yes, apis make you special
DESCRIPTION
Creating web applications today is very different than just a few years ago. The cause of this shift also enabled the move toward a more mobile future. There are now thousands of APIs that allow developers to focus on the part of the technology that is specific to the application. Social login, infrastructure services and many specialized datasets make up the core of today's web and mobile apps. In this talk, Adam DuVander traces the brief and impactful history of APIs. He also shares some tips to take full advantage of the trend in your own projects and businesses.TRANSCRIPT
PRECISION POLLING
Guarav OberoiChuck Groom
MASSIVE VOIP NETWORKNeoSpire
SIMPLE FRONT-END
ACQUIRED
NO VOIP NETWORK
PRECISION POLLING
Guarav OberoiChuck Groom
SIMPLE FRONT-END
ACQUIRED
Claire Thompson
TODAY’S TALK
History Economics Psychics
AGE OF SCRIBES
PRINTING PRESS
FAST FORWARD
DESKTOP PUBLISHING
FAST FORWARD
BLOGGING
HAND CODING
FIVE MINUTE INSTALL
HISTORY OF APIS
APIApplicationProgrammerInterface
?
Flickr user demibrooke
WHAT IS AN API?
APIS CAN SHARE DATA
FUNCTIONALITY
INTELLIGENT CALCULATIONS
API AS PLATFORM
APIS ENABLE REACTION
2 unsubscribes3 bounces
WAYS APIS WORK
Sharing functionality
Sharing data
Sharing intelligent calculations
Providing a platform Enabling reaction
FIRST WEB APIS
MASHUP MAYHEM
ONE MILLION WEBSITES
ANOTHER GOLD RUSH
APIS: A BLANK CANVAS
Flickr user sookie
Felipe Venâncio
Ray Devlin
33 DEAD GOOGLE APIS
APIS: BUILDING BLOCKS
Josh Wedin
ECONOMICS
WHAT PROGRAMMERS DO
N Stjerna
WHAT PROGRAMMING CAN BE
N Stjerna Jeremy King
ARTISTS AND ARCHITECTS
HACKERS AND PAINTERS
“Hacking and painting have a lot in common... what hackers and painters are trying to do ismake good things.”
Y-Combinator’s Paul Graham
ITALIAN ECONOMIST
PARETO PRINCIPLE
“80% of effects come from 20% of causes.”
Vilfredo Pareto
PARETO-AS-A-SERVICE
APIs and Cloud Services
Your code
INFRASTRUCTURE SELLSMessaging, Storage, Computing APIs
Email PushSMS
Storage Computing
BUILD IT YOURSELF
CAN WE BUILD IT?
Yes, we can. But do we need to?
Tom Hughes-Croucher Em
WHAT MAKES YOU SPECIAL?
Steve Snodgrass!
N Stjerna
$
PRISONER’S DILEMMA
Bruno talks Bruno silent
Adam talks
Adam silent
Bruno: two yearsAdam: two years
Bruno: three yearsAdam: free
Bruno: freeAdam: three years
Bruno: one yearAdam: one year
MANY BUSINESS MODELS
John Musser, ProgrammableWebbit.ly/apibizmodels
BASIC API BUSINESS MODELS
Pay as You Go Pay for what you use Grows as you grow Seems fair
Tiered Traditional SaaS model Predictable Allows volume discounts
Tiered with Trial Get started for free Upgrade when you grow Devs like freemium
Most%popular!%
BASIC API BUSINESS MODELS
AffiliateDeveloper / Partner
AFFILIATE PROGRAMGet Paid When You Make Them Money
AffiliateDeveloper / Partner
StoreLink$
API
StorePurchase API
$
API
Traditional Affiliate Program
Full API Affiliate Program
HOW MANY APIS?
PSYCHICS
EVERYBODY HAS AN API
SERIES OF TUBES“The Internet is not something that you just dump something on. It’s not a big truck.It’s a series of tubes.”
Former US Senator Ted Stevens
HE WAS RIGHT
Claire Thompson
Tap Tap Tap
Dec 2010Jan 2011
Feb 2011
EVERNOTE’S API ROIInternal Use Drives Evernote API
99%
External Internal
APPS, PARTNERS, INCOME
$The New API: bit.ly/thenewapi
The Old API The New APIDavid Ohmer Karen Dalziel
SHOULD I HAVE AN API?OPEN MY API?
M
“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
CONNECTED THINGS
“Let me find Twitter friends on Instagram”
“I’ll pay you to integrate with other services”
+
+ ?“I want my weight and fitness data in one place”
+
CUSTOMERS ASK FOR APIS
UN-PROGRAMMING
Claire Thompson
Steve Snodgrass!
YESAPIS DO
MAKE YOU SPECIALAdam DuVanderDeveloper Communications Director,
[email protected]@adamd
Questions?