xperiences are louder than words. always
TRANSCRIPT
Xperiential Marketing Conference
gazARTE09/02/2017
Xperiences are LOUDER
than words.ALWAYS.
“Thoughts do more. Words do much. Actions do much more.”
WE BELIEVE
Brands used to say…
WRONG!Technology shifted attention from the big B (brands) to the big U (users) From the big C (companies) to the big P (people)From them to YOU.
FROM BABY-BOOMERS AND GEN X, NOW WE MAINLY SPEAK TO GEN Y (MILLENIALS) & GEN Z
BABY BOOMERS (50-68); 23.6%
GEN X (38-49); 15.4%
MILLENIALS (20-37); 24.5%
GEN Z (<19); 25.9%
SWING (69+); 10.5%
Generations segmentation
HOW WE NEED TO APPROACH ANY ISSUE
1. LISTEN & UNDERSTAND 2. FIND WHAT YOU WILL DO 3. DELIVER YOUR PROMISE 4. FOLLOW UP
IN FACT, AS YEARS PASSED BY…
GOOGLEFACEBOOKMESSENGERYOUTUBETWITTERINSTAGRAMPINTERESTBLOGGERLINKEDINWIKIPEDIAWORDPRESSMYSPACESKYPESHAZAMSPOTIFYREDDIT FLICKR VIMEOPICASATUMBLRBADOOTINDERHAPPNAMAZONEBAY
INTERNET
BLOGS & NEWSFEED
SOCIAL MEDIA
PORTABLE DEVICES
INTERCONNECTED
BUT MOST IMPORTANTLY WE STOPPED
TALKING JUST TO ONE BEGAN PREΑCHING TO MANY
WE BEGAN
GOOGLING VS. REMEMBERING
POSTING VS. KEEPING HARD COPIES
WATCHING VS. READING
COMMENTING VS. CONSUMING
RE-THINKING LIFE VS. DOING THE SAME
TOMORROW WE WILL USE
MORE AUTOMATION
AR & VR & MR & 3D PRINTING MACHINE LEARNING
INTERNET OF THINGS (IoT) & SMART HOME TECH
HUMANIZED BIG DATA (visual, empathetic, qualitative)
PHYSICAL - DIGITAL INTEGRATIONS
EVERYTHING ON DEMAND
Anheuser-Buschthe brewery turned to the latest fad for marketers: a virtual reality experience.
Mar 2016
LYNX
Male grooming brand LYNX has teamed with Australian band Seekae to promote its “Black” scent, producing a live performance in pitch black that focuses on the other senses besides sight. With the tagline “A band is music, everything else is noise”
Oct 2015
Be intuitive and touch the “hearts” of your audiences with ingenuity!Let’s watch a recent example of Xperiential marketing initiative.
Example 1
https://www.youtube.com/watch?v=PL7hvXeOAKw
Credits to: https://adsoftheworld.com/media/ambient/visitbrussels_call_brussels
Using creative ways to draw consumers to experience products in real life.Experiential marketing works on a simple premise. Let’s turn customers into passionate brand evangelists.
Example 2
https://www.youtube.com/watch?v=StvAe98BfwY
Credits to: https://adsoftheworld.com/media/dm/nivea_doll
Xperience a good cause is always a good experienceLet’s translate the experience from being real to being genuinely shocking.
Example 3
https://www.youtube.com/watch?v=KfANs2y_frk
Credits to: https://www.dandad.org/awards/professional/2016/outdoor-advertising/25205/the-2-euro-t-shirt-a-social-experiment/
Bringing more Xperience into Sports MarketingLet’s talk about engaging sports fans with Sponsors.
Example 4
https://www.youtube.com/watch?v=OSeYd4h3JD4
Credits to: https://www.youtube.com/watch?v=H_ctcCNzyVM
But the most important thing is to learn & let the Big ones inspire you…!Example 5
https://www.youtube.com/watch?v=Jxco-DHnt5I
Credits to: http://creativity-online.com/work/zappos-pay-with-a-cupcake/43556
“That's one small step for a man, one giant leap for mankind.”Neil Armstrong
Let’s get Xperienced
Yeah! We rocked.
Thank you!
Let’s connect
Victoria [email protected]/victoria.igoumenakilinkedin.com/in/victoriaigoumenaki
Nikos [email protected]/ndionysopouloslinkedin.com/in/ndionysopoulos