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SUMMER TRAINING REPORT

ONEFFECTIVENESS OF CHOCOLATEADVERTISEMENT TOWARDS ITS SALES

Name: YASHVIR SINGHName: YASHVIR SINGH

Class: BBA (CAM)Class: BBA (CAM)

D.A.V INSTITUTE OF MANAGEMENTD.A.V INSTITUTE OF MANAGEMENT

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In the year 1946 the first milk union was established. Thisunion was started with 250 liters of milk per day. In theyear 1955 AMUL was established. In the year 1946 theunion was known as KAIRA DISTRICT CO-OPERATIVE

MILK

PRODUCERS UNION. This union selected the brandname AMUL in 1955.Amul products have been in use in millions of homes since 1946.

Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray,Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Icecream, Nutramul, Amul Milk and Amulya have made Amul aleading food brand in India. (The total sale is Rs. 6 billion in

2005). Today Amul is a symbol of many things like of thehigh-quality products sold at reasonable prices.

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RESEARCH OBJECTIVES

& related sub objectives To know awareness of people towards Amul

chocolates. To know in which segment chocolates are mostly

like/preferred. To know which advertisement tool is mostlypreferred by people.

To know the preference of Amul chocolates withcomparison to Other competitive brands.

To know the factors which affects consumersbuying behavior to purchase chocolates.

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DATA ANALYSIS AND

INTERPRETATION What kind of

Chocolate do youeat?

Branded

92 %

Non branded

08%

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What factors effects you in a chocolate advertisement?

Brand ambassador 60

Jingles 30

Comedy 45

Music 40

Emotions 20Others (Mention) 05

EFFECTIVE FACTORS

0

10

20

30

40

50

60

70

Branda

mbassado

r

Jingles

Comedy M

usic

Emotions

Others

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What form ofhocolate do you like?ookies 14%

Bar 60%

Wafer 20%ther 06%

orm of chocolate

14%

60%

20%

6%ookies

Bar

Wafer

ther

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LIMITATIONS

Limited time available for interviewing the respondents. When I interviewed children and teenagers, sometimes they

use to give answers under the influence of their parents orelders.

As summer training is going under summer season sosometimes people are less interested in filling upquestionnaire.

Sometimes the problem which I face is language problemfor which I have to make them understand.

Non-cooperative approach and rude behavior of the

respondents.

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SUGGESTIONS

First and foremost Amul should take proper action inorder to improve service.

Company should use brand ambassador which attracts

each age segment i.e. Saniya Mirza, Amitabh Bacchan

etc.

Advertisement should be done time to time.

Company should launch chocolate in new attractive

packaging.

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CONCLUSIONS

Amul must comeup with new promotional activities.

In comparison to amul chocolate, the other players

such as cadbury, nestle provide a betteravailability.

People are mostly satisfied with the overall quality

of amul chocolate.

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THANKYOU