Impact Report: Spring 2014

Jarrett Barrios, who served for the past several years as head of the American Red Cross of Massachusetts, has recently been named CEO of the Los Angeles Region. A graduate of Harvard and Georgetown Law, Barrios served for nine years in the Massachusetts legislature where he chaired the Public Safety and Homeland Secu-rity Committee. In 2014, he was awarded the American

Red Cross Presidential Award for Excellence for his leader-ship and transformation of the Massachusetts Region.

It has been a month since I joined the Los Angeles Red Cross, a place with great parallels to and great differences from my hometown of Boston. There, we prepared for blizzards, here it’s forest fires. They prepare coastal communities for Nor’easters, and here we prepare for tsunamis. There, the “big one” refers to a hurricane, and here it’s an earthquake. But these differences are really just academic. Helping all of our communities prepare for, survive and recover from any disaster is our mission, and day-to-day, it is our passion.

You know the other similarity? I’ve found that it doesn’t mat-ter where you live—other than disaster response, most peo-ple don’t know the range of work we do. That is why we want to share the stories here. They’re stories you haven’t heard.

I have seen our Disaster Action Teams responding to single family home fires in record numbers this winter, as they do more than 400 times a year. I have seen the hard work we do even when we are on stand-by during the recent storms in the region, ready to stand up a shelter when residents are evacuated. I have met with and been welcomed by the chiefs from our police and fire departments, our government officials, and city agencies to talk about the work we have done through Prepare-SoCal to build capacity, so when a major disaster strikes, we can respond to millions of Southern Californians who will need our help. I am so impressed at the progress we have made, and we are determined to meet—with your help—the challenges we still face.

Please share the stories in this Impact Report with your friends and families, and talk to them about why you are compelled to support our work. I hope to meet with many of you in person in the near future but until then, please feel free to email me (Jarrett.Barrios@redcross.org) with your thoughts, not only about this Impact Re-port, but about our impact on your life and those of your neighbors. I welcome your input.

A Letter from the New CEO Jarrett Barrios

R d C d A d

The American Red Cross fulfills its life-saving mission by providing the following five services:

DISASTER RESPONSE

BLOOD SERVICES

SERVICE TO THE ARMED FORCES

INTERNATIONAL SERVICES

PREPAREDNESS, HEALTH AND SAFETY SERVICES

Every day, the Red Cross hosts trainings, education and lifesaving programs across the nation. Annually, the Red Cross:

uProvides CPR, first aid, swim lessons, life- guarding and babysitting courses to more than 4.3 million Americans, including many in underserved areas.

uReaches more than 2.4. million people with disaster preparedness presentations.

uEducated 11 million people through Red Cross mobile and Web services.

“Our goal and commitment is to connect local schools and clubs with the Red Cross to ensure at least 500 children have pillowcases that will bring them some comfort in the event of a disaster,” says Tiffany Circle member Doris Dunn, Director of Community Relations at Farmers Insurance. “We’re so excited that our participation in this project will benefit all these children and we’re happy to help.” Sixty Red Cross chapters are now taking part in the initiative nationwide.

One of the beneficiaries of a pillowcase is 8 year old Sydney Diaz, who attended one of the presen-tations with her schoolmates. “I learned a lot and it was cool, and now I keep my pillowcase under my bed, in case something happens.”

Disney Pillowcase Project

A Fanciful, Functional, Fun Approach to PreparednessWhen our children put their heads down on their pillows at night, the last thing you want them thinking about is the possibility of a disaster. But in Southern California, the potential for an earthquake is very real, as we were reminded on March 17, and parents need to find a way to prepare their children and empower them without scaring them.

It’s a tall order and the Red Cross fills that order with the Disney Pillowcase Project, an initiative to prepare kids from third through fifth grade to respond when disasters strike—large or small. A gen-erous $2 million dollar donation from Disney provides the pillow-cases, markers, course manuals, student workbooks, and the Red Cross provides the classroom instruction. The result—Red Cross Ready youngsters, with preparedness kits and instructions.

The idea came in the aftermath of Hurricane Katrina and was part of recovery for young children being sheltered as a result of that disaster. The local Red Cross, working with an art therapist, created the program. Kids are taught to keep essentials for safety and first aid in a dedicated pillowcase, which they deco-rate and keep nearby so it is easy to grab in an emergency. They are also taught coping skills and asked to share preparedness information with their families.

Kids are loving the process, having fun and being creative as they make their own preparedness kits and create their own pillowcase designs. In Los Angeles, the Tiffany Circle, the Red Cross society of women leaders and philanthropists, has added their support to expand the initiative to a maximum number of students, especially targeting under-served areas.

Having Fun and Getting Prepared: The students of Ms. Phung’s fifth grade class at the Middleton Street School in Huntington Park get themselves Red Cross Ready, with class instruction in Preparedness through the Disney Pillowcase Project. Photos by Erica Chase

DirectoryAmerican Red CrossLos Angeles Region11355 Ohio AvenueLos Angeles, CA 90025

Headquarters (310) 445-9900

Community Chapters

Antelope Valley(661) 267-0650

Glendale-Crescenta Valley (818) 243-3121

Greater Long Beach/Rio Hondo (562) 595-6341

San Gabriel Pomona Valley (626) 799-0841

Santa Monica(310) 394-3773

Contact InformationBlood Donations(800) GIVE LIFE or(800) 733-2767Or visit www.GiveLife.org

Health and Safety ClassesCPR, First Aid, Aquatics(800) RED CROSS or(800) 733-2767

International Services and Training Services/Service to the Armed Forces (SAF)(310) 225-2908

Nurse Assistant Training(800) 627-7000

Volunteer Resources(Adult & Youth)(310) 445-9900

Fundraising & Donations(310) 445-9916

Your Dollars at WorkFiscal Year 2014July 1, 2013 - December 31, 2013

Down the street…During the past six months, local volunteers and staff in the Los Angeles Region have:

u Responded to 225 home fires and other emergencies.u Assisted 1,119 victims of local disasters, including 329 children.u Provided more than $167,000 in financial assistance to families in need after a local emergency.u Provided emergency communications services to 464 members of the Armed Forces and their families.u Trained 28,830 individuals in CPR and First Aid.u Provided 277,658 units of blood and blood products.u Taught preparedness education to 15,014 individuals.u Outreached to 269,871 persons in local neighborhood communities.u Engaged 3,254 youth volunteers who served 8,176 hours of community service. u Worked to restore 116 contacts between families through the Restoring Family Links Program.

Across the country…Nationwide, Red Cross volunteers and staff pro-vided support to victims of disasters and fulfilled our mission in the following ways:

u Responded to 77 large scale relief operations, including tornadoes in Illinois and flooding in Colorado and Texas.u Deployed 186 LA Region workers to support 11 disasters nationwide.u Provided more than 15,000 over-night shelter stays.

u Distributed more than 500,000 snacks and meals.u Distributed over 300,000 relief items, including toiletries and clean-up kits.u Provided nearly 40,000 health and mental health contacts.u Deployed 120 mobile feeding vehicles.

Around the world…

The global Red Cross and Red Crescent Movement, the world’s largest humanitarian network . . .

u Helped the Philippine Red Cross provide food, clean water, sanitation, relief supplies, healthcare services, and financial assistance to millions displaced by the Typhoon Haiyan.

u Continued to support the growing humanitarian crisis in Syria with food, relief supplies and basic healthcare, and supported refugee operations in neighboring countries.

The American Red Cross . . .

u Responded to 9 additional global disasters: storms and floods in Canada, Mexico, Vietnam, earth- quakes in Indonesia, the Philippines and droughts in Namibia, Paraguay.

u Continued to support cholera prevention and response efforts in Haiti and the Dominican Republic to provide supplies, health teams, treatment centers and clean water.

Please visit us at:www.RedCrossLA.org

www.PrepareSoCal.org

twitter.com/redcrossla

facebook.com/redcrossla

Photo by Patrick Fuller, IFRC

ARC_Spring_Report (final).indd 1 4/18/14 12:26 PM

The Ahmanson Foundation $1,000,000, Conrad N. Hilton Foundation $1,000,000, Union Bank $10,000, Cathay Bank $150,000Ford Motor Co. $35,000, Ralphs $150,000, Dorothy E. Lawyer $25,000, California Community Foundation $25,000, Patricia (Pat) Snyder $25,000

Callie D. McGrath Foundation $20,000, The Barry and Wendy Meyer Foundation $5,000, McMaster-Carr Supply Company $12,000, Phillips 66 Company $5,000, Herbalife $10,000

$25,000 Walter and Holly Thomson Foundation

Target Corporation $12,500, City National Bank $5,000, Farmers Insurance $100,000

S. Mark Taper Foundation $100,000Tesoro Refining and Marketing Co. $5,000, Total Western $5,000

Crown Family Philanthropies $50,000 Anonymous $15,000

$50,000 George Hoag Family Foundation

$10,000 Catholic Healthcare West$10,000Janet and Barry Lang

$1,500,000Edison International

$75,000 Ayrshire

Foundation

$9,000 Chevron $25,000 Vons

Paramount Petroleum $5,000

FEB 2011 MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN 2012 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2013 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2014 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2015 FEB MAR| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M 13M 14M 15M

PrepareSoCal Campaign Fundraising TrackerRichard Demeter $10,000, Anonymous $100,000

The Walt Disney Company $338,250, Wells Fargo Bank $507,500

Lois W. Vaughan $6,000Government Grants (LA City & County, Cal EMA, Tarjan Center) $2,446,033, Additional donations $91,019

Antelope Valley Ford $5,000Ares Operation LLC $5,000, Evercore Trust $5,000

The Kenneth T. & Eileen L. Norris Foundation $80,000Ernst & Young LLP $5,000

International Union of Operating Engineers $5,000

$5,000 Bragg Companies

PrepareSoCal Partners and Sponsors

Tawa Supermarket $15,000Chuck Wert $16,000Beverly Marksbury $34,000Andy and Carie Salter $18,000

Cedars Sinai $25,000, Galpin Motors $10,000

$7,188David J. Lee

TABC Inc. $20,000Parsons Corporation $22,500

Phenomenex $5,000TrueCar, Inc. $25,000

Farmers Insurance $200,000, Alcoa Fastening Systems/Alcoa Foundation $200,019Northrop Grumman $5,000, Capital One 360 $20,000, Miss Me & RCRV $100,000

Joseph Drown Foundation $25,000, City National Bank $10,000Anderson, Andelson, Loya, Ruud & Romo $7,000, Callie D. McGrath Foundation $30,000The George T. Ruby Estate $1,500,000

Founding Partner Media Partner

The Ahmanson Foundation©

In Kind Partner

The Capital Group Companies $62,000 Occidental Petroleum Corp. $500,000OXY Long Beach $5,000

United Way $500,000EmergencyLink LLC

$9,999

to Glendale’s then Mayor Larry Zarian and asked how to help. He said, the firemen were doing their jobs. Their rewards were in doing the job well. He suggested that we should offer our support to the Red Cross, the heroes who provide shelter and comfort and also sup-port the fire fighters in their work – volunteers – people helping people, helping their neighbors.”

That was the spark. The first project— Fritz Coleman’s Comedy Show: “We went to volunteer and immediately started comedy night. Glendale Center Theater donated

theater space, and I started rounding up comedy talent. We just enjoyed our 21st year of raising money for the Red Cross.”

He is also an annual celebrity at the chapter’s Wine Tasting and Art Exhibit fundraiser at Forest Lawn.

“What you don’t know about Fritz is the heavy-lifting and behind-the-scenes work he does for the Red Cross,” says Chap-ter Executive Officer Ron Farina. “When he thinks our pot needs to be filled, Fritz

hits the phones and meets with donors. He does the hard work involved in helping our donors see their way to greater involvement.”

“Glendale is a small community chapter,” explains Cole-man. “When we contribute there, we see the results im-mediately. I know with the money I give that I fill a truck with bottles of water.”

“We owe a debt of gratitude to Fritz – for each and every one of the last 20 years, and, hopefully, for many years to come,” says Farina.

NBC4 weatherman Fritz Coleman understands more than most what the American Red Cross does every day that would surprise most people. “I’m in the news business, and every day there is another reason to under-stand the value of the Red Cross in providing safety and shelter,” says the veteran broadcaster. “Their impor-tance sells itself on a daily basis. I have personally seen the chaos and destruc-tion caused by extreme weather, fires, floods, heat and earthquakes in South-ern California.”

That’s Coleman’s nutshell explana-tion for his involvement with the Red Cross. But the real reason underlying his tireless support of the Red Cross, particularly his decades’ long partnership with the Glendale -La Crescenta Valley Chapter, hits much closer to home—his home.

“My own involvement with the Red Cross started after the College Hill Fire about 20 years ago,” Cole-man explains. “That fire burned a path to Mountain Road just opposite my home. I was so struck with the dedication of the Glendale Fire Department and the good work and heroism of the fire fighters that I went

Fritz Coleman and the Red Cross Celebrate a 20-Year Partnership

hits the ph

The American Red Cross Los Angeles Region launched the PrepareSoCal Campaign in 2011 to create more resilient commu-nities that are better equipped to help each other prevent, prepare for and respond to life-threatening disasters. Thanks to your generous donations, as of December 31, 2013, we have raised $11,349,008 toward our $15 million fundraising goal. Listed below are some key campaign milestones reached throughout the region in the last six months of 2013: Goal 1: Strengthen our Disaster Response Capacity

As the primary provider of mass care during disasters, the Red Cross Los Angeles Region reached out to new partners in L.A. County to feed and shelter people during a large-scale disaster.u Expanded traditional sheltering capacity by 1,485 new spaces, bringing total number of all types of identified shelter spaces to 687,383 (Campaign goal: 500,000) u Developed partnerships with 13 new food vendors increasing feeding capacity to 2.97 million meals a day (Campaign goal: 4,000,000)uExpanded partnership with the City of Los Angeles to secure and stage durable medical equipment supplies and medical trailers across the region

Goal 2: Engage and Empower Volunteers

Volunteers are our lifeblood. We are committed to recruiting, training and managing volunteers as Red Cross responders.u Added 268 trained local disaster action team volunteers, increasing total trained to 4,328 (Campaign goal: 4,000)uPromoted 14 individuals to disaster leaders, bringing total leaders trained to 500 (Campaign goal: 400)

Goal 3: Forge Community Partnerships and Teach Preparedness

Whether it’s through a place of worship, workplace, neighborhood, school or senior facility, the Red Cross is committed to training people to be better prepared for disasters. uAdded the Catholic Archdiocese of Los Angeles as a Faith Based Community Affiliate representing 4.3 million Catholics in Los Angeles, Ventura and Santa Barbara countiesuTrained 28,830 individuals in CPR/first aid, increasing number trained to 329,390 (Campaign goal: 250,000)uLaunched a quarterly training for facilitators of the Map Your Neighborhood (MYN) Program.

Goal 4: Build Strong and Sustainable Disaster Logistics and Communications Systems

The Red Cross has taken the lead in establishing the mechanics and exploring all technologies that will enable communities to remain informed after a disaster.uUsing non-transportation mass fatality and 100-year catastrophic flood scenarios, participated in multi-agency exercises with partners in emergency management from LA County Department of Mental Health, the City of Los Angeles, and Los Angeles World Airports.

Goal 1:

Goal 1:

Goal 1:

Goal 1:

Goal 1:

PrepareSoCal Campaign Progress

It’s a Beach Day with Santa Monica’s Carson Daly: TV personality Daly hosted the Chapter’s Youth Run and Preparedness Fair. Daly is a tireless advocate for making his community better prepared for a disaster.Photo by Roxanne Schorbach

Celebrating a Hundred Years of Service: 100 people opt-ed to skip lunch and gathered outside Pasadena City Hall to learn life-saving, hands-only CPR from the Red Cross, launching San Gabriel Pomona Valley chapter’s year-long Centennial Celebration. Photo by Rene Strauss

Celelel brarar titit nini g a Hundrdrd erer d YeYeY arsrsr of Serviviv cici e: 100 people opt-ed to skikik pipi lunch and gaththt ered outstst ide PaPaP sadena Citytyt Halllll

Photo by Roxanne Schorbach

White House Recognition: At the White House this fall, Nikki Davis, Regional Director of Volunteer Engagement joined Osas Otasowie, Faith Based Coordinator, to accept John D. Solomon Award “Preparing the Whole Commu-nity” on behalf of Red Cross preparedness efforts.

Long Beach Chapter Prepares the Community: Red Cross volunteer Mike Farrar shares tips with local residents at PrepareParamount, the chap-ter’s family-oriented, annual preparedness event.Photo by Guillermo Sanchez

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