yes we can! developing your own ideas into successful world-class apps
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Developing your own ideas into successful
world-class
Ilya Tchernetski @daydreameri-Free InnovationsIT-JAM, Odessa
20.08.2011Saturday, August 20, 11
#1 overall/category/grossing top in US/EU store/marketFeatured in iTunes/Android Market (App of the week /
Game of the week / Recommended)
Cut the Rope Saver My Clinic Doodle God Sizer SPB TV
Star Walk Fitness HDPower Amp Paradise Island
Angry Birds
Saturday, August 20, 11
•Make Research
• Be Disruptive
•Develop Rapidly
• Create Buzz
FROM IDEA TO APPSTORE
Saturday, August 20, 11
• Useful utility niche (productivity, lifestyle, photo etc)
• Games with physics, logic, mngt sim & FUN
• Hot trends (SoLoMo, check-ins, photo apps, gamification etc)
• Choose right OS
•Define monetization
• Check for competitors
MAKE RESEARCH
Saturday, August 20, 11
MAKE RESEARCH
Saturday, August 20, 11
BE DISRUPTIVE
•Don’t make better, make substantially different
•Mash-up - combine previously uncombined
• Create new niches & markets
• Same functionality, better usability/design/price/speed
Saturday, August 20, 11
BE DISRUPTIVE
Saturday, August 20, 11
DEVELOP RAPIDLY
• Have a picture in mind
• Prototype (Screen flows, Balsamiq, InVision, Tiggr)
• Get Real (by 37signals)
• Release fast, update often
Saturday, August 20, 11
CREATE A BUZZ
•Option A: find publisher or pay to PR agency (PRmac, iSpreadNews, Apalon etc; from $100 to $5000)
•Option B: do it yourself
• Set targets, use analytics
• Promote in blogs (iOS - goo.gl/Cn7l2) and user communities
• Try ads (and PPI for Android)
• Use cross-promo and sharing to social networksSaturday, August 20, 11
MY EXPERIENCE
Easy browsing of airline sales
Mobile coupon
catalog with personalization
Coupon catalog you’d
love to contribute
Finance manager
meets Cut the Rope
Saturday, August 20, 11
FURTHER READS
• “Getting Real”, “Rework”
• “the Four steps to the Epithany”
• “The Business of iPhone & iPad App Development”
• “Game-based Marketing”
• techcrunch.com, insidemobileapps.com
• insocialplay.ru, proapps.ru
Saturday, August 20, 11
Ilya [email protected]+79119236447
THANKS FOR ATTENTION
daydreamertchernetski
Saturday, August 20, 11