ybt abbreviated sales presentation

8/14/2019 YBT Abbreviated Sales Presentation

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[PLACE NEWSPAPER LOGO HERE]


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The Power of Yahoo!


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Yahoo! As A Life Engine

Users start their day on Yahoo! Yahoo! Home Page

Yahoo! Mail

Yahoo! Finance

Yahoo! Sports

Yahoo! Weather

OMG


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Google Is A Search Engine


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Yahoo! has a Search Engine(Search Marketing)


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Yahoo! has Search + Content(Search Marketing and Display Advertising)


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Yahoo! Search & Display:A Winning Combination for Advertisers

Both search marketing and graphical adsare effective at increasing onsiteengagement as well as online and in-storesales.

When search and graphical ads are usedin an integrated campaign, the impact issignificantly stronger than when eitherchannel is used in isolation:

68% lift in pages viewed (per user)

63% lift in time spent online (per user)

91% lift in online incremental revenue

90% lift in offline/in-store incremental revenue

Source: Research Online, Buy Offline: The Impact of Online Pre-Shopping onConsumer Shopping Behavior, Yahoo! and comScore, 2007


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Yahoo! is the industry leader in capturing andunderstanding the online audience

Yahoo! is #1 in unique visitors (182MM / month) reach (86% monthly reach of internet universe) time spent (12% of all online U.S.

duration/month)

visits (29 visits on average per person/month) content (4.9 properties on average per

person/month)

Homepage visits (57.8% of all Internetusers/month)

86%of the U.S. online populationvisits Yahoo! every month.


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Yahoo! Has Deep Consumer Insights

DATA EVENTS:

Pages displayed

Search queries

Video played

Advertising displayed

CONSUMERS USE A FULL SPECTRUM OF

SERVICES ACROSS THE YAHOO! NETWORK

YAHOO! CONFIDENTIAL Source: comScore April 2008 US Data

DataEvents

pervisitorpermonth


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12% of all time onlineis spent on Yahoo!

Its true. We have the highest shareof time spent online in the U.S. Why

do people spend so much of their

day on Yahoo!? Our products have

become essential to their daily lives.

Yahoo! Users Are Actively Engaged

Source: ComScore MediaMetrix October 2007

An average of 299 minutes are spent on Yahoo! per person per month!

12%


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Internet as a Medium: No Longer an If

In 2011, 74%of U.S.householdswill be online

72.1 74.578.6

82.987.8

92.3 95.5

2005 2006 2007 2008 2009 2010 2011

U.S. Internet Households | Millions

Source: eMarketer, March 2007


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89%of people regularly/ occasionallyresearch online

before buying offline*

yet only

of retail sales occur online**

*Forrester State of Retailing Online 2007 **BIG Research2007

New Shopping Paradigm

7%


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The Internet Is Accessed 24/7 By All Ages

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2000 2001 2002 2003 2004 2005 2006

18-24

25-34

35-44

45-54

55+

Source: comScore Media Metrix, May 2007

Online Monthly (000)


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Why Online Over Broadcast/ Radio?

Flexible: Easy to update, swap, and rotate creative.

Trackable: Get reports on performance. Optimize your campaign real-time.

Targetable: Choose the audience and attributes you want to target.

Your ad will only appear to those people who fit your customerprofile. We guarantee it.

Affordable: CPM-based model. How many eyeballs do you want to getin front of? We can build a package for you. Plus, with targetingcapabilities, you stand to achieve a high ROI by focusing your

advertising dollars on your core customer base.


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Yahoo! Offers Reach, Engagement & the Ability to Target the Right Peoplefor Each Advertisers Unique Message

The Right Message to theRight User at the Right Time

Yahoo! offers many unique

targeting capabilities to find an

advertisers most valued

customers, eliminate waste and

improve return on investment.


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Selling Audiences Vs. Section

Your ad will be delivered to only those Yahoo!users who are in Philly DMA. With BT, your adwill be delivered directly to Yahoo! users in thePhilly DMA who are specifically in the marketfor an automobile or a mortgage

An ad is placed on the FinanceSection. It could be seen by Yahoo!users who may or may not be in themarket for a mortgage.

VS.


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Y! Behavioral Targeting Segments


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Behavioral Targeting Categories


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NEWEST Behavioral Targeting Categories

Technology

(Shoppers)

Telecommunications

(Shoppers)


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Search

Ad Clicks

Content

Search Clicks

Behavioral Targeting: Breadth


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Shoppers vs. Engagers

Introducing two newexciting ways to targetYahoo! EngagersYahoo! Shoppers

Nothing moves people closer to purchase than getting

the right information at the ideal moment. Target your

customer segment accordingly with Engagersif your

goal is to build brand awareness and engagement. Or

with Shoppers to generate clicks and leads.


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Jane is 35-years old, lives in your area, and

makes $95K per year she is looking to buy anew car

How it Works

She spends hours on Yahoo! and

Yahoo! partner sites where

She starts the day on her My Yahoo! page, checks email,and visits a few auto sites including Y! Autos and eBayMotors.

She researches auto financing articles on Y! Finance.

She checks movie listings on her mobile device.

She reads news articles on Y! News and runs across anarticle by JD Powers on best new cars in initial quality.She uses Y! Search to find out more about each car.

She uses Y! Local Maps to find dealers in her area.

Yahoo! learns more about her as she travelsaround the Internet.

Hartford/New Haven DMA reaching 2 million


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Hartford/New Haven DMA, reaching 2 millionAdults 18+


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BT Pricing Package

12 Month Commitment: 138,888, impressions targeting Yahoo RON or BT Category for Shoppers, plus

100,000 ad impressions on local newspaper site, a value of over $1350 per month. Total Monthly Spend: $2500 eCPM $10.46

6 Month Commitment: 119,047 Impressions targeting Yahoo RON or BT Category for Shoppers, plus

50,000 ad impressions on local newspaper site, a value of $900 per month. Total Monthly Spend $2500 eCPM $14.78

3 Month Commitment: Minimum commitment Level 100,000 impressions targeting Yahoo RON or BT Category for Shoppers, plus

25,000 ad impression on local newspaper site, a value of $625 per month Total Monthly Spend: $2500 eCPM $20.00

ybt abbreviated sales presentation

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