GameMechanics

Xuan Yi

Aladin Book store

• MDA Framework– frameworks of game de-

sign

Mechanics Dynamics Aesthetics

MDA?

7 primary elements

PointsLevelsLeaderboardsBadgesChallenges and QuestsOnboardingEngagement Loops

Ele-ments

Points

• If you buy some-thing, you can get mileage.

• Using this mileage, you can buy some-thing that you want.

PointsExperience, Skill, Sales etc.

Lev-els,Badges• Depending

on purchase amount for 3 months, your membership level up-graded.

LevelsCurrent location of the user.

BadgesEncouraging needs of pur-

chase.

Leader Boards

• You can see Yesterday best, Half price best, steady seller, Best seller, Author Ranking, etc.

• Also, you can choose Weekly best.

Leader BoardsRanking System.

Onboard-ing

OnboardingFor beginners

• Store provides discount and free ship-ping service information, etc.

Challenges and Quests

Provide direction to the player

Chal-lenges& Quests

• Challenges and quests give membership points and special present to customers.

Refer-ence

Website

http://www.aladin.co.kr

Book

Christopher Cunningham and Gabe Zichermann, Gamification by Design, 2011