YAMAHAYAMAHA Firstly established in the world in 1960Firstly established in the world in 1960 Entered India in 1982Entered India in 1982 First model was (RX 100)First model was (RX 100) Was the first company to promote maximum Was the first company to promote maximum

segment bike (RD-350),(DOUBLE ENGINE) in segment bike (RD-350),(DOUBLE ENGINE) in India.India.

Firstly manufactured 2-stroke motorcyclesFirstly manufactured 2-stroke motorcycles

YES YAMAHAYES YAMAHAFAITHFAITHPERFORMANCE PERFORMANCE SATISFACTIONSATISFACTION “ “TOUCH YOUR HEART”TOUCH YOUR HEART” (BORN TO LEAD , BORN TO WIN” (BORN TO LEAD , BORN TO WIN”

YAMAHA MP01(1690cc)YAMAHA MP01(1690cc)

YAMAHA RX100YAMAHA RX100

RX 100RX 100Displacement : 100(99.3cc)Displacement : 100(99.3cc)Clutch : Multiple wet typeClutch : Multiple wet typeStarting : kick startStarting : kick start Gear : 2- stroke constantGear : 2- stroke constantSuspension : Direct invertedSuspension : Direct invertedBrake : Drum (front & rear both)Brake : Drum (front & rear both)Weight : 112 kgWeight : 112 kgFuel tank capacity : 9.8 litersFuel tank capacity : 9.8 liters

COMPETITORS OF (RX100)COMPETITORS OF (RX100)

0

10

20

30

40

50

60

1982 1985

SUZUKI

YAMAHA

KAWASAKI

KAWASAKI (KB 100)KAWASAKI (KB 100)SUZUKI – IND SUZUKISUZUKI – IND SUZUKI

COLABORATION WITH COLABORATION WITH ESCORTSESCORTS

Four strokes motorcyclesFour strokes motorcyclesMileage became betterMileage became better

MOTORCYCLES LAUNCHED-MOTORCYCLES LAUNCHED- RX-ZRX-Z YDYD CRUXCRUX CRUX-RCRUX-R RAJDOOTRAJDOOT

YAMAHA RD350YAMAHA RD350

DECLINE OF YAMAHA DECLINE OF YAMAHA RD(350cc)RD(350cc)

Heavy ccHeavy ccDouble engineDouble engineLow mileageLow mileageHuman greedHuman greedDouble corroboratorDouble corroborator

YAMAHA FAZER(125)YAMAHA FAZER(125)

FAZER 125ccFAZER 125ccDisplacement : 125(123cc)Displacement : 125(123cc)Starting : kick/electric startStarting : kick/electric startSuspension : Hydraulic shock absorberSuspension : Hydraulic shock absorberBrake : Disc/DrumBrake : Disc/DrumClutch : Multiple wet type Clutch : Multiple wet type Type : 4-stroke,air cooled Type : 4-stroke,air cooled Gear : 5-speed constant Gear : 5-speed constant

DOMESTIC SALES GRAPHDOMESTIC SALES GRAPH

PRESENT COMPETITORSPRESENT COMPETITORS

SOURCES OF PROMOTIONSOURCES OF PROMOTIONT.V. AdvertisementT.V. AdvertisementNewspaper AdvertisementNewspaper AdvertisementSeminarsSeminarsEvents Events Local ActivityLocal ActivityUses of their sports bikeUses of their sports bikeMovies Movies

PROMOTIONPROMOTIONEVENTS AT GURGAONEVENTS AT GURGAON

KNOWN FOR SPORTS VERSIONKNOWN FOR SPORTS VERSION

R – SERIES R – SERIES

PARAMETERS PARAMETERS

Absolute balanceAbsolute balanceMax. pick upMax. pick up Cornering Cornering SpeedSpeed45 degree slant turning45 degree slant turningCompact bikesCompact bikes

YAMAHA R15YAMAHA R15

ENGINE CONTROL UNITENGINE CONTROL UNIT

YAMAHA YZF R15YAMAHA YZF R15(RACING INSTINCT)(RACING INSTINCT)

Delta Box FrameDelta Box FrameLinked Mono cross SuspensionLinked Mono cross SuspensionFront fork with 33mm inner tubeFront fork with 33mm inner tubeFuel injection SystemFuel injection SystemLiquid-Cooled 4-stroke engineLiquid-Cooled 4-stroke engineForged pistonForged pistonAir induction systemAir induction systemDiASil CylinderDiASil Cylinder

YAMAHA FZ(153cc)YAMAHA FZ(153cc)

YAMAHA FZ-s YAMAHA FZ-s (Highlight your style)(Highlight your style)

Displacement : 153ccDisplacement : 153ccTrendy aerodynamic windshield for a Trendy aerodynamic windshield for a

smoother ridesmoother rideMono cross suspension adoptedMono cross suspension adoptedStunning ,new meter control with carbon Stunning ,new meter control with carbon

patterns. patterns.

YAMAHA FAZER 150 ccYAMAHA FAZER 150 cc

YAMAHA FAZERYAMAHA FAZER(TOURING SPIRIT)(TOURING SPIRIT)

Aerodynamic cowlAerodynamic cowlNew Design MirrorNew Design Mirror India’s first 140/60-17 radial tyreIndia’s first 140/60-17 radial tyre India’s first mid-ship mufflerIndia’s first mid-ship mufflerRiding PostureRiding PostureNew stylish GraphicsNew stylish Graphics7-times adjustable mono cross suspension 7-times adjustable mono cross suspension

PRICING OF YAMAHAPRICING OF YAMAHACrux – 34292Crux – 34292Alba (ES) – 40356Alba (ES) – 40356Gladiator (SS) – 48528Gladiator (SS) – 48528FZ 16 – 65578FZ 16 – 65578FZ S (Mid-Ship) – 67482FZ S (Mid-Ship) – 67482R 15 – 98291R 15 – 98291Fazer - 72500 Fazer - 72500

BIKE OF THE YEAR AWARDSBIKE OF THE YEAR AWARDS2006 – BAJAJ(PULSAR)150cc2006 – BAJAJ(PULSAR)150cc2007 – TVS (APACHE)150cc2007 – TVS (APACHE)150cc2008 – YAMAHA R152008 – YAMAHA R152009 – YAMAHA FZ-S(MIDSHIP)2009 – YAMAHA FZ-S(MIDSHIP)

CUSTOMER SATISFACTION CUSTOMER SATISFACTION GRAPHGRAPH

CONCLUSIONCONCLUSION

“ “WE WOULD LIKE TO BEWE WOULD LIKE TO BE KNOWN AS THE BESTKNOWN AS THE BEST CUSTOMER SATISFACTION.”CUSTOMER SATISFACTION.”

Presented By---Presented By---Shailendra PrakashShailendra PrakashPinky RanaPinky RanaShikha YadavShikha Yadav

IIPMIIPM LUCKNOWLUCKNOW