yccc project

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The Brief: Create and deliver a T20 Cricket Event to: Celebrate 150 Years of Yorkshire County Cricket Club Promote Grassroots Cricket in order to introduce, inspire and engage children Raise £10,000 for Junior Cricket Development / Yorkshire Cricket Foundation Manage all aspects of the event process including creative, content, logistics, marketing communications, PR and sales

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Full Event Project Management

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Page 1: Yccc project

The Brief:Create and deliver a T20 Cricket Event to:

• Celebrate 150 Years of Yorkshire County Cricket Club• Promote Grassroots Cricket in order to introduce, inspire and engage children• Raise £10,000 for Junior Cricket Development / Yorkshire Cricket Foundation• Manage all aspects of the event process including creative, content, logistics,

marketing communications, PR and sales

Page 2: Yccc project

Action:• Deliver an event that focuses on the past and present of Yorkshire County Cricket

whilst respecting the traditions and culture of Yorkshire • Ensure all marketing material and live & digital communications appeal to all

consumer target audiences• Increase event credibility with the attendance of Yorkshire cricketing greats and

celebrities from past and present• Maximise PR including TV and radio coverage • Secure event sponsorship, hospitality marquee and general ticket sales • Create numerous memorable experiences throughout the event that evoke emotion,

which in turn, create ‘Unforgettable’ • Memorable event examples:

• Cricket Legends welcome photo • Match-day commemorative programmes with autograph sections • 150th memento • Yorkshire lunch menu and table center theme • 150th T20 Anniversary Match• Yorkshire County Cricket Club Museum • Mix & mingle with Yorkshire Cricketing Legends

Page 3: Yccc project

Copywriting skills to write articles

Page 4: Yccc project

Logistics:• Third party supplier appointments, negotiations and management• Marquee build and de-rig• Outdoor power supply for both Marquee and Ground AV, bar operation, catering kitchens,

day and night time live entertainment, staging• Outdoor catering - 5 course lunch for 400 hospitality guests• Bar stock orders, operation and service• Traffic, car park management, event signage and waste management• On-the-day Revenue income management (Box Office, Programmes, Bar, Catering, Auctions, Raffles) • SIA Security, stewarding and volunteer management• Player and celebrity management, VIP guest list and hospitality table plans• Sponsorship event branding including design & print• T20 150th anniversary match and schools cricket competition management• Media room and after-match presentation backdrop• Medical provision• Written brief and script provided for MC’s in Marquee and Ground respectively