xbox 360 and wii. microsoft spent a lot of money to bring this system to market they originally...
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Game SystemsXbox 360 and Wii
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Microsoft spent a lot of money to bring this system to market
They originally sold the console for ($399), less than it took to make ($470).
Used the profit from their Windows software to cover losses
Production costs went down to $375 within a year so a small profit was made
They jumped to market one year ahead of PS3 but with design problems.
Xbox 360 History
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Xbox 360 Problem
Rushed to market with:
•Heat dissipation of the chipset•Seating of the DVD discs
(Laser burn – when the disc gets too close to the laser OR the disc stops spinning and the laser burns the same place for too long).
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Found it’s USP in a proprietary game HALO and it’s successors (designed by
Bungie Studios) Microsoft BOUGHT Bungie Studios to ensure
that Halo didn’t get ported to other systems.
Xbox 360 Solution
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Halo 3
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Couldn’t compete with Sony and Microsoft so they took a different approach: “use a basic system and make the controllers awesome”.
Most advanced user interface Took apart a Game Cube, added some parts,
and turned an updated Game Cube with cool controllers into the Wii.
Wii (pronounced “We”) was named to describe who was playing)
Nintendo Wii
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Little experimental technology; low cost to build; lower cost for purchase = high profit margin ($80 - $130 per console)
Proprietary feature: optical disk drive (ODD) games are delivered on optical disks instead of CD-ROM or DVD-ROM.
Wii has poor processing power & graphics compared to PS3 and Xbox 360…..
How do they sell so many then??? What is their USP??
Wii Profit
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Wii USP
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Wii remote senses movement and acceleration:
Movement in 3D space – up/down, left/right, forward/backward
Acceleration – the accelerometer part of the controller reads how fast the remote moves from one point to another
The actual speed & distance is sent from controller to system through bluetooth.
How it works…
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Bluetooth technology relays the info from the controller via radio frequency signal into the system.
Nintendo used an “off-the-shelf technology” to save on development costs.
3ds max, Maya & AutoCAD integrated the Wii remote into their software to move 3D objects and change the view.
Can use to change car radio station, answer cell phone
Bluetooth wireless technology
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A niche market is a small or narrow market of potential customers similar in characteristics, needs, and wants.
Wii’s niche market includes: Fitness Simulation gamers – the Wii is played in real
space and displayed in virtual space; experience unique to the Wii.
Drawbacks: needs lots of controllers to play different games, needs batteries.
Wii’s niche market
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HD TV – very sophisticated GPUs like in game consoles
Cell phones, Personal Digital Assistants (PDAs), touch-screen phones, music players all benefit from game technology
Flash drives – use randomaccess memory flash onceused in Nintendo 64 & Playstation 2
Game Technology Transfer
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Education – navigate UI in games helps in computer applications, educational games
Medical – surgical procedures through gameplay.(www.freeonlinegames.com)
Corporate – training software, Google SketchUp, learning a foreign language
Military – flight simulators, 3D Graphics on weapons systems Satellite imaging
Game Technology Transfer
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Reconnaissance aircraft Airman or Airwoman sits behind a video
display watching 3D imaging from camera mounted on an actual flying plane….“Game world meets Real world.”
Unmanned Aerial Vehicle - UAV
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Realistic rifle controllers and laser guided targeting simulators help soldiers prepare for war, stress and teamwork.
Used in recruiting efforts to demonstrate the teamwork needed to be successful.
FPS Simulators