Web Analytics Dashboard Sarah Tudesco – Assessment LibrarianYale University Librarysarah.tudesco@yale.edu

Libguides @ Yale

400+ published subject guides 100+ staff that create and maintain pages

Example: http://guides.library.yale.edu/business

Questions about guide usage…

Who is using my guide?

How are users finding my site?

Are users engaged?

What links are they using?

Google Analytics (GA)

PROS ComprehensiveHundreds of metrics and dimensions available to analyze your sites

CustomizableCustom dimensions and event tracking allow you to create even more useful reports

CONS ComplexHow do you train 100+ users to navigate & understand Google Analytics?

Access ManagementHow do you get GA reports to 100+ users?

Configuring GA for Better Reports• Custom Dimension 1 – Google

Analytics

• Javascript Variable – Libguides Header

libGuideTitle

• Universal Analytics Code – Libguides Header

ga('set', 'dimension1', libGuideTitle)

Libguides Analytics Dashboard

Tableau & GA – Connect to Data

Select ‘Google Analytics’ and authenticate with your Google ID

1. Account

2. Date Range

3. Select Data

• 7 Dimensions

• 10 Measures

4. Segment

5. Name Connection

Set up Google Analytics data in Tableau

Interactive Dashboards: Parameters & Filters

Getting Started - Create Report

Step 1: Calculated Field for Libguide Title

Parameter Data Types• String• Numeric (Float, Integer)• Boolean• Date & Date/Time

Step 2: Add Parameter

LibGuideTitle Parameter• Data Type: String• Allowable values: List• Add from Field: LibGuide

Title

Add to FiltersCreate Calculated Field

Step 3: Link Parameter To Report

Set Filter to True

Step 4: Add Parameter Control to Report

Daily Pageviews Report – Dashboard Ready

Write Once, Run EverywhereParameters & filters are available to use on multiple dashboard reports.

Establish Good Naming ConventionConsider names that make it easy to distinguish calculated fields, parameters, and filters.

Parameter Tips for Tableau Dashboards

Dashboard Actions: Charts as Filters

Dashboard Actions: URL Links

Tableau – Dashboard Workspace

Dashboard Actions

12 Elements• Reports• Charts• Summary Data

Dashboard Workspace

Summary Elements

Report Elements

Chart Elements

http://j.mp/yale-libguides

Yale Libguides Dashboard

Additional Resources Google AnalyticsLibguide: http://guides.library.yale.edu/ga

Tableau and Google AnalyticsTutorial: https://www.tableau.com/solutions/google-analytics

Tableau 8: the official guide (ebook)Library: http://j.mp/tab8ebook

Thank You

Questions?

Sarah Tudescosarah.tudesco@yale.edu