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Education is a human right that promotes

individual and social development. !Hundreds of millions of children and adultshave no orlimited access to learning facilities.!Delivering learning using the classic, school-

based approach is expensive and slow. Fixing

this traditional model would cost over 16

billion USD annually. !This is why a trend has emerged.!

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A global trend where powerful players!

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want to use these!

to deliver this.

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We believe the focus must be on people!

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and that personalized learning must be

delivered to everyone everywhere.!

Voice-only services offer limited functionality

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In November 2010 News Corp. paid US$360 million in cash for 90%of a mobile & internet learning software provider.!"We see a $500bn sector in the U.S. alone that is waiting desperatelyto be transformed by big breakthroughs that extend the reach ofgreat teaching," said Rupert Murdoch.

In January 2011 McGraw-Hill Companies, a premier global education

company, andWipro, a technology solutions provider, said that theywill work to develop an open-standard mobile learning platform.

In February 2011 The Bill & Melinda Gates Foundation, the nonprofitfund created by the Microsoft co-founder and his wife, made its firstequity investment in a for-profit company a start-up that makes

applications for educational institutions.

And they could all be late, because!

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There is a revolutionary innovation that

embraces the nucleus of the worlds bestlearning with layers of proven technologies.

It delivers anything and everything to people

who want to learn everywhere, anytime.

It brings learning as close as the closest

phone.!

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For the first time in the history of mankind!

we can reach and teach everyone. Cool!!

Voice Mobile

Smartphone!AndroidiOS

BBSymbianBrew

S40!

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Reaching and teaching is about having access,

knowing the people and delivering materialthey understand.

Developing capabilities. Enhancing today.

Empowering people. Enabling a bettertomorrow.

Thats why Ympyras own services deliver

literacy, numeracy, and pregnancy-relatedinformation. Because we care!!

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We have made learning so scalable that the!

only remaining hindrances are excuses. !

Fall 2011!May 2011!5th grade! 4, 5 & 6 grades!

2 schools! Nationwide!Featurephone! More devices!

200 Usrs! >7 000 000 Usrs

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But.There is a but. UNs initiative for

Education for All GeSCI says that there isno research to prove that mLearning works.

Obviously we needed to find out. So we

teamed up with one of the great universitiesin the space of mLearning.

We are currently doing research with them

that will [hopefully] prove our case. End ofJune2011.We will know.!

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Does mobile

result inbetter results

in math?!

Does mobile

support classroomeducation? !

Does mobileengage, ignite? InJune 2011

well know!

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On the following pages you will find two

Ympyra roadmaps.

They give you an idea where we come from.Where we are today. And where we are

going.

The roadmaps are important because they

show that we are used to mapping new

territories.!

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2003! 2004! 2005! 2006! 2007! 2008! 2009!

Sendandsee Ltd.

Ympyra History!Global Image Distribution!

Publishers

EU!

Global!

FIN!

Own Magazines!Mobile

Ads

E-Plus

ESPN

Pat.

Pend. Pat.

Pivot

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Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4! Q1! Q2! Q3! Q4!2009! 2010! 2011! 2012!

Ympyra Services!123 - Numeracy!

Limited Production

Health Related Services!

Harppi-TEC!

9+12 Pregnancy related information!

ABC - Literacy!

AmericaMovil

TEC

MLOVE

Qualcomm

MSFT

Aalto

Oracle

SCALE!

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In the mobile industry there is a lot of talk

about ecosystems. Luckily for us the learningecosystem is well-defined: Planet Earth.

Global success necessitates understanding of

how the market works. In our case: Howdoes the mobile planet work?

Since the 1990s we have looked at the mobile

world, we know its players and their roles. Wealso know what we need to do to succeed.!

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Learning

Ympyra [learning] Value Chain!

Global!! Economy!! Geopolitics!! Religion!! Science!! Technology!

Regional /

National!! Business!! Government!! NGOs!! Universities!

Delivery!! Educational

system!! Internet!! Media!! Telecom!

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Learning

Ympyra Partner Channels!

Global!! Economy!! Geopolitics!! Religion!! Science!! Technology!

Regional /

National!! Business!! Government!! NGOs!! Universities!

Delivery!! Educational

system!! Internet!! Media!! Telecom!

Devices!

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YmpyraService!

Advertising!! Automatically inserted advertising!! Optimized, locally relevant!! CSR-option available!

Sponsorship!! Segmentation!! Content / Service discovery

compensation!

Subscription!! Integration with existing deliveryplatform & billing!! Flexible billing and delivery

mechanisms!

Ympyra Service Business Models!

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One area of our operation keeps us really

humble our Go-To-Market strategy. We areagainst digital colonialization which is why we

always bow before people.

We partner with local universities and serviceproviders, and push to develop new

entrepreneurship. This is whyYmpyra is always

local.

Why? Because were Finnish. The mostneutral. The linux & mysql nation.We love all!!

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Want to know more? Learn more?!

Mail: ! !aape@ympyra.comTwitter: !aape#tags: ! !#ympyra #mlearning!