YEPME.COM

PRESENTED BY Ayush Singh

BBM 5th Sem.117509

CONTENTS

• HISTORY• FUNDING • OPERATION • MARKETING• NEWS

HISTORY

• Yepme.com is India’s first online fashion brand.

• Headquartered in Gurgaon, Haryana, India (2010).

• It launched by 3 alumni of IIT and IIM’s:Vivek Gaur, Sandeep

Sharma and Anand Jadhav.

Vivek Gaur:

• Vivek Gaur (CEO)• Gaur get experinced with the

bagittoday.com.• senior positions in marketing

and sales with

HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.

Snadeep Sharma:

• Sandeep Sharma is the

COO and CTO of

the company.• e-commerce,

technology and operations specialist • Hel senior position with Accenture,

Sapient, SBI Capital Markets

and HCL Technologies.

Anand Jadhav

• Anand Jadhav

(president) is a merchandising

and supply chain expert.• worked with leading apparel

retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends.

Funding:

• Yepme.com raised Series A investment from Helion Ventures Partners.

• In August 2012, Business Today reported that Yepme has raised 9 million in total from Helion Venture Partners and a California based investor.

Operations:

• Main target customer for Yepme.com is tier 2 and tier 3 towns.

• 13,000 orders that Yepme.com received in July and August 2011,

• About 69 per cent were from about 500 tier 2 and tier 3 towns.

• Company is providing a Hindi language option on its website.

• Around 70 per cent of Yepme's shipments are going to the smaller towns.

• Yepme.com attracts over 21,000 male shoppers daily (Business Today, oct 2011).

• About 1,000 visitors place at least one order on the site.

Marketing

• Yepme gave its media planning and buying duties to Lintas Media Group.

• Yepme plans to spend Rs 30-35 crore annually on media.

• Gaur, plans to advertise on general entertainment channels, movie and music channels.

• TV commercials of Yepme.com that began to be broadcast in June 2012.

News

• Yepme.com became the first Indian online retailer to organize a fashion show (Aug 2011).

• Organised in The Ashok Hotel in New Delhi.

• Yepme launched its women's wear collection in the beginning of June 2012 during its fashion show in New Delhi.

• Male models including Dino Morea, Rajneesh Duggal, Rahul Dev and Shawar Ali.

• attracted over 1.7 million fans to its fan page on Facebook.

• Yepme was placed as

the 10th fashion brand

getting the most number

of likes in February 2012

(Stylophone).

• Kangana Ranaut, the style ambassador for Yepme.

• In December 2012,

Yepme.com was

covered by Forbes.• Starcount.com ranked yepme.com on

No.14 among online retail brands globally.