yemenia focus no. 1 - aden amman market

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Yemenia Focus ( Issue No. 1) DEFINING THE RIGHT FREQUENCY ADEN AMMAN MARKET By : Mohammed Salem Awad Aden Regional Director - Yemenia

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Page 1: Yemenia focus no. 1 - Aden Amman Market

Yemenia Focus ( Issue No. 1) DEFINING THE RIGHT FREQUENCY

ADEN – AMMAN MARKET By : Mohammed Salem Awad

Aden Regional Director - Yemenia

Page 2: Yemenia focus no. 1 - Aden Amman Market

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Yemenia Focus ( Issue No. 1) DEFINING THE RIGHT FREQUENCY

ADEN – AMMAN MARKET By : Mohammed Salem Awad

Aden Regional Director - Yemenia

Yemenia Focus, is a scientific report that address the main

issues that faces Aden region, we try to develop a data

base and solutions for most of critical issues in Aden.

Yes there are many difficulties, but we will try to solve

them by a sample and scientific approach, in your hand is

the first issue of this series.

ADEN – AMMAN Market:

Aden is a strategic location in Arabian peninsula, and

Global World Market. In spite of the historical record of

Aden City the segments define by three target groups,

patents, students, and tourist. While the peak traffic is in

September from each year ( back to school). Also the

local passengers between the capital Sanna and Aden.

Three years data base for Aden Amman Sector is

consider, the seasonality model is defined and the peak

period also noted i.e ( month of September).

The accuracy of the analysis is controlled by Max/Min

Signal Tracking Analysis which shows a minors errors in

some points ( 4.29) while coefficient of determination =

70%,

The winter season started from 27 Oct. 2014

and ended by 29 Mar. 2015.

There are two operators are working on this

sectors,

Yemenia and Royal Jordanian

Yemenia operate by one flight per week, while

RJ operate 4 (four) flights per week.

The table shows data of 2013 and 2014 on

monthly bases, the pie chart shows the market

of IY = 13.7 % and RJ = 86.3 % .

The monthly outcome demand listed below

Assuming operators having the same aircraft

type i.e A320-200 with 150 seat (aircraft

configuration)

ADE

AMM

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The forecasted traffic pattern shows stability of the trend as uniform distribution.

There is some peak periods, which also define clearly on the graph.

The accuracy of the forecast is fair and determine by Max/Min signal tracking

analysis, all the constrains are in the bond except three reading shown by yellow color

The outcome of the analysis are the winter months – that can be used for calculate the

required frequency for operation by the assign aircraft type.

The market share for IY = 13.7 % and for RJ = 86.3 % .

Assuming operators having the same aircraft type i.e A320-200 with 150 seat

(aircraft configuration)

Yemenia Winter Schedule:

The operation for winter Schedule started by

27 Oct. 2014 and ended by 29 Mar. 2015,

The table shows data of 2013 and 2014 on

monthly bases, the pie chart shows the

market of IY = 13.7 % and RJ = 86.3 % .

The monthly outcome demand listed below

Assuming operators having the same aircraft

type i.e A320-200 with 150 seat (aircraft

configuration)

Amman Market::

The market segment for Aden is clearly shown

in the pie chart, we have three – four target

groups, 1. Medical Yemeni group. 2. Egyptians

3. Sri Lanka 4. Indonesian.

Recommendations :

Currently Yemenia operate one frequency from

Aden, we recommend to increase the

frequency up to two frequencies, (ADE –

AMM). And connected by Cairo (CAI- AMM-

ADE).

This route also will feed another new route that

shows a great opportunity to serve between

Jordan and Sri Lanka. i.e ( AMM-ADE-

CMB)