H O W T O B E A G R E AT F O U N D E RN O V E M B E R 4 , 2 0 1 4

P E R C E P T I O N

R E A L I T Y

H O W D O I B E A G R E AT F O U N D E R ?

I D E A E Q U I T Y

P R O D U C T

F O U N D I N G T E A M

L O C AT I O ND E L E G AT I O N

C O N F I D E N C E

F O C U S

E VA L U AT I O NR I S K

T I M E H O R I Z O N

G R O W T H H A C K I N G

F I N A N C I N GC U LT U R E

O P E R AT I O N S

M A N A G E M E N T

L E G A L

B U S I N E S S S T R AT E G Y

E X E C U T I O N

S C A L I N G

M A R K E T I N G

D E S I G N

C O M P E T I T I O N

R E C R U I T I N G

P I V O T I N G

C O M M U N I C AT I O N

F O C U S G R O U P SG O I N G P U B L I C

V I S I O N

D ATAP E R S I S T E N C E

F L E X I B I L I T Y

How should I think about MY FOUNDING TEAM?

Where should I LOCATE my startup?

Should I be CONTRARIAN?

When should I DO THE WORK versus DELEGATE?

Should I be FLEXIBLE or PERSISTENT?

Should I be CONFIDENT or CAUTIOUS?

Should I focus INTERNALLY or EXTERNALLY?

Should I work by VISION or DATA?

VISION DATA

Should I TAKE RISKS or MINIMIZE RISKS?

Should I focus on the SHORT TERM or LONG TERM?

How do I know if I may be a GREAT FOUNDER?

How do I EVALUATE myself as a founder?

H O W T O B E A G R E AT F O U N D E RN O V E M B E R 4 , 2 0 1 4

@ R E I D H O F F M A N