING RURAL CONSUMERS: Rural Consumer Behaviour- Factors Influencing Consumer Behaviour- Buyer Decision Process– Rural marketing Research.
6 HRS.
UNIT – IV
CREATING VALUE FOR RURAL MARKET: Segmentation-Targeting-Positioning for Rural Market – Rural Marketing Mix – Product Strategy – Pricing Strategies.
6 HRS.
UNIT – V
RURAL COMMUNICATION & DISTRIBUTION: Communication Strategies for Rural Markets-Challenges in Rural Communication –Distribution in Rural Markets-Rural Logistics.
6 HRS.
V Pedagogy & Assessment
This course will be taught through lectures and discussion, using multimedia such as (power point
presentation, audio visuals), Case Studies based on the concepts, reading articles from the business
magazine and news papers. Students also assessed on group presentation, assignment, quiz and
concept viva. In live project, to get the practical knowledge the students will visit the rural market
and observe the activities of rural market. The students will submit the observation report based
on the report they will assessed.
Formative Assessment: The students will be assessed on the case studies, concept viva and
Live Projects.
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
The content from Unit-I consists of defining rural India; characteristics of evolving rural consumers and emerging rural India focus on meet the needs of local, National and Regional level.
2. Focus on Employability/Entrepreneurship/Skill Development
The content from Unit-II consists of rural infrastructure, government support, and its relevance to marketing. It also focuses on the initiatives in the rural employment generation programme that will focus on the employability.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
The content from Unit-II consists of demographic, physical, social and cultural environment of
rural area. Unit-IV consists of product decisions, product strategies and packaging products for
the rural markets that focus on environment and sustainability.
VII Course Materials
Mandatory: Kashyap P.,(2016). Rural Marketing.3rd Edition.New Delhi: Pearson India Education Services Pvt.Ltd.
Additional Readings:
Krishnamacharyulu CSG, Ramakrishnan L., (2011).Rural Marketing: Text & Cases.2nd Edition. New Delhi: Pearson.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB MO3 Credits: 2
Title:- E-TAILING MANAGEMENT Hrs: 30
I .Course Description
This course deals with analyzing target market, developing E-tailing framework, mix elements, reviewing E-store planning techniques used by retailers. The course also includes discussions of changing impact among consumers and of government regulations.
II .Course Objectives
To evaluate the students marketing managing ability
To provide awareness about E-tailing idea among students in national as well as in Global level
To Understand of his/her competency level in Decision making
III. Assurance of Learning (AOL)
At the end of this course, the students will be able to Understand the history of e-tailing which helps to inform development of contemporary e-tail strategy.
Articulate and implement industry standard approaches to the E-store planning, and visual merchandising.
Develop a merchandise plan and budget.
Understand and apply the promotional elements of e-tailing
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
UNIT I INTRODUCTION TO THE WORLD OF E-TAILING
Frame work of E-Tailing- Architecture of E-Tailing-Growth-Essentials of E-Tailing-E-Catalog-
Support services in E-tailing
6 HRS.
UNIT – II
UNIT II E-MARKET PLACE
E-Market place and features: Business –to-buseness—Business-to-Consumer—Consumer-to-consumer—
Consumer-to-consumer-to-Business—Business-toAdministratiion—Consumer-to-Administration-Advantages
and disadvantages
6 HRS.
UNIT - III
UNIT III CUSTOMER BUYING BEHAVIOUR
Process of Purchasing-Factors influencing purchasing pattern-Trust and e-
interactivity of the consumers-consumer values in e-tailing
6 HRS.
UNIT – IV
UNIT IV E TAIL MARKETING STRATEGY
Segmentation- product categories-prohibited items on e -tailing-Pricing strategies-place of
e-tailing-Promotion strategies-SWOT
6 HRS.
UNIT – V
UNIT V TECHNOLOGY IN GLOBAL E -TAILING BUSINESS Online credit card based system-Web security-Mobile Commerce-E-Security system-Secure electronic transactions-Trends in Neural Marketing.
6 HRS.
V. Pedagogy & Assessment
Much of the subject involves case studies and readings. These activities require students to do
weekly reading commentary. Students are expected to have read any prescribed reading articles
(including the relevant text chapter) prior to weekly sessions and engage in necessary group
discussions during class. Through engaging with lectures, online learning activities, materials and
participating in lecture and tutorial discussions, students will gain an appreciation on E-Tailing.
Formative Assessment: The students will be assessed on the handling of cases, Role
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The key contents of the subject is on E-tailing where it helps to know about the Changing
Indian consumer behaviour and their purchase pattern, E-Tailing is very relevant to the
national and Global consumers which helps in developing virtual marketing skills related to
consumers as well as industrial buying behaviour focus on
Employability/Entrepreneurship/Skill Development. Online consumer behavior emphasizes
the employability and gaining entrepreneurship skills.
2. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Security system in E-tailing, Contents like e-commerce laws, security system, online credit
card based system explore to gain individual empowerment ,VPN, SSL may have relevance to
Environment and sustainability and human values.III and Unit-V
VII Course Materials
Mandatory Mickey Kosloski and Sharon Davis (2015). Retailing and E-tailing.: DECA Coach Activities first Edition, NOCTI's Retail Merchandising
Additional Readings: Samant Yuvraj (2010). The Rise of E-Tailing in India, LAP Lambert Academic Publishing
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB M04 Credits: 3 Title : PRODUCT AND BRAND MANAGEMENT Hrs: 45
I .Course Description
This course is to learn fundamentals of Product and Brand Management. The aim of Product
Management Part is to make participants understand competition at product level as well as brand
level. Two broadly important aspects namely Product Management from competition point of view
and Product Management from New Product Development and Innovation point of view are to be
covered. The course enables the students understand principles of Branding, role of brands,
elements and components of brands, brand equity etc. The main aim for Brand Management is to
make sure that students understand implications of planning, implementing and evaluating
Branding Strategies
II. Course Objectives
To evaluate the students ability towards branding any product or service To assess their level of awareness about the branding strategies and communicating the
brand in national as well as in Global level To Understand of his/her competency level in Decision making
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to reflect on
The methods of managing Brands
Global practices on branding
Managing and implementing branding strategies
Challenges and opportunities in branding communication and promotion
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
UNIT – I INTRODUCTION TO PRODUCT MANAGEMENT
Product & Product Strategy- product in theory & in practice-Product life cycle- product
portfolio-marketing plan and product launch-branding a product.
9 HRS.
UNIT – II
UNIT – II BRAND STRATEGIES:
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand
values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands.
9 HRS.
UNIT - III
UNIT III BRAND COMMUNICATIONS
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods –
Role of Brand ambassadors, celebrities- Visual Merchandising – On line Brand
Promotions: Digitalization norms and procedure-Process-Impact
9 HRS.
UNIT – IV
UNIT IV BRAND EXTENSION
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision
for extension – Re-branding and re-launching.
9 HRS.
UNIT – V
UNIT V BRAND PERFORMANCE Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities
9 HRS.
V. Pedagogy & Assessment
Much of the subject involves case studies and readings. These activities require students to do
weekly reading commentary. Students are expected to have read any prescribed reading articles
(including the relevant text chapter) prior to weekly sessions and engage in necessary group
discussions during class. Through engaging with lectures, online learning activities, materials and
participating in lecture and tutorial discussions.
Formative Assessment: The students will be assessed on the handling of cases, Role-play
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
The key content of the subject is on branding and brand management. Unit II Strategic Brand
Management process – Building a strong brand – Brand positioning – Establishing Brand values
– Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign
brands and On line Brand Promotions and Digitalization norms and procedure-Process-Impact
in Unit III are relevant to the national and Global consumers which helps in developing
marketing skills related to branding.
2. Focus on Employability/Entrepreneurship/Skill Development
The content from Unit III and Unit-V gives information on Brand communication and Brand
performance. Brand image Building, Brand Loyalty programmes, Brand Promotion Methods,
Role of Brand ambassadors, celebrities, Measuring Brand Performance, Brand Equity
Management, Global Branding strategies, Brand Audit , Brand Equity Measurement. All these
contents focus much on Entrepreneurship Skill
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Contents from Unit II Establishing Brand values, Brand vision and Unit-V Role of Brand
Managers– Branding challenges & opportunities are much relevant to gender equity,
Environment and sustainability and human values.
VII. Course Materials
Mandatory:
Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, Edition, 2012.
Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012
Additional Readings Lan Batey, Asain Branding – A Great way to fly, PHI, Singapore, 2015.
Paul Tmepoal, Branding in Asia, John Willy, 2000.
Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB M05 Credits: 3
Title: Services Marketing Hrs: 45
I. Course Description
The course consists of the theoretical and applications of marketing of services. It is intended to
appreciate the unique challenges involved in managing the services and analyze the strategies to
deal with these challenges. It also gives insights about the foundations of services marketing,
customer expectations of services and gap existing in the service delivery processes and service
Quality.
II. Course Objectives
To know the distinct challenges of services marketing
Design service quality measurements to build customer loyalty.
To know the effectiveness and efficiency of customer service offerings.
The integration of new technologies and issues facing today's customer service providers and service managers.
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to
Understand the unique characteristics of services, extended services marketing mix and
their marketing implications.
Differentiate from goods and services.
Understand the dimensions of service quality and the various gaps that can occur during service delivery.
Learn the various steps to develop a new service and to prepare a service blue print.
Understand employees’ role and customers’ role in service delivery. Develop strategies to match demand for and capacity of services.
IV .Course Content
UNITS CONTENTS HOURS
UNIT – I
Introduction: Services -Classification of Services -Characteristics of services- Service and Technology- Service Sector Growth in India - Service and Technology- Expanded marketing Mix for services - Issues, Challenges and opportunities of services Marketing - Services Marketing Triangle.
9 HRS.
UNIT – II
Focus on the Customer: Customer Expectations of Service - Customer Perceptions -Consumer Research in Service-Building Customer Relationships-Service Recovery.
9 HRS.
UNIT - III
Service Design: Service Innovation and Design-Service Blueprinting – Customer Defined Service Standards - Physical Evidence and the Servicescape.
9 HRS.
UNIT – IV
Delivering and Performing Service: Employees’ Roles in Service Delivery-Customers’ role in service delivery –Self Service Technologies- Strategies for Enhancing Customer Participation.
9 HRS.
UNIT – V
Managing Service Promises: Capacity Constraints- Demand Patterns-Strategies for Matching Capacity and Demand-Yield Management-Waiting Line Strategies-Pricing of Services.
9 HRS.
V .Pedagogy & Assessment
This course will be taught through lectures and discussion, using multimedia such as (power point
presentation, audio visuals), Case Studies based on the concepts, reading articles from the business
magazine and news papers. Students also assessed on group presentation, assignment, quiz and
concept viva. In live project, to get the practical knowledge the students will visit the service
organizations and know the practical side of services.
Formative Assessment: The students will be assessed on the case studies, concept viva and
Live Projects.
Summative Assessment: Seminar presentation and Test on Concepts.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs
The content from Unit-I consists of Service and Technology, Service sector growth in India and Issues,
Challenges and opportunities of services marketing that will meet the needs of local, National and Regional
level.
2. Focus on Employability/Entrepreneurship/Skill Development
The content from Unit-II consists of Customer Expectations of Service, Customer Perceptions, Consumer
Research in Service and Building Customer Relationships that will focus on the employability.
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
The content from Unit – IV consists of Employees’ Roles in Service Delivery and Unit-Consists
Of Pricing of Services that will relevance to the professional ethics.
VII Course Materials
Mandatory:
Zeithaml, V.A, et.al. (2013). Services marketing – Integrating customer focus across the firm. (6 th ed.). New Delhi, India: McGraw Hill Education (India) Pvt. Ltd.
Additional Readings:
Lovelock Christopher, et al. (2016). Services Marketing – People, Technology, Strategy (8th ed.). U.S.A: World Scientific Publishing Co.Inc.
Karunakaran. K.(2014). Services Marketing-Text and Cases in Indian Context: Himalaya Publishing House Pvt Ltd.
Xavier Institute of Business Administration (XIBA)
A Jesuit Business School St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB M06 Credits: 1
Title: Marketing Analytics Hrs: 15
I . Course Description
The course examines the basics of marketing analytics, as the students already gone through with
business analytics course this will be a continual insight on business analytics very specifically on
marketing. This course brings out the sales and promotional analytics, behavioural analytics, social
media analytics and inventory analytics.
II. Course Objectives
To understand the basics of marketing analytics
To know the significance of analytical tools relevant to marketing
III. Assurances of Learning (AOL)
At the end of this course, the students will be able to
Understand the marketing analytics basics
Understand the technical and operational challenges in marketing analytics
Understand the role of analytics in sales and promotion, consumer behavior, social media and inventory
IV.Course Content
UNITS CONTENTS HOURS
UNIT – I
Introduction to Marketing Analytics Basic Concepts of Marketing Analytics-Importance-Steps to Marketing Analytics-Marketing Analytics Solutions
3 HRS.
UNIT – II
Sales and Promotion Analytics Basic Concepts-Sales Analytics Tools-Visual Analytics-Pipe Drive CRM-Sales Data-Technical Challenges-Operational Challenges
3 HRS.
UNIT - III
Behavioural Analytics Concepts-Types-Component of Behavioural Analytics-Tools-Google Analytics
3 HRS.
UNIT – IV
Social Media Analytics Concepts-Tools-Sentiment Analytics-TAT Reports-Online Reputation Tools-Social Listening Tools
3 HRS.
UNIT – V
Inventory Analytics Role of Analytics in Inventory Optimization-Methods-ABC Analysis-FSN Analysis-VED Analysis-HML Analysis-SDE Analysis
3 HRS.
V. Pedagogy & Assessment
This course will be taught by inviting expertise visiting faculty and the assessment can be made
through assignment and practical examination.
VI. Significance
1. Relevance to Local/National/Regional/Global Developmental Needs:
Social media and Google analytics topics will ensure the global perspective and contributes in
global development needs
2. Focus on Employability/Entrepreneurship/Skill Development
The content of the course equips the learners more on marketing analytics that will enhance
the skill development and focus on employability
3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Reputation tools, social learning tools,methods of inventory analytics and behavioural analytics
will focus in the ethical area in the business
VII Course Materials
Mandatory
Marshall et.al. (2018). Digital Analysis for Marketing. (1sted.). Newyork: Routledge.
OPERATIONS
SPECIALISATION
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
OPERATIONS SPECIALISATION
SEMESTER III & IV
SEMESTER III
COURSE CODE SUBJECT TITLE HRS MARKS/ CREDITS
18 XB P01 Logistics and Supply Chain Management
45 3
18 XB P02 Packaging and Distribution Management
45 3
18 XB P03 World Class Manufacturing 15 1
SEMESTER IV
COURSE CODE SUBJECT TITLE HRS MARKS/ CREDITS
18 XB P04 Project Management 45 3
18 XB P05 Materials Management 45 3
18 XB P06 Supply Chain Analytics 15 1
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P01 Credits: 3
Title: Logistics and Supply Chain Management Hrs: 45
I. Course Description
This course involves basic methods of analysis in planning, organizing and controlling
supply chain operations, to ensure that the right product/service, in the right quantity, in the
right condition, is delivered to the right customer at the right place, at the right time, at the
right cost. Students develop the ability to conceptualize, design, and implement supply chains
aligned with product, market, and customer characteristics.
II. Course Objectives
To make students understand the importance of major decisions in supply chain
management for gaining competitive advantage.
To enable students to build and manage a competitive supply chain using strategies,
models, techniques and information technology.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to: Understand supply chain management concepts and theories considering a variety
of business situations. Apply supply chain management strategies to assist other functional areas of a
business organization. Explore the key issues associated with the design and management of Supply
Networks. Learn the importance of logistics management. Balance the technical and managerial competencies such that they will be able to
function successfully in their chosen field.
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
INTRODUCTION
Supply Chain – Fundamentals –Evolution- Role in Economy (Globalization) -
Importance - Decision Phases -Supplier- Manufacturer-Customer chain. - Enablers/
Drivers of Supply Chain Performance. Supply chain strategies.
9 HRS.
UNIT-2
STRATEGIC SOURCING
Outsourcing – Make Vs. buy - Identifying core processes - Market Vs Hierarchy -
Make Vs. buy continuum -Sourcing strategy - Supplier Selection and Contract
Negotiation. Creating a world class supply base- Supplier Development - World
Wide Sourcing.
9 HRS.
UNIT-3
SUPPLY CHAIN NETWORK
Distribution Network Design – Role - Factors Influencing Options, Value Addition –
Distribution Strategies - Models for Facility Location and Capacity allocation. Supply
Chain Network optimization models. Impact of uncertainty on Network Design -
Network Design decisions using Decision trees.
9 HRS.
UNIT-4
PERFORMANCE MEASUREMENT AND COSTS
Performance Measurement – Need, System, Levels and Dimensions, Internal and
External Performance Measurement, Logistics Audit. Total Logistics Cost – Concept,
Accounting Methods. Cost – Identification, Time Frame and Formatting.
9 HRS.
UNIT-5
CURRENT TRENDS
Supply Chain Integration - Building partnership and trust in SC Value of Information:
Bullwhip Effect - Effective forecasting - Coordinating the supply chain. SC
Restructuring - SC Mapping -SC process restructuring – IT in Supply Chain - Agile
Supply Chains -Reverse Supply chain. Agro Supply Chains. Green SCM.
9 HRS.
V. Pedagogy & Assessment
The learning will be by lecture session, power point presentation and discussion,
problem solving, case study, group discussion on contemporary issue related to real world
supply chain management and seminar presentation. The students will gain knowledge and
understand the content and techniques of supply chain management at the levels that are
recognized in the corporate world. Students play the Beer Simulation Game to help tie
together core supply chain management concepts and tools.
Assessment
The students will be assessed on the basis of
• Continuous Internal Assessment Tests
• Case Analysis
• Presentations
• Snap tests and
• Individual Assignments
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs
SCM is important as it increases competitiveness and customer satisfaction. It plays an
integral part of a firm’s success. Efficient running of supply chains ensure quick delivery of the
products to the end-users for a low cost by the firms. The contents of Unit I, II, III and IV are
included in national, regional and global context.
Focus on Employability/Entrepreneurship/Skill Development
Careers in supply chain management and logistics management make sure that goods
and services get into the hands of consumers. The scope for purchasing agent, operations
Manager, Logistics Analyst, Purchase Management and production planning are focused in Unit
I, II, III and V.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Unit I, II and IV are significant in terms of human values, sustainability and environment
with supplier relationships, locational decisions and trust in supply chain value information.
VII. Course Materials
TEXT BOOKS:
Janat Shah .2009. Supply Chain Management – Text and Cases. Pearson Education.
Sunil Chopra , Peter Meindl . Supply Chain Management-Strategy Planning and Operation. PHI Learning /
Pearson Education.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P02 Credits: 3
Title: Packaging and Distribution Management Hrs: 45
I. Course Description
This course gives students a managerial knowledge of packaging and how physical
distribution and transport modes support order processing and distribution. Emphasis is
placed on the integration of core logistics functions, total cost integration, and supply chain
management to create competitive advantage.
II. Course Objectives
The purpose of this course is to acquaint the students with the concepts which are helpful in developing and managing distribution channels so as to have competitive edge.
The course is designed to familiarize students with the concepts, techniques and the practical aspects of the key decision making variables in distribution channel management.
III. Assurances of Learning (AOL) At the end of the course, students will be able to:
Design effective supply chains
Resolve conflicts
Perform cost/benefit analyses
Manage logistics
Improving customer service through supply chain strategies
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
Introduction to Packaging
History and development of packaging - Packaging principles-
Packaging Cost Vs. Product cost. Barcodes, machine vision and
RFID. Value Analysis - Packing and Value Engineering.
Packaging Laws - Marking and Labelling, Eco-friendly Packaging
for Exports, Scientific Packaging, Standardization in Packaging,
Quality assurance.
13 Hrs.
UNIT-2
Introduction to Distribution
Distribution – Definition – Need for physical distribution –
functions of distribution. The distribution concept – system
perspective. Physical distribution trends in India and in the world.
12 HRS.
UNIT-3
Transportation management
Transport Industry in India. Legal types - Modes of transportation
– Railways, Road, Sea, Air. Transport Security - Trends in Modern
Transport. Transport mode selection methods – costs Vs speed–
rate profiles. Transport regulations – national and international.
7 HRS.
UNIT-4
Order processing
Defining Order Processing – order acquisition – order entry –
document processing – status reporting – factors affecting
processing time – Customer service.
6 HRS.
UNIT-5
Distribution Control & Evaluation
Transport & Logistics organizations - Functions –structure –
hierarchy. Distribution control – stages of control process –
standards & goals– performance report - measurement –
monitoring – corrective action.
7 HRS.
V. Pedagogy & Assessment
The course will be taught by lecture session, power point presentation, case study and
group discussion on Distribution Management. The students will learn to do a comprehensive
analysis of a company with particular emphasis on the packaging value engineering and
distribution management.
Assessment
The students will be assessed on the basis of
• Continuous Internal Assessment Tests
• Case Analysis
• Presentations
• Snap tests and
• Individual Assignments
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Distribution involves variety of functions such as customer service, shipping, warehousing, inventory control, packaging, receiving, stores location planning etc. The contents of Unit II are having international and national relevance and unit III and IV are having global significance to facilitate the distribution functions effectively. Packaging includes standardization and quality assurance at local and national level.
Focus on Employability/Entrepreneurship/Skill Development
Transportation Management (Unit III) and Order Processing (Unit IV) are having more
employment opportunities.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Unit I, II and IV are addressing Human values, sustainability and professional ethics.
VII. Course Materials
TEXT BOOKS:
Kapoor Satish K., and Kansal Purva, Basics of Distribution Management: A Logistical Approach, Prentice HALL of India. D K Agrawal, Distribution and Logistics Management: A Strategic Marketing Approach, Macmillan publishers India 2007. Alan Ruston, Phil Crouches, Peter Baker, The Handbook of Logistics and Distribution Management. Kogan Page India New Delhi.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P03 Credits: 1
Title: World Class Manufacturing Hrs: 15
I. Course Description
The initiation of industrial revolution, manufacturing has emerged globally. In
competitive business environment companies must improve their manufacturing practice
which is lean, efficient, lucrative and flexible. This course is a group of concepts, which
develops standards for production and manufacturing for organizations to follow.
II. Course Objectives
To familiarize the students with the concepts of Business excellence and competitiveness.
To apprise the students with the need to meet the current and future business challenges.
To prepare the students to understand the current global manufacturing scenario.
III. Assurances of Learning (AOL) At the end of the course, students will be able to: Demonstrate the relevance and basics of World Class Manufacturing. Identify the factors of competitiveness and performance measures based on which,
global manufacturing success is attained. Draw current Status of Indian Manufacturing scenario and design and develop a
roadmap to achieve world class manufacturing status.
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
INFORMATION AGE AND GLOBAL COMPETITIVENESS
The Emergence of Information Age. Competition and Business
Challenge, Operating Environment. Globalization and
International Business - Global Competitiveness and
Manufacturing Excellence. World Class Manufacturing and
Information Age Competition - Manufacturing Challenges,
Problems in Manufacturing Industry.
3 Hrs.
UNIT-2
CUTTING EDGE TECHNOLOGY
Value Added Engineer in - Hall’s Framework. Schonberger’s
Framework of WCM. Gunn’s Model. Maskell’s Model.
3 Hrs.
UNIT-3
COMPETITIVE INDIAN MANUFACTURING
Manufacturing Performance and Competitiveness - Indian Firms:
Manufacturing Objectives and Strategy. Usage of Management
Tools and Technologies, Manufacturing Management Practices.
Lean Manufacturing. IT Infrastructure and Practices - Strategic
Intent Framework.
3 Hrs.
UNIT-4
GLOBALIZATION AND WORLD CLASS MANUFACTURING
Generic Manufacturing Strategies for Information Age; Planning
Methodology and Issues in Strategic Planning of WCM;
Performance Measurement - POP System, TOPP System and
Ambite System.
3 Hrs.
UNIT-5
THE FUTURE WCM MANUFACTURING STRATEGY
Futile Search for an Elusive Link, Manufacturing Strategic Intent
Classification, Translating Intent into Action.
3 Hrs.
V. Pedagogy & Assessment
The course will be taught by lecture session, power point presentation, case study and
group discussion. The students will learn to do a comprehensive analysis of a company with
particular emphasis on manufacturing processes.
Assessment
The students will be assessed on the basis of
• Continuous Internal Assessment Tests
• Case Analysis
• Presentations
• Snap tests and
• Individual Assignments
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
The objectives of World-Class Manufacturing efforts are to maintain market share, improving profitability and improving the firm's ability to compete in a global market place. Learning challenges in Manufacturing Industry (Unit – I) and Usage of Management Tools and Technologies, Manufacturing Management Practices, IT Infrastructure and Practices and Strategic Intent Framework in Unit – III enables students to address developmental needs at national and global levels.
Focus on Employability/Entrepreneurship/Skill Development
Learning Manufacturing Performance and Competitiveness in Unit – III and Generic
Manufacturing Strategies for Information Age, Planning Methodology and Issues in Strategic
Planning of world class manufacturing strengthens the students ability to give strategic insights
to manufacturing firms and there by become more relevant to the manufacturing industry.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Environment and sustainability will be discussed in detail in Manufacturing Strategic
Intent (Unit – III), Strategic Intent Classification and Translating Intent into Action (Unit – V).
VII. Course Materials
TEXT BOOKS:
BS Sahay, KBS Saxena & Ashish Kumar. World Class Manufacturing- A Strategic
Perspective. Rajiv Beri for Macmillan India Ltd.
Ron Moore. Making Common Sense Common Practice – Models for Manufacturing
Excellence. Butter Worth Heinemann
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P04 Credits: 3
Title: Project Management Hrs: 45 I. Course Description
Projects are an increasingly important aspect of modern business. Therefore, the course
underlines the importance of understanding the relation between projects and the strategic
goals of the organization. This course guides students through the fundamental project
management tools and behavioral skills necessary to successfully manage projects from start to
finish.
II. Course Objectives
This course develops the competencies and skills for planning and controlling projects
and understanding interpersonal issues that drive successful project outcomes.
Identify and analyze factors for successful projects, as well as reasons for failure based
on specific case studies in the context of effective Risk Management.
III. Assurances of Learning (AOL)
Upon completion of the course, students will be able to: Understand project management design, development, and deployment. Use project management tools, techniques, and skills Apply project management principles in business situations to optimize resource
utilization, time optimization and manage quality. Align critical resources for effective project implementation Identify and use key performance metrics for project success Recognize and mitigate the early seeds of failure in the project life cycle
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
INTRODUCTION TO PROJECT MANAGEMENT
Project Management–Definition–Goal-Life cycles. Project Selection
Methods. Project Portfolio Process– Project Formulation. Project
Manager– Roles- Responsibilities and Selection – Project Teams.
8 HRS.
UNIT-2
PLANNING AND BUDGETING
The Planning Process – Work Break down Structure – Role of
Multidisciplinary teams. Budget the Project – Methods. Cost
Estimating and Improvement. Budget uncertainty and risk
management. Projects in IT industry.
8 HRS.
UNIT-3
SCHEDULING & RESOURCE ALLOCATION
PERT & CPM Networks - Crashing – Project Uncertainty and Risk
Management–Simulation–Gantt Charts–Expediting a project–
Resource loading and leveling. Allocating scarce resources –
Goldratt‘s Critical Chain.
9 HRS.
UNIT-4
CONTROL AND COMPLETION
The Plan-Monitor-Control cycle–Data Collecting and reporting–
Project Control – Designing the control system. Project Evaluation,
Auditing and Termination. Hands on Training- Microsoft Project
Manager, Asana Software.
12 HRS.
UNIT-5
PROJECT ORGANISATION &CONFLICT MANAGEMENT
Formal Organization Structure – Organization Design – Types of
project organizations. Conflict –Origin & Consequences. Managing
conflict – Team methods for resolving conflict. Legal Aspects of
Project Management.
8 HRS.
V. Pedagogy & Assessment
The course will be taught using lectures, case studies, articles and reading materials. The
students will be assessed on their participation and performance in case discussions, class room
participation, regular class tests and timely submission of their assignments. Experts from
industry will deliver hands on experience to students in project scheduling using software like
Asana and Microsoft Project Manager.
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs
Project management enables student to acquire behavioural and technical skills needed
to succeed in a temporary work group. The trends in organizational structure involving matrix
structure and holocracy require candidates with behavioural and technical skills to meet
developmental needs at both national and international level. These relevant skills are
developed in Units II and III.
Focus on Employability/Entrepreneurship/Skill Development
Gaining knowledge on Expediting project (Unit – III) and hands on training on Microsoft
Project Manager, Asana Software (Unit – IV) increases the scope of being employed.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
In Unit I and Unit V the human values and professional ethics are discussed in terms of
role of project managers in managing conflict.
VII. Course Materials
TEXT BOOKS:
Clifford Gray, Erik Larson. 2005. Project Management. Tata McGraw Hill Edition.
John M Nicholas.2012. Project Management for Business and Technology - Principles and
Practice.4thEdition.Pearson Education.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P05 Credits: 3
Title: Materials Management Hrs: 45 I. Course Description
To introduce the student to the concept, functions, objectives and importance of
material management function in an organization. Also to give them idea of material
management linkages with other areas of management, supply chain management, purchase
management, warehouse management and production processes.
II. Course Objectives
This course reflects material management for efficiency.
To provide functional knowledge of materials management, materials planning, stores
management as well as warehousing for both services as well as manufacturing sector.
To provide theoretical and practical exposure for application of such concepts.
III. Assurances of Learning (AOL)
At the end of the course, students will be able to:
Understand the store-keeping function and the accounting procedure involved in it.
Create material requirement plan for an organization.
Apply various inventory management techniques.
Formulate optimal inventory policies for supply chain networks, including calculation of economic order quantities, reorder points, average inventory with/without combined variability, and fill-rates.
Make decisions regarding supplier selection.
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
INTRODUCTION
Operating environment-aggregate planning-role, need, strategies,
costs techniques, approaches master scheduling-manufacturing
planning and control system-manufacturing resource planning
enterprise resource planning-making the production plan.
9 HRS.
UNIT-2
MATERIALS PLANNING
Materials requirements planning- bill of materials-resource
requirement planning- manufacturing resource planning- capacity
management- scheduling orders- production activity control-
codification.
9 HRS.
UNIT-3
INVENTORY MANAGEMENT
Policy Decisions–objectives-control -Retail Discounting Model,
Newsvendor Model; EOQ and EOQ models for uniform and variable
demand With and without shortages -Quantity discount models.
Probabilistic inventory models.
8 HRS.
UNIT-4
PURCHASING MANAGEMENT
Establishing specifications-selecting suppliers-price determination-
forward buying-mixed buying strategy-price forecasting-buying
seasonal commodities-purchasing under uncertainty-purchasing of
capital equipment international purchasing. E-Procurement.
8 HRS.
UNIT-5
WAREHOUSE MANAGEMENT
Warehousing functions – types - Stores management-stores
systems and procedures-incoming materials control-stores
accounting and stock verification-Obsolete, surplus and scrap-value
analysis-material handling- operational efficiency productivity- cost
effectiveness-performance measurement. Warehouse Insurance.
9 HRS.
V. Pedagogy & Assessment
The course will be taught using lectures, case studies, articles and reading materials.
Students learn the basic concepts in class and learn to apply in business situations. The students
will be involved in peer learning activities like developing and posing questions to their peers,
brainstorming solutions to problems, conducting quizzes and debates.
Assessment
The students will be assessed on the basis of
• Continuous Internal Assessment Tests,
• Case Analysis,
• Presentations,
• Snap tests and
• Individual Assignments.
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
The supply of proper quality of materials is essential for manufacturing standard products. The avoidance of material wastage helps in controlling cost of production. Material management is essential for every type of concern. It is the process of planning, organizing, staffing, directing and controlling the flow of materials from their initial purchase to destination. Unit III, IV and V are addressing the Local, Regional and Global requirement of Materials Management in Industries.
Focus on Employability/Entrepreneurship/Skill Development
Knowledge acquainted in Unit II, III, IV and V regarding various inventory management
techniques, supplier selection techniques, stores accounting and stores management intensifies
the probability of being employed or becoming an entrepreneur.
Relevance to Gender Equality, Environment and Sustainability, Human Values and
Professional Ethics
Suitable management of inventory and warehouse and considering green practices of supplier
(Unit I to III) are relevant to sustainability, environment, Values and Ethics in Business.
VII. Course Materials
TEXT BOOKS:
J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive. Materials Management. Pearson. 2012. P.Gopalakrishnan. Purchasing and Materials Management. Tata McGraw Hill, 2012 A.K. Chitale, R.C. Gupta. Materials Management Text and Cases. PHI Learning, 2nd Edition, 2006.
Xavier Institute of Business Administration (XIBA) A Jesuit Business School
St. Xavier’s College (Autonomous),
Palayamkottai - 627 002
Course Code: 18 XB P06 Credits: 1
Title: Supply Chain Analytics Hrs: 15 I. Course Description
This course introduces the primary methods and tools encountered in supply chain
management. In present time of intense global competition, customers are demanding more
variety, with better quality and service at lowest cost. This means that in order to be
successful, firms need to develop supply chain strategies and logistical capabilities that serve
the needs of their customers at the same time maximizing overall profitability. All supply
chains, in order to function properly, must focus on the huge opportunity that exists in their
analytics.
II. Course Objectives
To treat the subject in depth, by emphasizing on the advanced quantitative models and methods in logistics and supply chain management and its practical aspects and latest developments in the field.
III. Assurances of Learning (AOL) Upon completion of the course, students will be able to:
Understand the importance of the basics of Business Analytics and Optimization
Understand the importance of the basics of Supply Chain Analytics and Optimization
Analyze the level of uncertainty associated with the supply of products and services to targeted customer segments and justify the choice of a supply chain strategy and its fit with competitive strategy.
Explain the role and applications of Descriptive Analytics in a Supply Chain
Formulate and solve optimization models using Predictive Analytics in a Supply Chain
Explain the role and applications of Prescriptive Analytics in a Supply Chain
IV. Course Content
UNITS CONTENTS HOURS
UNIT-1
INTRODUCTION
Understanding and defining the supply chain analytics (SCA)-
Relating Operations Management with SCA. Importance of SCA in
the flow of material, money, information and ownership.
3 HRS.
UNIT-2
SUPPLY CHAIN ANALYTICS
What involves in SCA. Key issues in SCA. Concept of Descriptive
Analytics in a Supply Chain - Discussion on a few SCA applications in
India. Decision Domains in in supply chain analytics
3 HRS.
UNIT-3
FOUNDATION OF BUSINESS ANLAYTICS
Introduction to Modeling, Approaches for Optimization and
Simulation, Modeling software. Data and its role in Analytics -
Analytics of a Transportation problem in a Supply Chain-
Managerial implication of results of analytics
3 HRS.
UNIT-4
PRESCRIPTIVE ANALYTICS
Network Planning in a Supply Chain - Importance of Network
Planning - Design of Logistics Network using Heuristics (or)
optimization. Concept of 3PL/4PL in a Supply Chain.
3 HRS.
UNIT-5
A CASE STUDY OF SUPPLY CHAIN ANALYTICS
3 HRS.
V. Pedagogy & Assessment
The course will be taught using lectures and case studies. Students learn the basic
concepts in class and learn to apply in business situations. The course will be taught by subject
experts who will be invited from outside institutions.
Assessment
The students will be assessed on the basis of
• Case Analysis,
• Presentations,
• Snap tests.
VI. Significance
Relevance to Local/National/Regional/Global Developmental Needs:
Analysing the enormous data available using current computing advancement enables the learner of this course to make meaningful inferences. The findings of these analyses are useful and appropriate as these are evidence based. Thus all the units’ deals with the development of any supply chain at global and national levels.
Focus on Employability/Entrepreneurship/Skill Development
Acquiring knowledge on Descriptive Analytics (Unit-II), Predictive Analytics (Unit – III)
and Prescriptive Analytics (Unit-IV) makes the students most required in the industries.
VII. Course Materials
TEXT BOOKS:
J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive. Materials Management. Pearson. 2012. P. Gopalakrishnan. Purchasing and Materials Management. Tata McGraw Hill, 2012 A.K. Chitale, R.C. Gupta. Materials Management Text and Cases. PHI Learning, 2nd Edition, 2006.