yahoo searchmonkey david berkowitz final
TRANSCRIPT
A Guide to UsingYahoo SearchMonkey
David BerkowitzBlog: MarketersStudio.com
June 2008
Prelude:The Promise of SearchMonkey
• Publishers create plug-ins to enhance search results on Yahoo
• Users select the plug-ins they want from a gallery
• When logged in, the plug-ins bring even more utility to the search results
Adding SearchMonkeyEnhancements:
A Step-by-Step User Guide
1) Gallery Welcome Screen
2) Review Plug-In Gallery~40 enhancements currently live
3) Check Plug-In~40 enhancements currently live
4) Click Blue “Add” Button
5) Click Yellow “Add” ButtonYes, two buttons – same purpose, different colors
6) Click “Save” Because clicking “add” twice won’t save it - really
7) Repeat, or Try It OutReally, do you want to go through that again?
Before: Plain Ol’ ResultsNote the LinkedIn listing, 2nd result (on page 2)
After: Result Enhancement NirvanaYour search results just got much more handsome
Parting Thoughts
• Few users will go through the trouble to enhance their search listings this way
• Yahoo needs to make improvements for the users; that’s why it gets paid the big bucks
• For users who try out SearchMonkey, it’s an overly complicated process to get it to work
• Once enhancements are added though, the search results are much better
Contact David Berkowitz
Blog: MarketersStudio.com
Twitter: @davidberkowitz
LinkedIn: www.linkedin.com/in/dberkowitz
Email: [email protected]