Yamaha proudly announces multiple outboard retail promotions for the 2008 boat show season

To help you start the new year with excitement, we are pleased to announce the most extensive set of retail promotions Yamaha has

ever offered during boat show season! Here are a few Promotion highlights of what Yamaha is providing to authorized participating

Yamaha Outboard dealers:

“Say Y.E.S. to 2014” Promotion

• Eligible Yamaha outboards include new 50 – 250 hp four strokes, 150-300 hp HPDI® two strokes and 50-150 hp

carbureted two stroke outboards.

• This Promotion offers a 3 year Y.E.S. contract at no cost to the consumer for eligible models from January 1, 2008

through March 31, 2008.

• In addition to the YES consumer benefit, this promotion also includes an additional $500 credit benefit based on MSRP

towards the purchase of goods and/or services at no extra cost to the purchasing consumer from the authorized participating

dealer for eligible 150 and 250 hp four stroke outboards only.

• This Promotion does include an extended registration option.

• This Promotion does include dealer responsibility for a portion of the Y.E.S and Credit benefit costs.

“250 Reasons” Promotion

• Eligible Yamaha outboards include new 2.5 –40 hp four strokes, and 8-25 hp carbureted two stroke outboards.

• This Promotion offers a credit benefit based on MSRP towards the purchase of goods and/or services at the authorized

participating dealer that sold the outboard at no extra cost to the purchasing consumer.

• This Promotion does include dealer responsibility for a portion of Credit benefit costs.

To generate quick awareness, Yamaha will support both the “Say YES to 2014” and the “250 Reasons” Promotions with ads

in key publications. Be sure to review the Promotion merchandise brochure enclosed within this kit. It highlights the extensive

offering of Promotion POP materials ranging from banners of various sizes, to counter cards and hang tags that will be available

January 1st via Yamaha Online Merchandising located within YMBS 24/7. This comprehensive online resource is easy to use,

and most POP items ordered can be shipped in just a few days.

Additional Promotion terms, conditions and procedures apply. To help you fully understand these details, we have enclosed a

Promotion Instruction Manual for each Promotion. Review the details, complete the Dealership Participation Forms for each

promotion and return them to Yamaha right away! By doing so, you will be ready to take full advantage of these exciting

promotions and on your way to closing more sales this upcoming boat show season! If you have any questions, please call your

Yamaha District Marketing Manager today! Wishing you a successful and profitable boat show selling season,

Dale Barnes John Rigsby

Division Manager Marketing National Sales Manager

Yamaha Marine Group Yamaha Marine Group

YAMAHA MOTOR CORPORATION, U.S.A.1270 Chastain Road • Kennesaw • Georgia • 30144 • 770-420-5700 • Fax 770-420-5833

Offer valid from January 1st - March 31st 2008. See your authorized participating Yamaha Dealer today!*PROMOTION TERMS AND CONDITIONS: Consumer Benefit for purchasing an eligible Yamaha 50hp-250hp four stroke or eligible 150-300hp HPDI two stroke, or eligible 50-150hp carbureted two stroke outboard is a 36 month Yamaha Extended Service contract (choice offered inFlorida is a 36 month Yamaha Limited warranty), at no extra cost to consumer, which shall be in addition to the 2 or 3 year Yamaha standard Limited Warranty, dependent on eligible model chosen. NO BENEFIT SUBSTITUTIONS. Also, consumer benefit for eligible Yamaha 150hpand 250hp four stroke outboards only, is a $500 credit based on M.S.R.P. towards the purchase of goods and/or services at the authorized participating Yamaha Outboard dealer that sold the outboard. To be eligible, models must be new (unused, not previously warranty registered)and have been manufactured since April, 2005 and sold by an authorized participating Yamaha Outboard dealer in the USA to a purchasing consumer who resides in the USA only. Limited to eligible outboards in dealer inventory sold between January 1, 2008 and March 31,2008 and delivered and warranty registered during applicable dates in accordance with Promotion and warranty registration requirements. No model substitutions, benefit substitutions, rain checks or extensions will be allowed. Not redeemable for cash. Outboards sold or provided forcommercial, camp, rental, competition, tournament sponsorship or government agency use are not eligible. Yamaha reserves the right to change or cancel this promotion at any time.

This Promotion cannot be used in conjunction with any other Yamaha offer. Other restrictions and conditions apply. See your authorized participating Yamaha Outboard dealer for complete details.

Remember to observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal flotation device and protective gear.© 2007 Yamaha Motor Corporation

GET YAMAHA WARRANTY PROTECTION

201420142014For a Limited Time

Buy a Reliable Yamaha Outboard and

•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

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**PURCHASE ANY ELIGIBLE**PURCHASE ANY ELIGIBLE

FOUR STROKE OUTBOARDFOUR STROKE OUTBOARD150HP OR 250HP

$500 BONUS AND GET AN ADDITIONAL $500 CREDIT

BASED ON MSRP TOWARDS THE PURCHASE OF GOODS

AND/OR SERVICES FROM THE AUTHORIZED

PARTICIPATING DEALER THAT

SOLD THE OUTBOARD

Make a Satisfying Purchase Even Better.Now for a limited time, you can receive the coverageof the factory limited Yamaha warranty (2 or 3 yearson eligible models) along with the added protectionof a three-year Yamaha Extended Service (YES)plan. That’s a total of up to six years coverage atno additional cost! Simply purchase any eligibleYamaha Outboard based on promotion termsand conditions through March 31, 2008 from anauthorized participating Yamaha Dealer andreceive the extended factory-backed warranty, free!

250 hp200-225 hp150 hp115 hp60-90 hp50 hp250-300 hp200-225 hp

FACTORYWARRANTY

3 Years +3 Years +3 Years +3 Years +3 Years +3 Years +3 Years +3 Years +

6 YEARS OF WARRANTY PROTECTION*ELIGIBLEOUTBOARDS

Four StrokeFour StrokeFour StrokeFour StrokeFour StrokeFour StrokeVMAX® Series 2VMAX® Series 2

TOTAL WARRANTYPROTECTION

6 Years!6 Years!6 Years!6 Years!6 Years!6 Years!6 Years!6 Years!

Y.E.S.CONTRACT

3 Years =3 Years =3 Years =3 Years =3 Years =3 Years =3 Years =3 Years =

Y.E.S. MSRP VALUE

$ 2700$ 2250$ 1500$ 1050$ 960$ 550$ 2700$ 2250

FACTORYWARRANTY

2 Years +2 Years +2 Years +2 Years +2 Years +2 Years +2 Years +

5 YEARS OF WARRANTY PROTECTION*ELIGIBLEOUTBOARDS

HPDI®†

HPDI®†

HPDI®†

Two Stroke CarbTwo Stroke CarbTwo Stroke CarbTwo Stroke Carb† Includes HPDI and VMAX HPDI Series 1 outboards

TOTAL WARRANTYPROTECTION

5 Years!5 Years!5 Years!5 Years!5 Years!5 Years!5 Years!

Y.E.S.CONTRACT

3 Years =3 Years =3 Years =3 Years =3 Years =3 Years =3 Years =

Y.E.S. MSRP VALUE

$ 2700$ 2250$ 1500$ 1500$ 1050$ 960$ 550

*UP TO THE YEAR

BONUS**

$500

$500

250-300 hp200-225 hp150-175 hp150 hp115 hp70-90 hp50 hp

For a Limited Time, For a Limited Time,

Purchase any Eligible Yamaha 2.5hp — 40hp Four Stroke Outboard or 8hp — 25hp Two Stroke Outboard between

January 1 and March 31, 2008 and receive credit up to$250 IN FREEGOODS AND/OR SERVICES

from Your Authorized Participating Yamaha Dealer*

Pick up a reliable Yamaha Outboard today from an authorized participatingYamaha Dealer. This offer is good from January 1st – March 31st 2008.

*PROMOTION TERMS AND CONDITIONS: Consumer Benefit model eligibility is new (unused, not previously warranty registered) Yamaha 2.5 - 40hp four stroke outboards and 8 - 25hp two stroke outboards only. To beeligible, outboards must have been manufactured since April, 2005 and sold by an authorized participating Yamaha Outboard dealer in the USA to a purchasing consumer who resides in the USA only. Consumer benefit

offered for the purchase of an eligible outboard is a credit based on M.S.R.P. towards the purchase of goods and/or services available at the authorized participating Yamaha Outboard dealer that sold the outboardat no extra cost to the purchasing consumer. This Promotion is limited to eligible stock in dealer inventory that is sold, delivered and warranty registered during applicable dates in accordance with Promotion and warrantyregistration requirements. Sale must be completed between January 1, 2008 and March 31, 2008. No model substitutions, benefit substitutions, rain checks or extensions will be allowed. Not redeemable for cash.

Outboards sold or provided for commercial, camp, rental, competition, tournament sponsorship or government agency use are not eligible. Yamaha reserves the right to change or cancel this promotion at any time.

This Promotion cannot be used in conjunction with any other Yamaha offer. Other restrictions and conditions apply.

See your authorized participating Yamaha Outboard dealer for complete details.

Remember to observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal flotation device and protective gear.

© 2007 Yamaha Motor Corporation

Eligible Outboards Consumer Credit*

40hp $250 credit towards purchaseof goods/services

9.9hp — 25hp $150 credit towards purchase of goods/services

2.5hp — 8hp $100 credit towards purchase of goods/services

We’ll Give You Up To

250 REASON$to Buy a Yamaha Outboard

We’ll Give You Up To

250 REASON$to Buy a Yamaha Outboard