year-long statewide social media campaign
TRANSCRIPT
Tweet This: A Year-Long Statewide
Social Media Campaign for the Smith-Lever Centennial
Erik Anderson, Shane Jackson, Kaitlin Moroney, Diane Noel
University of Idaho
ACE Conference | Portland, Oregon
June 25, 2014
U-Idaho Extension’s Statewide Social Media Campaign
• Year-long campaign– Smith-Lever Centennial (catalyst)
• Campaign objectives:– Establish and expand U-Idaho Extension’s social
media (SM) presence– Promote SM adoption by U-Idaho Extension faculty,
staff, and county offices– Implement consistent branding on existing and new
SM sites– Build SM capacity across U-Idaho Extension
Social Media Campaign – In a Nutshell
• Project team (Ed Comm & Ag Education)• Five Extension faculty “content generators” to
create & gather content covering: – Crops– Health and nutrition– Livestock– Small acreage farming and local foods – Youth
Project Team
Shane Jackson Kaitlin Moroney
AmandaSchachtschneider
BillLoftus
DianeNoel
ErikAnderson
Social Media Campaign – In a Nutshell
• Conducted social media training sessions:– Webinars: December 2013 & January 2014– Workshops at U-Idaho Extension annual
conference• Developed social media support materials:
– How-To Guides– “Social Media Monthly” e-newsletter
• Held monthly conference calls with content generators
U-Idaho Extension’s Statewide Social Media Campaign
Why?
Social Media Campaign –Preliminary Results
• U-Idaho Extension SM presence– Facebook, Twitter, Pinterest
• Increased SM usage across U-Idaho Extension system:– 58 Facebook pages– 46 Twitter accounts
• Improved branding alignment• Increased experience & expertise
Social Media Campaign – So Far
• Challenges:– Limited SM
experience– Lack full-time SM
administrator– Silos in Extension– Will “content
generators” continue?– Need more and better
content!
• Lessons Learned:– Improve planning– Develop more clearly
defined roles & distribution of responsibility
– Involve more Extension Specialists
– Need more and better content!
