YG REPORT

Report Overview The following report provides an overview of marketing, promotional and operation

services executed with the goal in increasing awareness and branding for Def Jam artist YG.

Events and booking: ● Coordinated initial special YG performance @ Event July 2009 At Element 900 in

attendance Special NBA Rookie Draft Party ● Produced Element Event Headlined By YG Aug 2009. Attended By Max Gousse,

1000 Guest, over capacity, which created additional interest by major labels and help get his deal

● Public positioning and special guest performance inside Element hosted by Pleasure P Oct 2009.

● Public Positioning Inside Boog and Fizz Release Party Inside Ritual. Nov 2009 ● Produced YG Def Jam signing event within 3 days time inside Social Hollywood.

Special guest included Rocsi of BET 106th and Park, Josh Howard of the Dallas Mavericks, Model Tocarra Of ANTM, Fizz & Boog, NBA Player Nick Young, Milwaukee Bucks guard Brandon Jennings, Oklahoma City Thunder James Harden. Oct 2009

● On-site interview with Celebrity interview host Isis. http://www.youtube.com/watch?v=ehhFDYmf5ow

● Custom press kit video http://www.youtube.com/watch?v=cHv2Thb6lvw ● Wireimage photo servicing ● Booked YG as Main Performer Friday Booked YG performance inside Miyagis On

Sunset Nov 2009 Paid Event ● Produced event for YG inside Sevilla, Riverside. 700+ in Attendance. Nov 2009. Paid

Event ● Public Positioning Booked and promoted YG as opening act for Trey Songz in The

Inland Empire. 3000 guest in attendance Nov 2009 ● Onsite Photo Coverage W/ Celebrity Photographer Adrian Sydney ● Onsite video coverage(pending) ● Booked YG inside 3100 Wilshire. 21+ event Dec 2010 Paid Event ● YG NYE Event- Dec 2009. Shut down due to building permits. ● Booked YG as MAIN Performer @ Margarita Jones Paid Event Jan 2010 ● Facilitated W/ Poon and Kevin to book YG a show on La Cienega and Beverly. Paid

Event. Jan 2010 ● Coordinated & facilitated YG performance with Kevin for Black College Expo Show

Jan 2010 ● Public Positioning Booked YG as opening act for Fabolous Grammy Weekend in

Hollywood. 700+ guest in attendance Jan 2010 - Non Paid ● Promoted YG inside Cabana Club Grammy Event Hollywood. Jan 2010 ● Facilitated meeting with Twista and YG inside Falcon. DJ played a YG set while

Twista was in the club to provide the official LA stamp. Feb 2010 Up Against The Wall In Store Signing Feb 2010

● Onsite Interview W/ Violater DJ DJ Jam X

● YG Club Appearance inside Leo’s 2425 E. ORANGETHORPE Fullerton, CA Feb 2010

● Booked YG as MAIN Performer @ Margarita Jones Paid Event MARCH 2010 ● Booked YG performance @ Sevillas in Long Beach – Paid show – 500 in attendance ● Produced event with Young Money artist Tyga. Facilitated Public Positioning w/ YG

and Young Money/Lil Wayne artist Tyga inside Margarita Jones. March 2010 ● Onsite Video Coverage(Pending) ● Produced YG event inside the Highlands for bday event. 800 in attendance March

2010 Paid event ● Public Positioning Inside LA Fashion Week Event. Guest Included Lloyd, Tiera

Mari, celebrity photography by wireimage.com. ● Facilitated Promotional Club Run and Guest Performance For The Official Jay-z

Concert After Party Hosted By Trey Songz. March 2010. 2000 in attendance. ● Booked YG on the Long Beach Step Show March 2010. 6000+ In Attendance

Artist Development + Brand Alignment

● Developed concepts, themes and brand imagery for YG ● Consulted on importance of gaining knowledge about the business, importance of

building and establishing a brand, networking and staying focused. ● Nightly promotional run to break records to provide hands on experience of making

surprise appearances, tapping into larger audiences, gauging the audience response, being productive.

● Brand alignment with Live Mechanics a nationally recognized clothing line. Provided clothing and access to The Las Vegas Magic Convention.

● Introduced and Aligned YG with DJ Ill Will, One of the top rated DJs of 2010. DJ Ill Will set to host YG “The Real 4 Fingaz Mixtape. He has also assisted in promoting music online.

● Introduction to Grammy nominated artist and multiplatinum artist Twista. ● Onsite networking resulting in meetings with Brian Samson Def Jam, Art Engram

Def Jam marketing, Celebrity publicist Echo Hattix, DJ Jam X etc. ● Pitched YG/College show pilot

Promotion

● Broke and Introduced YG records into Los Angeles market including but not limited to college, club,& online markets, Hollywood nightlife exposing it to over 100,000 physical listening impressions. Songs worked include

● Toot It & Boot It ● Everywhere We Go ● Relax ● Coordinated W/ DJ Jamx to get Toot It and Boot It on KJLH ● Facilitated W/ DJ Ill Will to get Toot It & Boot It on hotnewhiphop.com. has gained over

60k downloads ● Facilitated W/ Ill Will to post Police on Hotnewhiphop.com ● Online email blast impressions has reached over 200,000 subscribers within our network

and affiliate networks.

● Orchestrated street team inside the college campuses to spread music via flyers, word of mouth and mixtapes.

● Facebook Fan Page Created ● Twitter Online Promotion promoting music news and event information ● Pushaz.Ning.Com YG Fan Site Created ● Creation and posting of myspace layout which included new graphics, videos, press links.

● Worked with graphic designer to produce promotional artwork ● Distribution of Over 100,000 Physical flyers with YG info on music, events and

other promotions ● Produced events based around YG to promote his brand and his music.

DJ+ Artist Relations Our effort in marketing and further promoting the music has been successful through establishing relationships with djs.

● Toot It And Boot It made it to KJLH based on club play and relationship with DJ Jam X ● Impact Record Pool Appearance + Song Feature. More DJs are familiar with the music

and have been requesting his music. Gave him a chance to meet Def Jam execs, other artist and djs.

● Dj Ill Will-One Of Hip-Hops Top Rated DJs. Affiliated W/ Soulja Boy and Young Money

● Dj Mark Da Spot- Justin Timberlake DJ-Coast To Coast ● DJ Lyve- New York 106th and Park DJ ● Dj Jam X- Hollywood DJ, 102.3 KJLH ● Dj BAD- Marques Houston DJ-Hollywood Resident DJ ● DJ Tosin-Inland Empire DJ ● DJ Mike Smoove- DJ who djs high end celebrity events ● Dj Mike Dangerous-DJs weekly clubs including club Ivar, Vanguard ● Dj Charisma- ● Dj Tee- Veteran Hollywood DJ- Hollywood Thursdays DJ ● Dj Mustard—YG Official DJ-Hollywood Thursdays DJ ● Dj John John- Hollywood Thursdays DJ ● Dj Looney- Hollywood Thursdays DJ ● Dj Deftone ● DJ Wizz Kid ● DJ Blak- Atlanta Resident DJ ● DJ Dense- 93.5 Kday DJ ● DJ Costa ● DJ Truth ● DJ Tenji

Suggested Future Plans:

● Extensive Public Relations Campaign 90 day ● Fresh On Campus Promotional Campaign ● Fresh On Campus Tour ● Breaking Into New Markets Including The Bay area, Colorado, Miami, Atlanta, New

York, Chicago ● BET Awards Weekend. 106th and Park Red Carpet ● Radio & DJ Conventions, Core DJ Summit, Ozone Awards, TJs DJs Conference

Project Administrators Brandon Z Moore Joel Green