ying yang twins x naughty by nature

15
Ying Yang Twins and Naughty By Nature Live at Casselman’s Bar & Venue November 21st & 22nd Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204 FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Upload: 5iv0

Post on 28-Nov-2014

414 views

Category:

Entertainment & Humor


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Ying Yang Twins x Naughty By Nature

Ying Yang Twins and Naughty By Nature

Live at Casselman’s Bar & VenueNovember 21st & 22nd

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 2: Ying Yang Twins x Naughty By Nature

Show Information

This two day event will feature performances from classic hip hop groups the Ying Yang Twins and Naughty by Nature. The event is sponsored by MaryJane Entertainment, creating a unique concert experience geared towards the Colorado MMJ community.

Tickets:General Admission $10 Dispensary / $15 Online/ $20 DoorsVIP / Meet & Greet Night 1 $75VIP / Meet & Greet Both Nights $135

Naughty by Nature is a Grammy award winning hip hop trio from East Orange, NJ that at the time of its formation in 1989 consisted of Treach, Vin Rock, and the DJ Kay Gee . It is known for being one of the few hip hop acts who were able to balance success on the pop charts with hardcore credibility. Known best or their timeless hits “O.P.P.” and “Hip hop hooray” they boast a following of over 500,000 fans globally.

Hip Hop Hooray - http://www.youtube.com/watch?v=qA2_-eQ26tY

O.P.P.-http://www.youtube.com/watch?v=6xGuGSDsDrM

The Ying Yang Twins are an Atlanta based hip-hop duo consisting of Kaine and D-Roc . The group debuted in 2000 and rose to mainstream popularity in 2003 collaborating with Lil John in his single “Get Low". They currently have a following of over 500,000 fans around the world.

Get Low - http://www.youtube.com/watch?v=WIHmmd8rrfE

Salt Shaker -http://www.youtube.com/watch?v=aJEzl31zL-I

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 3: Ying Yang Twins x Naughty By Nature

Venue

Casselman’s Bar & Venue is a full service live entertainment and special eventsvenue Casselman’s is located in North Downtown “NoDo” Denver’s newest

entertainment and arts district.

Casselman’s features a huge wood barrel roof originally built in the 1940’s; preserved with its’ natural wood luster. Casselman’s has a one stop solution for all of your live entertainment and special events needs. Casselman’s is self contained with a state of the art audio/visual system, full service bar and kitchen, and a floor capacity of over

1,000.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 4: Ying Yang Twins x Naughty By Nature

VIP Experience

Mary Jane Tours

Mary Jane Tours provides quality and secure services that legally comply with. Colorado's state laws and regulations. We invite our guests to embrace Colorado’s culture while ensuring safe and reliable transportation. Our knowledgeable and accommodating staff will ensure that you and your friends enjoy the variety of attractions and intimate atmosphere that Colorado has to offer!

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 5: Ying Yang Twins x Naughty By Nature

Sponsorship Levels

Platinum (Presenting) Sponsor: $1000

• ‘Presented By’ your company.• Tagging on all promotional social media posts• Premier Logo Placement on 150 Posters and 20,000 Hand Flyers• 1 Vendor Booth preferred placement.• GOBO on side of building (must provide the slide)• 1 On Stage Banner Placement• 2 Perimeter Banner Placements• 10 Concert Tickets ($200 Value)• 4 VIP Passes, Mary Jane Tour Bus, Backstage, Meet and Greet.• 1/2 Page ad in Mile High Times

Gold Sponsor: $500

• Logo Placement on 150 Posters and 7,000 Hand Flyers• 1 Vendor Booth (If Applicable)• 2 Perimeter Banner Placements• 10 Concert Tickets ($200 Value)• 2 tagged social media posts• 2 VIP Passes, Mary Jane Tour Bus, Backstage, Meet and Greet.

Silver Sponsor: $250

• Logo Placement on 150 Posters and 7,000 Hand Flyers• 1 Vendor Booth (If Applicable)• 1 Perimeter Banner Placement• 6 Concert Tickets ($120 Value)

**** EXPECTED CONCERT ATTENDANCE: 1000 PEOPLE AGES 21+ (AVG) ****

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 6: Ying Yang Twins x Naughty By Nature

Marketing Solutions

VIRAL MARKETINGWe believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered.

PERSONALIZED SALES OUTREACHSound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns.

GUERRILLA MARKETINGOur street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.)

CROSS PROMOTIONSound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business.

PERSONALIZED EMAILSSound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 7: Ying Yang Twins x Naughty By Nature

Marketing Assets

EMAIL MARKETINGNational campaigns can only be accomplished by incorporating the power of email. We build opt-in lists of music fans segmented by genre. Email blasts include concert info, sponsor brands, and interactive components. Emails are also sent out through networks of local promoters and hosts hired in each of 20 markets.

GRASS ROOTSTargeted word of mouth communication, Scavenger Hunt, Stories, Silent Discos, Flash Mobs. One example is a Beats by Dre Silent Disco, music is broadcast via FM transmitter with the signal being picked up by wireless headphone receivers worn by the participants. Those without the headphones hear no music, giving the effect of a room full of people dancing to nothing, its fun! Social media platforms, photo booths, and representatives at colleges campuses and event goers are tapped as well.

KEY INFLUENCERSWith the incredible power of incentive based instant communication, the Five Hype / Sound Hype AMBASSADOR PROGRAM can reach a mass media level of exposure by targeting well connected people and turning them into promoters and marketers through a program where they earn rewards and money. The most effective and valuable advertising tool is effective word of mouth conversations between consumers and the people they look up to and listen to. This is essentially an extension of your sales team and our sales team. These advocates include Promoters, Event Coordinators, Artists, Venues, Entertainment Professionals, Super Fans, Sub Promoters, Family Friends, Classmates, and CoWorkers of our Clients. By using the power of social sharing we can create feedback response loops engaging more user interaction. These shares are a powerful tool to reach an audience outside of both the artist and five hype’s network.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 8: Ying Yang Twins x Naughty By Nature

Services - Street Team

Our street team marketing includes collaborating with businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each market.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc.

Additionally, our street team targets our hosted or partner events to market from within. By marketing from within we are able to target a very specific demographic to build success for future events and promotions. Example: Placing Walking Billboards promoting future concerts at a large AEG outdoor festival or concert in addition to distributing handbills directly to concertgoers to increase attendance and ticket sales for future events. Walking Billboards additionally offer a GREEN alternative to marketing within concerts and events as opposed to handbills, which can create waste and costly time to clean.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 9: Ying Yang Twins x Naughty By Nature

Services - Sponsorship Activation

Sound Hype ensures your brand engagement comes across as what we call an ‘attachment’ meaning it engages emotion through rational associations between a person and a brand. Sound Hype can execute events for all partner brands and sponsors + post to Instagram | Twitter | Facebook and create full campaigns around any brand activation. We influence the perceptions, attitudes, beliefs, and behaviors of those with whom you engage with.

Example Client below - HEET – Placement on Revolver Golden Gods Awards Black Carpet (LA Live) + Celebrity endorsements (Butcher Babies | Pantera) *Photos + Placement by Sound Hype.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 10: Ying Yang Twins x Naughty By Nature

Marketing Assets

AMBASSADOR PROGRAMWe believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered.

PERSONALIZED SALES OUTREACHSound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns.

GUERRILLA MARKETINGOur street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.)

CROSS PROMOTIONSound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business.

PERSONALIZED EMAILSSound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 11: Ying Yang Twins x Naughty By Nature

Services - Search Engine Optimization (SEO)

Sound Hype utilized photo and text tagging strategies and hyperlinks/web posts to increase search engine results. Creatively executing ticket giveaways and promotions that increase fan photo uploads, hashtags, link-backs and sponsor cross promotions

Sound Hype submits to over 200 key blogs and event web sites, in order to increase Search Engine Optimization. Sound Hype's exceptional execution of the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved to the blogs and search engines in this process, however Sound Hype can manage paid search ads as well.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 12: Ying Yang Twins x Naughty By Nature

Assets and Solutions

Sound Hype is a full service Agency that follows guidelines, tested processes, systems, and proprietary algorithms to provide marketing and public relations solutions. Sound Hype acts as an Agent, Publicist, Storyteller, Promoter, and Manager, connecting Brands, Personalities (musicians, athletes, filmmakers), Non Profits, Consumers, and Politicians through Sight, Sound, Taste, Smell, and Touch. In short, Sound Hype connects a message and an experience with an audience. We leverage connections and core competencies to become the driving force behind setting trends.

Sound Hype aligns you with authentic connections, sales, press, awareness, and distribution. We publish your brand message in order to sell tangible and intangible products, goods, tickets, and data collection. Our long list of elated and pleased clients includes professional athletes, brands, non profits, and much more. We approach every business situation confident, determined, motivated and inspired. Our events and experiences combine the best in sight, sound, lighting, taste, and live performances. 

Our Pricing is simple - we custom tailor a package based on your needs and charge either a one time, monthly, or retainer fee based on your budget and hourly time needs.

STRATEGIC PLANNINGBased off extensive Market Research, we start your Marketing and Public Relations campaign a comprehensive strategic marketing plan tailored to execute your campaign to get top results. We constantly revisit this plan with you to ensure its success.

GOAL SETTINGAfter a business analysis, Sound Hype will work with you to set Short Term, Mid Term, and Long Term Goals. Then we break these goals down into Daily, Weekly, Monthly, and Yearly actions to take. We believe in Five Daily Action Steps towards your Yearly Goals.

PUBLICITYSound Hype team is at an expert level of writing and releasing custom, hand crafted written media advisory and sending. Sound Hype has thousands of personal relationships with press, magazines, radio, and news. Ability to send out Press Releases Locally and Nationally. Many success case studies.

BUSINESS MATCHMAKINGSound Hype’s emphasis is matching your brand, message, and business with buyers. We do this either with immediate sales leads, guests for launch parties, and or introductions that you can take over and close the sale. In some cases, Sound Hype will negotiate and close the sale for you as well.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 13: Ying Yang Twins x Naughty By Nature

Assets and Solutions

ONLINE MARKETINGIn addition to your marketing message being posted on FiveHype.com and / or SoundHype.com, Sound Hype has the ability to optimize your Web Site with Code, Plugins, Graphics, Search Engine Optimization which is a combination of writing and posting articles, event / brand postings, and analytics reports.

SOCIAL MEDIA The Sound Hype network and social following reaches over 100,000+ people. We post your message, photos, video, and / or audio to our Social pages both business pages, and personal ones.

Sound Hype can create a unique event hosted from the Sound Hype Facebook page and invite our network to the event. Sound Hype and its personnel will also post the event to their respective networks a minimum of 3 times per week throughout the campaign with a ticket link to drive traffic and ticket sales.

Ambassador Program - Sound Hype has logins from over 25 key influencer / trendsetter partner personal Facebook and twitter accounts with 2,000+ followers willing to promote and send out invites and direct messages on our behalf.

Twitter—Sound Hype has a network of over 25,000 Twitter followers and will utilize those followers to drive traffic, awareness and ticket sales for the event. Sound Hype will set up an auto-Tweet to run a minimum of four times per week leading up to the promotion.

Sound Hype has ample experience, and many followers to post and syndicate web content (text, video, audio) to advanced networks such as Linkedin, Pinterest, Pheed, and many more. Mobile web sites, Sound Hype text messaging reaches 500+ optin subscribers and growing.

MOBILE MARKETINGSound Hype has over 2,000+ SMS Opt-in Text Contacts that we send a text message to our opt-in text message database with a specially crafted message, link, and information on your brand, promotion or campaign. *cost ranges from $500 - $2,000 per message sent.

TARGETED MEDIA CONNECTIONSSound Hype will release a targeted media advisory to our network with a specially crafted message. We have close, personal relationships with the media and will work with them to help get desirable press and media coverage.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 14: Ying Yang Twins x Naughty By Nature

Special Services

SPECIAL SERVICES, MARKETING, & EVENTSSound Hype has ample event production experience including securing Sponsorships, Celebrity Attendance, Booking national and local talent acts, bands, and DJs, Media Placement, Text to screen, Red Carpet, Step and repeat set up, Logistics, Insurance, Gift bags, Sampling, Outdoor Advertising, Radio Advertising, Print Advertising, Staffing, and on site Video.

Web / Social Media Links• Web sites http://fivehype.com and http://soundhype.com • Facebook http://facebook.com/fivehype• Linkedin – http://linkedin.com/in/mikedowney • Google+ - https://plus.google.com/111911190046657140856/posts • Pinterest – http://pinterest.com/fivehype/ • Instagram - http://instagram.com/fivehype • Twitter http://Twitter.com/fivehype• Facebook http://facebook.com/fivehype/photos_albums• Tumblr http://fivehype.tumblr.com/• Flickr http://www.flickr.com/photos/leadalliance/sets• Sky Drive http://sdrv.ms/ZPz4BH• Pheed http://pheed.com/fivehype

In addition, Sound Hype has it’s own sister music agency Five Hype which works with non profits, personalities, brands, public officials and the community.

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE

Page 15: Ying Yang Twins x Naughty By Nature

Services -Analytics

Social Media now incorporates powerful data analytics that help our clients optimize reach for posts, what content works when, and demographical data. (see below)

Data models also can tell us where traffic spends time on websites, where we are losing people, and where conversions are being made.

Through comprehensive recurring analytical campaigns we can hone in traffic sources, webpage flow, advertising efforts, and more. This approach lets clients maximize their investments and focus on desired actions for key demographic groups

Sound Hype (310) 514-6820 | 1130 W. 10th Ave. | Denver, CO 80204FIVEHYPE.COM | FACEBOOK.COM/FIVEHYPE | TWITTER.COM/FIVEHYPE | #FIVEHYPE