xerox rochester international jazz festival rochester, ny · to keep jazz alive and well. it is...

Xerox Rochester International

Jazz Festival

June 20-28, 2014

Rochester, NY

destination Rochester

• 196,000 record attendance

• 325 concerts

• 76 free shows

• 20 venues

• 4 concerts recorded for national broadcast on PBS-TV

• 3 fast headliner shows sell-outs

• 1 new venue, Squeezers at The Inn on Broadway

XRIJF has helped make

Rochester and downtown an

international destination for

music showcasing its rich

cultural arts heritage,

resources and reputation.

13th Edition rochesterjazz.com 3

who attends Average festival goer has been attending for 7 years

Most attend the fest for average of 5 days

72% bought at least one type of ticket

27% attended free shows only

Over 50% saw 10 or more shows

64% or two thirds spent up to $500

30% shopped, visited a local attraction, or stayed at

a hotel

82% ate at a restaurant

65% had drinks at a bar

88% were planning to take a trip

44% intended to buy electronics

11% intended to purchase business services

7% expected to buy a new home or refinance

Almost equal male and female

84% are between ages 40 and 69

58% have income between $75,000 and $249,000

Data from 2014 survey conducted and analyzed by Rochester Research Group, Inc. with a margin of error of +/- 2% and confidence level of 95%


economic impact

The average

patron spent

$250

Dollars added

to City of Rochester and

Monroe County economy since 2001:

$130 Million


international scope

1500+ musicians traveled to

Rochester from

18 countries

The Made In The UK

Series celebrated its 7th

year at XRIJF and is the

largest presentation of

British jazz outside of the

UK

Nordic Now Series

celebrated its 8th year

Ester Rada, Ethiopian, born in Israel


artists love XRIJF

You have developed a great

audience up there and consequently

a terrific festival. Thanks for helping

to keep jazz alive and well. It is

America's true art form and with the

dedication of folks like you and your

colleagues it is still with us and

sinking its roots into the next

generation.

– Chris Brubeck

Rochester Jazz Fest was a

blast. We hope to come back.

– Jason Marsalis

We had a fantastic time at

the Rochester Jazz Festival!

Thank you to the

organization, technicians,

volunteers and the great

audience!

– Phaedra Kwant

Wow! What a show last

night. A packed house for

both sets.

– The Dirt Daubers Brubeck Brothers


audiences love XRIJF Thank you! A Rochester treasure.

Great headliners, great bands, and great memories!!

It is one of the best things about living in Rochester.

I always meet great people that come to Rochester

for this event. Perhaps you should study the affect

this has on people- more positive, friendly when the

'buzz' is created during the Xerox Rochester

International Jazz Festival.

it is one of the best weeks of the year in ROC!!!!

Great Job everyone.

Loved the musical diversity of the festival.

Peerless!!! Thank you for keeping it going each year!

Awesome!!!

The local talent and big band performers are a

treasure that still is a "secret" to the general public.

As always a wonderful experience. Quite frankly, I

forget I'm in Rochester while at the festival.

The logistics are marvelous and so easy to navigate

around the grounds. The lineup is outstanding and

certainly worth the trip to the fest.

It is hands down The Best thing about Rochester. It is

more than the music, which is beyond phenomenal. It

creates a sense of community and pride.

Thank you!

You're doing a magnificent job.

There is no jazz festival like yours. Period.

This is one of the most well organized, best run

events we have ever been to. I am proud to be a

Rochesterian! We will be buying at least one Club

Pass next year, possibly two and we will again be

bringing out of town family

members and guests down.

We LOVE the XRIJF! Keep at it. :-)


giving back Auction proceeds of Eric Waugh live paintings done

during Lou Gramm concert sponsored by Wegmans will

benefit Hillside.

Two high school students awarded RIJF/ESM

Scholarships to attend Eastman School of Music this

fall.

Youth take center stage

• 22 regional high school bands performed on

Jazz Street

• Several Eastman Community Music School

ensembles performed on Jazz Street

• 130+ students participated in Youth Jazz

Workshops, and even performed at jam

sessions

General Health System handed out 5,000 free

pedometers to attendees to encourage walking for good

health.

Musical instruments were once again collected for City

school students during the festival.


sponsor benefits

integrated multi-

media marketing

campaign

hospitality

customer

engagement entertainment

signage &

brand visibility


advertising reach 13WHAM.com, FOX Rochester

and The CW 16, TV and online

3,230,000 Impressions

13WHAM-ABC Primetime Special

Adults 18+

400,000 impressions

Facebook campaign

300,000 impressions

D&C print & digital campaign

2 million plus impressions

City Newspaper

534,000 impressions


collateral promotion

65,000 brochures

distributed throughout

the region at retail

locations and all M&T

Bank branches

13,000 Program Guides

distributed at festival

venues

12 13th Edition rochesterjazz.com

public relations

Extensive Positive Media

Coverage

Prime time special on

13WHAM TV

Dedicated print media

sections in D&C, City

Newspaper, Freetime,

Rochester Magazine

Dedicated media

websites on 13WHAM,

D&C, City, WXXI

AP wire story

Extensive coverage on

local TV, radio and

newspapers, live remote

broadcasts, video essays,

social media coverage


digital impact FACEBOOK

8,400+ likes

UP 35% from

2013

TWITTER

4,500+ followers

UP 32% from

2013

WEBSITE

150,000 unique

visits to

rochesterjazz.co

m in June. 70%

new visitors

Jan – Jul.

APP

Updated mobile

app for iPhone

and Android

downloaded by

thousands and

rated highly

EMAIL

15,000+ opt-in

subscribers

received 55

emails for the

2014 fest


save the date

14th Edition | June 19 – 27, 2015


xerox rochester international jazz festival rochester, ny · to keep jazz alive and well. it is...

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