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PROJECT 3 YELP TRAVEL ITINERARY KONSTANTIN FICKLSCHERER EUGENIA KIM TALIA SIEGEL

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Page 1: Yelp Project

PROJECT 3YELP TRAVEL ITINERARY

KONSTANTIN FICKLSCHERER EUGENIA KIM TALIA SIEGEL

Page 2: Yelp Project

THE BRIEF

Page 3: Yelp Project

THE BRIEF

DEVELOP AN IN-APP FEATURE THAT ALLOWS YELP USERS TO CREATE TRAVEL ITINERARIES

AND RECORD THEIR EXPERIENCES.

YELP PROJECT 3 | THE BRIEF

“ “

Page 4: Yelp Project

YELP OBJECTIVES

+ Grow user base+ Increase user-created content (reviews, ratings, media)+ Become the go-to app for travelers

YELP PROJECT 3 | BUSINESS & BRAND OBJECTIVES

Page 5: Yelp Project

SITE MAP

YELP PROJECT 3 | BUSINESS & BRAND OBJECTIVES

Travel Feature

Page 6: Yelp Project

THE PROCESS

Page 7: Yelp Project

THE PROCESS

+ Competitive Analysis+ Screener/Interviews+ Personas & Features+ Sketching+ Wireframing & Prototyping+ User Testing

YELP PROJECT 3 | THE PROCESS

Page 8: Yelp Project

THE COMPETITION

Page 9: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

COMPETITIVE INFORMATION

+ Yelp of Other Countries+ Map Feature

+ Reliable Reviews

+ Itinerary Organization

Page 10: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

FEATURE COMPARISON

Page 11: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

ELEMENT ANALYSIS

Page 12: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

HEURISTIC ANALYSIS

Page 13: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

FEATURE LISTING TRIPIT

Page 14: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

FEATURE LISTING TRIPCASE

Page 15: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

USER FLOWSTap Yelp app

on home screen

See Yelp landing page Tap “Travel” See “Travel” page Tap “My

Trips”

See “My Trips” page

Tap “San Francisco”

See “San Francisco” main

itinerary page

Tap “Add Event”

See “New Event” page

Type in Title section

See completed Title section

Type in Location section

See restaurant and address

populate underneath

Tap on restaurant

auto-population

See completed Location sectionTap date/timeSee completed

“New Event” pageTap “Add”See updated San Francisco itinerary

+ New Event User Flow

Page 16: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

USER FLOWS

+ New Event User Flow

Tap “TripIt” app

See “TripIt” landing page

Tap “Add Plans”

See “Add Plans” page

Tap “Activities”

See “Activities” page

Tap “Restaurant”

See “Restaurant” page

Type in “Restaurant

Name”

See completed “Restaurant

Name” sectionTap “Next”See “Select Date”

section

Select the date See correct date Tap “Next” See “Select Time”

sectionSelect the

time See correct time

Tap “Next”See “Address” section

Enter address

See completed addressTap “Next”See completed

restaurant details

Tap “Save”See updated San

Francisco planning page

Page 17: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

USER FLOWS

+ Photo Taking User Flow

Tap on Photos/Videos

Itinerary Drop Down List Screen

“Take Photo” Screen Tap “Photo”

Itinerary Screen

Action ScreenTap on Action Screen

Tap “Add to My

Photos…”

Tap “Add to Itinerary”

Tap Selected Itinerary

Tap “Video”

Tap “Select from Library”

“Take Video” Screen

Photo Library

Tap Camera Button

Tap on Select Photo

Tap Video Camera Button

Upload Photo Screen

Photo/Video Album

Photo/Video Album

See Recently Taken Photo

Tap UploadPhoto/Video Album

See Recently Uploaded Photo

Add Photo Screen Camera Screen

Page 18: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

USER FLOWS

+ Photo Taking User Flow

Home Screen Tap on Camera

Video

Tap PhotoPhoto

Gallery

Camera Screen Tap “Take Pic” Submit Tap Submit

Tap Submit Type Caption Followers

Direct

Tap Submit

Adjust Filter

Adjust Lux

Setting

Adjust Other

Settings

Tap Back

Back

Processing Screen Edit

Page 19: Yelp Project

YELP PROJECT 3 | COMPETITIVE INFORMATION

THE TAKEAWAY

+ Competitors only offer individualized features+ Simple features are important

Page 20: Yelp Project

SCREENER & INTERVIEWS

Page 21: Yelp Project

YELP PROJECT 3 | SCREENER & INTERVIEWS

SCREENER & INTERVIEWS

Page 22: Yelp Project

YELP PROJECT 3 | SCREENER & INTERVIEWS

SCREENER & INTERVIEWS

Page 23: Yelp Project

YELP PROJECT 3 | SCREENER & INTERVIEWS

INTERVIEW FINDINGS

Page 24: Yelp Project

YELP PROJECT 3 | SCREENER & INTERVIEWS

INTERVIEW FINDINGS+ Pleasure Points+ Pain Points

Hard to Navigate Inaccurate Reviews/RatingsDoesn’t Like Social Media PrivacyDislikes Mainstream Dislikes Wasting Time Doesn’t Like to Post Sync-ing Issues Info Too General Incomplete InfoOverwhelmingPhone is Small for Planning US Centric

Trustworthy & AccurateGPS Location Sample Itineraries Range of Choice Easy to Find Close Options Accurate Reviews/RatingsDeals on Lodging Full Trip Planning Deals on Flights Easy to UseEasy Search Filters Easy to Share Pics/VideosPrivacy that Works Finding Hidden Gems Trusted Friends RecsSimple Layout

*bold notes most mentioned

Page 25: Yelp Project

YELP PROJECT 3 | SCREENER & INTERVIEWS

INTERVIEW FINDINGS

+ Pleasures: Sharing & Ease-of-Use+ Pains: Lack of trust in Yelp reviews+ Privacy is important

Page 26: Yelp Project

PERSONAS & FEATURES

Page 27: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

JANE 28YO MARKETING MANAGERJane is a single, young female who likes to travel to countries on her bucket list when she’s not working. She has a work hard, play hard mentality and works long hours when she’s not on vacation. As Jane currently does not support anyone, she is not worrying about saving money, but rather values creating memorable experiences. On vacation, Jane likes to completely relax and, if possible, not be using any technology. She plans her travels with extreme care and detail in advance to make sure that she can mentally decompress without stressing about travel details. Jane is a well experienced traveler who has tried almost every travel related app or tool at least once. Also because she travels to so many places, it is important for her to document and archive all of her previous trips. She is always looking for more efficient and advanced tools to help her trip planning and documentation process.

I LOVE TO TRAVEL WHEN I WANT AND HOW I WANT!Cares About: Details, cool new experiences that are verified by reliable sources, diversity of options and flexibility

Favored Tools to Plan: TripAdvisor, Yelp, Google Docs

Tech Empathy: High | Has iPhone, iPad, Macbook | Travels 7+ times a year

NEEDS FROM TRAVEL FEATURE+ Flexible planning tools+ Sharing capabilities with friends and family+ Detailed archive of past trips+ Ability to have a destination “wish list”+ Reliable ratings and reviews+ Easy social media access

PAIN POINTS+ Want ONE app to be multifunctional+ Updating itinerary constantly+ Bad information/Wrong information and reviews+ Incompatible trip planning tools

HOW CAN WE SERVE?+ Add feature that archives old trips with photos/ videos+ Suggest travel based on deals/fare alerts+ Make features easily shareable

Page 28: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

MIKE 30YO ACCOUNTANTMike is a young professional male who works at a well-known accounting firm. He has always been kind of a party animal but recently started to tone it down because he’s thinking about proposing to his longterm girlfriend. Mike wants to propose on a trip to a memorable place, but he has never planned a trip for himself - he has always just tagged along on mass group trips that were planned by other people. His budget for this trip is set, but he has left a little room for flexibility as this is a special occasion. He is more money conscious now that he’s thinking about saving for the future, but he wants to make sure to get the best that his budget can afford. And although Mike doesn’t like posting any pictures of himself on social media, it’s important that he captures all of his trip either through photos or videos so that he and his girlfriend can preserve their memory of the special moment in the future.

IT’S ALWAYS A PARTY WHEN YOU’RE TRAVELING!Cares About: Cares About: Group discounts, Going to Popular Places, Having fun!

Favored Tools to Plan: TripAdvisor, Google Docs

Tech Empathy: High (but only for financial purposes) | Has Android, iPad, IBM | Travels 0-2 times a year

NEEDS FROM TRAVEL FEATURE+ Ability to plan several months ahead+ Effortless uploading to social media+ Easy aggregation of recommendations+ Trustworthy reviews

PAIN POINTS+ Not knowing which sites, reviews or ratings to rely on+ Documenting the trip+ Staying and planning within a budget

HOW CAN WE SERVE?+ Add a budgeting tool+ Make photo and video sharing and uploading easy+ Allow friends to comment or edit shared itinerary

Page 29: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

PAUL 34YO TEAECHERPaul is a “hidden treasure” traveler who loves to explore new cities with friends in a unique way. He doesn’t follow any “Top 10” lists or any conventional travel advice. He loves to read blogs written by fellow travel gem seekers who know all of the secret hole in the walls and places. Paul takes pride in being able to lead his friends to these amazing locations on a small budget and shares all of his trip photos and videos using Instagram with anyone who wants to see. He doesn’t really use technology outside of his classroom because he spends most of his time interacting with real people or reading offline (books, magazines, journals, etc.). Paul’s trips take a lot of research in advance but he leaves a lot of room for spontaneity. Because he’s always absorbing travel information, he needs a place to be able to save possible future travel spots so that he can remember to visit them all.

THE WORLD IS FULL OF HIDDEN TREASURES THAT ARE WAITING TO BE FOUND.

Cares About: Unique travel experience off the beaten path, Sharing travel experiences with friends

Favored Tools to Plan: Travel Blogs, NYTimes, Travel Guides, Books

Tech Empathy: Medium | Has: MacBook, iPhone | Travels 2-4 trips a year. - Usually one long trip during the summer.

“ “

NEEDS FROM TRAVEL FEATURE+ Needs a place to collection travel gem information+ Reliable info about coolest, hidden places to visit+ Note or commenting feature on itineraries+ Ability to share with friends and strangers

PAIN POINTS+ Hard work finding hidden gems+ Accidentally going to a tourist spot+ Wasting budget on “unworthy” travel sites

HOW CAN WE SERVE?+ Create feature where he can easily share itinerary+ Allow ranking of itineraries in app by “Unique” category+ Allow commenting on itinerary so Paul can get

feedback and feel special

Page 30: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

TOM 40YO LAWYERTom is a well-to-do lawyer who lives in one of the busiest cities in the world - New York. He’s married with two daughters (ages 2 and 5) and usually doesn’t get to see his family for most of the work week. To make up for this, Tom makes sure to spend at least 2 weeks on a nice vacation with his family every year. Tom books the best flights and hotels for the location they agree on and usually looks for a pre-made itinerary from About.com or Google that he can follow for the duration of the trip. Sometimes he asks other family friends with kids for suggestions on where to go. Cost is not an issue and Tom likes to book most activities in advance. The less time he has to spend on planning the details, the better it is for him. Safety is his biggest concern (especially since he may have to spend some time working while his wife and daughters go off on their own) but he also wants to make sure that everyone is having fun wherever they are.

TIME IS MONEY… I WISH I HAD MORE TIME.Cares About: Fast/easy booking and flights, Fun activities for both kids and parents

Favored Tools to Plan: TripAdvisor, About.com (pre-made itineraries), Kayak, Excel

Tech Empathy: Medium | Has: MacBook, iPhone | Travels 1-2 trips a year

NEEDS FROM TRAVEL FEATURE+ Fast and easy way to book travel and activities+ Easily organizable information+ Ability to book or prepare for trip in advance+ Security and privacy

PAIN POINTS+ Too many choices+ Having to build own itinerary+ Not liking all parts of a packaged deal+ Finding family when transitioning from work to leisure

HOW CAN WE SERVE?+ Add a location tracker for fellow traveler’s devices+ Make pre-made itineraries customizable + Have curated suggestions for similar travelers (ex: family of 4

with children)

Page 31: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

AVA 23YO STUDENTAva is a student on a budget, but that doesn’t stop her from traveling. She saves as much money as she can from odd jobs, birthdays, and occasionally skipping a meal so that she can travel. She travels to cheaper destinations that might not seem so glamorous but she doesn’t mind. Ava builds a network of friends wherever she goes as she is a very social person and loves to meet people. She researches cheap food joints so that she can spend money elsewhere. She also makes detailed Google Docs that she shares with her roommates in case they need to reach her. Ava doesn’t mind couch surfing and has often surfed to save money. She is very travel savvy and knows all of the budget sites and places to find deals. Ava doesn’t worry too much about where she’ll stay or eat during the trip. Ava loves every minute of traveling and documents in her journal and occasionally on her phone if it’s working.

TRAVEL IS MY LIFE. I WILL WORK FOR TRAVEL.Cares About: Tight budget, making travel friends, Street foods, free activities, hostels, couch surfing

Favored Tools to Plan: FaceBook, Foursquare, Yelp, TripAdvisor, Airbnb, Google

Tech Empathy: High | Has: Old Macbook, Old iPhone - sometimes apps or programs don’t work/synch | Travels 5-6 trips a year

NEEDS FROM TRAVEL FEATURE+ Way to connect with fellow travelers or foreigners willing to host+ Easily upload/transcribe travel journal into online album+ Way to save researched lists of places to see/eat at, etc.+ Reliable pricing for activities

PAIN POINTS+ Prices that are misrepresented+ Finding people who will host her for cheap or free+ Knowing who to trust+ Staying safe as a solo, female traveler

HOW CAN WE SERVE?+ Have a lot of alternative lodging options (airbnb, couchsurfing, etc.)+ Make sure prices are accurate and clear+ Show deals specifically for price conscious, budget travelers

Page 32: Yelp Project

THE PERSONAS

YELP PROJECT 3 | PERSONAS

EMMA 58YO REAL ESTATE AGENTEmma is a hard working real estate agent who has built up a large retirement fund. As she gets older, she realizes she missed out on a lot of things when she was younger and wants to make up for it now. She enjoys traveling with her husband and their dog Pepper. They love to stay at B&Bs and visit scenic areas with pleasant weather. Emma makes sure that each trip is budgeted carefully because she wants to retire in the next 5-7 years but her budget is fairly generous. It helps that Emma’s husband qualifies for senior discounts wherever he goes. Emma isn’t tech savvy but her children/grandchildren constantly update her with the newest technology. Emma loves that technology allows her to find so many other options especially when traveling so although she isn’t the most tech efficient, she is always trying. Emma has social media accounts for both FaceBook and Instagram, but she doesn’t use either.

I WANT TO TRAVEL AND LIVE LIFE TO THE FULLEST.Cares About: Enjoying life, making memories with family and friends, comfort, beauty in nature

Favored Tools to Plan: Travel Guides in the bookstore, Newspapers, Travel Magazines, Google

Tech Empathy: Medium | Has: iPhone, Macbook Air | 4-6 mini getaways a year (trips usually under 6 hours of flight)

NEEDS FROM TRAVEL FEATURE+ Need notepad/note-taking feature+ Needs frequent reminders about what has been planned+ Layout must be simple and easy to read

PAIN POINTS+ Information overload+ Overcomplicated apps/websites+ Losing track of information (even when saved somewhere)+ Finding pet friendly places

HOW CAN WE SERVE?+ Add a filter for pet friendly locations+ Make another filter by accessibility options+ Use a minimalist layout that only has the necessities+ Make sure photos are showcased in app

Page 33: Yelp Project

THE PERSONAS

Paul“The world is full of hidden treasures

waiting to be found.”

Ava“Traveling is my

passion – I will do anything to be able to

go somewhere.”

Emma“Every day is precious and I want to live life to

the fullest.”

YELP PROJECT 3 | PERSONAS

Page 34: Yelp Project

YELP PROJECT 3 | POTENTIAL FEATURES

POTENTIAL FEATURES

ITINERARY SHARING/EDITING ELITE YELP USER DEAL AGGREGATION

BUDGET TRACKER SAVE/ARCHIVE ITINERARIES LOYALTY REWARDING

REVIEW FILTERS PRIVACY SETTINGS FORUM

ADD TO ITINERARY BUTTON BUDGET FILTER NOTES/NOTEPAD

CURATED ITINERARIES MAP DESTINATIONS FOLLOW OTHER YELPERS

Page 35: Yelp Project

YELP PROJECT 3 | POTENTIAL FEATURES

POTENTIAL FEATURES

ITINERARY SHARING/EDITING ELITE YELP USER DEAL AGGREGATION

BUDGET TRACKER SAVE/ARCHIVE ITINERARIES LOYALTY REWARDING

REVIEW FILTERS PRIVACY SETTINGS FORUM

ADD TO ITINERARY BUTTON BUDGET FILTER NOTES/NOTEPAD

CURATED ITINERARIES MAP DESTINATIONS FOLLOW OTHER YELPERS

Page 36: Yelp Project

SKETCHING & WIREFRAMING

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YELP PROJECT 3 | BRAINSTORMING

BRAINSTORMING

Page 38: Yelp Project

YELP PROJECT 3 | SKETCHING

SKETCHING PROCESS

+ Created lo-fi sketches to see which features were plausible

Page 39: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

WIRE FRAMING

+ Moved into med-fi/hi-fi wireframing+ Saw importance of button placement and copy+ Cut down to necessities

Page 40: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

WIRE FRAMING

Page 41: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

WIRE FRAMING (CONT’D)

San Francisco

Paris

Denver

New Trip

334 ReviewsRestaurant Awesome

Restaurant

$

Looking for a restaurant in SF?

Current Saved Archived

San Francisco Paris Denver

add more trips

San Francisco (May 9, 2015-May 12, 2015)

Tuesday - May 9

Wednesday - May 10

9:00 AM - 10:00 AM - Conference Call11:00 AM - Go for run1:00 PM - 2:00 PM - Brainstorming session3:00 PM - Check-in7:00 PM - Dinner10:00 PM - Drinks

9:00 AM - 10:00 AM - Breakfast11:30 AM - 2:30 PM - Scuba Diving3:00 PM - Lunch6:30 PM - Meet Friends8:00 PM - Dinner

Page 42: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

WIRE FRAMING (CONT’D)

San Francisco (May 9, 2015-May 12, 2015)

Calendar View MAY

San Francisco (May 9, 2015-May 12, 2015)

Budget TrackerSan Francisco (May 9, 2015-May 12, 2015)

San Francisco (May 9, 2015-May 12, 2015)

Page 43: Yelp Project

PROTOTYPING & USER TESTING

Page 44: Yelp Project

YELP PROJECT 3 | PROTOTYPING

USER TESTING

“The title ‘Travel’ is confusing to me.”

“Why is the camera sitting there?”

Page 45: Yelp Project

YELP PROJECT 3 | USER TESTING & FINDINGS

USER TESTING

“Why is there a list?”

“What is the difference between these two?”

“Where did these albums come from?”

Page 46: Yelp Project

YELP PROJECT 3 | USER TESTING & FINDINGS

DESIGN CHANGES

+ Eliminate feature of storing personal photos+ Only upload photos to specific location+ Remove camera icon in itinerary screen

Page 47: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

ITERATION

Page 48: Yelp Project

YELP PROJECT 3 | USER TESTING & FINDINGS

USER TESTING, ROUND 2“What does ‘Archived’ mean?”

“What if I want to see my bookmarks for the trip? Or photos & reviews?”

Page 49: Yelp Project

YELP PROJECT 3 | WIRE FRAMING

ITERATION, ROUND 2

Page 50: Yelp Project

YELP PROJECT 3 | PROTOTYPE

CLICKABLE PROTOTYPE

Page 51: Yelp Project

ANNOTATED WIREFRAMES

Page 52: Yelp Project

Looking for an afternoon bite?

Looking for an afternoon bite?

Dough334 Reviews Desserts

$

Restaurants

Bars

Coffee & Tea

Make a Reservation

More Categories

Plan a Trip

3:30 PM

1

2 3 4

Annotations

1 Originally labeled as “Travel,” but was changed to “Plan a Trip” for clarity. Leads user to the traveling page, where they can also create their itineraries.

2 After tapping here, buttons regarding check in, reviews and photo/video pop up.

3 Leads user to their profile page (assuming they’ve registered and are logged in).

4 Hamburger button exposes other pages of the app.

Page 53: Yelp Project

Looking for travel deals?

Looking for hotel deals?

Travel My TripsBack

See More

Expedia Budget Flights to Tahiti254 Reviews Flights

$$

Virgin America All-Inclusive Las Vegas…334 Reviews All-Inclusive

$$

Filter Destinations…

1

2

3

Annotations

1

2

3

Leads to itinerary page.

Able to filter one’s search.

Allows users on a budget to look for deals.

Page 54: Yelp Project

My TripsBack Map

Active Past Friends

Add Trip+

Things to do in San Francisco

San Francisco, CASat. April 18 - Sun. April 21, 2015

Paris, FranceSun. April 26 - Wed. April 29, 2015

Bangkok, ThailandWed. May 20 - Wed. May 29, 2015

Delicious Restaurant254 Reviews Restaurant

$$$

1 2

3 4 5

6

7

Annotations

1

2

3

Brings user back to “Plan a Trip” page.

Brings user to map with all of their bookmarked pages or locations on their itinerary.

Trips user is currently planning.

4 Past trips/itineraries that the user has saved. It was previously titled “Archived,” but was changed after user testing.

5 Friends the user is following. Previously titled “Following,” but was changed after user testing.

6 Itineraries for upcoming trips.

7 Suggestions for the most upcoming trip.

Page 55: Yelp Project

My TripsBack Map

San Francisco, CAApril 18 - April 21, 2015

+ Add to Itinerary

Active Past Friends

SAT April 18, 2015

SUN April 19, 2015

MON April 20, 2015

TUE April 21, 2015

See More

My San Francisco Bookmarks

1

2

3 4

5

6

Annotations

1

2

3

4

5

6

Add new event to itinerary.

See city the user is going to as well as the dates they will be there.

Share itinerary with fellow Yelpers, via e-mail, or archive the itinerary.

If user taps on any dates, there will be a drop down of their plans thus far.

Removed camera icon.

Added bookmarks to the bottom of the page, as well as San Francisco-related photos and reviews if the user scrolls down.

Page 56: Yelp Project

SAT April 18, 2015

SUN April 19, 2015

MON April 20, 2015

TUE April 21, 2015

My TripsBack Map

Add to Itinerary

San Francisco, CAApril 18 - April 21, 2015

Active Past Friends

My San Francisco Bookmarks

+

See More

E-mail

Share on Yelp

Archive

Cancel

1

2

Annotations

1

2

Pop up that appears upon tapping Share icon.

Changed copy and removed “Save” button.

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BeachBaker Beach

9:30AM

Golden Gate BridgeTourMeet at 123 Someway St.

11:30AM

Hertz Car RentalDrop-off - SFO Airport

2:30PM

SFO to JFKVirgin America 125

8:30PM

My TripsBack Map

Active Past Friends

San Francisco, CAApril 18 - April 21, 2015

SAT April 18, 2015

SUN April 19, 2015

MON April 20, 2015

TUE April 21, 2015

+ Add to Itinerary

My San Francisco Bookmarks

1

2

3

Annotations

1

2

Originally titled “Add Event,” but changed to “Add to Itinerary” after user confusion.

Had multiple iterations of date layouts.

3 Date dropdown — showing that day’s schedule.

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1

Annotations

1 Removed the “Add” button and moved it to the bottom of the screen for the user to tap once they are done.

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1

2

Annotations

1

2

User types the event title.

User types location here. If Yelp recognizes the spot, there will be a drop down list where the user can select the location (as can be seen here).

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1

Annotations

1 User selects date and time here. Modeled after the iPhone ticker.

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1

Annotations

1 After tapping “Add to Itinerary,” user sees new event listed within the date they selected.

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My TripsBack Map

Active Past Friends

Remove Trip

Tell us about your trip to London!

London, EnglandMon. January 5 - Fri. January 9, 2015

Austin, TXTue. November 25 - Sun. November 30, 2014

Madison, WIMon. September 15 - Wed. September 17, 2014

Hotel Lorem IpsumWrite a review Hotel

$$$

1

2

Annotations

1 User can remove past trip. Below user can see the list of past itineraries they have saved. They can still view and share them.

2 At bottom of screen, Yelp requests reviews from the user’s most recent trip.

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My TripsBack Map

Active Past Friends

Add Friend+

Dan Smith

Jane Miller

Ted Jacobs

Matt Michaels

People You May Know

Sarah Peterson

Alex Koplin

Luke Miller

Talisa Chang

Zoë Silverman

1

2

Annotations

1

2

User can easily add new friend. Below, the user sees the Yelpers with whom they are already friends. User can see friends’ trips and itineraries.

Yelp suggests additional Yelpers the user may know.

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1

2

Annotations

1

2

If user taps the middle button, these three additional buttons pop out.

User taps “Photo or Video” in order to add media to a location.

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Back

1

Annotations

1 User must select a location where they will post their photo/video (in this case, it is Bar Tartine). This is the Yelp model. We removed the “Add to Itinerary” option.

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3:30 PM

1

2

Annotations

1 After selecting a location, user selects whether they want to take a photo or video.

2 User can select photo from iPhone library.

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1

2

3

4

Annotations

1

2

Bar Tartine’s album on their business page.

After user takes a photo, they will see their photo in the top left corner.

3 User receives confirmation that the upload was successful. They also see that the photo was added to their itinerary (in this case, the San Francisco one).

4 Pop up disappears after user taps “OK.”

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Back List

1

2

Annotations

1

2

The page the user will see if they tap on the “Map” button.

The red markers indicate the user’s bookmarks or locations on their itinerary.

Page 69: Yelp Project

1

2

3

4

5

6

Annotations

1

2

User’s profile page.

User can send private messages to fellow Yelpers.

3 Brings user to “Friends” page.

4 Allows user to see the reviews they personally have written.

5 Allows user to see the photos and videos they personally have posted.

6 Brings user to itinerary page.

Page 70: Yelp Project

1

2

3

Annotations

1

2

3

The screen the user sees after tapping “Photos and Videos” on the “About Me” page.

The photos shown in this page are only ones the user has personally posted to locations.

User can see the photo they just uploaded to the Bar Tartine page.

Page 71: Yelp Project

YELP PROJECT 3 | NEXT STEPS

NEXT STEPS

+ Build loyalty program to reward frequent users+ Reliable curated itineraries+ Personalize privacy settings+ Add a budget tracker

Page 72: Yelp Project

THE END