yes - introduction to social media presentation
DESCRIPTION
This presentation introduces social media from an employment perspective.TRANSCRIPT
Out-Smarts
Online Strategy
Social Media Marketing
Blog Management
Email Marketing
PPC Advertising and SEO
How to use Social Media Effectively for Your Organization
Mhairi Petrovic - President
May 18, 2010
Agenda Who, what, why and how? The business benefits of social media Before you start – what you need to know Social Media tools and tips
Facebook, Twitter, LinkedIn, Blogs
Social Media for Recruitment Safe and Effective Social Media Participation Questions
What It Is?
On-line technologies that allow you to share content and interact with others.
Internet networking hubs. Social media tools include wikis, blogs, podcasts as
well as social networks like Facebook and You Tube. These are just tools like the phone, or the bill board or
the flyer that you can use to reach your audience. A component of your marketing or business
development strategy.
Who uses it?
Over 400m Facebook,
200m MySpace users,
30 m on Twitter,
3 billion photos on Flickr
Hundreds of thousands of videos uploaded to YouTube
180m+ blogs
77% of active Internet users use blogs
No longer the domain of the youth or techies.
Over 35 demographic is the fastest growing
Practically EVERYONE!
Why People Use Social Media
To find and share information To be social To connect To showcase themselves and what they do To communicate effectively with many people
at once or with one at a time To build their community/network/friends
The Benefits for Organisations Ability to reach a wider targeted audience Grow your network – make new connections Maintain contact with existing networks Connect and learn from industry peers To establish your expertise and build brand awareness To promote your offering or events Generate leads Drive traffic to your website or blog Showcase your organisation
Before You Start
Marketing 101 Customer – your ideal customer Company - your organisation Cost – what resources are available Communication – what is your message
Clean Interface Grow Your Network Create a “Page” for your organisation Facebook Groups – Start Your Own Create a Facebook Application Advertise on Facebook Use the status function Interact with your community
Facebook Page
Linkedin - largest professional network in NA All professional users Your resume / credentials online Get to know and interact with industry peers Establish your expertise Showcase your talents by answering questions Learn and share your knowledge Find jobs and get referred
LinkedIn for Recruitment
Microblog 140 character limit Link to your site or blog Short, sharp bursts of info Promote your services Establish you with your niche audience Great for finding and posting jobs. Third party apps like JobSearch
Twitter for Recruitment
Blogs Web log Cronological Order Constant flow of information Categorized by subject Interaction builds community Blogging has mass appeal 200 million blogs Blog out there on every topic Canadians are taking advantage of blogs 89% of businesses use blogs Not just young folk
Social Media For Recruitment
Most recruiters use these:
• LinkedIn:
• Job search
• Find People
• Post Jobs
• Twitter tools for recruitment
• Facebook Ernst and Young Page
• YouTube
• Don’t forget Google
Privacy Concerns
Every tool has capabilities to allow for effective privacy control
Know how to change these Use them to give appropriate access according
to your goals You choose how much or how little you make
public
Key To Success In Social Media
Understand your audience Know your goals and act accordingly Grow your networks strategically Content is key Ask questions and answer them! Always add value Never overtly sell Be consistent Get Social!
For more information:
“Mhairi Petrovic” on LinkedIn www.out-smarts.com/blog www.twitter.com/outsmarts www.facebook.com/outsmarts [email protected] 604 290 4099 Janice Finseth - 604 813 3325 [email protected]