xiaomi
DESCRIPTION
xiaomi cellphoneTRANSCRIPT
Founder & Management
6 Juni 2010
Product
Market
Performance
Performance
Marketing Strategy
Formulate Branding Strategy
Zero Budget
Marketing
Hunger Marketi
ng
Hunger Marketing
Control Supply
Create Demand
Word – of - Mouth
Zero Budget Marketing
Reach Consumers via e-commerce
Formulate Branding Strategy
Which phone would you buy?
More For Less
Xiomi-Customer Satisfaction
Marketing, Customer Satisfaction, and Business Competitive Advantage
Customer Feedback
•Twitter-9319 followers•Facebook•Call Centre
Costumer Survey
•Understanding behaviour of Indonesian Costumer (multiple card user and like of low price phone)
Example of handling a complain and suggestion
Marketing, Customer Satisfaction, and Business Competitive Advantage
4 Effective Ways to Increase Customer Satisfaction
Marketing, Customer Satisfaction, and Business Competitive Advantage
Build good relationship
Good costumer
service
Guarantee
Handling costume
r complai
nt effective
ly
Xiaomi- A Survey of Smartphone Users in 4 Emerging Markets shows exactly how popular Xiaomi is
Marketing, Customer Satisfaction, and Business Competitive Advantage
• Survey conducted by Jana in May 2014• There are 750 respondents in 4 countries : India, Indonesia, Philippines, Vietnam
Marketing, Customer Satisfaction, and Business Competitive Advantage
Marketing, Customer Satisfaction, and Business Competitive Advantage
Business Competitive Advantage•More for less price (Affordable Price)•Low profit Model
Cost leadership strategy
•Limited ProductionDifferentiation Strategy
•Zero Budget Marketing•Online sales mechanism•Customization (Operating System by request)•Online application shop for their smartphone
Innovation Strategy
•Produksi berselang menekan biaya produksi•Menciptakan “reference design” untuk meminimalisir waktu pengembangan
Operational Effectiveness strategy
•Veteran experts from google, microsoft & motorola
Excellent Management Team