xerox social media analysis q4 2015

XEROX on Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Xerox FB

Xerox: Social Media Report

This report looks at how

Xerox performed on social media between

October 1st – December 31st, 2015

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Analysis of

Xerox Facebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,300,735 942 .07% Worldwide Mostly Older, Female and

Attached.

Xerox

Engagement Score Total Fan Posts

73 503

Total Posts Brand Response Rate

125 3.18%

Total Likes Avg. Reply Time

40,810 2 days, 15 hrs, 50 mins

Total Comments General Sentiment

1,152 Positive

Total Shares

2,679

BRAND POSTS FAN POSTS

Brand Overview

1,295K

1,296K

1,297K

1,298K

1,299K

1,300K

1,301K

1,302K

1,303K

1,304K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,300,735

New Fans

942

Engagement

0

250

500

Xerox had an average engagement score of 73 and a highest of 299.

Community Analysis

Xerox fans are mostly Older, Female and Attached. Xerox fans are largely from Egypt followed by United States.

Fan Demographics Distribution of Fans

39%

61%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K 1,200K

Egypt

United States

Mexico

India

Chile

United Kingdom

Greece

Saudi Arabia

Canada

Belgium

0

1

1

2

2

3

3

4

4

5


Brand Posts

Top keywords used Frequency

business 10

PARC 7

2016 7

Xerox 7

innovation 7

6%

94%

Brand Participation Brand Non Participation

63% 6%

31%

Posititve Negative Neutral

Brand Posts - Engagement

Xerox responded to 8 conversations generated by the 125

Posts they published.

Xerox receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

11-NOV-15, WED 2:18PM

To all the men and women who have

served and are currently serving our

country – THANK YOU. Thank yo ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

427 1,970 31 222 Positive

23-OCT-15, FRI 6:00AM

Iconic print. Which of these was hanging

on your bedroom wall?

http://xerox.bz/1hZNHjU

09-OCT-15, FRI 1:15PM

We want to thank our everyday super

heroes that value and take action to

deliver outstanding results ..

ENGMT

.

LIKES COMMENTS SHARES SENTIMENT

299 1,695 79 68 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

241 1,659 34 32 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/62701299858/posts/10153735949094859


















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 20 40 60 80 100

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25 30

0 20 40 60 80 100 120

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Xerox 260

support 164

Wreaths 134

Team Xerox 129

America 118

User Posts

0

5

10

15

20

25

30

35

40

45

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Xerox responded to 16 conversations generated by the 503

Posts fans published.

Xerox appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

3%

97%

Brand Participation Brand Non Participation

53%

6%

41%

Posititve Negative Neutral

Campaign Intel

0 2 4 6 8 10 12 14

0 10 20 30 40 50 60

#InnovationDay

#HIMSS16

#WorkingBetter

Number of Posts

Engagement Score


Unmetric tracks and tags social media campaigns from XEROX. The chart below is a selection of campaigns

that have been tracked and are not restricted to the time period analyzed.

Analysis of

Xerox Twitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS COUNTRY

198,123 Worldwide

Xerox @Xerox

Engagement Score

39

Total Proactive Tweets

403

Retweets Total

124

Replies Total

194

Favorites Total

2,576

Total Mention

2,817

Total Retweets

2,458

Response Rate (%)

6.85%

Average Reply Time (mins)

381

Most Engaging

#LaborDay

Most Recent

#FlashbackFriday

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

198K

198K

198K

198K

198K

198K

199K


Follower Growth

Total Followers

198,123

2K

2K

2K

2K

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,582

New Followees

4

Engagement

0

250

500

750

Xerox had an average engagement score of 39 and a highest of 561.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

403 124

These 50 posters rocked the world -

which is your favorite?

https://t.co/jGebvfKumH

https://t.co/6p..

20-Oct-15, Tue 02:04PM

ENGMT. FAV. REPLIES RETWEETS

978 762 67 549

Top Engaging Tweets

We stand in solidarity with the people of

France. #PrayForParis

https://t.co/RjcvIa8a5o

Technology is pushing the boundaries of

customer service:

http://t.co/1mYMWgInep

http://t.co/S4pyKb..

14-Nov-15, Sat 08:59AM


561 109 1 131

06-Oct-15, Tue 03:41PM


318 63 8 56

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Xerox/status/656531480823246848


















Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400 450

0 5 10 15 20 25 30 35 40 45

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400 450 500

#workingbetter*

#wtalive*

#print*

#innovation*

#cxotalk*

#xerox*

#quote*

#cipd15*

#csedweek*

#ceo*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

20

40

60

80

100

120

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

workingbetter wtalive print innovation cxotalk

Spread of Hashtags by day

0 5 10 15 20 25 30

#ceo*

#workingbetter*

#quote*

#cipd15*

#wtalive*

#cxotalk*

#csedweek*

#xerox*

#innovation*

#print*

Engagement Score

Hashtags - Engagement

Average Response Rate : 6.85%

0

20

40

60

80

100

120

140

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Me

nti

on

s a

nd

Re

pli

es

Replies Mentions

Customer Service

Average Reply Time : 6 hours 21 minutes

0

500

1000

1500

2000

2500

3000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

140

160

180

200

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

700

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 2,458

-100

0

100

200

300

400

500

600

700


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 2,817

-20

0

20

40

60

80

100

120

140


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

The Atlantic 1,237,636 3

CNNMoney 1,200,690 1

Expo Milano 2015 737,030 3

Clinton Foundation 626,497 1

Cisco 541,971 1

TOP 5 INFLUENCERS

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