xplor xdu roadshow: linking print and mail
DESCRIPTION
Digital inkjet technology has advanced to the point where you can't afford not to migrate to color. When you integrate print and mail, you can easily manage legacy applications to color, streamline workflow, consolidate resources, and eliminate waste to greatly reduce operational and business costs. This presentation by PB'er Kevin Marks took place during Xplor International XDU 2012 On the Road seminar series.TRANSCRIPT
1
Linking print and mail:
White Paper Factory Solution
Presented by:
Kevin Marks
VP, Global Product Management and Marketing, Production Print
2
Print and mail trends
Cost pressures •Postage •Production Costs •Labor
Increasing personalization (one to one)
Volume decreases and shorter run lengths
Job variety increasing-more products
Multichannel delivery: Electronic, physical and hybrid
Increase focus on revenue enhancement
Continued focus on customer retention
More opportunity for value add
3
How will I make my print and mail operations
more valuable?
Which tasks or steps within my
operation don’t create value?
How can I reduce FTEs?
How can I drive more results
and improve SLAs?
Grow customer retention and loyalty?
Optimize cross sell / up sell?
Aggressive cost
management and control
Operational productivity
Mail as a new source
for corporate revenues
Today’s business imperatives
4
The document of the future (today)
All created with 100% variable data
Personalized,
targeted insert
Personalized,
targeted onsert
Personalized, targeted
“ensert”
Application template
Form
Document design
Transactional data
5
Customer Communications Management
Web
Channel Optimization
Campaign Effectiveness
Physical
Digital
Understand Customers Manage Communications Improve Customer Experience
Mail Finishing
Hybrid Mail - Office documents
Data Integration & Composition
Digital Mailbox
Mobile
Document Archive Output
Management
Mail Sortation
Automated Response
Postal Service
Profiling & Segmentation
Data Prep & Document
Composition Multichannel
Output
Customer Response Management
Customer Interaction &
Response Analysis
Make messages personal
Communicate with customers the way they prefer
Retail
Call Center
Predictive Analytics
Customer Segmentation
Enterprise Database
Location
Intelligence
e-presentment/email
Build relations based on experiences
6
High level existing workflows
Envelope
Printer
Branded, Windowed
Envelopes (& storage)
White
Envelopes
Finishing
White
Paper
Offset
Printer
Forms
(& storage)
Digital
Printer
Sorting
Offset
Printer White
Paper
Preprinted
Insert
Pri
nt
En
velo
pe
Insert
7
When you integrate print and mail
processes and workflow, you gain
high level synergies:
Reducing costs
Creating efficiencies
Improving the quality
Adding value to your customer
communications
Integrate print and mail
8
High level future workflow (Today)
Envelope
Printer
Branded, Windowed
Envelopes (& storage)
White
Envelopes
Finishing
White
Paper
Offset
Printer
Forms
(& storage)
Digital
Printer
Sorting
Offset
Printer White
Paper
Preprinted
Insert
X X
X
X
X
X X Merging
Inline Envelope
Printing
Presort Software
Form Stock Overlay
Software
Insert Imposition Software
Pri
nt
En
velo
pe
In
sert
X
9
Seamless application migration and enhancements
add significant value to your business
Eliminate
pre-printed shells
transitioning to a white
paper environment
Migrate to full
color without
compromise
Capitalize on
relationship-building
TransPromo and
personalized inserts
Print checks
with MICR
Add color
variable print to
the outside of
envelope
Total process optimization
10
Linking print and mail at drupa
Lean, hyper efficient
manufacturing
Fully operational white
paper factory
End-to-end hybrid
communication Solution
IntelliJet 20™ @ 400FPM
Mailstream Wrapper™
DFWorks® White Paper
Factory
Real world solutions
Two applications
Comingled for ultimate
lean manufacturing and postal efficiency
Vis Energy Statement – first
migration to color
Basic offset shell
replacement
Color data added to basic
form design
Telecom Bill – advanced relevant
messaging
Greater use of color
Highly variable Transpromo
messaging
Offset shell replacement
Remittance perforation
11
Vis and Audire Jobs are merged
Combined print stream is sorted by
postal code
Fully personalized with transpromo
elements
Statements printed 2-up format on
IntelliJet™ Printing System
Print file for Wrap file is separated
from main print stream to create new
job
Contents and wrap both have code
added to permit a match
Print file for Wrap is printed 1 Up
landscape with return address
White Paper Factory Application Produce personalized envelopes inline
Contents
Wrap
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Recipe for linking print and mail
• Upstream at the time of file creation
• Downstream in output management integrity solution
• Upstream document composition process
• Downstream
• Add or configure additional inserter input for merging
• Upstream at postal prep (CASS, PAVE, Manifest…)
• Downstream in output management- Call postal application
• Upstream in composition
• Downstream in output management print Stream engineering
Apply form stock
overlay
Presort
co-mingled
jobs together
Add envelope
messaging and
intelligence to finishing
Add inline high quality
inkjet printing to finishing
13
Produce personalized communications
that drive business results
Aflac can now add relevant benefit
information as well as targeted offers for
other types of policies directly to their
customer communications. Multiply this by
400,000 statements per month and it's a
potent cross-sell channel.
Produce variable data, high-quality colorful,
communications using IntelliJet™ 20 Printing
System
End-to-end system integrity using Production
Intelligence® Output Management software
YOU HAVE MY ATTENTION
NOW TELL ME MORE
14
Engage customers with personalized
envelope printing
Midwest Insurance Provider will help
their agents to increase member
engagement with highly personalized
communications.
Today, print variable addresses on the
mailpiece using Print+ Messenger™
In the future, add targeted personalized
messaging to drive customer engagement
Print agents address and help eliminate cost
and cycle time associated with returned mail,
Add agent’s photo on mailpiece to enhance
the client-agent relationship.
TALK TO ME
LIKE YOU KNOW ME
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Increase response rates and build
stronger customer loyalty
Fenske Media Corporation produces
colorful marketing communications that
break through the noise and deliver real
results for their clients.
Print colorful, high quality messages directly on
envelopes using Print+ Messenger™
Eliminate pre-printed envelopes to drive down
cost per mailpiece
Ability to leveraging more personalized
messages and graphics in the future
START SELLING ON THE
OUTSIDE OF THE ENVELOPE
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Marketing & Line of Business can:
• Maximize existing real estate on transactional statement
• Infinite variety of inserts
• Gain more messaging per ounce
• Target customer messaging
• Quickly execution of new campaigns
• Maintain control of messaging
• Integrate campaign based upon results
• Greater ROMI for campaigns
• Faster time to market for campaigns
Print & Mail Operations can:
• Greater postal densities and work share discounts
• Lower material costs
• Less setup/changeover
• Lower production overhead
• Lessen inventory management
• Increase productivity merging jobs and streamlining workflow
• Leverage lean manufacturing/workcell optimization and expertise
Linking print and mail
can help you
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A brilliant statement
for your bottom line
Questions? Email Kevin Marks