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• CUSTOM PUBLISHINGMedia Kit

From the printed page to digital platforms; YACHTS INTERNATIONAL inspires the dream of luxury yachting.

PLEASURE MEETS PASSIONYachts International magazine brings the pleasure and passion of worldwide luxury yachting home to American yachtsmen interested in purchasing the next yacht of their dreams. Our insider's view of the world’s most luxurious yachts, the shipyards that build them, the designers that beautify them, the destinations they visit and the lavish living they offer, fuels the desires of our affluent, dedicated readers.

With extensive influence in the United States and in other key yacht markets, Yachts International utilizes its superior network of boat shows, marinas, newsstands and luxury events to engage its passionate readers in the exclusive circles where they live, play and travel.

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MONTHLYCirculation: 42,000

The go-to magazine for passionate yachtsmen interested in luxury yachts, 60 feet up to megayacht status. Stunning photography and intelligent editorial offer a captivating insider’s view of the world’s most exciting and exclusive yachts. Featured articles on outstanding new builds, designers or exotic destinations romance the reader through the eloquence of the printed pages or the flexibility of our digital delivery.

Yachts International

ANNUALCirculation: 25,000

BOAT SHOW GUIDES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CIRCULATION: 2500-5000 per show

Expertly written and designed by to help the reader navigate the top U.S. boat shows, our guides take an insider’s look at the best new models, launches, brokerage, gear and equipment plus provides an exciting “city guide” to explore the local après-show highlights and nightlife.

NEW BOAT BUYERS GUIDE . . . . . . . . . . . . . . . . . . . . ANNUAL CIRCULATION: 50,000 print plus 130,000 digital

Annual “must have” research guide to the best in new boat production 30’ and larger. Trusted reviews and information from the editors of four major marine publications.

This superb pictorial showcase of the most popular charter yachts available worldwide includes details on amenities and fabulous cruising destinations. This expertly written guide touts the pleasures and benefits of the charter yacht vacation experience. It is available in both a sleek printed publication and a convenient digital edition hosted on www.yachtsmagazine.com.

Private Yacht Vacations

Specialty Publications

Tablet and Web

Tablet, laptop, desktop or smartphone, our digital content delivery is the easy and convenient way to read Yachts International.

Our bi-monthly email with the newest Yachts International online digital edition is both interactive and conveniently delivered to your inbox.

Yachts Magazine Digital

The online hub of Yacht International’s digital platforms offers insider access to our Yachts International digital online edition, Private Yacht Vacations, Voyager and Captains Log e-newsletters.

yachtsmagazine.com

Email and Social MediaSocial MediaYachts International has a rapidly growing following of passionate yacht enthusiasts on Facebook and Twitter. These channels allow us to connect to a wide range of active yacht owners as well as top indus-try professionals and captains.

@yachtmagazine

facebook.com/sailmag

facebook.com/Yachtspavilion

As of July 2012

Yachts International utilizes targeted e-newsletters and digital delivery to reach out to tech-savvy yacht enthusi-asts while expanding our network, influence and content delivery to a combined audience of 34, 277.

Email

Captains Log

Voyager

Targets captains and industry professionals with original content focused on new technology, gear and events for yacht professionals.

MONTHLY CIRCULATION: 11,629

Delivers the latest news pertinent to yacht owners by the editors of Yachts International. Includes new launches, de-signs and cruising destinations.

MONTHLY CIRCULATION: 12,061

Yachts Magazine's Total Audience Reach: 102, 903

EMAIL 34,277 TOTAL12,061 VOYAGER

11,629 CAPTAINS LOG10,587 YACHTS DIGITAL SUBSCRIBERS

PRINT 41,823 TOTALYACHTS INTERNATIONAL MAGAZINE

WEB24,057 TOTAL

YACHTSMAGAZINE.COM

SOCIAL MEDIA2,746 TOTAL1,664 FACEBOOK1,082 TWITTER

Male 92%

Female 8%

College and Post Graduate 83%

Median age range 55-64

Median Household Income $427,885

Median Net Worth $7,272,730

WHO READS YACHTS INTERNATIONAL?

Yacht/boat owner 66%

Yachting professional (BUILDER, BROKER, CAPTAIN) 29%

Read six out of six issues 83%

Plan to buy a boat 70%

Plan to buy motoryacht 59%

Visited an advertisers’ website 64%

Saved the magazine for future reference 52%

DIGITAL REACH

Read digital edition of Yachts International 25%

Visit Yachts International website 21%

READERS’ LIFESTYLE

Own a home 91%

Own a residence on the water 53%

Own two or more residences 66%

Fly private aircraft 45%

Own their own private aircraft or fractional share 22%

Use private aircraft charter service 27%

Source: AIM Corporate Research Services-Yachts International Audience Study, 2012 and Editorial Development

Research Study, Sept/Oct 2011 (N: 102). 2011 Independent survey Yacht and Brokerage Show in Miami

Demographics Custom Publishing

www.iyc.com

®

INTERNATIONAL

YACHT COLLECTION

INTERNATIONAL

YACHT COLLECTION

PANTONE 288C

PANTONE 298C

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®

PRIVATE YACHT VACATIONS 2012

A selection of private yachts and destinations for charter

YACHT APOGEE

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Professional

Unique

R.O.I.

Utilize our experts to create an in-house magazine that elevates your brand image and strengthens your position in the marketplace.

Define your special niche and control your brand message for effective communication with current and potential customers.

Invest for additional return on your marketing dollars with excellent opportunities to raise revenue and offset costs with advertising and sponsor partners.

Our readers are highly affluent, educated, luxury oriented and passionate yacht owners dedicated to reading Yachts International magazine every issue.

By Yachts International

Targeted Sponsor Opportunities

A welcome respite for the yacht captains and top industry professionals at the Fort Lauderdale International Boat Show. The Captains’ Den offers a private area in a relaxed setting to meet and greet with key influencers in yachting delivering a unique sponsor opportunity to this significant target market.

The most sought after, members-only, hospitality lounge at the world’s most attended luxury yacht shows in Fort Lauderdale, Miami and Palm Beach. This upscale, VIP yacht owners’ oasis attends to its members with chef prepared lunches, cocktail bar and private meeting areas creating the perfect platform for luxury sponsors seeking to target the highly affluent yacht owner.

W H A T O U R R E A D E R S A R E S A Y I N G

“"My compliments to our great magazine printed on quality paper"

“"Your magazine is great and I look forward to every issue"

“"LOVE the magazine!"

“"Thank you for Yachts International"

SOURCE: READERS’FEEDBACK, YACHTS INTERNATIONAL AUDIENCE STUDY, 2012 AIM CORPORATE RESEARCH SERVICES

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