yaratıcı

Before&After ®

Continued

XiBAmagazine.com U

Design a pocket-size brochure 0665

Eight small pages unfold into an informative,

letter-size sheet.

Design a

Continued

Pocket-size brochure

e

http://www.bamagazine.com

http://www.bamagazine.com/email/Hi2wLe


Before&After ®

2 of 21

XiBAmagazine.com U


Design a pocket-size brochureEight small pages unfold into an informative, letter-size sheet.

This single-sheet brochure is a small beauty that gets eight pages of work out of just one. From its palm-size, 23⁄49 x 41⁄49 cover, a story unfolds in a natural, easy-to-read sequence. It’s easy to design, too. The key is to think small—one photo, bite-size text and a brief head per spread look quite big. And it’s inexpensive. Perfect for busy readers, it slips easily into pocket or purse, and is ideal for telling your story in brief, narrative format.

. . . open into a letter-size sheet A tiny cover and two brief but complete spreads lead the reader to center page, where (in this case) eight health tips give dental patients a useful takeaway and a reminder of their dentists’ care and competence.

Open once . . .

Praston Dental™

open twice . . .




Before&After ® Design a pocket-size brochure 3 of 8 XiBAmagazine.com U

3 of 21 Design a pocket-size brochure 0665

Cover and first spreadThe brochure folds open one spread at a time. To design it, think story— give it a beginning, a middle and an end. Set a visual theme (here it’s people), and design each spread as a complete thought.

First spread is the introduction. “Breakout” photos that overlap the blue add depth and perceived size to the layouts. Light colors yield the biggest look. Text can be solid black, but in the tiny space 75% gray (or so) will be easier on the eyes. Here, fresh apple green and dental-office blue will sus-tain the theme throughout.

Cover An attractive smile and the office name set the visual theme. Such small-space design requires bold, simple elements. This design uses four—photo, blue background, bite-size text and a brief head. Each element should do only one thing. Avoid detail—note the photo is closely cropped and has no background or other dis-tractions. Inside (far right), the text is plain; the tiny space needs no subheads, indents or other flags. Note our cover girl is looking at the logo, a subliminal reinforcement.

Praston Dental™ Family

dentistryAt Praston Dental, we provide top-quality clinical care in a friendly and caring family environment. Elesara and is fay of alm. A card whint not oogum or bont. Pretty simple, glead and flasp mist of it snooling.

41⁄4”

23⁄4” Crop closely Break out






Second spreadThe second spread opens horizontally, but its layout is identical to the first— head and text on the left, photo and blue background on the right.

Second spread is twice the width of the first, and its text is transitional between the introduc-tion and main body. Right, type sizes and posi-tions are identical to the first spread, but did you notice its left margin is slightly wider? Probably not, because it looks the same; the wider margin has the visual proportions of the wider page.

Different margins

Beautiful smilesTexture and flasp net exating end mist end of it snooling. Spaff forl isn’t cubular but quastic, leam restart whint can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and whint flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm then card whint not oogum or bont thin chack.


Thin edge, thin type Quick! What’s the thinnest possible line? It’s an edge, a transition from

one color or value to another—in this case, the blue field to the white

field. Edges, not ruled lines, yield the sharpest, cleanest, most minimal

look. Headlines of super-fine Helvetica Neue Ultra Light type—about as thin as type can reasonably get—are an

excellent complement.

smiles






Smile.An act that’s easily taken for

granted, texture and flasp net

exating end mist of it snooling.

Spaff forl isn’t end cubular but

pretty whint quastic.

Dental TipsPreston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and

flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t. It’s tope, this

fluant chasible silk shast lape and behast mist of chack.

Main spread The fully opened sheet has room to elaborate. Here, health tips flank a center narrative.

Eat healthy.A a well-balanced diet provides the

minerals, vitamins and other nutrients

essential for healthy teeth and gums.

Texture and flasp net exating end mist of

it snooling cachasible. It has larch to say.

Elesara and order is fay of alm.

Rinse and gargle.Mouthwashes, when used alongside a

whint not oogum or bont. Pretty simple,

glead and tarm. Texture and flasp net

exating end mist of it snooling flasp mist

of it snooling whint card.

Clean your tongue.For dramatically better oral hygiene and

health, daily tongue cleaning texture and

flasp net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic.

Floss daily.You should floss daily to clean between

teeth, where decay-causing bacteria

reside. Elesara and order is fay of alm.

A card whint not oogum or bont. Pretty

simple, glead and tarm texture.

Brush properly.Using a soft-bristled toothbrush, brush

gently and thoroughly in a circular

motion texture and flasp net exating end

mist of it snooling. Texture and flasp net


Avoid tobacco.Chewing and smoking tobacco

can cause serious health and

dental problems. Elesara and

order is fay of alm. A card whint

not oogum or bont.






Dental TipsPraston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and



APPOINTMENT

9:00 Dennis M.

Visit your dentist.Visiting your dentist for regular check-

ups and cleanings is the best way to avoid

card whint not oogum or bont. Pretty

simple, glead and tarm end. Spaff forl

isn’t cubular but quastic, leam restart.

It’s tope, this fluant chasible.

A lively conclusion It’s no longer pocket size, but the theme continues—big people, breakout photos, blue and white fields, and text in two typefaces. As before, the blue field fits the folds (above) and

“pulls” equally with the white. Note the symmetry; every ele-ment is illustrated and centered.






11”

81⁄2”

Letter-size page (11” x 81⁄2”) Folded size 23⁄4” x 41⁄4”

Fold the page into eight equal parts.

Template: Pocket-size brochure

1

2

3 4

Praston Dental™

Praston Dental™


2p2

2p10

2p10

2p10

2p10

2p10

2p2

2p10






Visit your dentist.Visiting your dentist for regular check-

ups and cleanings is the best way to avoid

card whint not oogum or bont. Pretty

simple, glead and tarm end. Spaff forl

isn’t cubular but quastic, leam restart.

It’s tope, this fluant chasible.

Eat healthy.A well- balanced diet provides the

minerals, vitamins and other nutrients

essential for healthy teeth and gums.

Texture and flasp net exating end mist of

it snooling cachasible. It has larch to say.

Elesara and order is fay of alm.

Rinse and gargle.Mouthwashes, when used along side a

whint not oogum or bont. Pretty simple,

glead and tarm. Texture and flasp net

exating end mist of it snooling flasp mist

of it snooling whint card.

Clean your tongue.For dramatically better oral hygiene and

health, daily tongue cleaning texture and

flasp net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic.

Floss daily.You should floss daily to clean between

teeth where decay-causing bacteria

resides. Elesara and order is fay of alm.

A card whint not oogum or bont. Pretty

simple, glead and tarm texture.

Brush properly.Using a soft-bristled toothbrush, brush

gently and thoroughly in a circular

motion texture and flasp net exating end

mist of it snooling. Texture and flasp net


Avoid tobacco.Chewing and smoking tobacco

can cause serious health and

dental problems. Elesara and

order is fay of alm. A card whint

not oogum or bont.






Dental TipsPraston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and



APPOINTMENT

9:00 Dennis M.

Typefaces

1 (a–b) Minion Regular | a) 14/17 pt b) 9/12 pt

2 (a–b) Helvetica Neue 25 Ultra Light a) 72 pt, b) 38/29 pt

3 Helvetica Neue 85 Heavy | 10 pt

Images

4 (a–k) iStockphoto.com | a b c d e f g h i j k

Article resources

Colors

C55 M30 Y20 K60

C55 M30 Y20 K30

C14 M6 Y6 K0

C45 M20 Y100 K10

5

6

7

8

8

7

6

5

7

6

4e

1b

3

4g

4f

4h4d

4i

4c

2a 4a1a

4b

Family dentistryAt Praston Dental, we provide top-quality clinical care in a friendly and caring family environment. Elesara and is fay of alm. A card whint not oogum or bont. Pretty simple, glead and flasp mist of it snooling.

Praston Dental™

4k

4j2b

1a

http://www.istockphoto.com/file_closeup.php?id=0000001618419



http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFont&code=MINI10005000

http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFont&code=HELL10025000

http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFont&code=HELL10085000












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Design a pocket-size brochure 8 of 8

Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherDexter Mark Abellera Staff designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2008 Before & After magazine ISSN 1049-0035. All rights reserved

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Be

fore

&A

fter | w

ww

.bamagazine.com

1 of 4

De

sign

a p

ock

et-size

bro

chu

re 0665

0665 D

esig

n a

po

cke

t-size b

roch

ure

Eigh

t small p

ages u

nfold

into an

inform

ative, letter-size sh

eet.

Design a

Pocket-size brochure

e

Th

is single-sh

eet bro

chu

re is a small b

eauty th

at gets eight p

ages o

f wo

rk ou

t of ju

st on

e. From

its palm

-size, 23⁄49x 4

1⁄49cover, a sto

ry un

fold

s in a n

atural, easy-to

-read seq

uen

ce. It’s easy to

design

, too. T

he key is to

thin

k small—

on

e ph

oto, b

ite-size text an

d a b

rief head

per sp

read lo

ok q

uite b

ig. An

d it’s in

expen

sive. Perfect fo

r bu

sy readers, it slip

s easily into

po

cket or p

urse, an

d

is ideal fo

r telling yo

ur sto

ry in b

rief, narrative fo

rmat.

. . . op

en

into

a le

tter-size

she

et

A tiny cover and tw

o brief but complete spreads lead

the reader to center page, where (in this case) eight

health tips give dental patients a useful takeaway and

a reminder of their dentists’ care and com

petence.

Op

en

on

ce . . .

Praston

Dental

™

op

en

twice

. . .

Be

fore

&A

fter | w

ww

.bamagazine.com

2 of 4

De

sign

a p

ock

et-size

bro

chu

re 0665

0665 D

esig

n a

po

cke

t-size b

roch

ure

Co

ver an

d fi

rst spre

adT

he b

roch

ure fo

lds o

pen

on

e spread

at a time. To

design

it, thin

k story—

give it a begin

nin

g, a mid

dle an

d an

end

. Set a visual th

eme (h

ere it’s peo

ple),

and

design

each sp

read as a co

mp

lete tho

ugh

t.

First sp

rea

d is the introduction. “B

reakout” photos that overlap the blue add depth and perceived size to the layouts. Light colors yield the biggest look. Text can be solid black, but in the tiny space 75%

gray (or so) will be easier on the

eyes. Here, fresh apple green and dental-office blue w

ill sus-tain the them

e throughout.

Praston

Dental

™Fam

ily dentistryA

t Praston

Den

tal, we

provide top-quality

clinical care in

a frien

dly an

d caring

family environ

men

t. E

lesara and is fay of

alm. A

card wh

int n

ot oogu

m or bon

t. Pretty

simple, glead an

d flasp

mist of it sn

ooling.

41⁄4”

23⁄4”

Cro

p clo

sely

Bre

ak

ou

t

Se

con

d sp

read

Th

e secon

d sp

read o

pen

s ho

rizon

tally, bu

t its layou

t is iden

tical to th

e first—

h

ead an

d text o

n th

e left, ph

oto

and

blu

e backgro

un

d o

n th

e right.

Different m

argins

Beautiful sm

ilesTextu

re and fl

asp net exatin

g end m

ist end of it sn

ooling.

Spaff forl isn’t cubu

lar but qu

astic, leam restart w

hin

t can’t prebast. It’s top

e, this fl

uan

t chasible. Silk, sh

ast, lape an

d beh

ast the th

in ch

ack. It has larch

to say fan. W

hy? Elesara

and order is fay of alm

. A card w

hin

t not oogu

m or bon

t. P

retty simple, glead an

d tarm. Textu

re and w

hin

t flasp n

et exatin

g end m

ist of it snoolin

g. Spaff forl isn’t cubu

lar but

quastic, leam

restart that can’t prebast. It’s top

e, this fl

uan

t ch

asible. Silk, shast, lap

e and beh

ast the th

in ch

ack. It has

larch to say fan

. Why? E

lesara and order is fay of alm

then

card w

hin

t not oogu

m or bon

t thin

chack.

Beautiful sm

ilesTextu

re and fl

asp net exatin

g end m

ist end of it sn

ooling.


lar but qu

astic, leam restart w

hin

t can’t prebast. It’s top

e, this fl

uan

t chasible. Silk, sh

ast, lape an

d beh

ast the th

in ch

ack. It has larch

to say fan. W

hy? Elesara

and order is fay of alm

. A card w

hin

t not oogu

m or bon

t. P

retty simple, glead an

d tarm. Textu

re and w

hin

t flasp n

et exatin

g end m

ist of it snoolin

g. Spaff forl isn’t cubu

lar but

quastic, leam

restart that can’t prebast. It’s top

e, this fl

uan

t ch

asible. Silk, shast, lap

e and beh

ast the th

in ch

ack. It has

larch to say fan

. Why? E

lesara and order is fay of alm

then

card w

hin

t not oogu

m or bon

t thin

chack.

Thin

ed

ge, th

in typ

e

Quick! W

hat’s the thinnest possible line? It’s an edge, a transition from

one color or value to another—

in this case, the blue field to the w

hite field. Edges, not ruled lines, yield the

sharpest, cleanest, most m

inimal

look. Headlines of super-fine H

elvetica N

eue Ultra Light type—

about as thin as type can reasonably get—

are an excellent com

plement.

smiles

Se

con

d sp

rea

d is tw

ice the width of the first,

and its text is transitional between the introduc-

tion and main body. R

ight, type sizes and posi-tions are identical to the first spread, but did you notice its left m

argin is slightly wider? P

robably not, because it looks the sam

e; the wider m

argin has the visual proportions of the w

ider page.

Co

ver A

n attractive smile and the office nam

e set the visual them

e. Such small-space design

requires bold, simple elem

ents. This design uses four—

photo, blue background, bite-size text and a brief head. Each elem

ent should do only one thing. A

void detail—note the photo is closely

cropped and has no background or other dis-tractions. Inside (far right), the text is plain; the tiny space needs no subheads, indents or other flags. N

ote our cover girl is looking at the logo, a sublim

inal reinforcement.

Be

fore

&A

fter | w

ww

.bamagazine.com

3 of 4

De

sign

a p

ock

et-size

bro

chu

re 0665

0665 D

esig

n a

po

cke

t-size b

roch

ure

Sm

ile.

An

act that’s easily taken

for

granted, textu

re and fl

asp net

exating en

d mist of it sn

ooling.

Spaff forl isn’t end cu

bular bu

t

pretty wh

int qu

astic.

Dental Tips

Preston

Den

tal’s own

Dr. M

ary Mills an

d Dr. D

onn

ie W

ilkinson

provide these easy den

tal tips texture an

d fl

asp net exatin

g end m

ist of it snoolin

g. Spaff forl isn’t cu

bular bu

t quastic, leam

restart that can’t. It’s top

e, this

flu

ant ch

asible silk shast lap

e and beh

ast m

ist of chack.

Main

spre

ad

Th

e fully o

pen

ed sh

eet has ro

om

to elaborate. H

ere, health

tips fl

ank a cen

ter narrative.

Eat h

ealth

y.A

a well-balan

ced diet provides the

min

erals, vitamin

s and oth

er nu

trients

essential for h

ealthy teeth an

d gum

s.

Texture an

d flasp n

et exating en

d mist of

it snoolin

g cachasible. It h

as larch to say.

Elesara an

d order is fay of alm.

Rin

se a

nd

garg

le.

Mou

thwash

es, wh

en u

sed alongside a

wh

int n

ot oogum

or bont. P

retty simple,

glead and tarm

. Texture an

d flasp n

et

exating en

d mist of it sn

ooling fl

asp mist

of it snoolin

g wh

int card.

Cle

an

you

r ton

gu

e.

For dramatically better oral hygien

e and

health

, daily tongu

e cleanin

g texture an

d

flasp n

et exating en

d mist of it sn

ooling.


lar but qu

astic.

Flo

ss daily.

You sh

ould fl

oss daily to clean betw

een

teeth, w

here decay-cau

sing bacteria

reside. Elesara an


A card w

hin

t not oogu

m or bon

t. Pretty

simple, glead an

d tarm textu

re.

Bru

sh p

rop

erly.

Usin

g a soft-bristled toothbru

sh, bru

sh

gently an

d thorou

ghly in

a circular

motion

texture an

d flasp n

et exating en

d

mist of it sn

ooling. Textu

re and fl

asp net

exating en

d mist of it sn

ooling.

Avo

id to

bacco.

Ch

ewin

g and sm

oking tobacco

can cau

se serious h

ealth an

d

dental problem

s. Elesara an

d

order is fay of alm. A

card wh

int

not oogu

m or bon

t.

Sm

ile.

An


for

granted, textu

re and fl

asp net

exating en

d mist of it sn

ooling.


bular bu

t

pretty wh

int qu

astic.

Dental Tips

Praston

Den

tal’s own

Dr. M

ary Mills an

d Dr. D

onn

ie W

ilkinson


tal tips texture an

d fl

asp net exatin

g end m

ist of it snoolin


bular bu

t quastic, leam


e, this

flu

ant ch


e and beh

ast m

ist of chack.

AP

PO

INT

ME

NT

9:0

0 D

ennis M.

Visit yo

ur d

en

tist.V

isiting you

r dentist for regu

lar check-

ups an

d cleanin

gs is the best w

ay to avoid

card wh

int n

ot oogum

or bont. P

retty

simple, glead an

d tarm en

d. Spaff forl

isn’t cubu

lar but qu

astic, leam restart.

It’s tope, th

is flu

ant ch

asible.

11”

81⁄2”

Lette

r-size p

ag

e (11” x

81⁄2”)

Fo

lde

d size

23⁄4” x

41⁄4”

Fold th

e page in

to eight eq

ual parts.

Tem

plate

: Po

cke

t-size b

roch

ure

1234

Praston

Dental

™

Praston

Dental

™

Bea

utifu

l sm

iles

Text

ure

an

d fl

asp

net

exa

tin

g en

d m

ist

end

of it

sn

oolin

g.

Spaf

f fo

rl is

n’t

cubu

lar

but

quas

tic,

leam

res

tart

wh

int

can’

t pr

ebas

t. It

’s to

pe,

th

is fl

uan

t ch

asib

le. S

ilk, s

has

t, la

pe

and

beh

ast

the

thin

ch

ack.

It

has

larc

h to

say

fan

. Why

? E

lesa

ra

and

orde

r is

fay

of a

lm. A

car

d w

hin

t n

ot o

ogu

m o

r bo

nt.

Pre

tty

sim

ple,

gle

ad a

nd

tarm

. Tex

ture

an

d w

hin

t fl

asp

net

ex

atin

g en

d m

ist

of it

sn

oolin

g. S

paff

forl

isn’

t cu

bula

r bu

t qu

asti

c, le

am r

esta

rt t

hat

can

’t p

reba

st. I

t’s to

pe,

th

is fl

uan

t ch

asib

le. S

ilk, s

has

t, la

pe

and

beh

ast

the

thin

ch

ack.

It

has

la

rch

to s

ay fa

n. W

hy?

Ele

sara

an

d or

der

is fa

y of

alm

th

en

card

wh

int

not

oog

um

or

bon

t th

in c

hac

k.

2p2

2p10

2p10

2p10

2p10

2p10

2p2

2p10

A live

ly con

clusio

n

It’s no longer pocket size, but the them

e continues—big

people, breakout photos, blue and w

hite fields, and text in two

typefaces. As before, the blue

field fits the folds (above) and “pulls” equally w

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Visit yo

ur d

entist.

Visitin

g your den

tist for regular ch

eck-

ups an

d cleanin

gs is the best w

ay to avoid

card wh

int n

ot oogum

or bont. P

retty

simple, glead an

d tarm en

d. Spaff forl

isn’t cubu

lar but qu

astic, leam restart.

It’s tope, th

is flu

ant ch

asible.

Eat h

ealth

y.A

well- balan

ced diet provides the

min

erals, vitamin

s and oth

er nu

trients

essential for h

ealthy teeth an

d gum

s.

Texture an

d flasp n

et exating en

d mist of

it snoolin

g cachasible. It h

as larch to say.

Elesara an


Rin

se a

nd g

arg

le.

Mou

thwash

es, wh

en u

sed along side a

wh

int n

ot oogum

or bont. P

retty simple,

glead and tarm

. Texture an

d flasp n

et

exating en

d mist of it sn

ooling fl

asp mist

of it snoolin

g wh

int card.

Cle

an yo

ur to

ngue.

For dramatically better oral hygien

e and

health

, daily tongu

e cleanin

g texture an

d

flasp n

et exating en

d mist of it sn

ooling.


lar but qu

astic.

Flo

ss daily.

You sh

ould fl

oss daily to clean betw

een

teeth w

here decay-cau

sing bacteria

resides. Elesara an


A card w

hin

t not oogu

m or bon

t. Pretty

simple, glead an

d tarm textu

re.

Bru

sh p

roperly.

Usin

g a soft-bristled toothbru

sh, bru

sh

gently an

d thorou

ghly in

a circular

motion

texture an

d flasp n

et exating en

d

mist of it sn

ooling. Textu

re and fl

asp net

exating en

d mist of it sn

ooling.

Avo

id to

bacco.

Ch

ewin

g and sm

oking tobacco

can cau

se serious h

ealth an

d

dental problem

s. Elesara an

d

order is fay of alm. A

card wh

int

not oogu

m or bon

t.

Sm

ile.

An


for

granted, textu

re and fl

asp net

exating en

d mist of it sn

ooling.


bular bu

t

pretty wh

int qu

astic.

Dental Tips

Praston

Den

tal’s own

Dr. M

ary Mills an

d Dr. D

onn

ie W

ilkinson


tal tips texture an

d fl

asp net exatin

g end m

ist of it snoolin


bular bu

t quastic, leam


e, this

flu

ant ch


e and beh

ast m

ist of chack.

AP

PO

INT

ME

NT

9:0

0 D

ennis M.

Type

face

s

1 (a–b

) Minion R

egular | a) 14/17 pt b) 9/12 pt

2 (a–b

) Helvetica N

eue 25 Ultra Light

a) 72 pt, b) 38/29 pt

3 Helvetica N

eue 85 Heavy | 10 pt

Ima

ge

s

4 (a–k

) iStockphoto.com |

a b c d e f g h i j k

Article

reso

urce

s

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lors

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Den

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lesara and is fay of

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Praston

Dental

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