xbox - online ads - workflow and documents
TRANSCRIPT
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Xbox– OnlineAdsDocumentationandWorkflowThursday3rd January,2012
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Thisdocumenthasbeencreatedtoprovide ProductionManagerswiththetoolstheyneedto
successfully deliverXboxOnlineAdcampaigns.
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Introduction
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Introduction
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TheOnlineAdsproductionworkflowwascreatedoveratwoyearperiod.WhenusedsuccessfullyProductionManagersareableto:
• Manage thecompleteendtoendworkflowofacampaign.
• Centralise allcommunicationandfiles.
• Capturebannerspecificationsforpublisherswithinacentraldatabase.
• Capturethenumberofformatsrequiredforeachcampaign.
• Capturethetypesofformatsrequiredforacampaigne.g.300x250,300x250Rich,PreRoll etc.
• Capturequeriesandinformationpertainingtoaspecificformat.
• Filterdeliverablesbyformat,market,responsibility,statusetc enablingProductionManagerstobetteridentifyspecificrequirements.
• Generate uniqueformatnamestohelpidentifydeliverables.
• Generate aresourceandcommercialestimateforbetterplanningandcommunicationwiththeclient.
• Generate areportontheactualstatusofacampaign.
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DocumentsandCollaborationTools
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PublisherSpecification Sheet(PSS) CampaignSpecification Sheet(CSS) PODLite
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PSS(PublisherSpecificationSheet)
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PSS
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• Themaster database forallformatsrequestedbyUMover thelastfewyears.
• There are twotabswithinthespreadsheetPLACEMENTSPECIFICATIONSandSETUP.
• Wheninsertinganewrowitisadvisedtocopyandpastetherowaboveorbelowthenewrow.Thiswillensurethatformatting andformulasaremaintainedwithinthedocument.
• DonotrenamethedocumentAKQA_PUBLISHER_SPECIFICATIONS.xlsx asthelinkwiththeCSSwillbreak.
• AlwaysopenupthePSSbeforeopeninguptheCSS.PublisherSpecification Sheet(PSS)
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PSS– SETUPtab
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Update documentdatehere
• TheSETUP tabcapturesallmasterformats,adservers,markets andestimates,theseare dynamicallypulledintothePLACEMENTSPECIFICATIONS tab.
• Centralising thisinformationensuresthatdataonlyneedstobeupdatedonceacrossboththePSSandCSS.
• WheninsertinganewformatdonotaddittothebottomofthelistasExcelwillautomaticallyexcludeitunlessyouupdatethenamerange.Insteadinsertthenewrowaboveanexistingrowandreorganise accordingly.
• Wheninsertinganewrowitisadvisedtocopyandpastethecellsfromandexistingformat.Thiswillensurethatformattingandformulasaremaintainedwithinthedocument
OP=OutsourcingPartner
Standardformat typescapturedhere
Effort requiredforeachformatagainstresources
AdServers typescapturedhere
Countriescapturedhere
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PSS– PLACEMENTSPECIFICATIONStab
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Dropdownlist,optionsarebeingpulledinfromthePSSSETUP tab
Specificationsarecapturedafter thiscolumn
Uniqueplacementnamerequiredforeveryformat.NamingconventionsmustfollowCOUNTRY_PUBLISHER_FORMAT_VIDEDURATION
Dropdownlist,optionsarebeingpulledinfromthePSSSETUP tab
Dropdownlist,optionsarebeingpulledinfromthePSSSETUP tab
Usefilters toviewspecificdata
Different format typescreatedifferent estimates,ensuredetailsare correct
Estimatesare pulledinfromthePSSDATAtab.Thesechangedependingontheformat typeselected.
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CSS(CampaignStatusSheet)
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CSS
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• Themaster documentforeachcampaign.TheCSSdocumentcaptureswhatformatsneedtobedelivered,whoisresponsibleandwhatthedeadlineisforeachformat.
• OpenthePSSbeforeopeninguptheCSS.
• AlwaysenableMacroswhenopeningthedocument.
• TheCSSdocumentpullsin80%ofdatadirectlyfromthePSS.IfchangesarerequiredforaformatthenmakethechangeswithinthePSSandnottheCSS.
• Onlyupdatefieldswhicharewhite,colour codedcolumnsshouldnotbeedited.
CampaignSpecification Sheet(PSS)
• FourtabsavailablewithintheCSS:
• SETUP - IsusedtomanagetheCampaignName,DocumentDate,Creative ExecutionandResponsibility.
• CAMPAIGNSTATUS- Providesasnapshotofthecampaignandisusedforhighlevelplanningandtounderstandwhatformatsarepending,inprogress,completedandhavebeendelivered.
• CAMPAIGNSPECIFICATIONS- IsthekeypartofthedocumentandisusedtopullindetailsfromthePSS.EachformatwithinthistabeventhoughisacopyofwhatcanfoundinthePSSadditionalcolumnsareavailabletohelpmanagethedaytodayworkflow.
• CAMPAIGNFINANCIALS- Automaticallygeneratesaresource andfinancialestimateforacampaign.Actualcostsarealsogenerated ifactualhoursarecapturedandentered duringproduction.
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CSS– SETUPtab
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SetupthecampaignnamewithintheSETUPtab
MultiplecreativeexecutionsaresupportedwithintheCSS.Ifthereisonlyonecreativethenleavetheotherrowsblank
Thisdataisusedtohelpassignaformattoanowner.
Changethedocumentdatewhenupdateshavebeenmade.Thisdatewillbereflected acrossallsectionswithinthedocument
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CSS– CAMPAIGNSTATUStab
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Capturehighlevelactions,dependenciesandrisks
Keyformatsgenerally usedinacampaign.Ifaformatismissingreplaceanunusedformatwiththeformatrequired.Thischangewillautomaticallyeffect theCAMPAIGNFINANCIALStab.Ifaformatismissingfromthedropdownlist,itwillneedtobeaddedintheSETUPtabwithinthePSS
Highlevelplantoillustratewhatwillbehappeningduringthecampaign
Aformulaisbeingusedtocountwhetherthere isamatchwiththeformatsandtheirstatuswithinthetabCAMPAIGNSPECIFICATIONS
Dropdownlist,optionsarebeingpulledinfromthePSSSETUP tab
Dropdownlist,optionsarebeingpulledinfromthePSSSETUP tab
Aformulaisbeingusedtocountwhether there isamatchwiththecountriesselectedwithinthetabCAMPAIGNSPECIFICATIONS
Changingthedateherewillupdatetheentire plan
Snapshotoftheoverallstatusofacampaign
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CSS– CAMPAIGNSPECIFICATIONStab
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Usethe providedbuttonstohelpquicklyfilterdatawithinthespreadsheet
TheStatus columnisusedtoidentifywhatstageaformat isin
ThecolumnTypeincludesthefollowingvalues"Master","Master OP","Adapted"and"Duplicated".Eachtypewillcalculatetheformatwithadifferentcost
Filenamesaregenerated byappendingthecreativetotheplacementname
Dropdownlist dataisbeingpulledfromthePSS.Changingaformatwillupdatetheadserver, specificationsandestimatedeffort forthatrow
Delivery Dates are automaticallygenerated bythedatawithintheLiveDatecells.AKQAareresponsiblefordeliveringformats2weekspriortolaunch
Agencycolumnidentifieswhoisresponsiblefortheproductionofacampaign.AKQAareresponsibleforRichandMasterOpformats,outsourcingpartnersare responsibleforstandardformats,whilstpublishersareresponsibleforpublisherformat.
Usethe Notescolumntospecificallycapturedetailsforaformate.g.ConfirmAdServer
Usefilters toviewspecificdata
Selectingacreative typewillhelpidentifydifferentcreativeexecutionsforacampaign
Wheninsertinganewrowitisadvisedtocopyandpastetherowaboveorbelowthenewrow.Thiswillensurethatformattingandformulasaremaintainedwithinthedocument
Estimatesforaformat areautomaticallypulledinfromthePSS,however actualsarecanbeinsertedwhere there are columnswhichincludethetext(A).ThisinformationwillbeusedwithintheCAMPAIGNFINANCIALStab
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CSS– CAMPAIGNFINANCIALStab
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Data isautomaticallypulledinbasedontheformatsselectedwithintheCAMPAIGNSTATUStabandwiththedatawithintheCAMPAIGNSPECIFICATIONSTAB.Thesheetcountstheformatsagainstresponsibilityandwilldisplaydetailsaccordingly.
HighlevelAKQAandOutsourcingpartnerestimatesandactuals
AKQAestimate,brokendownbyformatandsupportrequirementsfortheOutsourcingpartner(Master OP)
Outsourcepartner estimate,brokendownbyformat
AKQAactualsbrokendownbyformatandanysupportrequirementsforthe Outsourcingpartner
Outsourcepartner actualsbrokendownbyformat
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PODLite(Modified)
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ProjectDocuments
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• Capturesthedeliverablesandcostsfortheproject.ThisdocumentmustbesharedandapprovedbyXboxbeforestarting anyproduction
• TheCost_Estimate tabcapturesmanagement andspecificresourcerequirementsforacampaign
• TheCampaign_Estimate tabcapturesthecostsforalltheformatswhichneedtobebuilt
• NumberofformatsneedtobeaddedtotheCampaign_Estimate tab.ThetotalnumberandcostsshouldbecrossedreferencedwiththeCampaignStatusSheet (CSS)
• BothtabsareusedtocalculatethetotalcostfortheprojectintheSummarytab
PODLite(Modified)
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Basecamp&Dropbox
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Basecamp
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• UseBasecampwhencollaboratingwithallpartieswithinacampaign,includingUM.
• Don’tcreate multiplemessagesifitisn’trequired.Fewermessageswithlongerthreadsmakeiteasiertoread andfollow.
• UploadthelatestPSSandCSSdocumentsinBasecamp.Whenyouneedtomakeachangesendamessageinformingtheteamthatyouwillbeeditingit.Thiswillprevent teamsfromhavingtomergedocumentslater(incrediblycumbersome).
• Dropbox hasproveninvaluablewhensharingdataacrossdisperseteams.KeyfileswhicharesavedonDropboxare:
• Publisherspecifications
• Campaignsassets,translationandmasterfiles
• Finaldeliveryfiles
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THANKYOU
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