yelp exhibits

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  • 8/4/2019 Yelp Exhibits

    1/23

    Exhibit A

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    About Yelp

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    About Yelp

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    4/23

    Exhibit B

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    About Google Local

    Helpful contact

    information, but

    nothing more

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    Exhibit C

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    7/23

  • 8/4/2019 Yelp Exhibits

    8/23

    Google told consumers

    that it had 280 of its

    own reviews, but itreally only had a small

    handful.

    Misappropriation of Content

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    9/23

    Misappropriation of Content

  • 8/4/2019 Yelp Exhibits

    10/23

    Yelpcontent,

    presentedas

    Googlesown,

    withouta6ribu8on

    orlinking.

    Misappropriation of Content

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    Exhibit D

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    Google Still Using Yelp Content

    Page 12

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    Guess Where These Links All Go?

    Page 13

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    Isnt Google Doing this for the Consumer?

    Page 14

    Not a single

    reference to

    spinach pesto

    pizza, so why are

    we here?

    Confidential

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    Exhibit E

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    Before

  • 8/4/2019 Yelp Exhibits

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    After

    Links to Yelp have

    been removed

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    Exhibit F

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    Priority Placement

    When it comes to search,

    its all about prominence,

    placement, visual appeal

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    Competitors Get a Different Treatment

    Compare to competitor links,

    which can never show up in the

    space reserved for Google, even if

    the algorithm prefers their content

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    Google executives (not the

    algorithm) have decided that Google

    Local always has the most helpful

    content for consumers

    Links to Other Review Sites Have Been

    Removed in this Design Layout

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    Exhibit G

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    What the Design Layout Might Look Like if

    Google Played on a Level Playing Field

    Google Places gets

    the same treatment

    as everyone else

    Assumes that Zagat is selected for

    more prominent placement not

    because it is owned by Google, but

    because it has objectively relevant

    content.