yellow jigsaw: running an effective social media campaign
TRANSCRIPT
85
85 champions The #Imnotjohn campaign has
inspired me to go for the career I’ve
always dreamed of
Reached 500,000 people
15 #imnotjohn
blogs
“
”
Top tips: before you go social
• Map out your aims, content and target market before deciding on your social media channels
• Set targets so that you can measure progress
• Research key influencers: their networks are key!
• Identify different ways you can engage with, involve and empower supporters: selfies, blogs, Thunderclaps
• What activity will you be carrying out offline?
• Persistence is key!
Top tips: making the most of social media
• Measurement:
- Twitter analytics- Facebook Insights- Eventbrite statistics
• Learn from lessons
Top tips: measuring the impact of social media